CHAPTER -1

1.1 INTRODUCTION

Organisation is man's important creation as it facilitates the realization of pre-determined

goals .Modern Organisations have grown in size employing thousands of workers for conversion

of physical input into products and services required by the society on a large scale.

Human Resources are the most valuable asset of an organisation that can help in

achieving its goals. Human Resources Management is concerned with the human beings in an

organisation. Human Resource is the total knowledge, abilities, skill, talents and aptitudes of an

organisation’s workforce. When individual come to work place, they come with not only

technical skills, knowledge, experience etc, but also their personal feelings, perception, desires,

motives, attitude, values etc. So Human Resource Management will mean management of

various aspects of human resource. An important element of human resource management is the

humane approach, while managing people. This approach helps a manager to view his people as

an important resource. It is an approach in which manpower resources are developed not only to

help the organisation in achieving its goals but also to the self- satisfaction of the concerned

persons. This approach focuses on human resource development, on one hand, and effective

management of people on the other hand.

1.2 ORGANISATION STUDY

Organizational study, is the systematic study and careful application of knowledge about

how people - as individuals and as groups - act within organizations. Organizational Behavior

studies encompass the study of organizations from multiple viewpoints, methods, and levels of

analysis. Whenever people interact in organizations, many factors come into play. This

organizational study attempts to understand and model these factors. Organizational studies of

departments generally form part of business schools, although many universities also have

industrial psychology and industrial economics programs.Individuals in the organisation may

have their own goals.  And in the organisational context, the focus should be on the achievement

of the organisational goal, without harming the individual interests. It is essential that the people

should voluntarily cooperate with one another for the achievement of the common goal.

1.3 ORGANIZATION AS A SYSTEM

It helps to think of organizations as systems. Simply put, a system is an organized collection of

parts that are highly integrated in order to accomplish an overall goal. The system has various

inputs which are processed to produce certain outputs that together, accomplish the overall goal

desired by the organization. There is ongoing feedback among these various parts to ensure they

remain aligned to accomplish the overall goal of the organization.

There are several classes of systems, ranging from very simple frameworks all the way to social

systems, which are the most complex. Organizations are, of course, social systems.

Systems have inputs, processes, outputs and outcomes. To explain, inputs to the system include

resources such as raw materials, money, technologies and people. These inputs go through a

process where they're aligned, moved along and carefully coordinated, ultimately to achieve the

goals set for the system.

Outputs are tangible results produced by processes in the system, such as products or services for

consumers. Another kind of result is outcomes, or benefits for consumers, e.g., jobs for workers,

enhanced quality of life for customers, etc. Systems can be the entire organization, or its

departments, groups, processes, etc. 

1.4 IMPORTANCE OF ORGANISATIONAL STRUCTURE

The importance of organizational structure is to provide order and accountability to an

organization. By creating specific job categories for specific task the efficiency of the labour

needed to accomplish the task increases. It would not make sense to have your Accountants

repairing pumps at your facility while your Maintenance staff shipped out product. Dividing the

labor by function then adding employees to the organization by matching their skills with the

function needed is the way an organization can experience the highest level of efficiency. 

1.5 REASON FOR SELECTING THE COMPANY

The reason for selecting the company is to get practical knowledge of the theory studied,

and also to study about the various functions of the organization. And to know how planning,

organizing, staffing, directing and controlling is done in a company. And also to study the inter

relationship between the different departments. 

1.6 SCOPE OF THE STUDY

The following are the scope of the study-

o To get an idea of organisational structure in the organisation.

o To understand what strategies are adopted by the company to compete with other

companies.

o To study the inter relationship between different departments.

o To know about the overall working condition in the organization.

1.7 OBJECTIVES OF THE STUDY

The objective of the study are following:-

o To understand the working of different departments of the organisation.

o To understand the organizational structure of the company.

o To understand about the various products and services they provide.

o To get familiarized with the working environment of the business organisation

o To find out the strengths, weaknesses, opportunities and threats of the organization.

1.8 METHOD OF THE STUDY

Source Of Data

Source of data for the Organizational Study at Jyothy Laboratories. Ltd. are Primary Data

and Secondary Data.

Primary Data

Primary Data is the data that is obtained by a study specifically designed for specific

research process for the first time and original in character. The method used in this study is

Direct Interview Method.

Secondary Data

Secondary Data are those types of data which are collected by some others for some

other purposes and now available for the present study. The following are the secondary data

sources used for the preparation of this report.

o Brochures

o Websites.

 

DURATION OF THE STUDY

The duration of the study was 4 weeks, 2ndmay to 31stmay 2012.

1.9 LIMITATIONS OF THE STUDY

The Organization Study at Jyothy Laboratories Ltd. had the following limitations:

1. The detailed data of other companies related to the same business was not

available in order to conduct a comparative study.

2. Some of the data are treated as very confidential and hence they are not revealed.

3. The time period available for the study is limited.

4. Most of the employees were busy with their jobs and the time for interaction was

limited.

5. It is not possible to visit all the divisions in the organization.

1.10 Chapter scheme

The project report has been presented in the following format.

