Examining a Print CampaignRimmel’s Kate Moss campaign

What does Kate Moss signify?

Target Audience?

0Who would the target audience be for this campaign?0How does this campaign seek to create synthetic

personalisation?0What is the USP of Rimmel in these adverts?0How does this campaign create a Brand Identity for

Rimmel?0 In your own words explain how effective you think

this campaign is.

HomeworkChose a campaign for a different brand and examine the following points:

0How it targets a specific audience0How it creates a USP for its brand0How it persuades the audience to buy into the brand.

You should stick the images from the campaign in your exercise books and write your analysis below

(Some suggestions of brands: Dove, Nike, Coke, L’Oreal)