kaye communications backgrounder and portfolio insert

With more than 65 years of experience in marketing, sales, media relations and community outreach, firm principals Bonnie and Jon Kaye drive strategic, innovative marketing communications and alliance-building for a diverse roster of local, regional and national clients.

Now celebrating its 17th year, Kaye Communications provides market-relevant assessment, development and implementation of successful, integrated consumer and business-to-business MarCom and public relations programs for multiple industries ranging from healthcare, tourism and hospitality, legal, financial, retail, real estate and entertainment to public-private partnership, arts and culture, government agency and nonprofit. Initiatives include branding; destination marketing; product and service launches; community engagement; relationship cultivation; crisis management; event development; e-marketing, and print, broadcast, online and social media relations.

• Introduced, re-branded or repositioned several national brands within Florida, including Cartier, California Pizza Kitchen, Boston Market, Old Homestead Steak House, Loews South Beach.

• Represented hospitality icon Boca Raton Resort & Club with more than 14 years of strategic initiatives including key launch support of Spa Palazzo, The Yacht Club and Morimoto; re-launching of the Boca Beach Club; and marketing of its Premier Club.

• Currently managing media and community relations for the re-invention and transformation of the iconic Boca Raton Bridge Hotel, and repositioned one of the Caribbean’s foremost resorts, the Radisson Aruba Resort, Casino & Spa through revenue-driving exposure of the property’s 2001 transformation and 2011 renovation.

• Developed and integrated comprehensive PR & marketing communications campaigns for such leading healthcare providers as Promise Healthcare, Success Healthcare and physician practices.

• Positioned client relationships for national brand exposure (as we casted Dr. Marta Rendon in a spokesperson role for Proctor & Gamble’s national ad and publicity campaign!).

• Branded and launched business/community/media outreach initiatives such as the VIPER Crime Prevention program by the City of Boca Raton’s Police Services Department; Downtown Boca: It’s Happening! and Meet Me On The Promenade: Downtown Boca destination marketing for Boca Raton CRA.

• Initiated and cultivated community and public-private partnerships for Downtown Boca, Allianz Championship (A PGA Champions Tour Event), Town Center at Boca Raton, Charles E. Schmidt College of Medicine at Florida Atlantic University, Wyland Living Green Fair, Women In Distress, March of Dimes, The Haven, American Cancer Society, and more.

• Delivered innovative news-making strategies such as Old Homestead Steakhouse’s $100 Hamburger Campaign that generated $1.7+ million worth of global broadcast media exposure plus Associated Press and other wire placements in 48 hours of debut.

• Developed national media introduction of Muvico Theaters’ industry trailblazing “dinner and movie” concept debuting that delivered NBC Today and other national consumer and business media.

• Executed the total rebranding of Royal Palm Place, including its repositioning for its evolution into a premier mixed-use village.

• Introduced, positioned, and developed strategic marketing campaigns and sales development communications for luxury residential real estate communities, including Broken Sound Club, Mizner Lake Estates, Ocean Harbour Estates, The Grand Estate Collection, Residences At Royal Palm Place.

• Developed visual, content, and functionality strategy and site map with official guide; built and continue to manage www.downtownboca.org, an experiential destination website with aggressive SEO initiative, social media interface, and multi-media campaigns to drive internet/mobile traffic. To attract various demographics, content includes Downtown Diva, Downtown Dan, Downtown Fam (families), Downtown Biz, and Downtown Diner blogs; event pages for Friday Night LIVE!, Saturdays@Sanborn and Meet Me On The Promenade.

• Developed strategic initiatives for events with global historic significance, such as the 70th Anniversary Passenger Reunion in Commemoration of the Fated Voyage of the S.S. St. Louis.

• Secured 6,000+ personal greeting “wall of wishes” and significant news coverage for communitywide “Our Legend, Her Legacy”: 100th Birthday Celebration for Countess Henrietta de Hoernle.

How have we impacted the success of organizations in a variety of industries?

