Keep Portland Weird

How Portland Embraced

Its ‘Weird’ Reputation

http://www.ifc.com/videos/visit-portlandia

POVA

Portland, Oregon Visitors Association

GPCVAGreater Portland Convention & Visitors Association

Revenue Source 1989 2000 2008 2014

City/County 892,642 2,083,213 3,079,311 4,193,151

TID 8,296,047

MERC 899,207 2,256,352 2,621,999 3,418,128

Membership Dues 346,206 472,071 407,975 461,204

Convention Services 54,950 403,832 372,321 234,040

Cooperative 356,035 300,935 1,693,512 716,929

Misc/Other 133,309 204,846 343,166 320,931

DMI 828,309

VDF 841,525

GRAND TOTAL 2,682,349 5,721,249 8,518,284 19,310,264

2012 Revenues: $9,410,0002014 Revenues: more than doubled!

HOTEL REVENUE GROWTH %

All parts of Portland benefit

Lodging Tax Growth

-10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0%

2009/102010/112011/122012/132013/142014/15

Lodging Tax Growth

* City 5% TLT $24 M 2014/15$15 M 2010/11

* 4 years double digit growth

Convention Sales Impacts

Visitors Development Funds grants

Economic Impacts

Travel Portland Sales Program

$1.5 Million/year

Conventions/Meetings$158 Million/year

$5.0 Million- $3.4

OCC- $ .2 TLT- $1.4 TD*2013/14

#PDXNOW COLLABOFEST

#PDXNOW COLLABOFEST

#PDXNOW COLLABOFEST

More heads in beds, November through March.

BUSINESS CHALLENGE

CURRENT PILLAR: BEER

Out-of-home

Total Placements: 61Total Circulation: 115 million Total Ad Equivalency: $2.9 million

MEDIA RESULTS

NEXT PILLAR: DINING MONTH

CLOCKBOTSocial Media Aggregation: Clockbot

SOCIAL MEDIA

TRAVELPORTLAND.COM

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2011

2012

2013

2014

Vis

its

Source: Smith Travel Research

TID Hotels: Monthly Demand Demand: Forecast Demand: Actual

November 2014 +2.7% +7.1%

December 2014 -0.6% +6.0%

January 2015 +1.4%

February 2015 +1.0%

March 2015 -2.1%

Total +0.4%