The first chapter deals with the introduction and method of the study which includes

purpose of the study and also the objectives of the study.

The second chapter gives an idea about industry profile

The third chapter highlights company profile.

The fourth chapter highlights department profile.

The fifth chapter deals with SWOT analysis.

CHAPTER-2

2.1 INDUSTRY PROFILE

Products which have a quick turnover, and relatively low cost are known as fast moving

consumer goods (FMCG). FMCG products are those that get replaced within a year. Examples of

FMCG generally include a wide range of frequently purchased consumer products such as

toiletries, soap, cosmetics, tooth cleaning products, shaving products.

Detergents, as well as other non-durables such as glass ware, bulbs, batteries, paper products,

and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged

food products, soft drinks, tissue paper and chocolate bars.

A subset of FMCG is fast moving consumer electronics which include innovative

electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems and

laptops. These are replaced more frequently than other electronic products.

White goods in FMCG refer to household electronic items such as refrigerators, televisions,

music systems etc.

In 2005, the Rs.48000-crore FMCG segment was one of the fast growing industries in India.

According to the A C Nielsen India study, the industry grew 5.3% in value between 2004 and

2005.

2.2 INDIAN FMCG SECTOR

The Indian FMCG sector is the fourth largest in the economy and as a market size of US$13.1

billion. Well established distribution networks, as well as intense competition between the

organized segments are the characteristics of this sector. FMCG in India has a strong and

competitive MNC presence across the entire value chain. It has been predicted that the FMCG

market will reach to US$ 33.4 billion in 2015 from US $ billion 11.6 in 2003. The middle class

and the rural segments of the Indian population are the most promising market for FMCG, and

give brand makers the opportunity to convert them to branded products. Most of the product

categories like jams, tooth paste, skin care, shampoos etc, in India, have low per capita

consumption as well as low penetration level, but the potential for growth in huge. The Indian

economy is surging ahead by leaps and bounds, keeping pace with rapid urbanization, increased

literacy levels, and rising per capita income.

The big firms are growing bigger and small-time companies are catching up as well. According

to the study conducted by AC Nielsen, 62 of the top 100 brands and 27 of these are owned by

Hindustan Lever. Pepsi is at number three followed by Colgate, Nirma.

Coca-Cola and Parle. These are figures the soft drink and cigarette companies have always shied

away from revealing. Personal care, cigarettes, and soft drinks are the three biggest categories in

FMCG. Between them, they account for 35 of the top 100 brands.

CHAPTER-3

.3.1 COMPANY PROFILE

“JYOTHY LABORATARIES LTD” is a public limited company registered

company under the companies Act 1956. Though a public limited company private parties hold

most of its shares. Hence, practically no public issue is made there are four Board of Directors

and seven members who are from the family of the C.M.D.

This company has a single organization .In this type of organization structure which

is popularly known as line organization .In this type of organization, the line of authority flows

vertically from the top management to the lowest subordinate throughout the entire

organizational structure. In other words, the directions are issued by the men in charge of the

whole organization and are directly conveyed to the person who executes the work. Thus the

flow of the authority is an unbroken line from the manger to the worker.

The Chief Managing director heads the organization structure of the company followed

by the Board of Directors and Vice-president respectively. There are departmental heads who

heads the various departments of the company .There are separate departments for finance, sale,

R&D, project, HRD and marketing. There are managers, assistant mangers, other officer’s

workers under the department heads who will be responsible for carrying out the various

activities of their departments in the organization.

The company is the under the control of the C.M.D Mr. M.P.Ramachandran. Final

decisions and approvals are made by him. The managers execute the policy decisions taken by

the Board of Directors. The company owns 21 manufacturing facilities located in 14 locations –

Trichur, Wynad, Roorkee, Pondicherry, Chennai, Hyderabad, Bhubaneshwar, Bankura,

Guwahati, Baddi, Silvassa, Salem, Jammu and Pithampur. The company’s manufacturing plants

are ISO 9001 and ISO 1400 certified for its quality manufacturing.It has employee strength of

3,500 people. The company operates 40 depots to service customer requirements. Jyothy has a

team of 1,500 marketing personnel and a marketing network of 2,500 distributors.

The company has a pan-India presence with a reach to over 750,000 Indian households. The

company exports its products to 14 countries that include Sri Lanka, Bangladesh, Mauritius,

Malaysia, UAE, Hong Kong and Saudi Arabia.

Today Jyothy Laboratories is a multi-product company owning brands like Ujala,

Maxo, Exo, Jeeva and Maya. The company has diversified its operational in area of fabric care,

household insecticide, incense candles and personal care. Jyothy Laboratories owes its genesis to

an unflinching faith in the power of innovation. This urge to innovate has found expression in

every product category, brand and operation of the organization.

The company’s research and development facility focuses in area of new formulations, creating

cost effective processes and new product offering.

Business area

Fabric Care- The company produces clothes whitening solutions, washing powder and starch

solutions. JLL markets these products under the brand name Ujala.

Household Insecticide- The company manufactures and markets the products under the brand

name Maxo.