Visioning Experts | Brand Masters | Image Makers | Content Originators | News Media Specialists | Alliance Builders Community Connecteurs™ | E-Marketing & Social Media Innovators | Full-Service Graphic Designers

South City Plaza – 1515 South Federal Highway, Suite 103, Boca Raton, Florida 33432 | Tel: 561.392.5166 | Fax: 866.926.9938 | [email protected]

www.kcompr.com

To propel businesses and organizations of all sizes in a variety of industries grow and dominate their market share, Kaye Communications develops market-relevant strategies supported by expertise in key practice areas and experience in diverse concentrations. Engagements range from comprehensive annual and phased-in integrated programs to quarterly communications assessments, consulting/training sessions and project/campaign-specific initiatives.

• STRATEGIC PositioningMessage DevelopmentBenchmark and Objectives Setting Target Audience PenetrationCorporate Communications (internal and external)Consumer and B2B CommunicationsPresentation Development (PowerPoint, Video, Print)Product LaunchesReputation ManagementCrisis ManagementCustomer SurveysAwards & Recognitions

• THINK TANKStrategic Communications AuditCounsel For: C-Suite Executive ManagementRe-visioning StrategiesExecutive Etiquette and Image RefinementLeadership Coaching and TrainingInternal Communications Messaging and CampaignsExternal Communications Messaging and CampaignsReputation ManagementCorporate Conference Planning and ExecutionCommunications Planning for Start-Up Businesses

• GREENSustainability Positioning and MessagingCorporate Social Responsibility PlanningConsumer and B2B CommunicationsSocial Media Initiatives

• BRANDMASTERBrand Strategy Development and ManagementIntegrated Multi-Brand Communications Logo and Corporate Id Package Design/GuidelinesTrademark and Servicemark Research and ManagementTagline and Messaging DevelopmentMulti-Brand Integration Strategy and PlanningProduct Placement and Cross-PromotionsSignage Trade Show and Sales Showroom DisplaysContinuity Programs

• MEDIA RELATIONSTargeted To Print, TV, Radio, Online and Social Media OutletsIntegrated Blog, Facebook, Twitter DistributionCorporate Online News Bureau Content and ManagementExpert Sourcing FeaturesNews Release DevelopmentVideo News Release (VNR) DevelopmentCalendar Announcement Development and PostingsMedia List Development and DistributionNewswire Strategy and PostingsPlacement Reports (print, broadcast, online)

• ONLINE & SOCIALW ebsite Strategy/Design/BuildSEO Strategy and ManagementReputation ManagementB log Set-Up/ContentManagementFacebook, Twitter and Linkedin

• CONNECTCommunity RelationsCommunity EngagementAlliance BuildingP ublic-Private Partnership

Strategy, Development and Management

C orporate Social Responsibility (CSR) Initiative Development and Management

C ause-related Marketing Program Development/Management

N onprofit Marketing and Communications

• CRISIS SOLUTIONSInternal and External Communications Crisis Plan DevelopmentReputation ManagementRealTime MessagingSpokesperson Media TrainingMedia RelationsCommunity RelationsLitigation Communications

• PUBLICStrategic Branding MarketingCommunity Engagement Capital Campaigns

• EVENTSCorporate MeetingsStrategic Destination Marketing Events Festivals & FairsSports EventsPremieresGrand OpeningsProduct LaunchesSpeakers & Entertainment Sponsorship Program Development

• WRITESYour Source For Strategic ContentContent Copy

• News Releases• Newsletters• E-Newsletters• Ads and Commercials• Letters• Sales Letters• Websites• Blogs• Speeches• Talking Points• Presentations• PowerPoint Presentations

Blog Series DevelopmentProofing ServicesEditing Services

• CREATIVEGraphic Design, Including

• Logos• Branding• Ads • Collateral• Annual Reports• Banners• Displays• Car and Bus Wraps

E-CommunicationsWebsite Design and BuildE-NewslettersPhotographyOn Location Photo Shoots VideographyCommercials (radio and television)

• OUTSOURCEOf Counsel/Coaching Internal Communications TeamsPR/Marketing Executive-On-Loan (Temp) Program

