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Introduction • Justin Drew Bieber – March 1st 1997 • Canadian musician ,actor and singer-

songwriter. • Participated in obscure talent contest

in his hometown at 12.• Plays drum, piano, trumpet and

guitar.• Pop teen pop music genre• Discovered by American talent

manager Scooter Braun.• He has been on three tours: Urban

Behaviour Tour (2009), My World Tour (2010-2011) and Believe Tour (2012-2013)

How he achieved it…..• First single, "One Time," went certified

platinum in his native Canada shortly after its release in May 2009.

• My World matched that success, selling more than 137,000 copies within a week of hitting stores.

• Bieber broke into the Billboard Top 10 in early 2010 with "Baby," which also featured Ludacris. Bieber soon released My World 2.0 (2010), which offered his growing fan base ten new songs.

• Bieber's first full-length studio album, My World 2.0, was released in March 2010. It debuted at or near number-one in several countries and was certified platinum in the United States

Achievements

American Music Award (2010, 2012)Artist of the Year Young Hollywood Awards • (2010) Newcomer of the Year NBA All-Star Celebrity Game• (2011) MVP Award Grammy Awards• (2011) Best New Artist – Nominated• (2011) Best Pop Vocal Album – Nominated MTV Europe Music Awards• (2012) Best World Stage Performance Other Achievements and Honors• (2010) King of Internet, most searched person on Google• (2010) Top 12 Most Charitable Celebrities of the Year• (2010) #1 most viewed video “Baby”

Audience • Justin Bieber has changed his music

genre as well as his image to fit with his audience.

• When his music career first began, his audience were young girls and so his music and videos were appropriate for a young age range.

• Since then he has grown up and so have his audience so his music and videos are now appropriate for older males and females.

“So I woke up here in LA and Twitter has been hacked. Turns out I am no longer popular. He then added… “Hackers, I send a warning … u have now p***** off over 2 million teenage girls. They are

more dangerous than Navy Seals.”

Famous song• Believe• Never say never• My world• Purpose• Believe acoustic• My world • Baby• Come back• One less lonely girl• One time • Nothing like us

Endorsements, products, and philanthropy

• Bieber has also ventured into the business world by becoming an angel investor for technology companies like Stamped, Spotify and Shots. He has made his first startup investment in 2009

• Bieber endorsed Adidas beside Derrick Rose and Venus Williams in 2012

• Bieber has bandwagon four fragrances as of 2014. He launched his debut called, "Someday", in 2011.

• Bieber supports Pencils of Promise.• He currently serves as a celebrity spokesman for

the organization by running ads for the charity and its campaign "Schools4All,

• He takes part in the charity's fund-raising galas and donates parts of the proceeds from his concerts and line of fragrances "Someday",[ and various merchandising to the charity.

• He appears in an animal welfare PSA for PETA encouraging people to volunteer at and adopt from animal shelters instead of buying pets from breeders or pet stores.

As a fashion icon….

• Justin Bieber has hit the headlines for many things, but he's been given a pretty easy ride for his outfits.

• It seems over the past few years Mr Bieber cannot decide on whether he's setting or following trends.

• Bieber has ditched the basin hair in favour of a cooler styled look, but his clothes leave a lot to be desired.

• He's tried suits, cardigans, bow ties, denim and even a look that seems to have been inspired by Sir Elton John.

Fan’s following

Bibliography • https://en.wikipedia.org/wiki/Justin_Bieber• http://hollywoodlife.com/celeb/justin-bieber/• http://www.businessinsider.com/cute-to-edgy-rebranding-lessons-

from-miley-cyrus-and-justin-bieber-2013-10?IR=T• https://plus.google.com/+Justinbieber7/posts• https://instagram.com/justinbieber/

Thank you