This presentation is property of Michael Lewis. 310-801-6040

MARKET ING L IST ING CONSULTAT ION

PREPARED EXCLUS IVELY FOR:

Your clienteles name.

Dear Client,

Finding the right house in the right location for the right price is my business. I specialize in urban and suburban listings and sales, so whether you are moving into, or out of the city I can help you. I specialize in transaction management, which includes listings, sales, pricing, buyer representation, marketing, downsizing, and upsizing. I sell and list luxury properties in the South End, Back Bay, and Beacon Hill neighborhoods of Boston, as well as nearby suburbs of Newton, Wellesley, Brookline, and Westwood to name a few.

I have been a licensed salesperson since 1983 and specifically in Boston for the past 13 years. I am always available via mobile phone, texting, or email. I’ve had many awards and recognitions over the years including; International Diamond Club at Coldwell Banker, Largest sale at Keller Williams in 2012 Q2, and Sterling Club at Keller Williams in 2013. Credentials include; Bachelor of Arts in Early Education and minor in Psychology from the University of Massachusetts/Amherst, Commonwealth of Massachusetts Real Estate Salesperson (Buyers & Sellers agent), Member of the Greater Boston Board of Realtors, Member of Realtor.com, and Commonwealth of Massachusetts Notary Public.

I am a native New Englander and have lived in Newton, Brookline, and Boston’s Back Bay. I have worked in the field of real estate since graduating college. I worked for many years as a marketing coordinator for a prominent Boston developer, which provided me with a broad view of the many facets of residential real estate. Real estate runs through my family’s blood and is intertwined with my home life as my husband owns a plumbing company and my brother-in-law is a home builder in the Greater Boston Area. My husband and I have done many purchase and renovation projects over the years and living in the suburbs and working in the city over the years has given me a unique perspective in understanding “Urban to Suburban” real estate.

I volunteer with the Newton Wellesley Hospital thrift store and am an active member of the breast cancer charity fund “Art Because”, supporter of AIDS Action Committee, Breast Cancer Research, and MSPCA. My hobbies and interests include cooking, jewelry making, fine dining, fine wines, art shows, dance performances, and last but not least travel.

I bring forth a sense of humor and knowledge of the business that is unmatched. I currently live in Newton Centre with my husband and our son, who is leaving for college this year, a sweet elderly pug named Millie, and two rescue cats Mr. Happer and Muffin.

My commitment to you: Relax and let me help you enjoy this process making it as seamless and simple as possible.

Regards

Karen M Fallon

PROFESS IONAL PROF ILE

Karen M FallonReal Estate ExpertKeller Williams Realty

Urban to Suburban - Finding the right house in the right location for the right price is my business.

I specialize in transaction management, which includes listings, sales, pricing, buyer representation, marketing, downsizing, and upsizing. I sell and list luxury properties in the South End, Back Bay, and Beacon Hill neighborhoods of Boston, as well as nearby suburbs of Newton, Wellesley, Brookline, and Westwood to name a few.

I have been a licensed salesperson since 1983 and specifically in Boston for the past 13 years. I am always available via mobile phone, text, or email. I’ve had many awards and recognitions over the years including; International Diamond Club at Coldwell Banker, Largest sale at Keller Williams in 2012 Q2, and Sterling Club at Keller Williams in 2013. Credentials include; Bachelor of Arts in Early Education and minor in Psychology from the University of Massachusetts/Amherst, Commonwealth of Massachusetts Real Estate Salesperson (Buyers & Sellers agent), Member of the Greater Boston Board of Realtors, Member of Realtor.com, and Commonwealth of Massachusetts Notary Public

I am a native New Englander and have lived in Newton, Brookline, and Boston’s Back Bay. I have worked in the field of real estate since graduating college. I worked for many years as a marketing coordinator for a prominent Boston developer, which provided me with a broad view of the many facets of residential real estate. Real estate runs through my family’s blood and is intertwined with my home life as my husband owns a plumbing company and my brother-in-law is a home builder in the Greater Boston Area. My husband and I have done many purchase and renovation projects over the years. Living in the suburbs and working in the city over the years has given me a unique perspective in understanding “Urban to Suburban” real estate.

