keep your friends close, and your customers closer, april 2013

Keep your friends close and your customers

closerUsing social to deliver sales

© DIGIVIZER PTY LTD 2013

Uh-oh:

It’s never been easier for consumers to “move on”.

The choice of supplier is driven by so many complex and interrelated influences...

not least the speed and ease of the switch.


Uh-oh:

So the barriers to engaging customers...

and understanding what they want...

must be minimal.


Uh-oh:

Yet too often customer databases contain little more than names and email addresses.

And customer information is too often a simplistic record of past transactions...


Uh-oh:

when what’s really needed is a sense of future intentions.


Uh-oh:

In short:Who are your friends?How do you really stay close to them?

Or:Who should be your friends, and how close should you get to them?


How much better...

to talk to individuals who have already expressed a desire for something that you can provide...

and do this in real-time.


How much better...

to link your database to social insights and activity,

to grow value in two ways


Profile Enrichment

Trigger-based social insights

Profile enrichment


Profile enrichment

This means taking the data you have right now...

and adding to this basic start-point the information and insight needed to create a rich profile.


Profile enrichment

That information comes from the social web.


Profile enrichment

Who is each person?

Are they married and do they have children?

Can you discover (from their conversations or their social channel disclosures) the suburbs they live in?

Profile enrichment

You start to discover more about customers through their digital footprints...


Profile enrichment

Use this analysis to:

discover more about their engagement with particular brands...

their levels of interest in what companies have to offer...

segmentation by individual...


Profile enrichment

By knowing more about your customers you can start to tailor your marketing and messaging to something that is relevant to them.



These are real-time actionableinsights...

based on what they are explicitly or implicitly sharing about their needs, wants and life events.




With links between the social web and your customers in place...you can be served with actionable sales leads and insight triggers...that allow you to respond at a time that matters to your customer...on topics or points relevant to them.


Now you can create a rapid response program...

or a more measured product offering that you can deploy.



And you can create two streams here:

one for customers (opportunities to increase sales or extend existing relationships)...

and one for prospects (new sales opportunities).



For commercial organizations this means:

make sales...improve service...protect customer share andcustomer base...market more effectively.



For political organizations this means:

attracting voters...harnessing grass-roots support...counteracting political opponents.



For non-profit organizations this means:

identifying and engaging with financial supporters...attracting new members


Suddenly...

your entire marketing and sales programs are

more focused...more responsive...more accountable...more profitable...more appreciated by your customers...

more effective. © DIGIVIZER PTY LTD 2013

You have taken a list and made it rich with data and with real-time relevance.


Now you can:

sell and market to people you know are interested...time a response that is relevant to hot leads...improve your conversion and customer satisfaction levels...increase sales and extract more value from your existing assets.


For more...

Read our paper at

http://digivizer.com/wp-content/uploads/2013/04/DIGIVIZERdiscussionpaperKeepyourfriendscloseandyourcustomerscloser.April2013.pdf







Picture acknowledgements

http://www.english-online.at/news-articles/business-economy/E-commerce.jpg

http://thepolitic.org/wp-content/uploads/2012/04/politics1.jpg

http://iprs.com.au/wp-content/uploads/2009/09/not-for-profit-insurance.jpg

http://www.english-online.at/news-articles/business-economy/E-commerce.jpg

http://thepolitic.org/wp-content/uploads/2012/04/politics1.jpg

http://iprs.com.au/wp-content/uploads/2009/09/not-for-profit-insurance.jpg

www.digivizer.com

Emma Lo Russo 0419 203 458

Alan Smith 0404 432 700


keep your friends close, and your customers closer, april 2013

Technology

sales digivizer pty

new members digivizer

social web

realtime actionable

customer information

rich profile

customers opportunities

profile enrichmentwho