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2017TOURISM IN NUMBERS

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EDITORIAL

TOURISM IN NUMBERS is a publication issued annually by the Slovenian Tourist Board. It includes statistical data and anal-yses which give an overview of Slovenian tourism in the past year. The main source of information for the publication is statistical data, gathered and published by the Statisti-cal Office of the Republic of Slovenia. 2017 was once again an exceptional year for Slovenian tourism. We observed more than 12.5 million overnight stays, which is 12.6% more than in 2016, and almost 5 million tourist arrivals, which represents a 14.6% in-crease compared to the year before. Growth of tourist arrivals and overnight stays was especially high among foreign tourists. Im-portant growth of tourism in Slovenia also reflects in economic indicators, since in 2017, tourism contributed 11.9% to GDP and employed 56.014 people (6.5% of all la-bour force).This year's issue of Tourism in numbers gives a general overview of tourism in Slovenia in 2017, but it also portrays its image according to seasons and macro destinations. Structure of visitors and popularity of destinations change with the seasons – more detailed data can be found in different chapters.

02 Editorial

03 Year in review

12 Seasons

21 Digital

23 Key markets

05 International tourism

04 Slovenia at a glance

06 Tourism in Slovenia in 2017

10 Macro destinations

20 Green Scheme of Slovenian Tourism

22 Events and activities

29Definition of terms, abbreviations, references

3www.slovenia.info/facebook

YEAR IN REWIEW

Average length of stay

2,5DAYS

Inflow related to travel and growth

2,43 mrdEUR + 11%

Total contributionof tourism to GDP

11,9%GDP

Tourist arrivals and growth

4.948.080TOTAL +14,6%

3.586.038FOREIGN +18,3%

1.362.042DOMESTIC +6,0%

Overnight stays and growth

12.591.562TOTAL +12,6%

8.572.217FOREIGN +16,8%

4.019.345DOMESTIC +4,7%

Slovenia Europe

Countries with the highest number of overnight stays and growth 2017/2016

Municipalities with the highest number of overnight stays

Italy 1.212.427 +5,9%

Germany 1.037.225 +26,4%

Austria 925.353 +10,9%

Netherlands 433.201 +35,3%

Croatia 392.801 11,6%

Number and share of employees in tourism sectorIncrease in international tourist arrivals

56.0146,5%

Municipalities with the highest number of overnight stays and growth 2017/2016

Growth

Health (spa) resorts +4,6%

Mountain resorts +19,2%

Seaside resorts +10,5%

Ljubljana +16,0%

Urban municipalities +11,9%

Other municipalities +22,5%

Overnight stays by type of accommodation facility and growth 2017/2016

Growth

Hotels +8,9%

Camping sites +20,9%

Private accommodation +33,6%

Apartment settlement +0,0%

Other +13,2%57+13+10+5+1557,3%

13,4%

9,6%

5,0%

14,7%26+27+20+12+7+826,3%

27,1%20,0%

12,3%

6,8%7,5%

Source: SURS, 2018; Banka Slovenije, 2018

+18,3% +8,0%

World

+7,0%

1 Piran 1.649.251

2 Ljubljana 1.548.487

3 Bled 907.419

2017, THE FOURTH CONSECUTIVE RECORD YEAR FOR SLOVENIAN TOURISM

Source: WTTC, 2018


Surface area 20.273 km²

Length of coastline 46,6 km

Population and average age 2.066.880; 43,2

Population density (people per km2) 102 people per km²

Capital Ljubljana

Number of settlements 5.978

Currency Euro

Neighbouring countries Italy, Austria, Croatia, Hungary

Type of government Parliamentary republic

Official languages Slovenian, Italian, Hungarian

Religion 58 % Roman Catholic

Public holidays 1., 2. January, 8 February, 27 April, 1., 2 May, 25 June, 15 August, 31 October, 1. November, 25. December, 26. December

Highest point Triglav 2.864 m

Number of Karstic caves, longest show cave 12.589 caves; Postojnska cave (24.120)

Largest natural lake Lake Cerknica (intermittent), 26 km2

Number of protected areas and their surface area 105 protected areas and 1.164 natural monuments; 269.475 ha pro-tected in total (13,3 % of the surface of Slovenia)

Lenght of watercourses, longest river 26.600 km of watercourses; Sava (221 km)

Average monthly gross salary 1.670,69 EUR

GDP and GDP per capita 43.278 millions EUR; 20.951,00 EUR GDP per capita

International airports, length of railway network 3 international airports, 2.177.5 km = length of railway network

Tourist sights on the UNESCO World Heritage List Škocjan Caves, Prehistoric Pile Dwellings around the Alps – Ljubljana Moors, heritage of Mercury – Idrija, Škofja Loka Passion Play, Ancient and Primeval Beech Forests of the Carpathians and Other Regions of Europe – Krokar and Snežnik-Ždrocle

European Destinations of Excellence in Slovenia Soča valley, Solčavsko, Kolpa, Idrija, Laško, Brda, Koper

