katya todorova jury iab mixx awards 2016
TRANSCRIPT
lover- :)http://www.futureofcities.ox.ac.uk/
&
2D vs. D-
Insights
next step
andrewhutchinsonauthor
? - up to date
creepypasta
Case studies
360 interactive video VR (virtual reality)AR (augmented reality)
360 interactive video
The Jungle Book
resume/results
new small screens benchmarksgreat storytelling / experienceover $900 million
VR (virtual reality)
nytvr
resume/results
1.3 million cardboards0.5 million app downloads1.5 million content viewsmedia business model revival
AR (augmented reality)
Gatorade Dunk
resume/results
tradition + tech = viralsnapchat trend165 million views8 million user generated videosthe biggest super bowl ad didn`t run on TV
+ : 2D
:)
The Boys - TRIM
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