kat magno - midterm part 1
DESCRIPTION
TRANSCRIPT
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Kat MagnoMidterm – Part 1
Paula Scher
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Designer Background
• Born in 1948 Washington D.C.• American Graphic Designer• Education:– Bachelor of Fine Arts from Tyler School of Art– Doctor of Fine Arts Honoris Causa by the
Corcoran College of Art & Design
• Work:– Partner at Pentagram– Art Director 1970s-1980s
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Clients
• New York Ballet– Created identity
• Simple• Clean• Innovative type style• Elegant and classy
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Clients
• Citibank– Created identity
• Creative• Quick concept• Professional• Modern day touch• Sans serif typeface
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Clients
• Tiffany & Co.– Created identity
• Simple• Professional• Classy• Serif typeface
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Using Grid
• Orderly and unified compositional elements
• Visual elements are balance – Contrast the shape of the page– Viewer has clear sense of direction and movement
• Control• Organization• Rhythm• Harmony• Unity• Dynamism
• Readabilit
y
• Movement
• Balance
• Direction
• Contrast
• Interaction
• Order
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Breaking Grid
• No grids or rules• Provides better focus and navigation
through design– Break grid in small or large increments
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Using & Breaking Grid
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Examples
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Examples
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Meet Paula Scher
Hillman Curtis short film of Paula Scher
http://www.hillmancurtis.com/index.php?/film/watch/paula_scher/
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PAULA SCHER