Basic data on Slovenia in 2017

SLOVENIA AT A GLANCE

Ljubljana 288.250

Maribor 110.461

Kranj 56.047

Koper 51.641

Celje 49.376

Novo mesto 36.435

Domžale 35.659

Velenje 32.848

Nova Gorica 31.780

Kamnik 29.458

Top ten municipalities by population

The Travel & Tourism Competitiveness Index (WEF): rank 41/139 countries

Global Terrorism Index: rank 130 (last place – no impact of terrorism)

Global Peace Index: ranked as 7th safest country in the world/163 countries

Global image of Slovenia

Source: Global Peace Index 2017; Global Terrorism Index 2017; WEF, 2017

Source: Government of the Republic of Slovenia’, 2018; eKataster jam, 2018


Number of arrivals Share Growth

Europe 671 mio 51% +8%

Asia-Pacific 324 mio 24% +6%

North, Central and South America 207 mio 16% +3%

Africa 63 mio 5% +9%

Middle East 58 mio 4% +4%International tourist arrivals and growth 2017/2016

Arrivals of international tourists in global regions

Increase in arrivals of international tourists

INTERNATIONAL TOURISM

China

258 bn

USA

135 bn

Germany

84 bn

United Kingdom

63 bn

France

41 bn

World top tourism spenders, USD

Sour

s: U

NW

TO, 2

018

51+24+16+5+4+1,323 bn $+7%

18%

7% 8%6% 6% 6%

11%

6% 5%

12%

1%

0

5

10

15

20

Slovenia World Europe N Europe W Europe E Europe S Europe Asia America Africa Middle East

%


Accommodation facilities and number of overnight stays

Tourist arrivals and overnight stays

Dom

esti

cFo

reig

n

TOURISM IN SLOVENIA IN 2017

Accommodation facilities Number of

beds Number of overnight

stays

Hotels 43.725 7.215.121

Motels 308 17.064

Boarding houses 2.623 234.173

Inns 3.539 173.729

Overnight accommodation 2.019 110.987

Apartment settlements 5.864 631.075

Camping sites 26.243 1.689.050

Tourist farms with accommodation 5.157 181.064

Youth hostels 3.880 385.519

Private accommodation - rented rooms, dwellings 21.661 1.214.005

Mountain huts 6.624 108.296

Company vacation facilities and vacantion facilities for youth 6.032 471.287

Other accommodation facilities 941 28.714

Temporary accommodation facilities and marinas 6.192 131.478

Total 134.808 12.591.562

Macro destination with the most accommodation facilities is Alpine Slovenia – it has 52.032 beds.

In health (spa) resorts, 49,5 % of beds are in hotels.

Municipality with the most accommodation facilities is Piran, followed by Ljubljana and Bohinj.

Tourist arrivals

4.948.080

1.362.042

3.586.038

TOTAL

FOREIGN

DOMESTIC

Overnight stays

8.572.217

12.591.562

4.019.345

TOTAL

FOREIGN

DOMESTIC

12.591.562Overnight stays

Beds

134.808

Source: SURS, 2018

Source: SURS, 2018

Source: SURS, 2018

27+7372,5%

27,5%

+6,0%

+18,3%

Share and growth of tourist arrivals 2017/2016

32+6868%

32%

+4,7%

+16,8%

Share and growth of overnight stays 2017/2016


Accommodation facilities by type of municipality

Seaside resorts

Mountain resorts

Health (spa)resorts

Urbanmunicipalities

Othermunicipalities

Ljubljana

Hotels Apartment settlements Camping sites Private accommodation/rented rooms Others

25.387 45.199 22.536 10.320 19.897 11.469

19+3+22+12+4419%

44%

12%

22%37+4+19+19+21 21%37%

19%

19%4% 20+3+24+23+3020%30%

24%24%

2% 50+14+19+6+1149%

14%

20%

11%6% 44+1+11+5+3944%39%

11%5% 1% 50+5+16+2949%29%

17%

5%

3%

Tourist arrivals of domestic and foreign tourists 2008 - 2017

Tourist arrivals of domestic and foreign tourists 2008 - 2017

Dom

esti

cFo

reig

nD

omes

tic

Fore

ign

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

10000000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Source: SURS, 2018

Sour

ce: S

UR

S, 2

018

Sour

ce: S

UR

S, 2

018


0

1.000.000

2.000.000

3.000.000

4.000.000

5.000.000

6.000.000

Spring Summer Autumn Winter


Number of overnight stays by month for Piran, Bled, Ljubljana

Ljubljana

PiranIn Piran, the highest number of overnight stays by far was generated by domestic tourists, followed by Austrians and Italians.

BledIn Bled, most overnight stays were generated by guests from United Kingdom, followed by those from Ger-many and Italy.

In Ljubljana, the highest number of overnight stays was generated by Italians, followed by Germans and guests from United Kingdom.