JIL also manufactures utensil cleansers and markets it under Exo. The company produces

incense sticks and markets it under Maya. It also into the soap segment and has created a brand --

Jeeva.

Allied businesses

It has formed a joint venture with CCL Products (India) for marketing and distribution of coffee

under the “Continental Speciale” brand.

The company has entered into an agreement with Godrej Tea to distribute its Godrej Tea brand

in India.  It has also formed a joint venture with Balaji Telebrands to manufacture and market

incense sticks and candles

Henkel India Ltd.

The company established in 1916 as a subsidiary of Jyothy Laboratories Limited.

Headquartered at Chennai in India. The company operates in Laundry, Home Care, Cosmetics

and Toiletries in retail businesses and employs around 400 people. Henkel India Ltd. comprises

of national and international brands such as Pril, Henko, Fa, Margo, Mr. White, and Chek..

At Jyothy Laboratories Limited, we act on key insights from consumers, market

research and sustained in-house analytical processes. Combined with continuous research &

development, these insights help us in offering innovative products while ensuring enhanced

value from existing brand. In addition to our own brands, Jyothy Laboratories Limited has

ventured into the business of coffee, tea and spiritual / astrological droops. The company has also

inked a MoU to establish a joint venture in Bangladesh to manufacture and market Ujala and

Maxo. 

Incisive insights into consumer preferences, market dynamics and distribution, winning

marketing strategies and focused product positioning, combined with sustained R & D have

ensured expansion of the product portfolio and consistent growth.  The fact that each brand from

the Jyothy portfolio makes a positive difference to the lives of millions is our greatest inspiration

– egging us to do more.

Jyothy Laboratories came into being in 1983, promoted by M P Ramachandran. The

company was listed on the Indian Stock Exchanges in Dec 2007 through an IPO and priced at Rs

690. It started by manufacturing and selling a single product, Ujala Supreme. Today Jyothy

Laboratories manufactures and distributes brands across product categories as diverse as Fabric

Care, Household Insecticide, Utensil Cleaners, Fragrances, Personal Care, besides marketing tea

and coffee brands. The company has also expanded from fabric care to fabric care services

segment with Fabric Spa, under its subsidiary Jyothy Fabricare Services Ltd. The company has

also inked a MoU to establish a joint venture in Bangladesh to manufacture and market Ujala and

Maxo.

Jyothy Laboratories Limited has a battery of 21 modern manufacturing units at 14

locations across the country. While, these units have been established at strategic locations, to

capitalize on the facilities offered by the Government, many of these units by virtue of being

located in the hinterland, also offer employment opportunities and a fillip to economic

development in the area.  Besides, the micro-economic benefits are excellent logistical

advantages, elimination of rise of labour unrest in any location, regional political unrest,

transport strike etc and ensuring minimum deployment of working capital.  All manufacturing

facilities and personnel are sensitized to ensure minimal wastage, promote environmental

conservation and maintain high quality standards. A large field force with over 1500 sales

personnel and a network of over 2500 distributors ensure a direct reach of over 1 million retail

outlets and an indirect reach of over 1.5 million retail outlets.

Jyothy Laboratories Ltd, one of the fastest growing FMCG companies in the

country began its journey in the world of fabric's health, hygiene and beauty care with the launch

of Fabric Spa. Fabric Spa promises to provide 'World Class Laundry at affordable price at your

doorstep'. Fabric Spa is part of Jyothy Fabricare Services Ltd (JFSL). To cater to general public,

JFSL has opened two Fabric Spa outlets on November 09, 2009 at Indiranagar and

Sudashivanagar in Bangalore. JFSL will soon start its door-to-door operations. The initial

investment in Fabric Spa is about Rs. 35crore. The company plans to open ten collection and

delivery centres (CDC) and two quick service stations (QSS) across the city in a year. Fabric Spa

services will be later launched in cities like Chennai, Hyderabad and Pune. The company has

constructed a 60,000-sq-ft Main Service Station on two acres at the Apparel Park at Bangalore,

with a capacity to service 40,000 pieces a day or 10 tonnes. The laundry will offer customized

wash depending on the fabric, ironing packaging, folded / hanger while value added services will

include stain removal, starching (stiff versus soft), super crease, bleaching, whitening, dyeing,

darning etc.

3.2 MISSION,VISION AND QUALITY POLICY

Jyothy Laboratories Limited is guided by a corporate philosophy that embodies values and

objectives that determine the way we conduct business and cater to the needs of our customers.  

Vision

Develop innovative brands, tap high growth categories, reach untapped markets and explore

untapped segments to meet the day-to-day requirements of every Indian household.

Mission

Provide brands that denote superior quality, to touch and positively impact the daily lives of

consumers. To ensure that our brands, business operations and corporate policies translate the

core philosophy of offering value for the money spent to experience our products. Ensure that

our people, processes and products reflect the ideals of integrity, ethics and professionalism.

Quality Policy

The Company adhered strictly to R&D-defined quality norms for superior products. The

vendors’ site and raw materials were checked to match desired quality. In-process quality checks

monitored process effectiveness. End products were checked for proper packaging and leakages.

The Company’s strong quality discipline resulted in ISO 9001 and ISO 14001 certifications

across most of its manufacturing units.

