j&w - a workshop presentation
DESCRIPTION
A lecture on digital logics and how to think when designing strategies and creative concepts exploiting the digital logic that is currently the driver behind most succesful campaigns.Objective is to turn traditional thinkers into changemakers who knows how to start their processes (strategy or ideas) from the conversation-perspectiveIf you want the full version - let me know!TRANSCRIPT
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måndag den 31 maj 2010
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welcome!
måndag den 31 maj 2010
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måndag den 31 maj 2010
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I now grow solutions
måndag den 31 maj 2010
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måndag den 31 maj 2010
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Who are you?
måndag den 31 maj 2010
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Who are you?
What do you hope to learn?
måndag den 31 maj 2010
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Who are you?
What do you hope to learn?
What is digital communication for you?
måndag den 31 maj 2010
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What are we gonna do?
måndag den 31 maj 2010
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måndag den 31 maj 2010
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logics
måndag den 31 maj 2010
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logics Strategy
måndag den 31 maj 2010
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logics Strategy Channels
måndag den 31 maj 2010
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logics Strategy Channels
måndag den 31 maj 2010
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Objective; Understand the logics of Interactive Communication
Do; Develop an interactive communication plan and creative concept
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45 slides
13 models
6 case films
måndag den 31 maj 2010
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måndag den 31 maj 2010
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SURVEYonsdag, 2009 november 25
måndag den 31 maj 2010
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How many of you have broadband access in your phone?onsdag, 2009 november 25
måndag den 31 maj 2010
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How many of you have broadband access in your phone?onsdag, 2009 november 25
How many of you use twitter?onsdag, 2009 november 25
måndag den 31 maj 2010
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How many of you have broadband access in your phone?onsdag, 2009 november 25
How many of you use twitter?onsdag, 2009 november 25
How many of you have a blog of your own?onsdag, 2009 november 25
måndag den 31 maj 2010
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How many of you have broadband access in your phone?onsdag, 2009 november 25
How many of you use twitter?onsdag, 2009 november 25
How many of you have a blog of your own?onsdag, 2009 november 25
How many of you have used an online dating service?onsdag, 2009 november 25
måndag den 31 maj 2010
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How many of you have broadband access in your phone?onsdag, 2009 november 25
How many of you use twitter?onsdag, 2009 november 25
How many of you have a blog of your own?onsdag, 2009 november 25
How many of you have used an online dating service?onsdag, 2009 november 25
How many of you have your banking service online?onsdag, 2009 november 25
måndag den 31 maj 2010
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What is digital logics?
måndag den 31 maj 2010
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First, a few insights on digital natives
måndag den 31 maj 2010
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Most important �information sources;�1. Internet�2. Personal contact�3. TV�4. Newspaper �5. Radio
måndag den 31 maj 2010
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Instant messaging users;�92%
måndag den 31 maj 2010
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Publish images on the Internet; �55%
måndag den 31 maj 2010
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Watch movies on the Internet;�
75%
måndag den 31 maj 2010
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Download music;�88%
måndag den 31 maj 2010
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Active in a community; 72%�
1. Keep in contact� 2. Get to know people � 3. Flirt
måndag den 31 maj 2010
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Check comments before buying; 77%
måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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Learnings;
Contributors
Networkers
Sharers
Value
måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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A project in the old days
A project today
måndag den 31 maj 2010
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Product
How to start off - grow your product sphere!
måndag den 31 maj 2010
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Product
How to start off - grow your product sphere!
Conve
rsat
ions Engagement
måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010
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Innovation
måndag den 31 maj 2010
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måndag den 31 maj 2010
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Entertainment
måndag den 31 maj 2010
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Evolution in media consumption
Consumer behavior
Innovation
Entertainment
Interaction
Value
måndag den 31 maj 2010
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måndag den 31 maj 2010
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The ballpoint pen is dying!Spend 30 minutes saving it
måndag den 31 maj 2010
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1. Analyse the product/service
2. Identify the interactive potential
3. Solve the problem!
måndag den 31 maj 2010
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1. Business model
2. Distribution
3. Consumption of product/service
4. Target group behavior, demographics and interests
5. Current trends and tendencies
6. New innovations
måndag den 31 maj 2010
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How would you do this for IKEA?
måndag den 31 maj 2010
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Thank you!
twitter.com/peterkam
måndag den 31 maj 2010
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måndag den 31 maj 2010
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måndag den 31 maj 2010