OUR PRACTICE AREAS



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• HEALTHCAREHospitalsPhysicians and Physician Groups (Medical and Dental)Medical Schools

• PROfESSIONALProfessional Services, Including:

• Legal• Financial• Healthcare• Technology

Commercial Real Estate Construction and DevelopmentVendors To Businesses

• CAMPAIGNS & CONfERENCES

ConsumerB2BNonprofitsCause-Related Marketing Program OrganizersGovernment Agencies

• HOSPITALITY Hotels and ResortsPrivate ClubsCountry Club Communities Restaurants (including national brands with multiple locations)

• LEGALLaw Firms and Single PractitionersLitigation (Plaintiff or Defense) Class Action SuitsCrisis ManagementClient-Related Reputation ManagementLegal Class Action Suits

• PUBLICGovernment Agencies/InstitutionsCommunity Redevelopment AgenciesBusiness Improvement DistrictsBusiness Development OrganizationsUniversities

• LIfESTYLEShopping/Dining Mix-use Destinations Lifestyle CentersRetail BoutiquesResidential Real EstateWellness and FitnessSpas

• ACE (Arts, Culture & Entertainment)

MuseumsGalleriesFestivals & FairsTraveling ExhibitionsPerforming ArtsConcertsSpecial Events

• SPORTS Professional/Amateur Teams Spectator Events TournamentsRacesSporting Goods/ Products

OUR STRATEGIC CONCENTRATIONS

2013 PR STAR Best Overall ExcellencePR/Marketing

2013 Trustees Service AwardPrincipals: Bonnie and Jon Kaye For Work On Behalf ofFlorida Atlantic University Charles E. Schmidt College of Medicine

2013 PR Project on Behalf of a Nonprofit“Our Legend, Her Legacy” 100th Birthday Celebration: Countess de HoernleOrder of St. John

2007 Media Relations Campaign: $100 Hamburger Old Homestead Steak House



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Known As Community Connecteurs™, Kaye Communications has supported the following in its 17 Years of “Commitment To Community”:

Florida Atlantic University Foundation*Charles E. Schmidt College of Medicine at Florida Atlantic University*Greater Boca Raton Chamber of Commerce*Young Entrepreneurs Academy* (Boca Raton Chamber)Boca Raton Champions Golf Charities* Florence Fuller Child Development Centers* March of Dimes Signature Chefs & Wine Extravaganza*Boy Scouts of America*The Order of St. John: “Our Legend, Her Legacy” Countess de Hoernle 100th Birthday Celebration Women In Distress*American Cancer Society (hosted 2011 Survivors Reception for Making Strides Against Breast Cancer)*Nat King Cole Generation Hope, Inc. League For Educational Awareness of The Holocaust* Rotary Club of Downtown Boca Raton*Rotary Club of Boca Raton* The Haven (Home For Young Men In Foster Care)* Boca Raton Symphonia Cystic Fibrosis Foundations (South Florida)*Palm Beach International Film Festival International Museum of Cartoon Art Centre for the Arts at Mizner Park* and Festival of the Arts BOCA (founding member)*

Boca Raton Educational Television (BRET)*

* Principals serve/have served in leadership roles as board members or event chairpersons, or firm has been a sponsor

Kaye Communications Client



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TO GROW AND DOMINATE… IT’S ALL IN THE STRATEGY™

Business-to-Business Marketing

Award-winning Multi-AudienceSpecial Commemoration-75th Anniversary-Boca Raton Resort & Club

Community-Based Special Event “Saving Halloween” in Aftermath of Hurricane Wilma at Town Center

Healthcare Branding, Marketing & PR Expertise

Business-to-Business Marketing Branding/Consumer Marketing Campaign

Destination Marketing

Media Relations Specialist Media Relations Specialist

Statewide PR Support

Logo Branding

Lifestyle Marketing

Grand Opening Campaigns Special Events

Event Marketing Travel Marketing

THE KAYE COMMUNICATIONS ADVANTAGE Our clients will tell you that:

• we are “game changing” strategists; we always start with a blank canvas and conceive, develop and implement traditional as well as non-traditional strategies.

