kano model lightning talk
TRANSCRIPT
![Page 1: Kano Model Lightning Talk](https://reader031.vdocuments.net/reader031/viewer/2022022411/58ed3ce21a28ab9b378b4623/html5/thumbnails/1.jpg)
South Wales Agile Group
Kano Model 17 December 2015
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Background
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History
❖ Professor Noriaki Kano❖ 1984
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The Model
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Satisfaction
Satisfaction
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Presence
Satisfaction
Presence
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Basic
Satisfaction
Presence
Basic
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Performance
Satisfaction
Presence
Performance
Basic
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Attractive
Satisfaction
Presence
Basic
Attractive
Performance
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Indifferent
Satisfaction
Presence
Performance
Basic
Indifferent
Attractive
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Decay over Time
Satisfaction
Presence
Performance
Basic
Indifferent
Attractive
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Kano Survey
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Functional Form
1. I like it
2. I expect it
3. I’m neutral
4. I can tolerate it
5. I dislike it
“If you have a free bottle of water in your hotel room, how do you feel?”
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Dysfunctional Form
1. I like it
2. I expect it
3. I’m neutral
4. I can tolerate it
5. I dislike it
“If you don’t have a free bottle of water in your hotel room, how do you feel?”
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MatrixDysfunctional
Like It Expect It Neutral Tolerate Dislike
Like It Q A A A P
Expect It R I I I B
Neutral R I I I B
Tolerate R I I I B
Dislike R R R R Q
Func
tiona
l
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MatrixDysfunctional
Like It Expect It Neutral Tolerate Dislike
Like It Q A A A P
Expect It R I I I B
Neutral R I I I B
Tolerate R I I I B
Dislike R R R R Q
Func
tiona
l
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MatrixDysfunctional
Like It Expect It Neutral Tolerate Dislike
Like It Q A A A P
Expect It R I I I B
Neutral R I I I B
Tolerate R I I I B
Dislike R R R R Q
Func
tiona
l
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Reverse
Probably wants the opposite to what we’re offering
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Questionnable
Probably something wrong with what you’re asking
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Analysis
B P A I R Q
Feature A 10 3 1 5 0 1 20
Feature B 1 8 8 3 0 0 20
Feature C 0 3 0 15 2 0 20
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Analysis
B P A I R Q
Feature A 10 3 1 5 0 1 20
Feature B 1 8 8 3 0 0 20
Feature C 0 3 0 15 2 0 20
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Analysis
B P A I R Q
Feature A 10 3 1 5 0 1 20
Feature B 1 8 8 3 0 0 20
Feature C 0 3 0 15 2 0 20
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Analysis
B P A I R Q
Feature A 10 3 1 5 0 1 20
Feature B 1 8 8 3 0 0 20
Feature C 0 3 0 15 2 0 20
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In Practice❖ Select Feature and Customers
❖ Limit to 20, Tangible Features
❖ Group by Personas
❖ Collect Data
❖ Clear Questions (or Prototypes)
❖ Be Mindful of Phrasing
❖ Test Your Questionnaire!
❖ Analyse
❖ Discrete vs Continuous
❖ Release Planning
❖ Basic, Plus Mix of Attractive and Performance
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More Information
❖ Agile Estimating & Planning - Mike Cohn
❖ http://foldingburritos.com/kano-model/