Ove

rnig

ht s

tays

by

mon

th fo

r Pi

ran

Ove

rnig

ht s

tays

by

mon

th fo

r Bl

edO

vern

ight

sta

ys b

y m

onth

for

Ljub

ljana

Source: SURS, 2018

Source: SURS, 2018

Source: SURS, 2018


0

50.000

100.000

150.000

200.000

250.000

300.000

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

0

50.000

100.000

150.000

200.000

250.000

300.000


0

50.000

100.000

150.000

200.000

250.000

300.000



Country Tourist arrivals 2017

Share (%)

Index 2017/2016

Overnight stays Share (%)

Index 2017/2016

from Austria 351.435 9,80 112,94 925.353 10,79 110,91

from Belgium 82.007 2,29 128,69 242.354 2,83 127,76

from Bulgaria 32.327 0,90 93,10 50.382 0,59 95,96

from Bosnia and Herzegovina 50.342 1,40 116,54 115.392 1,35 121,01

from Cyprus 1.426 0,04 128,70 4.413 0,05 115,10

from Chech Republic 117.132 3,27 127,88 289.424 3,38 125,64

from Moontenegro 10.818 0,30 109,51 23.964 0,28 106,78

from Denmark 20.037 0,56 114,48 59.281 0,69 107,26

from Estonia 4.308 0,12 113,67 9.301 0,11 103,90

from Finland 19.076 0,53 110,06 48.419 0,56 105,77

from France 105.134 2,93 115,28 227.776 2,66 116,71

from Greece 11.120 0,00 105,26 22.898 0,27 105,75

from Croatia 175.006 4,88 114,40 392.801 4,58 111,58

from Ireland 14.430 0,40 104,61 37.487 0,44 106,53

from Iceland 3.057 0,09 122,43 10.068 0,12 124,67

from Italy 560.332 15,63 106,98 1.212.427 14,14 105,93

from Latvia 6.197 0,17 102,79 13.849 0,16 104,79

from Lithuania 6.186 0,17 113,65 13.763 0,16 120,31

from Luxembourg 3.021 0,08 147,29 7.290 0,09 149,82

from Hungary 124.255 3,46 122,81 316.811 3,70 121,22

from Macedonia 18.387 0,51 105,68 38.352 0,45 106,99

from Malta 5.975 0,17 120,78 27.121 0,32 124,28

from Germany 392.562 10,95 127,70 1.037.225 12,10 126,39

from Netherlands 131.939 3,68 138,17 433.201 5,05 135,28

from Norway 11.608 0,32 113,36 29.008 0,34 106,12

from Poland 93.646 2,61 127,48 204.179 2,38 125,87

from Portugal 10.788 0,30 124,29 23.298 0,27 123,03

from Romania 40.869 1,14 112,65 86.831 1,01 117,65

from Russian Federation 55.508 1,55 127,29 282.383 3,29 134,27

from Slovakia 44.753 1,25 124,25 105.775 1,23 119,27

from Serbia 112.251 3,13 109,14 277.644 3,24 111,46

from Spain 58.399 1,63 129,14 126.717 1,48 129,66

from Sweden 27.598 0,77 125,34 62.117 0,72 124,37

from Switzerland 55.302 1,54 117,59 117.834 1,37 115,44

from Turkey 29.338 0,82 130,86 51.901 0,61 128,85

from Ukraine 28.485 0,79 105,39 81.868 0,96 109,79

from United Kingdom 129.092 3,60 117,98 369.200 4,31 115,86

from other European countries 22.346 0,62 109,75 55.058 0,64 109,26

from South Africa 3.295 0,09 146,31 7.527 0,09 141,51

from other African countries 6.012 0,17 108,58 17.202 0,20 88,83

from Australia 36.705 1,02 123,31 71.275 0,83 123,24

from New Zealand 6.532 0,18 115,12 12.364 0,14 105,20

from other countries of Oceania 578 0,02 128,73 1.078 0,01 133,58

from Israel 60.350 1,68 90,00 196.722 2,29 83,19

from Japan 31.857 0,89 108,09 51.348 0,60 110,79

from China 64.599 1,80 142,53 89.080 1,04 136,97

from Korea (Republic of) 149.120 4,16 131,25 163.289 1,90 130,54

from other Asian countries 108.294 3,02 141,49 203.894 2,38 131,19

from Brazil 11.661 0,33 121,44 24.165 0,28 125,03

from other countries of South and Middle America 17.174 0,48 112,57 34.068 0,40 108,34

from Canada 21.453 0,60 125,46 46.287 0,54 126,47

from United States 101.905 2,84 125,55 220.740 2,58 120,82

from other countries of North America 11 0,00 157,14 13 0,00 76,47



MACRO DESTINATIONS

Bled (410.731)

Kranjska Gora (243.415)

Bohinj (191.873)

Accommodation facilities/beds

Total 52.032

Of which hotels 15.292

Of which camping sites 11.558

Other 25.182

Arrivals 2017 total Overnight stays 2017 total

1.683.185 4.036.400

Arrivals of domestic tourists 2017

Overnight stays of domestic tourists 2017

386.942 972.701

Arrivals of foreign tourists 2017

Overnight stays of foreign tourists 2017

1.296.243 3.063.699

In macro destination Alpine Slovenia, foreign tour-ists generated almost three times more arrivals and overnight stays than domestic tourists. The number of tourist arrivals and overnight stays of foreigners increased by more than 20% compared to 2016.

