kailash kabra
DESCRIPTION
A Brand Called KailashTRANSCRIPT
Personal Profile Professional Profile Year on Year Target Accolades My strategy Email Marketing Challenges Faced & Database Sources Let’s Grow Together Performance Gauge Frequently Asked Questions
Marwadi Educated Family Internet is my passion, consumer behavior is my favorite subject, analytical and
leadership skills is what I am good at, people management is what I look into, creativity is what I am born with and to further strengthen and harness these strengths I aspire to join Alliance Global Services Team
Exam Passed Year of Passing University/Board Percentage
Post Graduate Diploma in Management
(Marketing)
2005 All India Management Association (New Delhi)
2.91/4
B.C.A 2003 Osmania University 80%
10+2 (M.P.C) 2000 Board of Intermediate Education
81%
10th 1998 Board of Secondary Education
78%
Work Experience: Associated with Alliance Global Services since March 2009 Worked with AppLabs from August 2005 to February 2009 Worked as a Marketing Executive with Helpline Business Solutions for a year
Presently working with Alliance as Manager Inside Sales and reporting directly to Managing Director and working with VP Marketing and VP Sales
Prior to Alliance was working with AppLabs as Business Analyst and was reporting directly to VP Solutions Engineering and supporting Directors Business Development and Account Managers
Account Mining - Sole person to handle mining of all the existing accounts Strategic Alliances campaign Research on the company and its movements Drafting customized email messages, email follow-ups and contact names
2006 2007 200853 64 75ISV Middle Market Companies Enterprise6 8 4
SUSPECTS
Wins
0
20
40
60
80
100
120
140
160
180
2005 2006 2007 2008
Year on Year Performance Analysis
Performance80%
133% 135%
180%
“Kailash is one of the hardest working, creative and organized Business Development Executives at AppLabs. He is responsible for being my Inside Sales Manager. Him and I manage a territory together and try to find opportunities in the field. We work collaberatively on profiling and targeting accounts as well as sending specific messaging to C-Level Executives. Without Kailash's help I would not be as successful at AppLabs.”
- Michael Bertoni, Business Development Manager, AppLabs, Inc worked with Kailash at AppLabs Technologies
“Being in inside sales is a tough job and getting a good lead is like finding a needle in a haystack. Kailash has been consistent in delivering quality leads and he finds them in quantity as well. He can do this because he is detail-oriented, methodical and very committed to success.”
-Ravi. A. , Director of Business Development (West) , AppLabs, Inc managed Kailash at AppLabs
Has been rated as the Top Performer for the three consecutive years Has been awarded as Champ of the Month for generating most number of leads in a
month Has been awarded as the winner at Aakruthi’07 in the Shayari category
Targeted e-mails Customized Subject Lines w.r.t service Plan out email campaign flow Attack email deliverability Segment the audience w.r.t service Domain specific campaigns Calls for critical follow-ups Subscription to newsletters, venture capitals Leveraging personal and social networks Identification of each Line of Business (LOB) and the internal applications tied to LOB Identification of partners / alliances that help enhance the companies position with
customers An offshore Inside Sales Team for Alliance Consulting
Relevant offer + Creative Written Copy = Success
The ability to distribute information to a wide range of specific, potential customers and target audience at a relatively low cost
Compared to other media investments such as direct mail or printed newsletters, it is less expensive
It lets the advertiser "push" the message to its audience
Email can be saved for a later reference
It is instant and also allows proper follow-ups with the relevant information
Spam Firewalls Legitimate Vs Spam email
Disadvantages
4P 4E4C
Product
Price
Place
Promotion
Experience
Exchange
Everyplace
Evangelism
Consumer
Cost
Convenience
Communication
A gradual integration process in mind and practice
The M
arketing Universe
Challenges Faced: Right point of contacts Email id formats Negative responses Out of Office responses Referral Follow-ups On time delivery of response with requested information
Database Sources Linkedin, Hoovers, Lead 411, Fortune 1000, Forbes 2000, Spoke, Tradevibes, Zoominfo,
Internet Retailer Top 500, Internet Retailer Hot 100 for 2008, Venture Wire, Bizjournal…..
Accumulated Database
Advantages of hiring my services
Trained professional at work
Standard operational efficiency
Good quality work
On time delivery of services
Savings in time and management energy for maintaining in house services
Option to recruit a larger work force without raising costs
Adaptability to changes in required quality
Experience working with onsite and offshore delivery
Gaining Competitive Advantage
Increasing Productivity of your Business and IT Staff
Ability to offer new & high-value added services
Generating Revenue, Saving Money and Reducing Overall Costs
Access high-skilled technical personnel
SLAs – Monthly Reporting, Documentation and Lead Generation Metrics
Outsource to my company and compete with the biggies
Benefits and financial support Aiming for a higher role Would like to have a free hand to use my strategies in building an
offshore Inside Sales Team for Alliance Global Services Healthy work environment
Two rich and famous personalities. One aspiring to be…All three share the same month of birth …October
Thank You
Bill Gates Kailash Kabra Amitabh Bachchan