kantar media
DESCRIPTION
Kantar Media is a well-established brand of trusted media analysts and advisors. We help the world’s advertisers, media owners, advertising/media/PR agencies, and publishers together with government, NGO, and trade organisations to measure their media reputation and impact.TRANSCRIPT
Social media- the barrier breaker between your
brand and your consumer
But how to map your consumer through social media to make them reach your brand?
With a few effective social media tools
The X-tracker enables to :
Identify new opportunities for user engagement
Understand what is being said about your brands and why it is being said
Drill down to individual voices within conversation
Receive outcomes intelligently to grasp the implication for your brand
The Auto tracker enables Providing a database of content across 24 languages
Tracking messages along with segmentation and filtration
Interrogating online content- from news editorial to social media sources
Delivering data on individual activity, connectivity and influence
The TGI Clickstream enables Assessing the engagement of target consumer group
Calculating the average number of visits, time spent on site and page viewed over a specific period of time
Understand online audience beyond their online behavior
Analyse brands against the actual online consumer behavior
The Path to purchase enables Understanding consumer’s entire purchase journey
Implementing strategies designed to influence different consumer segments based on where they are in their path of purchase
Identifying new customer acquisition opportunities by discovering the touch points that are important to the target customers
The Online channel effectiveness enables Benchmarking website effectiveness versus direct
competitors with customer specific KPIs
Helping marketers identify opportunities across search, display advertisement and referral sources to find new customers
Discovering opportunities for enhancing customers retention from the competitors
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