3.3 Milestones JYOTHY LABORATARIE

1983 - Signals start the of the Jyothy Laboratories saga- with the launch of Ujala

1984 – Jyothy Laboratories first marketing team -6 sales girls- reaches Ujala to home in Thrissure & Malappuram district in Kerala.

1987 – Ujala spreads its sphere of influence to tamilnadu.

1991 – Ujala launching in Karnataka & Andrapradesh.

1993 – Company incorporated as Jyothy Laboratories. Ltd factory established in Chennai to manufacture Ujala.

1994 – Ujala launched in west Bengal.

1995 - Manufacture plant starts operation in Pondicherry.

1999 – National roll out of Ujala , Ujala becomes an INR 100 Crore brand

2000 – The new millennium see Jyothy Laboratories. Ltd diversity into the house hold insecticides and utensil care segments with the launch MAXO & EXO.

2001 - Maya incense stick launched.

- Tata chemicals detergent plant at pilampur, MadhyPradesh acquired by Jyothy Laboratories Ltd

2002 – Jeeva Ayurvedic soap launched.

- Sri sai home care state- of the art- mosquito repletion coil production facility at Hyderabad acquired by Jyothy Laboratories Ltd.

2003 - Maxo bags the AAA brand performance award ujala washing powder launched in Kerala.

2004 – Maxo cross the INR 100 Crore mark

2005 – Ujala STIFF and SHINE launched in Kerala Jyothy Laboratories. Ltd enters into a JV with godrej tea LTD to distribute its GODRJ tea brand in India.

2006 – Jyothy Laboratories. Ltd enters into a JV with CCL product (India) ltd , for the marketing and distribution of coffee under the continental special brand.

2007 – JLL goes public with its IPO.

2009 – Launch of Jyothy fabric care service limited and fabric spa.

OWNERSHIP PATTERN

Jyothy Laboratories Limited incorporated as Jyothi Laboratories Private Limited on

January 15, 1992. It became a public limited company further the name was changed as Jyothy

Laboratories Limited on October 6, 1995. Further the name changed to Jyothy Laboratories

Limited on August 12, 1996. Now the copmany is operating as a public limited company in the

industry. The initial authorised capital of company was Rs. 2,000,000 comprising 400 equity

shares with a face value of Rs. 5000 each.

Board of Directors

Mr. M. P. Ramachandran……………Executive Director (Chairman and Managing Director)

Mr. K. Ullas Kamath………………...Executive Director ( Deputy Managing Director)

Ms. M. R. Jyothy…………………….Executive Director

Mr. Nilesh B. Mehta…………………Non-executive independent Director

Mr. K. P. Padmakumar………………Non-executive independent Director

Mr. Bipin R. Shah………………....Non-executive independent Director

COMPETITORS INFORMATION

Hindustan Unilever Limited

Procter & Gamble

Godrej Group

Cholayil pvt ltd

INFRASTRUCTURAL FACILITIES

Medical Facilities

First aid appliances

Ambulance

Doctors

Well furnished office buildings

Sitting arrangements

Lunch room

Ventilation/lighting

Toilet

Drinking water facilities

Seminar hall

Lifts

Racks

Telephone facilities

Well furnished Plant and Technology

21 manufacturing plants across India

ISO 9001 and ISO 14001 certified plants

Vacuum Dryer

Lighting

Mixer Machines

Generator arrangements

Bottling machine

Storage

Packing Department

Warehouse

Safety and Security

Fire extinguish & Emergency Exit

Security Guards and cameras

Transportation facilities

3.4 ACHIVEMENTS AND AWARDS

ACHIEVEMENTS

1. Jyothy Laboratories releases its first print advertisement in the Kerala- based

Mathrubhoomi newspaper in 1986.

2. Ujala becomes a INR 100 crore Brand in1999.

3. Diversified into the household insecticide and untensil care segments with the

launch of Maxo and Exo new brands.

4. Acquires trademark and copyright for the More Light and Ruby brands.

5. Moves its registered office to its own building ‘UJALA HOUSE’ in Mumbai at 2008.

6. Forays into service sector through new venture ‘ Jyothy Fabricare Services Limited’

to provide world class laundry at affordable price at consumer doorstep.

AWARDS

1. Awarded the ‘AAA Brand Performance Award’ for Maxo by the All India

Advertisers Association in 2003.

2. Company was awarded the ISO-14001 Certificate and a ISO 9001 certification for all

of its manufacturing facilities & R & D Centre.

3.5 PRODUCT PROFILE

Ujala Supreme

Ujala is synonymous with the genesis of Jyothy Laboratories Limited and has created

history in more ways than one. Ujala - the flagship brand of Jyothy Laboratories Limited marked

the beginning of endeavor to offer innovative and value for money products to the Indian

consumer. 

