kcb101 pure earth linen storyboard
DESCRIPTION
TRANSCRIPT
PURE EARTH LINENPeta McLean (N8276765)Kelly Kerr (N8295697)Johanna Hull (N8801215)
BRAND CONCEPT “judging the value of something has become much more
difficult because a products value has more and more become about fashion and perception”
Charles Leadbeater
Pure Earth Linen Increasing trends in consumption of environmentally
conscious products Eco-friendly brand/product Trustworthy brand with high quality products Available at high-end, yet affordable retailers – Myer and
David Jones
BRAND ALIGNMENT Communications
Specific message – highest quality of organic products Specific audience – humanitarians and earth-lovers
Semiotics – creating an understanding of communication through signs
Pure Earth Linen Brand values: purity, organic, trustworthiness, eco-friendly
Extratextual Framing Draws on assumed knowledge
Our advertisement: draws on signs and images – relies on the audiences ability to draw on prior knowledge of these images
STORYBOARD
PURE EARTH LINEN
FRAME 1
LONG SHOTTROPICAL SETTING WITH A DAY LOUNGE. PURE EARTH BED LINEN FLOWS PEACEFULLY THROUGH THE WIND. CUE SONG: AT LAST BY ETA JAMES
FRAME 2
CELEBRITY ENDORSEMENT: ANGELINA JOLIE TROPICAL BACKGROUNDSHE APPEARS (CLOSE UP SHOT) – WALKING SLOWLY AMONGST THE FLOWING SHEETSWEARING ALL WHITE OUTFIT
FRAME 3 ANGELINA IS SEARCHING THROUGH THE FLOWING SHEETS (LONG SHOT)TROPICAL BACKGROUNDSHE IS MOVING/PUSHING THROUGH THE FLOWING SHEETS AROUND HER. WALKING IN MOTION WITH THE SONG
FRAME 4 CELEBRITY: BRAD PITT TROPICAL BACKGROUNDAPPEARS (CLOSE UP SHOT)WALKING FROM ANOTHER DIRECTION – WALKING AMONGST THE FLOWING SHEETSALSO WEARING ALL WHITE
FRAME 5 TROPICAL BACKGROUNDBRAD IS NOW PUSHING/SEARCHING THROUGH THE FLOWING SHEETS (LONG SHOT)WALKS IN TIME WITH SONG
FRAME 6 BOTH ANGELINA AND BRAD WALK THROUGH THE SHEETS. BUT THIS SHOT ONLY FOCUSES ON THEIR HANDS. (MEDIUM SHOT) THEIR HANDS DRIFT THROUGH THE SHEETS AND MEET EACH OTHER.
FRAME 7 (LONG SHOT) THE SHEETS FALL AND BRAD AND ANGELINA ARE NOW FACING ONE ANOTHER, SURROUNDED BY THE SHEETS AND THE TROPICAL SETTING WITH THE DAY BED BEHIND THEM. FINAL SHOT ENCOURAGES THOUGHTS OF ROMANCE AND RELAXATION.
FRAME 8 PURE EARTH BED LINEN AVAILABILITIES.THIS IS TO PROMOTE THE LUXURY AND QUALITY OF THE BRAND.
Available In Store and Online @