keeping up with social tagging

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Thomas Vander Wal Presented to: ExpertInnenworkshop "Social Tagging in der Wissensorganisation – Perspektiven und Potenziale" Video Presentation: Tübingen :: 21 January 2008 Keeping Up With Social Tagging

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A presentation with 80% new content on social tagging. This covers "faces of perception", "depth of perception", and perception matrix, which greatly helps to analyze, research, and build social software. Enterprise uses of social bookmarking and their concerns are also included.

TRANSCRIPT

Page 1: Keeping Up With Social Tagging

Thomas Vander WalPresented to: ExpertInnenworkshop "Social Tagging in der Wissensorganisation

– Perspektiven und Potenziale"Video Presentation: Tübingen :: 21 January 2008

Keeping Up With Social Tagging

Page 2: Keeping Up With Social Tagging

InfoCloud Solutions, Inc. - 2008

Where We Came From

Page 3: Keeping Up With Social Tagging

InfoCloud Solutions, Inc. - 2008

Different Perspectives of Tagging

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Faces of Perception

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Personal

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Collective

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Collaborative

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Newbie

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Service Owner

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External Developer

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Depth of Perception

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Non-user

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Non-contributing Collective User

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Non-contributing Selective User

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Light Contributing User

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Heavy Contributing User

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Matrix of Perceptions

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Tagging Things

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Media

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People

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Events

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Commercial Phonebook

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del.icio.us versus Ma.gnolia

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Tag Delimiters

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Sociality

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Sociality

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Sociality

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Share Public

Share Private

Listen

Friend A X X

Friend B X X X

Friend C X X

Acquaintance A X X

Acquaintance B X

Approaching Real Relationships

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Elements Missing

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Clipping

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Clipping

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Clipping

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Map to Taxonomy

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Hold on to Expert

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Portability

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Inside Enterprise

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Connecting Distant People

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Culture vs. Social

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Pain Points

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Privacy

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Managers

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Transparency

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Scaling

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One of Two Things Happens...

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Does Not Meet Expectations

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or...

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“Good, Great, Fantastic, to OMG we have too

much information”

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Adjust Expectations

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Understand Derived Value

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Who gets value?

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Person

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Refinding

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Service Owner

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Saved cost

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Improved taxonomy

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Improved SEO

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Too Much Information: Needs an Information

Flood Role

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Taxonomy

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Data Mining

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Analytics

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Visualization

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We have come so far...

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But still have so much

work to do!

Page 65: Keeping Up With Social Tagging

InfoCloud Solutions, Inc. - 2008

Danke!