AgoriaHow ICT are you?

2006 & 2007: Create an online competition. First Prize: VIP Rockstar treatment at

Werchter festival. Ultimate goal: data capturing & branded entertainment

Briefing

Central idea

Participants had to fill out their own festival wish list for their stay at the festival

The winner could invite 4 friends & saw his wishes

come truecome true

Everything was broadcasted by JimTV (360° approach)

Central idea

They were brought by helicopter and limo to the festival

They had lobster and champaign for dinner

They had a jacuzzi and swimming pool at their disposal, as well as a private showcase from the Van Jets who played at the festival

ResultsNumber of participants: 22.372Number of opt-ins: 16.180