keeping up with facebook's changes (and 'liking' it!)
TRANSCRIPT
Keeping up with Facebook’s Changes (and “Liking” it!)
For Audio Call: 1-408-792-6300 Event Number: 664 631 713 On Twitter? Use #Care2
Presented By:
Danielle Brigida, National Wildlife Federation,
John Haydon, Inbound Zombie, Moderator: Ashley Hansen, Care2
October 31, 2011
Using WebEx• Chat & raise hand
• If you are having internet audio problems, you can dial in using a landline 1-408-792-6300 Event Number: 664 631 713
• If you lose your internet connection, reconnect using the link emailed to you.
• WebEx Support: 1-866-229-3239
For Audio: 1-408-792-6300 Event Number: 664 631 713
This Webinar is being Recorded• The webinar will be available on
http://www.Frogloop.com - Care2’s Nonprofit Marketing and Fundraising Blog.
• You will receive a link to this presentation following the webinar.
• Tweeting the webinar? Use the Twitter hashtag: #Care2
For Audio: 1-408-792-6300 Event Number: 664 631 713
Introductions
Ashley Hansen [email protected] @luvthemtnsCare2, Inc.
John Haydon [email protected] @johnhaydonInbound Zombie and the Nonprofit Facebook Guy
Danielle Brigida [email protected] @starfocusNational Wildlife Federation
For Audio: 1-408-792-6300 Event Number: 664 631 713
Nonprofits use Care2 for:
• Online Advocacy
• Email list growth
• Facebook Fans (likes)
• Donor lead acquisition
• Driving traffic to website
• Advertising and branding
• Surveys, research, and outreach
What is Care2?
Citizens use Care2 for:
• Starting or signing petitions
• Volunteering
• Donating $
• Spreading news
• Commenting on blogs
• Starting group (organizing)• Joining nonprofits
• The largest social network of people “making a difference”
• Nearly 17 million people doing good online
John HaydonInbound Zombie
@johnhaydonhttp://johnhaydon.com
What’s new with Facebook?
Subscribe button on Profile
You can now use profiles to
promote your cause
Subscribe button on Profile
• Turn key staff into spokespeople
• Multiply the number of organizational touch points on Facebook
• Let your constituents connect with your people
• Segment communication channels
• Identify top supporters (subscribers)
• Enhance brand transparency
• Enhance your organization’s search profile
Subscribe button on Profile
The critical thing is the people!
•They should sincererly love the cause
•They should respect the organization
•They should be likable
•Um... they should like Facebook too
Find out how to activate the Button here -> http://zmb.me/uCoPat
Liking a Page not required
Facebook users can comment / like your Page stories without being a
fan.
Liking a Page not required• This means expanded awareness
• It also means you have to be even more interesting
• Mentions might be harder to track
• Page likes now mean deeper commitment
• Edgerank still rules (three factors):• How interesting is your Page’s content?• What types of interactions does your content get?• How recent and consistent are your updates?
New Facebook Insights
New Facebook Insights• See more details about where fans come from
• Track ads, Likebox and 10 other ways people can like your Page
• See deeper insights into engagement• See photo views, video plays, other clicks
• See viral impact on content• How awareness spreads as users engage with your
content
• Very easy to understand...
Find out how to activate the Button here -> http://zmb.me/uCoPat
New Facebook Insights
We Find Our Supporters in Many
Places Online
There are Over 100,000 Non-profit Pages on
National Wildlife Federation on Facebook
20+ Pages
5+ Groups
4 Large Causes
Test Your Images
Use Custom Audiences
Make Sharing Easy on Your Website or Blog
(Make it Really Easy)
Use Facebook as your page…
Comment on other pages and photos
Respond to other comments
Stay Up to Datehttp://www.facebook.com/nonprofits
Care2 and Facebook
Questions and Contact Us
John Haydon [email protected] @johnhaydonInbound Zombie and the Nonprofit Facebook Guy
Danielle Brigida [email protected] @starfocusNational Wildlife Federation
Ashley Hansen [email protected] @luvthemtnsCare2, Inc.