katallaxy overview 060910
DESCRIPTION
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model. In the end, we help companies commercialize products, drive adoption and usage, and build brands.TRANSCRIPT
(( katallaxy ))what we do
june 2010
2© 2010 katallaxy all rights reserved what we do, june 2010
what we’re doing
katallaxy is a venture management & marketing firm
We help startups and growth companies find opportunities inthe marketplace, and fulfill those opportunities profitably.
The business solutions we deliver reflect our practicalexperience, our multi-disciplined approach and our dynamic,entrepreneurial model.
In the end, we help companies commercialize products, driveadoption and usage, and build brands.
3© 2010 katallaxy all rights reserved what we do, june 2010
what we’re doing
venture management + entrepreneurial marketing
Doing what’s necessary to drive our clients' businesses forward, helping themwin in the market.
Delivering practical business solutions that aren't tethered to one tacticaldiscipline or another.
Seeking opportunities and new ways of thinking…instead of viewingeverything through traditional prisms.
Applying the best resources for whatever the client needs.
Our Diverse Team = True Client Advocacy
4© 2010 katallaxy all rights reserved what we do, june 2010
what we’re doing
common startup challenges = delays, expense and risk
Limited time, resources and experience
Managing increasing market complexity and a world of constantchange
Executing “Life and Death” business objectives
Communicating a compelling Value Proposition that builds interestwith your customers, investors and employees.
5© 2010 katallaxy all rights reserved what we do, june 2010
what we’re doing
katallaxy solutions - adjunct management team partners
Leveraging decades of experience in the trenches of new venturesto reduce risk and remove barriers to growth.
Closing gaps to drive effective execution and achievement.
Developing Strategies and Executing Plans to identify and exploit awinnable Market Position.
6© 2010 katallaxy all rights reserved what we do, june 2010
what we’ve done
executed dozens of projects for more than30 startups & growth companies
Commercialized technologies - defining and assessing marketopportunities and building the products and services to meetthem.
Helped clients understand their customers' needs.
Found new markets and approaches to help clients reverse flator declining sales.
Driven differentiation in increasingly commoditized, hyper-competitive markets.
Managed the constant change that is common in dynamicmarkets.
And much more...
Internet & Technology•Buildproof•Crawdad Tech / Wonkosphere•Element Tank•JumpBox•Mission3•N2Bid
Business Services•Affinity Connection•Next Generation Insurance•The Board Institute
Consumer•Crisp Enterprises•Lila Natural Cosmetics•SMSportz Design•Stretch to Win
7© 2010 katallaxy all rights reserved what we do, june 2010
we are multi-disciplined
a seasoned outsourced startup team
We are a dynamic team of world class talent withbroad skill sets - all with a common passion forcapturing market opportunities.
This multi-disciplined approach delivers solutions thatdrive clients' businesses forward - not simply a prettylogo, a brochure, a website, or a campaign.
Our team is made up of entrepreneurs, business andconsumer brand-builders, analysts, designers, socialmedia mavens and digital experts.
Industry Experience•Business Services•Consumer Goods•Design•Ecommerce•Entrepreneurship•Internet•Market Research•Mobile•Multimedia•Public Relations•Retail•Social Media•Software•And others
8© 2010 katallaxy all rights reserved what we do, june 2010
we are multi-disciplined
robert wallacefounder & ceo
Specializes in new venture development,entrepreneurial marketing initiatives, consumerand business branding, ecommerce and productmarketing.
15 years of start-up and client-side experiencedeveloping growth strategies, positioningcompanies, and bringing products to market.
Managing PartnerSlipstream Labs (New Venture Dev)
Director of MarketingAffinnova (Market ResearchSoftware)
Senior Product ManagerInternet Venture Works(Ecommerce)
Director, Retail & New MediaMarketingAirwalk (Footwear & Apparel)
MBA, University of Pittsburgh
9© 2010 katallaxy all rights reserved what we do, june 2010
what we can do for you services
strategy developmentThe foundation, the direction, the blueprint
brand developmentWho you are, why you’re better, why you matter,and how to drive future sales
executionStartup Management, Go-to-Market, CustomerAcquisition / Conversion / Retention,Communication & Engagement
•Business Planning•Business/Revenue Modeling•Competitive/Market Analysis•Distribution•Messaging•Online/Social Presence•Packaging•Partnerships•Positioning•Pricing•Product Marketing•Research & Insight•Sales Support•And More
10© 2010 katallaxy all rights reserved what we do, june 2010
what we can do for you startup marketing programs*
*custom programs available
•Petrol +
•SEO for Website
•2 Press Releases
•10 Slide Sales Presentation
•5-page Website & Copy
•1 Press Release
•Social Media Setup & Guideexecution
•Petrol +
•Benefits
•Reasons to Believe
•Media Messaging
•2 Constituencies
•Brand ID Package
•Value Prop
•Your company is…
•Mission Statement
•Positioning Statement
•Tagline
•Logo
branddevelopment
•Launch Plan
•15 hrs Consulting
•Launch Plan
•10 hrs Consulting
strategydevelopment
•$7,500•$5,000price
dieselpetrol
11© 2010 katallaxy all rights reserved what we do, june 2010
what we can do for you social media maximization programs*
•$2,000 strategy dev + setup
•$1,500/mo ongoing execution
•Performance Fee
•Toe in Water +
•SEO - copy/content/cartrecommendations & analysis
•SERPs - monitor search pagerankings & recommendations
•Social Media Recruitment(contests, sweepstakes, fanpromotions)
•Blogger Relations
•Social Media Audit
•Social Media Mktg Plan
shallow end
•Shallow End +
•Custom Execution
•Blog setup and guidelines
•1 SEO-optimized Press Release
•Social Network Setup(Facebook, LinkedIn, Twitter) &friend/follower/connectionbuilding and recommendations
execution
•Social Media Audit
•Social Media Mktg Plan
•Social Media Audit
•Social Media Mktg Plan
strategydevelopment
•Let’s Talk•$2,000 strategy dev + setupprice
deep endtoe in water
*custom programs available
12© 2010 katallaxy all rights reserved what we do, june 2010
do you have an idea?
we cultivate, incubate and commercialize ideas- for our clients and for ourselves.
•Do you see an opportunity to innovate or to thrill a segment ofthe marketplace?
•Do you know what the market requires from your product?
•Is your concept “a hammer in search of a nail?”
•Do you know who your competition is?
•Do you know how to position yourself in the market?
•Do you have a complex message that needs to becommunicated to multiple constituencies?
•Do you know how to articulate and illustrate your product,service and value to customers and investors?
•Do you know how to package your company and yourproducts to increase adoption, value and profit?
"Ideas which have thepower to alter the habitsof human thought do notact on the conscious mindalone; they seep throughto those deeper stratawhich are indifferent tological contradictions.They influence not somespecific concept, but thetotal outlook of the mind."
- Arthur Koestler, The Sleepwalkers
