keenan timko, publisher account director, mopub (twitter)

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MONETIZING YOUR APP WITH MOPUB Mobile Monetization and MoPub: How to Turn Your App Into a Business

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MONETIZING YOUR APP WITH MOPUB

Mobile Monetization and MoPub: How to Turn Your App Into a Business

MONETIZING YOUR APP WITH MOPUB

Keenan Timko Publisher Account Director, EMEA

Why ads?

Why ads?

Why ads?

Why in my game?

Digital advertisers will spend $198B in 2016 ...and the majority will be on mobile

Source: eMarketer, ad spend tool, 2014

Digital advertising budgets are also increasingly being transacted programmatically

Source: Business Insider, 05/2015

ADVERTISERS HAVE TO PAY ATTENTION TO APPS digital media time spent, by platform

0%

15%

30%

45%

60%

Desktop Mobile App Desktop Mobile App

ComScore; http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report

+12%

-13%

2013 2014

In-app traffic reigns supreme

15

30

45

60

Dec 4-10 Dec 11-17 Dec 18-24

Brand Spend 2013 Brand Spend 2014

52%

34%35%25%28%

17%

MoPub Marketplace Data - December 2014

Brand spend on the rise

Full Stack Solution

MARKETPLACE

AD NETWORKS

DIRECT ADVERTISERS

MoPub is a full stack monetization solution for in-app traffic

DEFINE YOUR IDEAL AD STRATEGY

Banners NativeVideoFullscreen

MARKETPLACE

+

ADVERTISERS ARE PAYING MORE ATTENTION TO APPS

ADVERTISERS ARE PAYING MORE ATTENTION TO APPS

by Big Duck GamesFlow Free

by Big Duck GamesFlow Free

flock

{!“app”:”Flow Free”,!“category”:”Games”,!“OS”:”iOS8”!}!+other parameters

AD REQUEST

AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow Free

Bidder 3

$1.10Bidder 2

$1.50Bidder 1

$1.90MARKETPLACE

Network 3

$0.72Network 2

$1.00Network 1

$1.40AD NETWORKS

by Big Duck GamesFlow Free

AD REQUEST DECISIONING AUCTION DISPLAY

Bidder 3

$1.10

Bidder 2

$1.50

Network 3

$0.72

Network 2

$1.00

Network 1

$1.40

Bidder 1

$1.90Bidder 1

$1.90 WINNER!

AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow Free

AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow Free

All this happens under 300ms

AD REQUEST DECISIONING AUCTION DISPLAY

ADD SEGMENTS TO ADD REVENUE

flock

$0.30$0.53$1.15

$0.50

$0.40$1.00

$1.58

$0.57

flock

$0.30$0.53$1.58

$0.57

$0.40$1.00

$1.15

$0.50

by CHOCOLABSiMusee+

flock

{!“app”:”iMusee”,!“category”:”music”,!“OS”:”iOS8”!}!+ other parameters

AD REQUEST

AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+

Bidder 3

$1.30Bidder 2

$1.70Bidder 1

$2.10MARKETPLACE

Network 3

$0.98Network 2

$1.20Network 1

$1.60AD NETWORKSDIRECT ADVERTISERS

AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+

Bidder 3

$1.30

Bidder 2

$1.70

Network 2

$1.20

Network 1

$1.60

Bidder 1

$2.10

WINNER!

AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+

AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+

Call to Action

Main image

TitleIcon imageText

by TextMe Inc.TextMe

flock

{!“app”:”TextMe”,!“category”:”Social”,!“OS”:”iOS8”!}!+other parameters

AD REQUEST

AD REQUEST DECISIONING AUCTION DISPLAYTextMeby TextMe inc.

Sponsored

TextMe

Bidder 3

$1.26Bidder 2

$1.67Bidder 1

$1.74MARKETPLACE

Network 3

$0.97Network 2

$1.35Network 1

$2.16AD NETWORKSDIRECT ADVERTISERS

by TextMe inc. AD REQUEST DECISIONING AUCTION DISPLAY

Network 2

$1.35

Bidder 1

$1.74

Network 3

$0.97

Bidder 3

$1.26

Bidder 2

$1.67

Network 1

$2.16Network 1

$2.16 WINNER!

AD REQUEST DECISIONING AUCTION DISPLAYby TextMe Inc.TextMe

INSTALL

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AD REQUEST DECISIONING AUCTION DISPLAYby TextMe Inc.TextMe

Sponsored Frankly ChatEver want to UNSEND amessage? Get Frankly for FREE!INSTALL

Full Stack Solution

MARKETPLACE

AD NETWORKS

DIRECT ADVERTISERS

спасибо