keep your brand fresh - 4 tips that don't need a committee - with tricia maddrey baker
TRANSCRIPT
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Keep Your Brand Fresh
4 Tips That Don't Need a Committee
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Format: • 15 minute presentation • 15 Q&A • Get back to work
• Download the slides • Recording available in next week’s newsletter • If you’re live-tweeting, use #HDCB
Take notes!!!
Keep Your Brand Fresh - 4 Tips That Don't Need a Committee - with Tricia Maddrey Baker
Keep Your Brand Fresh - 4 Tips That Don't Need a Committee - with Tricia Maddrey Baker
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Let’s learn from Tricia!
Tricia Maddrey Baker Executive Director at Pitt County Medical Society
Keep Your Brand Fresh - 4 Tips That Don't Need a Committee - with Tricia Maddrey Baker
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Have you noticed that the best stores are always rearranging stock?
Keep Your Brand Fresh - 4 Tips That Don't Need a Committee - with Tricia Maddrey Baker
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Q: Does this look like the “Same Old” Caprese?
A: No, and yes Changed layout, not recipe
(Made you look!)
How can your “product” look FRESH?
Keep Your Brand Fresh - 4 Tips That Don't Need a Committee - with Tricia Maddrey Baker
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
A very minor difference fools the eye.
1. “Tweak” your website colors
Keep Your Brand Fresh - 4 Tips That Don't Need a Committee - with Tricia Maddrey Baker
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Google is now RANKING by • Speed of load for desktop
• Speed of load for mobile
ESSENTIAL in 2015
2. Make your website mobile-friendly
Keep Your Brand Fresh - 4 Tips That Don't Need a Committee - with Tricia Maddrey Baker
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
2. Make your website mobile-friendly
Keep Your Brand Fresh - 4 Tips That Don't Need a Committee - with Tricia Maddrey Baker
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
From when? 1903? 1963? 2012
2015 for Facebook “tweaked”
3. Refresh logo or mascot
Keep Your Brand Fresh - 4 Tips That Don't Need a Committee - with Tricia Maddrey Baker
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Find a simple way to make them look new, BUT use the same essential color as all media, including website and Facebook profile
4. NEW business cards
Keep Your Brand Fresh - 4 Tips That Don't Need a Committee - with Tricia Maddrey Baker
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Color • Mobile • Logo • Cards
Keep Your Brand Fresh!You can do this! Fast and cheap!
To review:
Keep Your Brand Fresh - 4 Tips That Don't Need a Committee - with Tricia Maddrey Baker
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Questions?
Tricia Maddrey Baker Executive Director at Pitt County Medical Society
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Writing Great Thank You Emails - with Pamela Grow
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.