jv chardon 'five top tips for better ua success' hasoffers
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JV Chardon 'Five top tips for better UA success' HasOffersTRANSCRIPT
5 Tips For Successful UA Campaigns
Helsinki, 17th June 2014
Agenda
● Current State Of Play● 5 Tips For Successful UA Campaigns● Conclusion & Key Takeaways● Questions Time
#WNConf@JVChardon@MobileAppTrack
Current State Of Play
A little about us
Launched in 2011 to solve attribution for mobile app marketers with unbiased technology.
• 200+ Employees
• Seattle, San Francisco, Seoul, London, Tel Aviv, Berlin & Stockholm
• Working with the top grossing apps on iOS and Android
• Over 1 Billion attributions tracked every month.
Venture backed by
A few of our clients apps include:
Millions of apps in 2014!
A complex ecosystem
It’s a big data world
Source: Gartner, 2013
The holy grail of user acquisition
Source: http://www.forentrepreneurs.com/startup-killer/
5 tips for successful UA campaigns
Tip #1: Look beyond cost per install
Cost Per Install
Cost Per Engagement
LTV, ARPU, ARPPU the key metricsBlend metrics over a period of time for trends &calculations Utilize funnel and cohort analysis Data analysis: a new skill developers must adopt or employ
Tip #2: Define your KPIs
Tip #3: Don’t rely on a single traffic source
Source: MobileAppTracking platform
Tip #4: Re-engage existing users
“It costs 6 times more to attract a new customer than it does to keep an old one” Ruby Newell-Legner (Understanding Customers)
Source: http://support.mobileapptracking.com/entries/22560337-Event-Re-Engagement
Tip #5: Localize your campaigns
Source: Nordeus & Playspace marketing teams
Conclusion & Key Takeaways
Key take aways
User Acquisition should be an integral part of the mobile game development cycle:
● Look beyond the CPI model● Track (the right) in-app events● Explore different traffic sources● Re-engage existing users● Localize your campaigns
Data is the “new black gold” - use the right tools to harness its power
Source: http://www.wired.com/insights/2013/02/is-big-data-the-new-black-gold/
Questions Time
The standard in attribution analytics.
Prepared by the MobileAppTracking Sales Team©2013 HasOffers, Inc. | All rights reserved
European Sales [email protected]
Jean-Vincent ‘JV’ Chardon