Keeping Brand Love Alive After The Buy A Fireside Chat

Fortuné Alexander Marketing Evangelist, Spiceworks

@fortune_a

IT buyers are typically between 66% - 90% of the way through their purchase decision before they reach out to the vendor. - Forrester Research

Yet, the marketer’s dilemma is real: “How can I influence IT buyers when they’re already so far down the funnel?”

Pop Quiz

What’s the most over-quoted B2B Marketing stat?

Deploy

Research

Typical Marketer’s View of The Buyer’s Journey

Buy

Identify

Replace

Ronny,  IT  Pro  

Maintain

Deploy

Research

Actual Buyer’s Journey

Buy

Identify

Replace

Ronny,  IT  Pro  

Rela%onships  Are  Built  Here  

Maintain

Ma-  (Symantec)  

Jeff  (Scale  Compu;ng)  Stephen,  IT  Pro  

Sco-,  IT  Pro  

Meet The Panel

What’s Next?

3:30 PM – Ballroom ABC The Spicies Awards Show