kasim ali s11760374. £189 million pound building. revolutionary mecanoo design. special...
TRANSCRIPT
Kasim Ali s11760374
Apollo Pr Solutions Library Of Birmingham
Client: Library Of Birmingham
£189 million pound building. Revolutionary Mecanoo design. Special Collections such as
Shakespeare and Warwickshire Photographic Survey.
Discovery Season produced by Capsule.
Free Legal advice
Objectives
To help drive public engagement with the library’s
range of facilities and events with particular emphasis on the Discovery Season.
To position the library as being at the heart of the cultural and learning-led regeneration of the city.
To address the issue of potential criticism of the library as ugly, out of place and a waste of public money when spending is being cut on other vital services.
To raise awareness of library’s special collections. To use the library as a platform for encouraging young
boys to read more books
Our Aim
Using the Objectives of the Library the aims of this campaign are to change or reaffirm the position of the public, that the library is essential to Birmingham. We aim to portray the opinion that library is key to many aspects in Birmingham such as the economy, education and the future. We also aim to create a long lasting result rather than a short term fix. Through our methods all of the Library’s needs will be met.
Audience
Public Students Guardians Tourists
Methods
“yourBirmingham” Free Comic Book Day The reading league table Time Capsule Garden Party Bookworm Hunt
Key Message
What can the Library Of Birmingham do for the city.
“what can the Library Of Birmingham do for you?”
“ Your Birmingham”
Free Magazine Reviews, News, “what’s on” Q&A Work Experience (discovery season
attendance) Cheap Advertising Potential Sponsorship and partnerships One issue doesn’t mean one reader Two days editing per month
Potential Objectives met
Potential objectives met; To help drive public engagement with the library’s
range of facilities and events with particular emphasis on the Discovery Season.
To position the library as being at the heart of the cultural and learning-led regeneration of the city.
To address the issue of potential criticism of the library as ugly, out of place and a waste of public money when spending is being cut on other vital services.
To raise awareness of library’s special collections. To use the library as a platform for encouraging young
boys to read more books
Sample Pages
Free Comic Book Day
3rd of May Marvel Accessible reading Rise Of The Guardians & Spiderman
Property of Marvel
Potential Objectives met
To position the library as being at the heart of the cultural and learning-led regeneration of the city.
To use the library as a platform for encouraging young boys to read more books
Reading League Table
Encouraging young boys to read without neglecting young girls.
Schools from around the city participating
Premier League Type system Rewards for schools and library Reinforcing positive behaviour
Potential Objectives met
To help drive public engagement with the library’s range of facilities and events.
To position the library as being at the heart of the cultural and learning-led regeneration of the city.
To address the issue of potential criticism of the library as ugly, out of place and a waste of public money when spending is being cut on other vital services.
To use the library as a platform for encouraging young boys to read more books
Time Capsule
Media Opportunity Investment into the future Reinforcing Positive Behaviour Children's favourite books and library
publications. Library Branded
Time capsulesuk
Potential Objectives met
To help drive public engagement with the library’s range of facilities and events.
To position the library as being at the heart of the cultural and learning-led regeneration of the city.
To address the issue of potential criticism of the library as ugly, out of place and a waste of public money when spending is being cut on other vital services.
Garden Party
Media Opportunity Reinforcing Positive Behaviour After Time Capsule Event Top 3 Schools Parents, teachers, Children
Potential Objectives Met
To help drive public engagement with the library’s range of facilities and events.
To position the library as being at the heart of the cultural and learning-led regeneration of the city.
To address the issue of potential criticism of the library as ugly, out of place and a waste of public money when spending is being cut on other vital services.
“Bookworm” Hunt
Hunt for prizes Through Social Media Only Library card holders Discovery Season events and library
rentals Allow people to see the uses and
benefits of the library
Potential Objectives Met
To help drive public engagement with the library’s range of facilities and events with particular emphasis on the Discovery Season.
Timing
Magazine – Nov 2013 to Sep 2014 Free comic book day- May 2014 Reading table – October to July 2014 Time Capsule – August 2014 Garden Party – August 2014 Bookworm Hunt – Oct 2013 – Dec 2013
Timing
September 2013 is used for contacting schools and arranging work experience.
It will also allow for social media users to follow the library pages.
To Analyse press and media
Budget
£100,000 allowance Consultancy/ Labour Fee - £30,000 Operational Costs - £57,142 Total budget used - £87,142 Contingency Fund - £12,858
Media opportunities
Press releases Campaign Benefits Not just mainstream Media
Evaluation
Reviews Days Using Systems already in place Analyse how quick “your Birmingham”
needs to be replenished Analyse media releases about the
library To conduct a survey 6 months into the
campaign to see if the library is seen as a “world class Institution” and how it is viewed.