The product category for a liquid fabric whitener was literally non-existent prior to the

advent of Ujala. While the “HAVE YOU CHANGED OVER TO UJALA” punch phrase

captured the imagination of people throughout the country, Ujala ushered in a revolution, with

consumers shifting from powder blue to liquid blue. Positioned on the platform of whiteness and

brightness, Ujala is a market leader in its category - the growing market share is a testimony to

the brand’s popularity.  Ujala Supreme - used as a post-wash application for brightening white

clothes has an instant whitening system that assures uniform and consistent results. Ujala

Supreme is available in 9ml, 30ml, 75ml, 125ml and 250 ml bottles.

Ujala Washing Powder

Ujala Super Washing Powder – launched with an innovative formula is a reflection of the

constant endeavour of the R&D centre at Jyothy Laboratories Limited. Ujala Super Washing

Powder, with its advanced cleaning power ensures superior cleaning at a reasonable cost. 

While its special action penetrates deep into clothes to dislodge stubborn dirt, oil and

stains, Ujala Super Washing Powder has pleasant fragrance, leaving clothes fresh and clean.

Absolutely soft and safe on hands, Ujala Super Washing Powder is tough on grime and provides

superior cleaning in affordable costs. Ujala Super Washing Powder is available in 25gm, 500gm

and 1kg packs.

Maxo Aerosal

Maxo Aerosol is a must have in your household kit – to ward off pesky pests. Fully

loaded with a potent combination to ward off cockroaches, ants, houseflies, lizards etc. Maxo

Aerosol is formulated to hunt out these pests from their hideouts and eliminate them.  Maxo

Aerosol is presented in handy containers of 150ml and 300 ml.

Ujala Stiff & Shine

Ujala Stiff & Shine is a shining example of the product development initiatives of the R

& D division at Jyothy Laboratories Limited. Positioned uniquely to address the need to keep

ensure that clothes retain the crisp feel and a sparkling appeal, Ujala Stiff & Shine is specially

formulated to maintain clothes at their crisp and shining best. It is suitable for clothes of all

fabric type and colours.

A post-wash liquid fabric enhancer, Ujala Stiff & Shine helps provide the stiffness for

that crisp look without the white patches and bad odour commonly associated with starch.

What’s more, unlike the inconvenient and messy experience of using starch, Ujala Stiff & Shine

is handy and easy to use. Ujala Stiff & Shine gives that special sheen to clothes, making them as

good as new - offering premium quality and utmost care for your laundry. Ujala Stiff & Shine is

available in 20gm sachets, 100ml and 200ml bottles.

Maxo Cyclothrin Coil

Maxo – the offering in the Household Insecticide segment from Jyothy Laboratories

Limited took the mosquito repellant market by storm. Maxo Cyclothrin coils have been

developed to offer total protection from mosquitoes. While other mosquito coils tackle

mosquitoes only when they come in proximity to the coil, the unique action of Maxo Cylothrin

coil smokes out mosquitoes from their hideouts and destroys them - providing corner to corner

protection and a peaceful sleep all through the night. Besides having a pleasing fragrance, Maxo

is specially designed to avoid breakage while separating the coils from the packaging.

Maxo Cylothrin coils are available in Regular, XL and Giant sizes and provide protection

for 8, 10 and 12 hours respectively.

Maxo Cyclothrin Liquid

Maxo Cyclothrin Liquid in a handy liquid vaporizer format offers complete and cost

effective protection for 45 and 60 nights. Formulated with active ingredients, this vaporizer

provides a potent and convenient solution to counter mosquitoes and constitutes the first line of

defence against potential diseases and health hazards. Maxo vaporizer is available in bottles of

30ml for 45 nights and 45ml for 60 nights.

Exo Dish Wash Bar  

Exo Dish wash is yet another offering that draws on the wealth of experience of our R &

D division. The product is not meant to just clean utensils, but also provide protection form

bacteria and harmful germs. Fortified with powerful anti-bacterial agents, Exo Dish wash bar

fights and kills disease causing bacteria that enter food through contamination of utensils. The

powerful formula removes sticky oil stains, grime and stubborn burnt food residues from utensils

and makes them safe and sparkling. Exo Dish Wash Bar is available in 190gms and 380gms

packs.

Exo Dish Wash Liquid

Exo Dish Wash liquid presents all the potent qualities of the innovative Exo formulation

in a convenient to use liquid variant. Exo Dish Wash Liquid is the only anti bacterial dish wash

liquid with Cyclozan as the active ingredient. Convenient and handy, this is ideal for stainless

steel, crockery, cutlery and non-stick kitchen ware. Exo Dish Wash Liquid ensures streak less

glasses, gleaming cutlery and sparkling dishes while disinfecting them. Exo Dish Wash liquid is

presented in elegantly designed 500ml bottles & 125ml bottles.

Jeeva Naturals

Jeeva Naturals is yet another special offering from Jyothy Laboratories Limited’s

Personal Care portfolio. This specially formulated beauty soap range is packed with handpicked

ingredients from nature to enhance the experience for the discerning consumer. Jeeva Naturals is

a range of soaps that encapsulates the goodness of coconut milk. Coconut milk is nature`s

treasure trove of minerals, vitamins, essential oils and proteins. This is further enriched with

other natural ingredients like Kasturi Manjal, Milk protein and Jasmine, renowned for their skin

nourishing benefits. Jeeva Naturals is available in three variants - Coconut Milk with Milk

Protein, Coconut Milk with Jasmine and Coconut Milk with Kasturi Manjal, and is presented in

75gm packs.