ALPINE SLOVENIA


Total 33.517



Other 14.359


1.132.159 3.066.186



343.193 1.079.256



788.966 1.979.337

Foreign tourists generated approximately twice as much arrivals and overnight stays as domestic tourists. Total number of overnight stays rose by 12,3% and total number of arrivals by 14,9% compared to 2016.

THE MEDITERRANEAN & THE KARST IN SLOVENIA

Piran (534.874)

Izola (111.896)

Nova Gorica (96.028)

Municipalities with the highest number of arrivals



MACRO DESTINATIONS

Brežice (194.527)

Moravske Toplice (152.592)

Podčetrtek (104.003)


Total 27.865



Other 7.684


1.041.466 3.405.212



514.910 1.725.468



526.639 1.679.744

The number of arrivals and overnight stays is almost the same for domestic and foreign tourists, but the number of arrivals of foreign tourists rose much more than other indicators (by 14,5% compared to 2016). Total number of tourist arrivals rose by 8,2% and total number of overnight stays by 5,7%.

THERMAL PANNONIAN SLOVENIA


Total 21.394



Other 9.126


1.043.107 1.976.124



100.974 206.930



942.133 1.769.194

The difference between domestic and foreign tourists is much bigger than in other macro destinations – foreigners generate more than nine times more arrivals than domestic tourists and 8,5 times more overnight stays.

LJUBLJANA & CENTRAL SLOVENIA

Ljubljana (841.320)

Cerklje na Gorenjskem (39.269)

Kamnik (30.158)



Vir: SURS, 2018


UVODNIK

Type of municipality March April May Total

Health (spa) resorts 71.605 74.136 60.368 206.109

Mountain resorts 57.118 68.685 89.715 215.518

Seaside resorts 46.272 72.117 65.394 183.783

Ljubljana 44.717 66.251 69.997 180.965

Urban municipalities 26.548 32.959 37.254 96.761

Other municipalities 23.293 34.664 40.120 98.077

Overnight stays by countryHighest number of overnight stays

Type of municipality March April May Total



Seaside resorts 119.353 188.570 175.315 483.238

Ljubljana 81.964 122.277 129.245 333.486



Country Number of overnight stays

Domestic 819.291

Italy 238.222

Austria 235.997

Germany 161.718

Croatia 69.308

Russian Federation 59.620

Serbia 55.560

United Kingdom 52.336

Korea (Republic of) 48.327

Hungary 47.100

Municipality Number of overnight stays

Piran/Pirano 340.571

Ljubljana 333.486

Bled 164.357

Moravske Toplice 114.596

Brežice 110.309

Kranjska Gora 90.770

Podčetrtek 69.267

Maribor 67.095

Rogaška Slatina 66.829

Izola/Isola 66.479

Ljubljana Mountain resortsHealth (spa) resorts Seaside resorts Urban municipalities Other municipalities