• we are experts in identifying and promoting their company’s, product’s, and/or service’s distinctive features, advantages and benefits (FAB) to their targeted markets (often identifying untapped FAB elements that have gone unnoticed as assets).

• we are brand masters, developing distinguishing original and authentic visual, written and verbal messaging and content that empowers brands/companies to grow and dominate their marketplace.

• we are e-marketing and social media innovators who employ results-driven market-relevant approaches to engage current, prospective and influencer audiences that drive business.

• we excel at brand activation through a variety of channels, from product and service introductions and launches to brand re-visioning, re-invention, and total transformation.

• we position clients as trailblazing leaders in their industries, by identifying and focusing on what distinguishes them from others in their marketplace.

• KCOM’s media skills and relationships, as well as our keen ability to “create” news are exceptional.

• we have a proven track record, and are “in it for the long haul,” ideally poised to handle multi-year phased-projects.

• we are passionate, proactive, professional and protective in our approach, with integrity and credibility being our hallmarks.

• we treat their business as our business, and approach activities on their behalf with the same budget and risk sensitivities, interest in business growth, etc. as if it were our company/investment/product/service.

• we tell clients what they need to hear, not just what they want to hear (that has often prevented costly litigation, tunnel vision, and mistakes in printing/production and image building, and eliminated non-results-oriented activities/initiatives and thus related expenses, etc.).

• KCOM principals are accessible 24/7. We are structured to be on-call for crisis management or to capture a timely “news” opportunity.

• having KCOM’s principals hands-on and intimately involved and at the helm their account is a major plus, rather than solely junior account staff directing their account, or being faced with lost time to orienting new account team members.

• KCOM’s instincts/expertise/media relationships help keep clients in the news…and sometimes out of the news when necessary.

• KCOM principals are active and high profile in the South Florida community with strong, established relationships with and knowledge of area businesses and business organizations, government officials, residential communities, nonprofit organizations and media.

• our firm’s own investment (in time, memberships, board and committee participation, sponsorships, etc.) in the community results in immediate and effective interfacing and positioning for our clients.

• we traditionally deliver more than what is expected. Upon retaining KCOM, our clients immediately become part of the KCOM family of relationships that is solidly anchored by the reputation KCOM principals and the firm have built.

• KCOM works “under the radar.” We become our clients’ third-party endorsers and ambassadors as well as their “eyes and ears” in the marketplace, empowered to deliver a seamless infusion of their profiles and positioning into our day-to-day interactions and relationship communications. This is especially effective in crisis management scenarios.



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THE KAYE COMMUNICATIONS ADVANTAGE Clients benefit from our firm’s:

• extensive multi-genre marketplace knowledge and related relationships garnered from principals’ public relations agency and corporate public relations experience and direct marketing and sales for professional services firms, business-to-business companies/firms, entrepreneurs, purveyors of goods and services; public and private companies, commercial and residential real estate developers; leading hotels, resorts, private clubs, national retailers/restaurants, shopping centers/malls, entertainment venues, private aviation facilities, real estate developers, special events and consumer publications.

• convenient, full service, one stop capabilities that ensure consistency of branding and messaging.

• working knowledge and understanding of the regional and national consumer, business, government, social, nonprofit and media communities.

• strong business, community and social relationships in South Florida and statewide. Committed to being effective “community connecteurs™”, a phrase we have coined to mean knowledgeable stewards of community support, we have been extremely active, highly visible participants in various Palm Beach and Broward County charitable and business organizations with upscale, high profile membership bases and boards of directors.

• demonstrated ability to effectively cross-partner entities to successfully achieve multiple objectives for all involved.

• proven innovative ability to effectively reach and educate multiple audiences through creation and implementation of well-targeted programs that require sophisticated, yet audience-friendly business-to-business publicity and marketing efforts.

• strong, well-positioned working relationships with primary market (tri-county) consumer and business media that consistently results in enhanced relationship-building and qualified, traffic-building/inquiry-generating placements for clients in varying specialty genres.

