kaldewei-fa.secure.footprint.net · web viewkaldewei steel enamel was recognised with a “green...

12
Kaldewei steel enamel: material for eternity The unique symbiosis of glass and steel is more compelling today than ever before People have always been fascinated by the unique symbiosis produced by two natural materials. Kaldewei fuses robust steel and exquisite glass together to create superior Kaldewei steel enamel. Bringing 100 years of experience to bear, the company today produces premium bathroom solutions made of a single material to a consistently high standard of quality that are appreciated all over the world. Kaldewei controls the entire value chain for its shower surfaces, washbasins and bathtubs – from selecting the raw materials, manufacturing the enamel and forming the steel to finishing with superior Kaldewei enamel. Today Kaldewei is still the only bathroom manufacturer to produce enamel in its own furnace. The formula was developed at Kaldewei’s laboratory and has been consistently refined over the decades. Raw materials from six continents are used and the result is a compelling compound that even after years of use looks just as good as when it was first made. Kaldewei steel enamel: fascinating, persuasive and long- lasting

Upload: others

Post on 09-Jul-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: kaldewei-fa.secure.footprint.net · Web viewKaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades

Kaldewei steel enamel: material for eternityThe unique symbiosis of glass and steel is more compelling today than ever before

People have always been fascinated by the unique symbiosis produced by two natural materials. Kaldewei fuses robust steel and exquisite glass together to create superior Kaldewei steel enamel. Bringing 100 years of experience to bear, the company today produces premium bathroom solutions made of a single material to a consistently high standard of quality that are appreciated all over the world.

Kaldewei controls the entire value chain for its shower surfaces, washbasins and bathtubs – from selecting the raw materials, manufacturing the enamel and forming the steel to finishing with superior Kaldewei enamel. Today Kaldewei is still the only bathroom manufacturer to produce enamel in its own furnace. The formula was developed at Kaldewei’s laboratory and has been consistently refined over the decades. Raw materials from six continents are used and the result is a compelling compound that even after years of use looks just as good as when it was first made.

Kaldewei steel enamel: fascinating, persuasive and long-lastingWhat is it that makes Kaldewei steel enamel so unique? One reason is the secret formula that has been developed by Kaldewei over generations. A high-tech material that is perfect for modern bathroom design has been created over the course of the decades. The distinctive properties of steel and enamel – combined in superior Kaldewei steel enamel – have proved compelling for partners and clients all over the world. Thanks to the glass-hard surface, bathroom

Page 2: kaldewei-fa.secure.footprint.net · Web viewKaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades

solutions made of Kaldewei steel enamel are ultra hygienic and easy to clean. This surface cannot be harmed by mechanical or chemical impact such as that caused by cosmetics and detergents. The exceptionally long warranty period of 30 years clearly demonstrates the robustness and longevity of Kaldewei bathroom solutions and underlines their special quality. The properties of steel enamel can be individually enhanced with surface treatments such as an optional anti-slip finish. It is not only builders and customers who rely on Kaldewei bathroom solutions: architects and hoteliers too greatly appreciate the properties and advantages of Kaldewei steel enamel.

Committed to sustainabilityWith growing environmental awareness, sustainability is becoming an increasingly topical issue. Kaldewei bathroom solutions made of steel enamel are winners in this area too because they can be fully recycled. This allows builders and architects to plan in an ecologically oriented way. Kaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades in the world.

The responsible use of resources, environmentally-friendly manufacturing processes and bathroom solutions that can be recycled at the end of their lives have all been part of Kaldewei’s corporate philosophy for generations. The company is further demonstrating its commitment in this area by partnering with the environmental conservation organisation, the WWF.

