Keeping TimewithJeremy Scott

By Phillip D. Johnson

Everyone knows that JeremyScott, a designer with an un-limited joy for life and talents,also marches to the beat ofhis own drum section. If wereto tell the whole truth, Jeremyhas his very own PhilharmonicOrchestra and mighty proudof it too. So it’s no surprise tome at all that he formed analliance with the SwatchWatch Company lastyear to create arange of watchesthat are bold,witty, provoca-tive and verystylish – muchlike Mr. Scottand Swatch.

For the second consecu-tive season, Swatch andMr. Scott has created a lineof five new watches thatechoes the same exuber-ant qualities that is the veryDNA of his clothing andaccessoriescollection.

This collection isdesigned to letthe wearer standout in the crowdfor all the right rea-sons.

Jeremy hashis very ownPhilharmonicOrchestraand mightyproud of ittoo.

Keeping Timewith Jeremy Scott

The Melted Minutesfeatures a transparentplastic dial with abackground that isvery evocative ofPablo Picasso’s Melt-ing Clocks surrealistpaintings. The over-sized Swatch Portraithas a plastic dialadorned with a stylistrendition of Mr. Scottpainted upon theglass and finishedwith a silver pictureframe, all the moreto indicate the dis-tinctive nature of thepiece itself. This watchis especially not de-signed the faint ofheart nor for a wall-flower. The SwatchPunk, my second fa-vorite in the line, has asolid green dial withblack hands and acontrasting leopardprint silicone strap (andsix bold yellow loops)that wraps twicearound the wrist. I am awatch enthusiast and this isthe one I would wear every-day because I just love that itwould make me happy de-spite whatever else is hap-pening in my life at that

moment. My other favorite isthe Double Vision Swatch withtwo red and white twirl-effectsdials fixed on one blackplastic strap. Saying thatit’s out of this world wouldbe a major understate-ment.Think the beginning creditsof the legendary TwilightZone television series.The last piece in the col-lection, the HypnoticHeart, is a special edi-tion limited to only777 pieces. It hasa huge attention-grabbing heartshape with a vibrantred and white twirl-ef-fect dial and romannumerals. Think the

80’s and Fla-vor Flav andhis the hugemedallion clockaround his neck.

You are reallyputting yourselfout there withthis piece. Butthen again, if youare truly outgoingand fashion-for-ward, this wouldnot be a stretch foryou at all.

The new Jeremy ScottSwatch line will be avail-able starting October 1stat all swatch stores, onlineat www.swatch.com andat Opening Ceremony inNew York City (35 HowardStreet, New York, New York10013, (212) 219-2688)

The oversized Swatch Portrait hasa plastic dial adorned with astylist rendition of Mr. Scott

with Jeremy ScottKeeping Time

By Phillip D. Johnson