Maya

Maya is a fragrant offering from Jyothy Laboratories Limited comprising of a wide range

– an ideal fragrance for every occasion in the form of agarbathis (incense sticks). Inspired by

nature, the enchanting array of incense sticks provides the perfect ambience and enhances the

experience to match every mood.

Carefully selected, each fragrance from the exotic collection is formulated to spread

faster and linger longer. The Maya bouquet comprises of a wide range of floral, traditional and

aromatic fragrances like Rose, Jasmine, Sandal, Sarvasugandhi, Magic, Milan, Prarthana and

Raaga 4-in-1, with many more varieties collection.

The Maya range is presented in attractive pouches and cartons containing 8, 15, 20, 40 and 100

sticks.

Product Divisions

Fabric care

Ujala Supreme Ujala Washing Powder Stiff &Shine Ujala Techno Bright Detergent

Household insecticide

Maxo A grade coil Maxo A grade liquid Maxo aerosol

Utensil cleaners

Exo Dish Wash Bar Exo Dish Wash Liquid Exo Safai

Fragrances

Maya

Personal care

Jeeva naturals

Allied business

Continental special Goderej Tea Ekta’s Dhoo

3.6 ORGANISATION STRUCTURE

GM – General Manager VP – Vice President

AGM – Assistant General Manager MGR – Manager CFO – Chief Financial Officer

BOARD OF DIRECTORS

SALES FINANCE & ACCOUNTS

HUMAN RESOURCES

RESEARCH & DEVELOPMENTOPERATIONSMARKETING

GM - NORTH

GM - WEST

GM - EAST

CFO & CS

GM- OPERATION

S

VP- R&D

MGR- HR

GM

AGMMGR-

MARKETING

DIRECTOR

DEPUTY MANAGING DIRECTOR

CHAIRMAN & MANAGING DIRECTOR

GM - SOUTH

CHAPTER-4

4.1 DEPARTMENTAL PROFILES

An organization to perform efficiently goes for the diversion of work. Dividing of work

naturally means identifying of individual activities, which in turns helps in organization

goals.

But once the various activities are identified then that has to be grouped on some

logical base so that group can be organized “Departmentation refers to process of growing

activities into units for the purpose of administration

Jyothy Laboratories Limited departmentation

1. Finance

2. Marketing

3. Human Resources

4. Research and Development

5. Production

6. Sales

7. Quality Control

Finance Department

Jyothy Lab Limited follows a centralized Accounting system. It’s having its own

policies. A part of profit is used as working capital. Chef Financial Officer is the head of this

department. Jyothy Lab maintains proper books of account every year

Planning of funds:

Careful estimation of total funds require by the manager is called planning of funds. It

can be either fixed or current asset or also working capital requirement. The working capital

estimation is made by deep analysis as the BSP which deals with the steel production which

needs more capital.

Allocation of Funds

Not only planning of funds but also to provide the funds to the proper place at proper

time are also an important task to be done by the financial manager the financial manager

first studies the requirement and then distributes funds. It spends most of the amount for the

improvement of the company’s services and also for fixed assets like machinery.

Divident Decision

Dividend is the percentage of profit paid to the shareholders. So dividend decision is the

profit how much should a shareholder get paid. The profit percentage is decided after

considering the profit like market price of shares, tax position of shareholder, profitable use

of funds. This varies from year to year depending upon the factor.

Investment Decisions

The decision on the investment whether it should be of capital or assets comprises the

investment decision. The investment in capital asset is done after a careful study over the

profitability, safety liquidity and solvency factor of that asset.

Recording of Information

All the transactions are recorded in the journal and posted to ledger. Each pin of

transaction is recorded that takes places as it helps in better control and effective supervision

of funds.

Preparation of Financial Statements and Evaluation

The financial department will prepare the year ending financial statement to check the

profit and loss of the dairy of that particular year. It also evaluates the post performance and

the present and takes the corrective messages if required.BSP submits its annual reports to

the concerned departments regarding its financial strengths and weakness of the firm by

properly establishing relationship between the items of balance sheets, profit and loss

account.

DEPARTMENT STRUCTURE

The department structure of finance department in Jyothy Laboratories Ltd is follows.

4.2 FINANCIAL DEPARTMENT

Board of Directors

Managing Director

Chief Manager Finance

Assistant Manager

Account Officers

Clerks

4.3 HR AND ADMINISTRATION DEPARTMENT

Jyothy Labs a professionally managed company that has sought to build for itself a

stimulating work culture that empowers people, promotes team building, encourages new ideas

and motivates performance. JLL believe in meritocracy and this policy commences with hiring

individuals with the right experience while ensuring that progress in the organization is not

dependent solely on tenure.

As at July 31, 2007, JLL had over 3,400 employees in India . The number of employees

in each of divisions as of that date is follows:

Sales (All India) – 1362 employees;

Production (21 factories) – employees;

Machine Designing & Fabrication – 90 employees;

Information Technology – 15 employees;

Research & Development – 14 employees; and

Administration (head office and regional officer) – 71 employees.

