justin bieber never say never dvd mobile advertising campaign
DESCRIPTION
When releasing Justin Bieber Never Say Never on DVD, Paramount teamed with Nellymoser to create an experience that would get fans excited before they even opened the DVD. The tag on the case leads to video, social media, and an opt-in for future contact, all branded and customized for a full experience.TRANSCRIPT
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Paramount Justin Bieber Never Say Never DVD Release
We turn action codes into mobile engagement on any mobile phone.
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Code on DVD Case Leads to Sneak Peek
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Preview Leads to Multimedia Engagement
Videos
Social Media
Opt In
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
We turn action codes into mobile engagement on any mobile phone.
For more information, contact us:
www.nellymoser.com1-781-645-1515