• proven statewide, regional, national and international consumer and business media coverage strategies and results in electronic, broadcast and print genres (i.e. NBC Today, Wall Street Journal, Associated Press, Nightly Business Report, Fox Business News, Modern Healthcare, Yahoo, Television Food Network, national network television affiliates and print dailies, online media including Yahoo, Google, AP-Wire, Getty Images, YouTube, etc.).

• ability to position our clients as trailblazers and industry innovators by assisting them in creating and setting trends.

• having KCOM principals hands-on and intimately involved and at the helm of their account. This is a major plus, rather than solely junior account staff directing their account or being faced with time lost to orienting new account team members.

• focus and expertise on both mainstream and niche social media platforms, identifying the best fit for their organization’s social presence.

• crisis management counsel and expertise, if the need should arise.



www.kcompr.com

Empowering Businesses of All Sizes To Grow and Dominate Their Market Regionally, Nationally and Globally

SERiouSly STRATEGic! couNSEl Project Fee, Retainer or Hourly Based on Scope

• “Think Tank” For c-Suite and Business leadership – minimum consulting evaluation; then hourly per month, quarterly

• communications Audit and counsel/Action components – fee based on scope and depth of review and recommendations; ideal for single entity, multi-unit or multi-division, brand messaging/positioning included, etc.)

• PR/Marketing communications Expert outsource – fee based on scope and depth, evaluate, create, direct, and manage plans; recruit staff; spokesperson; full-service suite

• crisis communications-minimum consulting evaluation; by hour by time of day

• KcoM-Writes Seriously Strategic! content – fee based on scope and depth; including multi-channel positioning, messaging, blogging, Facebook, Twitter, customer/employee engagement, sales and marketing, etc.

• Nonprofit Advantage – counsel, Branding, communications & Plan Development counsel — fee based on communications audit

KcoM lAuNch/RE-lAuNch PAD Fees based on scope and depth of needs

• PR & Marketing – Launch/Re-Launch Specific

• Brand Visioning/Re-Visioning & Development – project fee plus expenses (start-ups, new products, brand transformations/reinvention, market pilot tests, full brand graphics and messaging)

• With News-Generating Event – project fee plus expenses (news conferences, media briefings, reveals, graphic design, catering/decor management, branded favors/premiums)

• Elaborate Event or Events Series – project fee plus expenses (groundbreakings, ribbon-cuttings, brand introductions, samplings/activations, etc.)

• Media Tours – project fee plus expenses (on-site, on-the-road, video news release)

MoNThly RETAiNER SERVicES Fees based on scope and depth of services

• PR Advantage – Media Relations, Community Relations

• PR Advantage PluS: PR & Marketing Duo – Media Relations, Community Relations PLUS Strategic Planning and Messaging, Content Development, Brand Marketing and Activation, Social Media

• complete Package: When All you Require is Everything – all of the above PLUS brand positioning and management, website content management, alliance-building, marketing event planning and implementation

KcoM-WRiTES: SERiouSly STRATEGic! coNTENT Fees based on requirements

o News Releases – News Strategy + Content Development + Links + Distribution

o Direct Marketing – including E-blasts, Newsletterso Social Media Campaigns:

Evaluation and Launch Plan-One time feeRetail/Consumer-monthly feeExec/Pro-monthly fee

o Websiteso Bloggingo Marketing Materialso Presentationso Scripting: Presentations/Speeches, Videos

GRAPhic DESiGN Fee based on requirements

o Corporate Identity (including logo)o Brand Campaignso Website Design/Buildo Brochureso PowerPoint Presentationso E-Communications

ViDEoGRAPhy Fee based on requirements

o YouTubeo Commercialso Endorsementso PSAs

EVENT BRANDiNG & PRoDucTioN Project fee based on requirements



www.kcompr.com

kaye communications backgrounder and portfolio insert

Documents

boca beach club

boca raton cra

business media

community relations

national consumer

social media relations

national brands

national clients