As at July 31, 2007, approximately 475 of employees at two locations were members of trade

unions and JLL entered into wage settlement agreements with then. JLL have had no recent

strikes or work stoppages and JLL have a good relationship with the workforce.

DEPARTMENT STRUCTURE

The departmental structure of hr department are listed below

MANAGING DIRECTOR

H R MANAGER

Legal Officer

Executives

Dept. Staff

Personnel officer

4.4 DEPARTMENT STRUCTURE OF SYSTEM DEPARTMENT IN JYOTHY

LABORATARIE Ltd.

HEAD OF THE DEPARTMENT

SENIOR MANAGER

ASSISTANT

MANAGER

EXECUTIVE

& Developer

HARDWARE SOFTWARE SECURITY CONNECTIVITY

4.5 Marketing Department

Marketing means art of selling of a product, marketing activity in Jyothy Laboratories is based

on

Product

Price

Place

Promotion

Functions

Selection of appropriate channel of distribution

Maintain both customer and dealer satisfaction

Planning and supplementary promotional programme

Build up of brand value and corporate image.

PRODUCT

The various product of Jyothy Laboratories Ltd are- Ujala Washing Powder, Stiff

&Shine, Exo Dish Wash Bar, Exo Dish Wash Liquid

.

PRICE

The prices of the products are determined by company heads on the basis of production

cost, transportation cost, packaging cost etc.

PLACE

Two types of distribution activity

company distributer dealers customer

company dealers customer

PROMOTION

Wall advertisement

T.V advertisement

Wall paintings

Dealer promotion activity

Gifts with product.

General Manager (Marketing)

Junior Marketing Intelligent Assistant

Chief Manager

Product manager

Junior Executive

Marketing Manager

Marketing Intelligent Assistant

The department structure of marketing .

4.6 PRODUCTION DEPARTMENT

The process of transformation of input into output can be termed as production.

Jyothy Laboratories Ltd look into

Productivity

Efficiency

Profitability

They are achieving this through cost minimization and quality improvement. The raw

material used in production process are Cast iron, steel, copper etc. The primary objective of

production department is quality improvement.

The function of the production department is to produce our products on time, to the

required quality levels, at the defined product cost the major concern to the production manager

is monthly output. In both EEL and DUL production managers have monthly targets which they

are expected to strive to meet or exceed. It is very important to note that Production can only

meet its targets if Sales secure orders. Also production costs are dependent on the price we pay

for components and materials, etc.

Securing sales is outside the direct control of Production, but the relationship between

Production & Sales is intense. If sales are down, production targets cannot be met, on the other

hand if Production fails to meet its target output monthly income is down and customers are

likely to complain about late delivery. There is scope for friction between sales and production

personnel.

Component and materials procurement is another factor that strongly influences production,

production targets and delivery. If components cannot be purchased at the target price, profits are

down. If components arrive late at our factory production targets may not be met and customers

may experience late delivery. Purchasing of components and materials is carried out by the

Purchasing section of Production. We shall say more about Purchasing later in this unit.

General Manager (Operator)

Vice president

DGM

Junior Executive)

Deputy Engineer

DGM

Assistant manager

Chief engineer

Helpers

The departmental structure of Production Department are listed below-

4.7 PURCHASE DEPARTMENT

Material Department is an important functional area of any organization. The various raw

materials needed for the production is purchased by this department. If the materials are

purchased at right time at the right quality from the right suppliers it results in production of

materials as per the request of inventory control section

OBJECTIVES OF PURCHASE DEPARTMENT

To provide uninterrupted flow of materials and service for company operations

To find relevant source of supply

To buy at the most economic order quantities

PURCHASING PROCEDURE

A) Evaluation of existing suppliers for raw materials

This is the first step in the purchasing procedure. The evaluation of the suppliers is mainly done

on the basis of rating them. There are mainly three types of rating methods they are;

QUALITY RATING

SUPPLY RATING

DELIVERY RATING

QUALITY RATING

Quality rating is done on the basis of the quality of the raw materials before purchasing it. The

raw materials are tested by the quality control department and make sure that the raw materials

are of best quality and non hazardous

SUPPLY RATING

The supply rating checks the supplier’s ability to supply the raw materials at right time. The

rating is done on the basis of a quality technique.

DELIVERY RATING

This is calculated on the basis of the correct time of the delivery of the materials

A) Registration assessment of potential suppliers

B) Purchasing order

C) Purchasing

D) Verification of the purchases products

Board of Directors

AGM Purchase

Asst Managers

Senior Officers

Officers

STRUCTURE OF PURCHASE DEPARMENT

LEVELS OF MANAGEMENT

The organization has got three levels of management:

TOP LEVEL

It includes board of directors, chairman, managing director and chief general manager and

senior executive come under this level. They are concerned in determining policies, plans and

procedures of the Union

MIDDLE LEVEL

It includes all the department heads, Such as, General Manager for personnel, Financial and

Processing department, marketing department.

LOWER LEVEL

It includes all the clerks and employee working under different department. These clerks and

employees are working under the guidance and control of the departmental heads i.e., of General

Manager.