22+19+18+10+10+2121% 22%

19%

18%

10%

10%

30+20+21+14+8+730%

20%21%

14%

8%7%

SPRING - 19,4% OF ALL OVERNIGHT STAYS

Tourist arrivals by type of municipality

Number of overnight stays by type of municipality

Source: SURS, 2018

Source: SURS, 2018

Source: SURS, 2018


Arrivals March-May Overnight stays March-May

Overnight stays of domestic tourists

Share of overnight stays


2016

2017

589.543

981.213+14,2%

2016

2017

2.069.265

2.323.332+12,3%

Overnight stays of foreign tourists

Occupancy rate (%) %

Hotels 48,9

Motels 12,2

Boarding houses 24,2

Inns 13,1

Overnight accommodation 18,1

Apartment settlements 28,1

Camping sites 10,8

Tourist farms with accommodation 9,8

Youth hostels 29,1

Private accommodation - rented rooms, dwellings 17,8

Mountain huts 3,6

Company vacation facilities and vacation facilities for youth 21,9

Other accommodation facilities 3,2

Temporary accommodation facilities and marinas 3,7

SPRING

Domestic

Health (spa) res. 386.087

Mountain resorts 121.651

Seaside resorts 202.861

Ljubljana 15.692

Urban munic. 29.870

Other munic. 63.130

Foreign




Ljubljana 317.794

Urban munic. 149.393

Other munic. 111.80747+15+25+2+3+847%

15%

25%

8%3%

2% 22+19+21+10+7+2122%

21%

19%10%

7%

21%

ForeignDomestic

65+3565%

35%

Source: SURS, 2018

Source: SURS, 2018

Source: SURS, 2018

Growth Growth


UVODNIKSUMMER - 43,6% OF ALL OVERNIGHT STAYS

Type of municipality June July August Total



Seaside resorts 93.679 113.540 114.229 321.448

Ljubljana 78.459 108.222 122.538 309.219



Type of municipality June July August Total

Health (spa) resorts 278.715 385.152 449.596 1.113.463

Mountain resorts 320.922 609.382 738.752 1.669.056

Seaside resorts 285.493 449.017 462.398 1.196.908

Ljubljana 144.280 203.414 222.520 570.214




Domestic 1.444.342

Germany 536.172

Italy 426.602

Netherlands 342.266

Austria 291.975

Belgium 176.797

Czech Republic 174.486


Hungary 147.756

France 125.090



Ljubljana 570.214

Bled 381.260

Brežice 307.303

Bohinj 292.191

Kranjska gora 250.582

Bovec 226.513

Izola/Isola 205.315

Radovljica 180.457

Ankaran/Ancarano 179.244

34+17+16+8+11+1434%

17%16%

8%

11%

14%

32+23+11+6+7+2132%

23%11%

6%

7%

21%





Source: SURS, 2018

Source: SURS, 2018

Source: SURS, 2018



SUMMER

2016

2017

4.546.534

5.227.769+15,0%

2016

2017

1.644.001

1.933.056+17,6%


Hotels 71,2

Motels 31,2


Inns 28,3



Camping sites 54,2


Youth hostels 56,7


Mountain huts 14,0




Domestic




Ljubljana 14.653

Urban munic. 38.704

Other munic. 92.487

Foreign


Mountain resorts 1.378.631


Ljubljana 555.561


Other munic. 297.66438+20+32+1+3+638%

20%

32%

6%3%1% 36+20+15+6+8+1536%

20%

15%

6%

8%

15%

72+2872%

28%

Arrivals June-August Overnight stays June-August




Growth Growth

Source: SURS, 2018

Source: SURS, 2018

Source: SURS, 2018


ForeignDomestic


UVODNIKAUTUMN - 20,9% OF ALL OVERNIGHT STAYS

Type of municipality September October November Total



Seaside resorts 77.579 63.118 33.137 173.834

Ljubljana 83.496 70.533 44.997 199.026



Type of municipality September October November Total



Seaside resorts 244.440 165.382 94.450 504.272

Ljubljana 151.729 129.096 82.297 363.122




Domestic 830.189

Austria 247.273

Germany 217.757

Italy 207.486


Croatia 71.297

Serbia 60.046

USA 58.583

Other Asian countries 57.794



Ljubljana 363.122


Bled 180.756

Moravske toplice 137.304

Brežice 115.476


Podčtrtek 75.587

Maribor 74.116

Rogaška Slatina 73.800

Izola/Isola 73.143

23+16+19+11+10+2123%

16%

19%

11%

10%

21%

20+20+14+8+8+3030%20%

20%

14%8%

8%





Source: SURS, 2018

Source: SURS, 2018

Source: SURS, 2018



AUTUMN

2016

2017

2.332.867

2.507.818+7,5%

2016

2017

971.799

1.064.278+9,5%


Hotels 52,4

Motels 18,9


Inns 15,1



Camping sites 12,1


Youth hostels 29,4


Mountain huts 3,2




Domestic




Ljubljana 15.112

Urban munic. 37.964

Other munic. 60.693

Foreign




Ljubljana 348.010


Other munic. 130.09549+11+26+2+5+749%

11%

26%

2%5%

7%

23+17+21+10+8+2123%

17%

21%

10%

8%

21%

67+3367%

33%

Vir: SURS, 2018

Vir: SURS, 2018

Arrivals September-November Overnight stays September-November




Growth Growth

Source: SURS, 2018

Source: SURS, 2018

Source: SURS, 2018


ForeignDomestic


UVODNIKWINTER - 16,1%OF ALL OVERNIGHT STAYS

Type of municipality December January February Total



Seaside resorts 31.530 19.844 27.721 79.095

Ljubljana 58.022 35.034 30.628 123.684



Type of municipality December January February Total



Seaside resorts 84.057 57.886 75.586 217.529

Ljubljana 100.308 64.157 54.911 219.376




Domestic 815.877

Italy 290.813

Croatia 157.829

Austria 126.912

Serbia 81.406

Germany 48.584

Hungary 44.936



Bosnia and Herzegovina

