kathleen pinter portfolio

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kathleen pinter portfolioportfolioportfolioportfolio


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Contents

Resume 4

Writing Sample 6

Creative Samples 10

Please view my creative samples for PetSmart from a 2-day Leo Burnett Boot camp Iparticipated in October 2008

Please view my goals from my Summer 2008 internship at U.S. Cellular Chicago, Illinois.


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Resume


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versity of Illinois at Urbana-Champaign Expected completion May 2009

ege of Mediashelor of Science Advertising, Spanish Minornsive coursework in Advertising Management, Advertising Creative Brief & Tactics,Advertising History, Advertising Research, Speech Communications, Economics, Statistics.

tro Granada de Espaol (CEGR) Granada, Spain Spring 2008rnational Center for Higher Educationdy Abroadrsework in spanish language, business, culture, history, and grammar in the native tongue

Cellular Chicago, IL

ertising Interneloped a thorough understanding of mass and segment advertising messaging strategies, positions, and programs.vered a comprehensive, creative, and well-executed Hispanic website final internship project campaign to company leaders.ked directly with Gen Y, Hispanic, and Events agencies to execute tasks and events efficiently.

dstrom Skokie, IL June 2002 - Presents Associateponsible for sale of merchandise in a high-end retail settingeeded sales goals and objectives through utilization of strong product knowledge and selection abilityonstrated ability to build relationships with customers by providing exceptional customer servicebited excellent communication skills in my interactions with both colleagues and customers

Rock Bar & Eatery Champaign, IL October 2006 May 2007

ver

ha Phi Sorority Champaign, IL 2005 - 2007ctor of Member Education 2006 - 2007ed on Executive Council as primary liaison between the organization and 165 women members with responsibility for manag$2,000 budget and planning monthly events to promote member participation

orian 2005 - 2006anized and prepared multiple scrapbooks and in-house displays documenting events andachievements of over 165 members and the organization as a whole

dstrom Skokie, IL 2004 - 2005

ss Plum Fashion Board President15 member board with responsibility for researching new trends and fashion statements and promoting those brands and statto the adolescent target market.

ciency with Microsoft Office, including Word, Excel, and PowerPoint, Publisher and Adobe PhotoShopomplished photographer with photo series appearing in the Park Ridge Herald-Advocate andMaine South Southwords newspapersand on display at OHare International Airport in Chicago.nsive travel to over ten countries and half of the states in the USA

rican Advertising Federation 2006 - Present

tat for Humanity 2006 - Presenta Phi Sorority 2005 - Present

Kathleen M. Pinter

EDUCATION

EXPERIENCE

LEADERSHIP

INTERESTS & ABILITIES

MEMBERSHIP


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Writing Sample


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U.S. Cellular

Advertising Internship

Overview & Goals

By: Kathleen Pinter


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Specific responsibilities & Goals As A U.S. CellularSpecific responsibilities & Goals As A U.S. CellularSpecific responsibilities & Goals As A U.S. CellularSpecific responsibilities & Goals As A U.S. Cellular

Advertising InternAdvertising InternAdvertising InternAdvertising Intern

1. Developed a thorough understanding of advertising messaging strategies,positions, and programs.

Met with each advertising team member to gain in-depth knowledge of their role inthe team and understand the entire process of advertising.

Gain a better understanding on how to message products correctly and clearly tocustomers.

Visited four stores during the summer to see how the brand message is integratedthroughout the stores.

Provided insight and a different perspective to the Advertising team whennecessary.

Attended weekly 1:1 with April and Karen to update them with my day-to-day work,team projects progress, as well as receive and implement feedback.

Worked closely with Shannon through the entire process for the Holiday FSI andPolybag.

Assisted with miscellaneous projects/tasks when free or needed and completethem by appropriate deadline.

2. Delivered a comprehensive, creative, and well-executed final internshipproject to leaders/mentors throughout the company.

Worked with intern team members to develop a Hispanic website to market andadvertise the unique Hispanic Segment.

Collaborated and built strong relationships with team members in order to work as acohesive team.

Served as the team leader for weekly conference calls to discuss progress, providefeedback, address changes, and ensure open communication in order to executethe project successfully.

Served as the Hispanic marketing/advertising expert on my team project whileworking closely with Santiago.

Found specific strengths of each team member and build upon those strengths to

make our project successful.


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3. Developed a thorough understanding of Hispanic messaging strategies,positions, and programs.

Attended Fiesta Del Sol Hispanic event to gain front-line experience as well ascommunicate with customers in Spanish.

Came prepared and attended all Hispanic conference calls and participated withrelevant information.

Worked on Hispanic 3B promotions with Santiago to gain insight on how the entireprocess is executed.

Worked directly with Mercury Mambo (Event Agency) to execute Hispanic eventseffectively from beginning to end.

Attended weekly 1:1 with Santiago to communicate promo and event updates aswell as team project updates.

4. Enhanced advertising and marketing skills by incorporating the dynamicorganization (company value) into everyday work.

Maintained open and honest communication with all colleagues. Referred back the dynamic organization (company value) with every project I

participated in and completed. Researched U.S. Cellulars website, Cellsite (company website), OLR (company

advertising posting), etc to expand knowledge base of the company and its values. Attended brand/advertising conferences and completed all necessary LMS training,

including Camp D.O (company sponsored event to understand company values indepth).

Attended brand/advertising internal presentations such as Ad Tracker Presentationand Latino Intelligence Presentation.

ReadAdvertising Age, Brand Week, online resources, and other relevant publica-tions to stay up-to-date with the latest advertising changes and advancements.

5. Gained valuable real world experience and enhanced my current skills forfuture opportunities with U.S. Cellular

Became an expert on Microsoft Outlook, Microsoft PowerPoint, and the OLR(company website).

Learned how to work well and communicate with long-distance team members on aproject through e-mail and conference calls.

Enhanced my advertising terminology knowledge through reading, writing, and

listening to colleagues. Kept emails and all documents organized through online personal folders as well as

on the shared drive. Provided Hispanic creative and event updates during Segment Advertising

meetings, as well as Brand Team huddles to increase my presentation abilities. Communicated well with colleagues through e-mail, meetings, day-to-day

conversation and conference calls.


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Creative Samples


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2-day Leo Burnett Bootcamp

Creative Samples to launch for a new brand PetSmartPet lovers unite


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kathleen pinter portfolio

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