Keeping TimewithJeremy Scott

By Phillip D. Johnson

Everyone knows that JeremyScott, a designer with an un-limited joy for life and talents,also marches to the beat ofhis own drum section. If wereto tell the whole truth, Jeremyhas his very own PhilharmonicOrchestra and mighty proudof it too. So it’s no surprise tome at all that he formed analliance with the SwatchWatch Company lastyear to create arange of watchesthat are bold,witty, provoca-tive and verystylish – muchlike Mr. Scottand Swatch.

For the second consecu-tive season, Swatch andMr. Scott has created a lineof five new watches thatechoes the same exuber-ant qualities that is the veryDNA of his clothing andaccessoriescollection.

This collection isdesigned to letthe wearer standout in the crowdfor all the right rea-sons.

Jeremy hashis very ownPhilharmonicOrchestraand mightyproud of ittoo.

Keeping Timewith Jeremy Scott

The Melted Minutesfeatures a transparentplastic dial with abackground that isvery evocative of Sal-vadore Dali’s MeltingClocks surrealist paint-ings. The oversizedSwatch Portrait has aplastic dial adornedwith a stylist renditionof Mr. Scott paintedupon the glass andfinished with a silverpicture frame, allthe more to indi-cate the distinctivenature of the piece it-self. This watch is espe-cially not designed thefaint of heart nor for awallflower. The SwatchPunk, my second fa-vorite in the line, has asolid green dial withblack hands and acontrasting leopardprint silicone strap (andsix bold yellow loops)that wraps twicearound the wrist. I am awatch enthusiast and this isthe one I would wear every-day because I just love that itwould make me happy de-spite whatever else is hap-pening in my life at thatmoment. My other favorite is

the Double Vision Swatch withtwo red and white twirl-effectsdials fixed on one black plas-tic strap. Saying that it’sout of this world would bea major understatement.Think the beginning cred-its of the legendary Twi-light Zone television series.The last piece in the col-lection, the HypnoticHeart, is a special editionlimited to only 777 pieces.It has a huge attention-grabbing heartshape with a vi-brant red andwhite twirl-effect dialand roman numerals.Think the 80’s and Fla-vor Flav and his thehuge medallion

c l o c karound hisneck.

You are reallyputting yourselfout there withthis piece. Butthen again, ifyou are truly out-going and fash-ion-forward, thiswould not be astretch for you atall.

The new Jeremy ScottSwatch line will be avail-able starting October 1stat all swatch stores, onlineat www.swatch.com andat Opening Ceremony inNew York City (35 HowardStreet, New York, New York10013, (212) 219-2688)

The oversized Swatch Portrait hasa plastic dial adorned with astylist rendition of Mr. Scott

with Jeremy ScottKeeping Time

By Phillip D. Johnson