31.578


Ljubljana 219.376



Brežice 119.217

Moravske Toplice 104.687

Bled 92.338

Zreče 87.038

Podčtertek 74.153

Maribor 71.452

Laško 65.747

30+24+11+16+11+830%

24%11%

16%

11%

8%

37+26+11+11+9+637%

26%

11%

11%

9%9%





Source: SURS, 2018

Source: SURS, 2018

Source: SURS, 2018



2016

2017

1.824.285

1.927.898+5,7%

2016

2017

695.010

749.733+7,9%


Hotels 46,5

Motels 10,3


Inns 10,3



Camping sites 8,1


Youth hostels 19,5


Mountain huts 7,3




Domestic




Ljubljana 17.086

Urban munic. 34.455

Other munic. 42.124

Foreign




Ljubljana 202.290


Other munic. 69.91750+26+13+2+4+550%

26%

13%

2%4% 5%

28+26+10+18+12+628%

26%10%

18%

12%6%

58+4258%42%

WINTER

Arrivals December-February Overnight stays December-February




Growth Growth

Source: SURS, 2018

Source: SURS, 2018

Source: SURS, 2018



GREEN SCHEME OF SLOVENIAN TOURISM

TRAVEL AGENCY

LjubljanaPodčetrtekBled Rogaška SlatinaKomen

Triglav National Park, Kozjansko Regional Park, Škocjan Caves Regional Park

Roundabout Travel, Visit GoodPlace

Idrija, Kamnik, Radlje ob Dravi, Rogla-Zreče, Cer-kno, Nova Gorica, Brda, Kranjska Gora, Maribor, Ptuj, Slovenj Gradec, Bela Krajina, Vipavska dolina, Logarska dolina, Solčavs-ko, Šentjur, Novo mesto, Bohinj, Škofja Loka, Sevnica, Šmarješke Toplice, Koper, Hrpelje-Kozina

Laško, Žalec, Celje,Velenje, Polhov Gradec,Kočevsko, Ljutomer, Litija in Šmartno pri Litiji, Sežana, Divača

Destinations

In the process of evaluation

Accommodation providers

Parks Agencies

Farm Stay Urška (EU Ecolabel), Country Estate Trnulja (Bio Hotels), Terme Snovik (EU Ecolabel), Thermana park Laško (EU Ecolabel), Camp Koren Kobarid (EU Ecolabel), Hotel Park Ljubljana (Travelife), Design rooms Pr’gave-darjo (Travelife), Hotel Jožef Idrija (EU Ecolabe), Hotel St. Daniel (Bio Hotels), Hotel Savica (EU Ecolabel), Hotel Astoria Bled (EU Ecolabel), Hotel Bioterme Mala Nedelja (EU Ecolabel), Ramada Resort Kranjska Gora (Travelife), Holiday houses in Slovenian Istria (Travelife),Farm Stay Marjanca (EU Ecolabel), Eco boutique hotel A.M.S. Beagle (EU Ecolabel), Hotel Atrij Superior Terme Zreče (EU Ecolabel), Hotel Natura Rogla (EU Ecolabel), Terme Dobrna (EU Ecolabel), Vila Mila Bled (EU Ecolabel), Vila Angelina (EU Ecolabel), Hotel Mond (EU Ecolabel).

Kostanjevica na Krki, Lenart, Sveta Ana, Luče, Brežice, Postojna, Miren - Kostanje-vica, Moravske Toplice, Ljubno, Kranj, Rečica, Kanal ob Soči, Logar Valley Landscape park

gree

n sc

hem

e of

slo

veni

an to

uris

m 37 destinations

22 accommodation providers

3 natural parks

2 tourists agencies

The Green Scheme of Slove-nian Tourism is a tool and a certification programme developed at the national level that brings together all efforts directed towards the sustainable develop-ment of tourism in Slovenia, offers tools to destinations and service providers that enable them to evaluate and improve their sustainability endeavours and promotes these endeavours through the SLOVENIA GREEN brand.

Source: Portal Slovenia.info, 2018

Green scheme of Slovenian tourism


ww

w.s

love

nia.

info

2.925.060

6.457.000

Number of unique users and

page views

46,8% 60

Share of views via mobile devices

Number of new stories

12

Number of digitised publications

1299

Number of new photographs in

the media library

Visitor frequency to the official Slovenian tourism portal

2.891

Total number of

posts

2.481.000

Total number of

interactions

1.160.000

Total number of followers

Number of followers on

Facebook

517.759

Number of followers on Instagram

108.549

Social media activities

Digital campaign

DIGITALSl

oven

ia. M

ake

New

Mem

orie

s 21 countries

13 languages

115 million users

107.136 likes on Facebook

4.333.748 views onYouTube

739.923 clicks on advertisements on Google and Yandex

851.731article views

Visitor frequency to the portal by month

soci

al m

edia

2.475.409,83 EUR (excluding VAT) value of public service contract

Source: Google Analytics, 2017

Source: Google Analytics, 2017; SocialBakers, 2017

Source: Slovenska turisticna organizacija, 2017; SocialBakers, 2017

0

100.000

200.000

300.000

400.000

500.000

600.000

700.000

JAN

FEB

MA

RA

PRM

AY

JUN

JUL

AU

GSE

PO

CTN

OV

DEC


EVENTS & ACTIVITIES

Important activities

44 BUSINESS EVENTS AND FAIRS

5 BUSINESS EVENTS ON OVERSEAS MARKETS

7 BIGGER STUDY TRIPS FOR FOREIGN TRAVEL ENABLERS

9 EVENTS IN SLOVENIA

13 WORKSHOPS AND PRESENTATIONS ON FOREIGN MARKETS

18 WORKSHOPS AND PRESENTATIONS ON OVERSEAS MARKETS

130 STUDY TRIPS FOR FOREIGN JOURNALISTS

Awards for Slovenian Tourist Board

National Geographic World Legacy Award for Destina-tion Leadership for Green Scheme of Slovenian Tourism.