I take a different approach to real estate, one that is built on personal touches, win-win deals and positive results. I focus on educating and listening to my clients and I will advocate and negotiate on your behalf. My job is to make the process of searching for and/ or the selling of your home seamless with no surprises at the closing table. I utilize the latest technologies, market research and business strategies to exceed your expectations. Most importantly I listen and I will find solutions that are tailored to you.

Ka

ren

M F

allo

n

MARKETING STRATEGY:M A R K E T I N G S T R A T E G Y

• Online listing systems: Listed in both MLS (Multiple Listing Service) and LINK (Listing Information Network) online listing systems.

• Photos: Great photos of property showing your home at it’s best for all advertising, both print and online.

• Online Web Presence

– www.kw.com: found on Keller Williams main website.

– Listed by over 350+ of our Keller Williams web partners, such as Trulia, Google, Yahoo! Real Estate, Zillow and more (see insert).

– www.zillow.com: premium featured listing.

– www.trulia.com: premium featured listing.

– www.realtor.com: this is a premium listing format including extra pictures, specialty text and your home shown as a special featured listing at the top of the page regularly for extra exposure.

– www.boston.com: online version of the Boston Globe with a premium listing format including pictures and direct agent contact information.

• Local Advertising

– Email notification: sent to agents in local area via MLS.

– Email notification: sent to agents in local area via our exclusive list.

• Open Houses

– Public Open Houses first 2 weeks on the market and typically every other week thereafter.

– Broker Open House second week on the market.

• Mortgage Services

– Provide reference sheets from trusted lender for buyers.

– Buyer incentive programs

• Competitive Market Analysis: sold and available properties comparable to your property to help determine correct pricing and marketing strategy.

I N T E R N E T M A R K E T I N G

W h e n y o u l i s t w i t h m e , w e ’ l l h a v e a c c e s s t o t h e K e l l e r W i l l i a m s L i s t i n g S y s t e m , o r K W L S . T h i s p r o p r i e t a r y , e x c l u s i v e s y s t e m e n s u r e s y o u r p r o p e r t y i s m a r k e t e d

o n l i n e 2 4 / 7 t h r o u g h m o r e t h a n 3 5 0 o f t h e m o s t p o p u l a r s e a r c h W e b s i t e s .

EXTENDED MARKET REACH

I N T E R N E T M A R K E T I N G

W h e n y o u l i s t w i t h m e , w e ’ l l a l s o g e t g l o b a l e x p o s u r e f o r y o u r p r o p e r t y t h r o u g h P r o x i o , t h e i n t e r n a t i o n a l M u l t i p l e L i s t i n g S e r v i c e . T h i s w i l l c o n n e c t y o u w i t h o v e r

6 0 0 , 0 0 0 r e a l e s t a t e p r o f e s s i o n a l s a r o u n d t h e w o r l d a n d a u t o m a t i c a l l y t r a n s l a t e y o u r p r o p e r t y d e t a i l s i n t o t h e n a t i v e l a n g u a g e o f t h e p o t e n t i a l b u y e r .

INTERNATIONAL MARKET REACH

P R O F E S S I O N A L P H O T O G R A P H Y

P R O P E R T Y F L Y E R S

Insert here

EXTENDED MARKET REACH

T E C H N O L O G Y D R I VE N M A R K E T I N G

• Put on All Marketing Materials• Designed to Direct User to another

Destination

Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure

P O S T C A R D M A I L I N G S

Insert here

WE B S I T E E X P O S U R E

• www.yourwebsite.com

www.kmfhomes.com

S O C I A L M E D I A

”

S T A G I N G

We want your home to be shown in

the best possible light to

prospective buyers to get you top

dollar in the shortest amount of

time.

We will create a warm and inviting

environment focusing on the best

architectural features and selling

points of your home.