STRATEGY

Jyothy Lab intends to work toward achieving the vision and to grow business by implementing

the following key strategies.

1. Leverage the dominant Ujala brand with other branded fabric care products, the Ujala

Stiff and Shine and Ujala Washing Powder. JLL believe that the well-known brand eqity

of Ujala and wide distribution reach will help successfully develop Ujala stiff and shine

as a national brand and Ujala washing powder as a strong regional brand.

2. JLL plan to increase the market share and presence of the Maxo products those liquid

vaporizers, aerosol spray and coils.

3. JLL intend to utilize wide distribution network and marketing expertise to attract joint

venture partners with existing branded products as well as new and innovative product

ideas.

4. JLL seek to improve efficiencies and cost from the sourcing of the raw materials to the

supply of products to consumers.

5. JLL seek to increase focus on supermarket and hypermarket sales.

6. JLL intend to make acquisitions in the future as part of our growth strategy in India and

intend to target acquisitions which will strengthen market position in key product areas or

manufacturing capabilities.

STAFF

The success of JLL is dependent on the expertise and services of the management team it

includes all employees and staffs in the organization. It has over 3,400 employees in India and

the organization has established a distribution network across India with a sales staff of over

1,500 people serving approximately 2,500 distributers.

The sales force headed by four general managers included 36 state managers, 165barea officers

and 1,165 market intelligence assistants.

All the employees are given “PUNCH CARD” to use it as a record of their presence. It also

owns a ‘time recording machine’ for employees.

SHARED VALUES

The basic philosophy of Jyothy Laboratories Limited is to achieve business excellence and to

create and enhance the value for its share holders, Customers, Employees and Business

Associates and thereby to make a significant contribution to the Economy. The company

endeavors to achieve the highest level of transparency, accountability, integrity and

responsibility by following the best practices in Industry.

CHAPTER 5

5.1 SWOT ANALYSIS

Strength

The products are easily available.

The dealer network of company is strong because the company is giving lot of benefits to the

dealers, Dealers are satisfied with the quantities of the product.

Company is having great Management experts

The company is having a strong research centre blessed with experts.

The company is owns high quality products.

Positioning as SPA.

WEAKNESS

The following are weakness of Jyothy Laboratories Ltd.

Low export levels.

The company maintains the healthy relationship with dealers by making frequent visit and

helping them in solving problems faced by them.

MAXO is seasonal product

OPPURTUNITES

Market is huge

Rural demand

Unexplored area of washing clothes, middle class buying behavior .

Export potential.

THREATS

The company maintain the healthy relationship with dealers by making frequent visit and

helping them in solving problems faced by them. It is better to attract dealers by providing

margins more than competitors.

Emergence of new Competitors

5.2 FINDINGS & SUGESSTIONS

The findings and suggestions of the organisation study are listed below

The dealer network of Jyothy Laboratories Ltd is good.

The organization structure of Jyothy Laboratories Ltd is very good

The relationship between various department are also very good

Ujala is branded product as backbone of success adding fact that they have no practically

competition.

Company had made immense step in providing quality product and keeping good

customer relation.

To company should provide a good pricing policy to the dealers according to their sales in

the market with this policy the dealers would move act in the sales.

It is suggested to concentrate on interested dealers who are interested to dealers with Exo

dish wash bar by offering special incentives gifts schemes etc.

Increasing service awareness among people.

CHAPTER 6

6.1 SUMMARY AND CONCLUSION

The study was conducted to understand the working of different departments of Jyothy

Laboratories. Ltd. The study has helped me to understand the day to day business affairs of

the Organization and also the relationship among the functional areas .

This study has proved very beneficial in understanding the Organizational climate and

culture. The interpersonal relationship and the Industrial relation in the organisaton has been

revealed through this study .The company has been successful in maintaining and balancing

industrial democracy and peace. The workers problems are heard and possible steps are taken

to mitigate and solve their personal and professional worries and complaints . Through this

steps, the workers are at peace , And productivity and quality is assured .

The workers are updated with latest and state of the art technology and training are provided to

them , to become masters in their profession . The importance of organizational structure is to

provide order and accountability to an organization. By creating specific job categories for

specific task the efficiency of the labour needed to accomplish the task increases

The study has revealed about the strengths, weaknesses, opportunities and threats of the

organization. And how the organization confronts the challenges and capitalize on the

opportunities .

It is concluded that the Organization study in Jyothy Laboratories. Ltd has helped me

to understand the concept of management and the role of various functional department .

6.2BIBLIOGRAPHY

BOOKS:

TNCHHABRA,HUMAN RESOURCE MANAGEMENT,DHANPAT RAI$ CO.

(P)LTD.1710 NaiSarak , Delhi-110006(INDIA)2005

SASHI K GUPTA, ROSY JOSHI ORGANISATION STRUCTURE AND DYNAMICS

KALYANI PUBLISHERS

JOURNALS

Advertising Express - The ICFAI University Express

Indian Journal of Marketing

WEBSITES

www.jyothylaboratories.com

www.Wikipedia.com

www.google.co.in/