The Golden Gate 2017 for promotional video Slovenia. Make New Memories.

One of 20 best tourist organi-sations in the world according to Flight Network, one of the leading online tourist agencies from Canada.

Crystal Triglav, award of the Association of Tourist Report-ers of Slovenia.

4 AWARDS FOR INNOVATION SNOVALEC

2 AWARDS FOR INNOVATION SEJALEC

Projects

9,3 MILLION RACE VIEWS

27,9 MILLION VIEWS OF ADVERTISEMENTS DURING THE RACE

Eurosport

1 NEW DESTINATION

European Destinations of Excellence

Slovenian Incoming Workshop 2017

188 REPRESENTATIVES OF FOREIGN BUSINESSES

146 FOREIGN BUSINESSES

130 SLOVENIAN BUSINESSES

220 REPRESENTATIVES OF SLOVENIAN TOURISM SECTOR

Source: Eurosport 2018


ITALY - 14% of all overnight stays, 6%growth

Number of overnight stay by type of municipality and month 2017

Overnight stays by type of municipality 2017

Arrivals Overnight stays

24+21+18+17+12+824%

21%

18%

17%

12%

8%

Health (spa) resorts

Seaside resorts

Ljubljana

Urban municipalities

Mountain resorts Other municipalities

1

2

MOUNTAINS

HEALTH&WELL-BEING

GASTRONOMY

TOWNS&CULTURE

OUTDOOR

SUN&SEA

Urban consumers

Green explorers

Sociable foodies

20,0%

17,1%

12,2%

4.923.623

4.221.262

3.004.703 2,2

560.332 1.212.427

143

Arrivals

Average length of stay (days)

Consumption (EUR/day) Top three personas

Overnight stays

Products

KEY MARKETS

Source: Slovenian Tourist Board - Valicon, 2018; Ministry of Economic Development and Technology, 2017; SURS 2018

Source SURS, 2018

Source: SURS, 2018

Trend of arrivals and overnight stays of tourists 2008-2017

0

10.000

20.000

30.000

40.000

50.000

60.000

70.000


Health (spa) resorts Mountain resorts Seaside resorts

Ljubljana Urban municipalities Other municipalities

0

200.000

400.000

600.000

800.000

1.000.000

1.200.000

1.400.000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017


GERMANY - 12% of all overnight stays, 26% growth

1

2

MOUNTAINS

HEATH&WELL-BEING

GASTRONOMY

TOWNS & CULTURE

OUTDOOR

TOURING

Green explorers

Urban consumers

Beauty & indulgence lovers

17,2%

17,0%

15,3%

5.879.195

5.805.746

5.212.2832,6

392.562

Top three personasProducts

86

1.037.225

7+13+42+21+11+642%

13%

21%

6% 7%11%

KEY MARKETS

Source: SURS, 2018


Arrivals


Consumption (EUR/day)

