katya todorova jury iab mixx awards 2016

19
КАТЯ ТОДОРОВА КАК ДА НИ СТИГНАТ АМЕРИКАНЦИТЕ В ДИГИТАЛНИТЕ ВИДЕО КАМПАНИИ

Upload: katya-todorova

Post on 07-Feb-2017

23 views

Category:

Marketing


0 download

TRANSCRIPT

lover- :)http://www.futureofcities.ox.ac.uk/

&

2D vs. D-

Insights

next step

andrewhutchinsonauthor

? - up to date

creepypasta

Case studies

360 interactive video VR (virtual reality)AR (augmented reality)

360 interactive video

The Jungle Book

resume/results

new small screens benchmarksgreat storytelling / experienceover $900 million

VR (virtual reality)

nytvr

resume/results

1.3 million cardboards0.5 million app downloads1.5 million content viewsmedia business model revival

AR (augmented reality)

Gatorade Dunk

resume/results

tradition + tech = viralsnapchat trend165 million views8 million user generated videosthe biggest super bowl ad didn`t run on TV

+ : 2D

:)

The Boys - TRIM

iThank [email protected] http://www.linkedin.com/in/katyatodorova

https://www.facebook.com/TodorovaKatya

@ka_todorova

@