kay sohl [email protected] making the case for endowment giving in the midst of recession...
TRANSCRIPT
Making the Case for Endowment Giving in the Midst of Recession
September 10, 2009
Recession Impact
Charitable Giving•Individuals•Business & corporate support•Foundations
Government•Stimulus •State and local
Recession Challenges
• Increased demand for human services
•Board, Staff, and Donor anxiety
•Decision-making amidst uncertainty
Board Roles. . . inGood Times & Bad
•Set mission & priorities
•Oversight
•Liaison with community
•Ensure availability of resources
Key NPO Goals in Recession
•Achieve mission
•Remain viable
•Ensure sustainability
•Maintain integrity
Red Flags
Indicators of weakness or threat that may impair the nonprofit’s ability to meet legal obligations, protect its assets, and continue operations
Financial Resiliency Factors
•Liquidity – Cash position
•Net Assets available for operations
•Endowment
•Diversity of income sources
Organizational Resiliency Factors
•Clear understanding of business model: relationships between costs & income generation
•Capacity for timely decision-making
{Mental Map}
Resiliency •Cash
•Net Assets
•Business model: relationship between costs & generation of earned & contributed income
Cash in Recession
•Collections slow downGovernment reimbursementCustomer paymentDonor pledges & contributions
•Payables pressure intensifiesVendors & consultantsCollaborative partners
Cash Challenges•Deficit problems
misidentified as Cash Flow problems
•Restricted cash drained to meet operating expenses
•Cash pressure limits ability to generate income
Net Assets Provide:
•Ability to continue to operate despite experiencing losses
•Capacity to take risks and innovate
Nonprofit Net Worth
•Unrestricted Net Assets
•Temporarily Restricted Net Assets
•Permanently Restricted Net Assets
Unrestricted Net Assets
Available for Operations
Invested in Fixed Assets
Board Designated Reserves
Total Unrestricted Net Assets
Temp. Restricted Net Assets like a Cookie Jar
• Intended to be eaten. . .
• Need to know the ingredients/restrictions. . .
• “Mission-focused” cookies can keep you going. . .
• Need to refill the jar. . .
Temp Restricted Net Assets
•Contribute to resiliency if restricted to future use for core functions
•Function as “available for operations” for future periods
Key Net Assets ???
• Target ratio of Net Assets Available for Operations to Operating Expenses?
• Board willingness to accept operating losses in order to invest in future development or sustain services?
{Mental Map }Your Business Model
•Sources of income
•Uses of resources
•Relationship between investment in expenses & and generation of income
{Mental Map}Sources
Support and Revenue
Program Fees29%
Gov Contracts
42%
Individual gifts18%
Fndns11%
Program Fees
Gov Contracts
Individual gifts
Fndns
{Mental Map} Business Model
•Relationship between program activity and earned & contributed income in each line of business
•Each program’s contribution to overhead
{Mental Map}Fund Development
Investment•Cost to raise $
•Allocation of fundraising resources to current & longer term strategies
•Progress indicators
Know the past –Focus on the future
Yr-to-dateAnnual Budget
Actual as % of budget
Projected year end
IncomeExpenseNet Income
Projected Impact of Operating Results on
Resiliency
Prior Year End Current Period Projected Year EndCashKey LiabilitiesNet Assets
{Mental Map} Nonprofit Net Worth
•Unrestricted Net Assets
•Temporarily Restricted Net Assets
•Permanently Restricted Net Assets
Permanently Restricted Net Assets
Endowment:
•Represents capacity & commitment to continue to serve
•Reduces the need to generate every $ every year
Endowment Building during the Recession???
•Opportunities and constraints
•Allocation of resources for fund development efforts
Endowment Building Opportunities
Endowment Donors:
•Focused on long-term vision
•Desire to be remembered
•Mission rather than activity focused
Donor Constraints
• Income and net worth reduced
•Uncertainty
•Concerns about NPO investment performance
Organizational Constraints
•Current operational resiliency
•Total resources available for fund development activities
•Allocation of development efforts
Potential Endowment Donors
•Have relationship with your org
•Long term thinkers
•Seek opportunities to make larger impact
•Think like investors
Endowment Donor Cultivation
•Personal
•Sustained
•Future needs focused
•Distinct from annual giving cultivation
Endowment Building: Key Messages
•Organizational resiliency
•Long-term vision
• Impact of endowment on current & future capacity
•Resources to support donor exploration
Board Role in Endowment Building
•Effective stewardship
•Policy direction
•Donors to endowment
•Relationship building with potential donors
Every Board Member’s {Mental Map}
•Mission & vision
•Resiliency & business model
• Impact of endowment
•Motivation for personal giving