Overnight stays




Seaside resorts

Ljubljana


Mountain resorts Other municipalities Source: SURS, 2018



0

20.000

40.000

60.000

80.000

100.000

120.000

140.000




0

200.000

400.000

600.000

800.000

1.000.000

1.200.000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017


AUSTRIA - 11% of all overnight stays, 11% growth

1

2

HEALTH&WELL-BEING

MOUNTAINS

GASTRONOMY

TOWNS&CULTURE

OUTDOOR

TOURING


Urban consumers

Green explorers

22,4%

19,4%

15,7%

827.715

716.841

577.7592,6

351.435 925.353

91

40+34+11+6+4+540%

34%

11%

6%4% 5%

KEY MARKETS

Arrivals



Overnight stays

Products

Source SURS, 2018






Seaside resorts

Ljubljana



05.000

10.00015.00020.00025.00030.00035.00040.00045.00050.000




0100.000200.000300.000400.000500.000600.000700.000800.000900.000

1.000.000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017



UNITED KINGDOM - 4,3% of all overnight stays, 16% growth

2OUTDOOR

TOURING

1MOUNTAINS

GASTRONOMY

TOWNS & CULTURE

HEALTH&WELL-BEING

Urban consumers

Green explorers


19,2%

13,6%

13,4%

4.833.092

3.420.872

3.373.1082,9

129.092

102

369.200

44+6+38+4+3+544%

38%

6%

4%3% 5%

0

50000

100000

150000

200000

250000

300000

350000

400000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

KEY MARKETS


Source: SURS, 2018

Arrivals



Overnight stays




Seaside resorts

Ljubljana





0

5.000

10.000

15.000

20.000

25.000

30.000

35.000

40.000






FRANCE - 2,7% of all overnight 17% growth

1

2

GASTRONOMY

MOUNTAINS

TOWNS & CULTURE

OUTDOOR

TOURING

HEALTH&WELL-BEING

Urban consumers

Green explorers

Sociable foodies

20,3%

17,4%

9,5%

4.634.723

3.968.518

2.170.6662,2

105.134 227.776

102

31+14+27+9+12+731%

14%27%

9%

12%

7%

0

50000

100000

150000

200000

250000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

KEY MARKETS

Arrivals



Overnight stays

Products

Source SURS, 2018






Seaside resorts

Ljubljana



0

5.000

10.000

15.000

20.000

25.000

30.000






RUSSIAN FEDERATION - 3% of all overnight stays, 34% growth

5,1

55.508

351

1

2

HEALTH & WELL-BEING

TOURING

GASTRONOMY

TOWNS & CULTURE

SUN & SEA

MOUNTAINS

282.383

Forever young

Sociable foodies

Green explorers

16,2%

16,0%

14,8%

4.306.013

4.243.071

3.932.358

46+10+27+10+5+246%

27%

10%5%2%

10%

0

50000

100000

150000

200000

250000

300000

350000

400000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

KEY MARKETS


Source: SURS, 2018

Arrivals



Overnight stays




Seaside resorts

Ljubljana





0

2.000

4.000

6.000

8.000

10.000

12.000

14.000

16.000

18.000

20.000






Definition of terms

Abbreviations

Sources of content

Tourism is a combination of activities of people who travel and stay in a place outside their everyday environment to spend their free time, for relaxation, business or other reasons for no less than one day (with at least one overnight stay) and no more than one year (365 days) without interruption.

Tourist is a person who travels due to their free time, relaxation and business, or reasons other than making profit (a tourist does not receive payment, award), and stays at least one night (but not more than 365 times consecutively) in a cater-ing or any other accommodation facility in a place outside of their everyday environment.

Overnight stay denotes every night which a tourist actually spends at an accommodation fa-cility (overnight or only spends some time there) or if only checked-in (person’s physical presence is not necessary).

Tourist arrivals to an accom-modation facility are defined with a number of persons arriv-ing to the accommodation facility and checking in. Arrivals include all persons irrespective of their age (including children whose ac-commodation is free of charge).

DEFINITION OF TERMS, ABBREVIATIONS, REFERENCES

The Bank of Slovenia, 2018eKataster jam, found in June 2018 on website https://www.katasterjam.si/Global Peace Index 2017 (2017). Found in June 2018 on website http://visionofhumanity.org/Global Terrorism Index 2017 (2017). Found in June 2018 on website http://visionofhumanity.org/Website Slovenia.info. Found in June 2018 on website http://www.slovenia.info Republic of Slovenia, Ministry of Economic Development and Technology, 2017. Strategy for the Sustainable Growth of Slovenian Tourism for 2017-2021Slovenian Tourist Board. Internal sources. Ljubljana: Slovenian Tourist Board.Slovenian Tourist Board, Valicon, 2018. Identification of Market Potential.SocialBakers, 2017.Statistical Office of the Republic of Slovenia (SURS). Found in June 2018 on website http://www stat.si/statwebUNWTO Annual Report 2017 (2017). Found in June 2018 on website http://www2.unwto.org/publication/unwto-annual-report-2017Government of the Republic of Slovenia. Found in June 2018 on website http://www.vlada.siWorld Economic Forum, 2017. The Global Competitivness Report 2017-2018World Travel and Tourism Council – Economic Impact 2018, 2018Eurosport, 2018

Source: SURS, 2017

Source: SURS, 2018

Source: SURS, 2018

Media Library STB. Found in June 2017

Images

SURS Statistični urad Republike Slovenije/ Statistical Office of the Republic of Slovenia

UNWTO Svetovna turistična organizacija/ UN World Tourism Organization

STO Slovenska turistična organizacija/ Slovenian Tourist Board

PDB Povprečna doba bivanja/ Average length of stay


NOTES


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ItalyUffi cio del Turismo Sloveno

Galleria Buenos Aires 1I-20124 Milano

Telefon ++39 0229 51 11 87Faks ++39 0229 51 40 71

General tourist information:[email protected]

AustriaSlowenisches Tourismusburo

Opernring 1/R/4/447A-1010 Wien

Telefon ++43 1 7154 010Faks ++43 1 7138 177


GermanySlowenisches Fremdenverkehrsamt

Maximiliansplatz 12 aD-80333 Munchen

Telefon ++49 89 29 16 12 02Faks ++49 89 29 16 12 73


Information for media and [email protected]

Great Britain/IrelandInformation Offi ce inLondon

17 Dartmouth StreetSW1H 9BL London

Telefon ++44 870 225 53 05Faks ++44 207 222 52 77


STB Representative Offi ces Abroad

Published: STB, Slovenia, Slovenian Tourist Board/Editor: Maša Klemenčič/Design: Marketinške storitve, Svetlana M. Pleško s.p.Photos: STB Photo Archives/July 2018

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