keep your website current

@grahamjones www.grahamjones.co.uk

Keep Your Website Current

Coping with the ever-changing Internet


How times change

Now

1. Geocities2. Yahoo3. Starwave4. Excite5. CNN

Five Years Ago

1. Facebook2. Google3. YouTube4. Yahoo5. Baidu

Fifteen Years Ago

1. Yahoo2. Google3. Ebay4. MSN5. MySpace


Huthwaite Training

Brochure Blog

$400 per lead $10 per lead

http://www.slideshare.net/

http://www.slideshare.net/HubSpot/sales-training-company-reduces-cost-per-lead-with-hubspot


http://www.slideshare.net/HubSpot/sales-training-company-reduces-cost-per-lead-with-hubspot/download


http://www.slideshare.net/HubSpot



http://creativecommons.org/licenses/by-sa/2.5/


http://www.linkedin.com/opensocialInstallation/preview?_ch_panel_id=1&_applicationId=1200&trk=p_slideshare



http://www.slideshare.net/share/tweet/5392953/Check%20out%20this%20SlideShare%20document%20:%20Sales%20Training%20Company%20Reduces%20Cost%20Per%20Lead...

http://www.slideshare.net/share/facebook/5392953/Check%20out%20this%20SlideShare%20document%20:%20Sales%20Training%20Company%20Reduces%20Cost%20Per%20Lead...


http://www.slideshare.net/share/blogspot/5392953



0102030405060

% Leads

Social Media Lead Generation

Source: http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx

http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx

http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx


Social Media Measurement

Source: http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/

% Companies

MeasureDon't Measure

http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/

http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/


Email Wins

Source: http://m.prnewswire.com/news-releases/survey-shows-many-marketers-are-behind-in-use-of-data-targeting-and-measurement-143303436.html

Email PPC Display Social0

10

20

30

40

50

60

70

% Success

http://m.prnewswire.com/news-releases/survey-shows-many-marketers-are-behind-in-use-of-data-targeting-and-measurement-143303436.html

http://m.prnewswire.com/news-releases/survey-shows-many-marketers-are-behind-in-use-of-data-targeting-and-measurement-143303436.html


Personalise that email

Source: http://www.aberdeen.com/Aberdeen-Library/4904/RA-email-marketing.aspx

Open Rate Click Through0

5

10

15

20

25

30

35

Non-Per-sonalisedPersonalised

http://www.aberdeen.com/Aberdeen-Library/4904/RA-email-marketing.aspx

http://www.aberdeen.com/Aberdeen-Library/4904/RA-email-marketing.aspx


Think Mobile Email

Source: http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012

Mobile Desktop0

10

20

30

40

50

60

20112012

http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012

http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012


Download

• You can download the slides from this presentation at:

www.grahamjones.co.uk/currentwebworkshop