keeping sanity when moving to agile austin 2013

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Product Management challenges with Agile - presented at Product Camp Austin, 2/16/13

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Slide 1

Keeping your Product Management Sanity when moving to Agile

John Milburn jmilburn@pragmaticmarketing.com

ProductCamp 2013

Pragmatic Marketing Framework

STRATEGYEXECUTION

Market ProblemsSTRATEGYEXECUTION#

But, Im being pulled more into DevUser Acceptance?Always Available?User Stories?Use Cases?UI Design?Functional Design?Iteration PlanningAnd, now, weve moved to Agile!STRATEGYEXECUTION# 1993-2011 Pragmatic Marketing, Inc.Page 4Working software is the measure of the teams progressIt doesnt mean no documentationDesign may be expressed with prototypesIt doesnt mean no designTesting and quality are the responsibility of the teamIt doesnt mean no QADifferent way of doing things in agile# 1993-2011 Pragmatic Marketing, Inc. Page 5Requirements > User StoriesMRD / MRT / PRD > Backlog(s)Hours/Days/Weeks > VelocityStatus Meetings > Standups / ScrumsProject Status > Burnups, BurndownsPM / Designer > PM / PO / DesignerRelease Milestones > Sprints / Iterations

Waterfall > Agile: Whats Changed?# 1993-2011 Pragmatic Marketing, Inc. Page 6Greater flexibility to deal with changeWe know earlier when we are in troubleWe have a greater sense of accomplishmentGreater Product Management Development TRUSTThe time commitment has increased dramatically

Waterfall > Agile: What else has Changed?# 1993-2011 Pragmatic Marketing, Inc. Page 7Product Mgt is Accountable for Market RequirementsWritingGroupingPrioritizingIt is impossible to prioritize 100s of requirementsPrioritization is based on VALUE to the MarketPM owns the WHAT, Dev owns the HOW

Waterfall>Agile: Whats stayed the same?# 1993-2011 Pragmatic Marketing, Inc. Page 8Market Problems define the productWe still must balance Scope vs. Time vs. MoneyWe need to release something sometimeWe need to make moneyPeople are involved

Waterfall>Agile: What else is the same?# 1993-2011 Pragmatic Marketing, Inc. Page 9Product RoadmapBuild / TestSystemTestBusinessPlanBusinessGateWaterfall PlanningLAUNCHReleaseGateMarketingPlanLaunchPlanMaster Requirements ListGoals / ThemesRequirementsProjectPlanDesignSpecStartGateMarket Requirements DocumentMarket Requirements Table#Product RoadmapBuild / TestSystemTestBusinessPlanBusinessGateWaterfall Planning - AccountabilityLAUNCHReleaseGateMarketingPlanLaunchPlanMaster Requirements ListGoals / ThemesRequirementsProjectPlanDesignSpecStartGateMarket Requirements DocumentMarket Requirements Table-- Product Manager-- Development-- Product Marketing Manager#Product RoadmapBusinessPlanBusinessGateAgile PlanningMarketingPlanLaunchPlanProduct BacklogRelease BacklogUser StoriesOverall ProjectPlanArch /DesignStartGate(s)ReleaseGateLAUNCHSystem TestSprint BacklogsBuild(s)SprintTest(s)SprintPlan(s)Demo(s)Burnups / Burndwns#Product RoadmapBusinessPlanBusinessGateAgile Planning - AccountabilityMarketingPlanLaunchPlanProduct BacklogRelease BacklogUser StoriesOverall ProjectPlanArch /DesignStartGate(s)Sprint BacklogsBuild(s)SprintTest(s)SprintPlan(s)Demo(s)ReleaseGateLAUNCHSystem Test-- Product Manager-- Product Owner-- Development-- Product Marketing ManagerBurnups / Burndwns#UnderstaffingWaterfall management with Agile developmentStill must develop mutual trustDistributed teams make it harderWe must have time to communicate

Where will you be challenged?# 1993-2011 Pragmatic Marketing, Inc. Page 14Thanks !

jmilburn@pragmaticmarketing.comATLANTA