Page 3: kaldewei-fa.secure.footprint.net · Web viewKaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades

About KALDEWEI100 years of KALDEWEI - since 1918, and for over four generations, Franz Kaldewei GmbH & Co. KG has become a global partner for iconic bathroom solutions made of superior steel enamel. With a portfolio of over 600 shower surfaces, washbasins and bathtubs, the premium manufacturer provides perfectly coordinated solutions for project business and private clients – featuring a uniform material throughout and harmonious design. The company collaborates with renowned international designs firms and has received over 150 awards. For its unique brand management, KALDEWEI has been recognised with a gold German Brand Award. In 2018, a long-term partnership was launched with WWF, the nature and environmental conservation organisation. KALDEWEI is supporting the WWF marine conservation programme that is devoted to reducing plastic waste in our oceans.

Source: Franz Kaldewei GmbH & Co. KG. Copy requested.

Page 4: kaldewei-fa.secure.footprint.net · Web viewKaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades

Press contacts:

Franz Kaldewei GmbH & Co. KG Tel. +49 2382 785 210Laura Prell Fax +49 2382 785 8210PO Box 1761 [email protected] Ahlen, Germany www.kaldewei.com

achtung! GmbH Tel. +49 40 450 210 888Straßenbahnring 3 [email protected] Hamburg, Germany www.achtung.de

Further information and illustrations are available from Kaldewei’s virtual press office: www.kaldewei.com

Page 5: kaldewei-fa.secure.footprint.net · Web viewKaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades

Images and captions:

4_1_Kaldewei_Steel_Enamel

Image source: KALDEWEI

People have always been fascinated by the unique symbiosis produced by two natural materials. Bringing 100 years of experience to bear, Kaldewei fuses robust steel and exquisite glass to produce its superior Kaldewei steel enamel.

Pictured: Meisterstück Emerso washbasin

Page 6: kaldewei-fa.secure.footprint.net · Web viewKaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades

4_2_Kaldewei_Steel_Enamel_Furnace

Image source: KALDEWEI/Evelyn Dragan

Kaldewei is the only bathroom manufacturer to produce enamel in its own furnace.

Page 7: kaldewei-fa.secure.footprint.net · Web viewKaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades

4_3_Kaldewei_Steel_Enamel_Raw_Materials

Image source: KALDEWEI/Evelyn Dragan

The enamel formula, which uses raw materials from six continents, was developed in the Kaldewei laboratory and has been consistently refined over the decades.

Page 8: kaldewei-fa.secure.footprint.net · Web viewKaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades

4_4_Kaldewei_Bathroom_Solutions

Image source: KALDEWEI

The distinctive properties of steel and enamel – combined in superior Kaldewei steel enamel – have proved compelling for partners and clients all over the world. Thanks to the glass-hard surface, bathroom solutions made of Kaldewei steel enamel are ultra hygienic and easy to clean. This surface cannot be harmed by mechanical or chemical impact such as that caused by cosmetics and detergents.

Pictured: Scona shower surface, Meisterstück Classic Duo Oval bathtub, Classic undercounter washbasin

Page 9: kaldewei-fa.secure.footprint.net · Web viewKaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades

4_5_Kaldewei_Project_Decision-Makers_Four_Seasons_Seoul

Image source: Four Seasons Hotel Seoul

It is not only builders and customers who rely on Kaldewei bathroom solutions: architects and hoteliers too greatly appreciate the distinctive properties and advantages of Kaldewei steel enamel. Guests at the Four Seasons Hotel Seoul, for example, can relax in Kaldewei’s freestanding Centro Duo Oval bathtub.

Page 10: kaldewei-fa.secure.footprint.net · Web viewKaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades

4_6_Kaldewei_Sustainability

Image source: Green Good Design; as awarded by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies

With growing environmental awareness, sustainability is becoming an increasingly topical issue. Kaldewei bathroom solutions made of steel enamel are winners in this area too because they can be fully recycled. This allows builders and architects to plan in an ecologically oriented way. Kaldewei steel enamel was recognised with a “Green Good Design Award” in 2017 – one of the most prestigious sustainability accolades in the world.