WH Y K E L L E R WI L L I A M S

Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America. Our phenomenal growth is only part of the story:

• Largest independent real estate franchise

• A network of over 100,000 real estate consultants

• 700+ offices in the US and Canada (50 Major Markets)

• International offices in the United Kingdom, Germany, Austria, Switzerland, South Africa, Turkey, Indonesia & Vietnam

• Excellence in cutting-edge real estate training, real estate coaching and real estate education

• Most Innovative Real Estate Company –Inman News

WH Y K E L L E R WI L L I A M S

Technology

• Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

• Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.

Teamwork

• Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

Knowledge

• Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

Reliability

• Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

Track Record

• I’m proud to work for the fastest -growing real estate company in North America and the third-largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.

WH Y K E L L E R WI L L I A M S

• Keller Williams Realty has offices across the country and worldwide.

M A R K E T S H A R E

WH Y K E L L E R WI L L I A M S

• Keller Williams Realty is the Largest Real Estate Company in the United States by agent count.

• Our web network boasts 2.6 million unique visitors per month

C O N S U M E R - C E N T R I C K W. C O M

K E L L E R WI L L I A M S A WA R D S & H O N O R S

S O U R C E S U S E D I N H O M E S E A R C H

2012 2013

INTERNET

REAL ESTATE AGENT

YARD SIGN

OPEN HOUSE

PRINT NEWSPAPER AD

HOME BOOK OR MAGAZINE

HOME BUILDER

RELOCATION COMPANY

TELEVISION

BILLBOARD

90% 94%

87% 90%

53% 52%

45% 47%

27% 23%

18% 16%

17% 16%

4% 3%

5% 4%

5% 4%

VA L U E O F WE B S I T E S

VERY

USEFUL

PHOTOS 83%

SOMEWHA

T

USEFUL

NOT

USEFUL

DID NOT

USE /

NOT AVAIL

15% * *

DETAILED INFO ABOUT

PROPERTIES FOR SALE

VIRTUAL TOURS

REAL ESTATE AGENT

CONTACT INFORMATION

INTERACTIVE MAPS

NEIGHBORHOOD INFO

PENDING

SALES/CONTRACT

STATUSDETAILED INFO ABOUT

RECENTLY SOLD

PROPERTIES

INFORMATION ABOUT

UPCOMING OPEN

HOUSES

VIDEOS

REAL ESTATE ARTICLES

79% 19% * *

43% 34% 11% 13%

39% 34% 14% 13%

40% 36% 12% 13%

34% 45% 12% 10%

31% 36% 19% 15%

33% 34% 14% 10%

21% 33% 23% 24%

19% 33% 20% 28%

6% 25% 29% 40%

WH A T B U Y E R S WA N T M O S T F R O M A G E N T S

7%

8%

3%

3%

1%

2%

H O W B U Y E R S F O U N D T H E I R A G E N T

2011 2012 2013

46% 45% 42%

9% 11% 12%

9% 10% 12%

7% 6% 6%

6% 6% 6%

3%3%4%

4% 4% 4%

3%4%3%

1% * 1%

* 1% 1%

10 11% 1%

P R I C I N G

P R I C E R I G H T – A T T R A C T B U Y E R S

• Pricing your property

competitively will generate the

most activity from agents and

buyers.

• Pricing your property too high

may make it necessary to drop

the price below market value

to compete with new, well

priced listings.

P R I C I N G M I S C O N C E P T I O N S

• The value of your property is

determined by what a buyer is

willing to pay and a seller is

willing to accept in today’s

market.

• Buyers make their pricing

decision based on comparing

your property to other

properties SOLD in your area.

Historically, your first offer is

usually your best.

P R I C E D A H E A D O F T H E M A R K E T

P R I C E D A H E A D O F T H E M A R K E T

P R I C E R I G H T – T I M E O N T H E M A R K E T W O R K S A G A I N S T Y O U

W H A T S E L L S – R I G H T P R I C E

• To get your home sold for the

most money in the least

amount of time, we have to

price it “in the market”.

P R I C E C O M P E T I T I V E L Y – T H E F I R S T 3 0 D A Y S A R E C R I T I C A L

1313 Washington St| Boston, MA 02118

Mobile: 617-529-1210 | Office: 617-861-3700

Email: karen@kmfhomes.com

Website: www.kmfhomes.com

C o n t a c t I n f o :

Karen M Fallon