keep your spine in line campaign
DESCRIPTION
By Jessica Sainty and Jessica WattersTRANSCRIPT
CampaignBrief
Keep Your Spine In Line
• Warning people on the future damages they are causing their bodies when spending too much time on their computers and smartphones.
• We are here to encourage people to protect their posture and to also take regular breaks from their devices.
#KeepYourSpineInLine
Use the hastag to post selfies and share your results from our Keep Your Spine In Line App to challenge your on-line friends.