KEI: Fact File

• Headquarters at : New Delhi, India

• More than 2000 employees across the country

• Gross Sales FY 2007: 159 US $ m

• EBITDA : 20.3 US $ m

• Market Cap. : US $ 127 m

• Listed on : NSE, BSE, DSE, CSE & Luxembourg Stock Exchange through GDR & FCCB

• Among the leading Electrical power cable company in India with strong market positions in its core business

• Core business organized into LT & HT Cables, Control & Instrumentation Cables,Elastomeric Cables and Single & Multicore Flexible wires & House wires.

Who we are

KEI is among leading players in Electrical Cable industry that enable industrial & domestic customers with one stop shop for electrical cabling solutions.

Our goal is to create value for our stakeholders by meeting the stated & implied needs of our customers, employees and the communities where we exist & do business.

Our Mission

The Power Behind The Power

To emerge as one of the world’s leading electrical cable & wire company, offering our esteemed customers to use our electrical Wires & Cables effectively and increase industrial productivity in a sustainable way.

Our Vision

KEI , with its strong technology competence in Cables & Wires business, broad application know how & ability to provide customized power cable solutions shall deliver an attractive & profitable growth by providing its customers with best cable & wire products. We shall help our customers to improve their performance and productivity by minimizing power losses & lowering environmental impact.

Continuous Product Innovations & R&D are the key characteristics of our product offerings and services. We believe in building long lasting & value creating partnerships with our customers and suppliers.

 KEI is committed to attracting & retaining dedicated & skilled professionals offering its employees an attractive work culture and developmental opportunities.

By 2010,KEI Industries Limited will be recognized as India’s top electrical cable & Wire manufacturing company in terms of growth and profitability,

value creation, sustainability and ethical behaviour.

Mr. Anil GuptaChairman & Managing Director

(The Real Power Behind The Power)

A Staunch Believer in technology & being customer centric in approach, he is a man behind many

innovations in the industry & is a guiding force behind the company’s vision of becoming a leader in

the category and corporate brand.

KEI Power Gallery: Board of DirectorsKEI Power Gallery: Board of Directors

ArchanaGupta

SunilGupta

Vikram Bhartia

K.G Somani

Pawan Bhulsoria

Vijay Bhushan

Rajeev Gupta

KEI - HistoryKEI - HistoryThe Wonder YearsThe Wonder Years

A Humble BeginningA Humble Beginning

1968: Established as a Partnership Company.

1968: Started manufacturing Switch Board Cables for DOT.

1985: Started manufacturing Control, Instrumentation and Thermocouple Cables.

1993: Added manufacturing of PVC/XLPE Power cables up to 3.3 KV . .

Our Growth StoryOur Growth Story

1994: Diversified into Stainless Steel drawings with Pilot Plant

1995: Came up with First IPO.Became Public Ltd Co.

1996: Installation of Major SSW plant at Bhiwadi

1997: Another plant added at Bhiwadi for LT PVC / XLPE Cables.

2001:Started manufacturing Rubber Cables upto 11 KV.

2002:Established JFTC Plant at Silvassa

2005:Converted JFTC Plant in Silvassa into manufacturing of existing cable range. – Rebalancing

Act

2006: Expanded Bhiwadi unit which is equipped to manufacture upto 33 kV HT XLPE Cables with

Dry curing inert nitrogen gas and with tripple extrusion (Single cross head) process.

2006: ERP Baan S/W system implemented in the organization to ensure Transparency and efficacy.

2007: Ongoing Expansion at Bhiwadi Unit for up gradation of HT power cable up to 132 kV & LT

cable.

2007 : Proud recipient of Corporate Governance Rating

2007 : Setting up of 100% EOU at Chopanki

•HT cables( Copper / Aluminum )

•LT power cables, both Copper and Aluminum; PVC / XLPE insulated

•Control cables

•Instrumentation cables

•Rubber cables

•Mining cables

•Housing wires

•Specialty cables

•Stainless steel wires

Our Product BasketOur Product Basket

Bhiwadi

Silvassa

Our Finest Facilities

Delhi

Chopanki (100% EOU)

Our Amazing Capacities

Production Capacities in Kms

15000120007000

3000

250000

3000

HT Power Cables(PVC/XLPE)

LT Power Cables ( PVC /XLPE)

Control Cables ( PVC /XLPE)

Instrumentation Cables (PVC / PE)

Rubber Cables

House Wires

KEI Today

KEI Today : Our Sales & Product Wise Share in Markets

KEI Key Markets

10%

70%20%

International Markets Institutional Sales Retail

With the Organization already enjoying strong foothold in the institutional sector, KEI is all geared up to set up its marketing and distribution efforts to establish its house wires a

household brand name

Strong Presence in B2B Domain

Power Cables & Wires : The Backbone of our Organization

KEI Product Wise Sales Break-Up

88%

12%

Cables & Wires SSW

Delhi

KEI’s Pan India Presence : Our Sales & Distribution offices

Mumbai

Jaipur

Kolkata

ChennaiBangalore

Hyderabad

Pune

Baroda

Chandigarh

Ludhiana

Our Sales & Distribution covers All major Metros & A Class Cities to serve our esteemed

Customers

Assam

CANADA

MEXICONIGERIA

AUSTRALIA

SRI LANKA

SAUDI ARABIA

IRAN

FRANCE

GERMANY

ITALY

UNITED STATES

BANGLADESH

CYPRUS

GHANA

IRAQ

KENYA

KUWAIT

MAURITIUS

MALAYSIA

PHILIPPINES

QATARUAE

VIETNAM

KEI’s Global Footprints : Our Overseas Markets

KEI’s Superior Quality Accredited by Re-owned Testing Agencies KEI’s Superior Quality Accredited by Re-owned Testing Agencies

Sri Ram Centre

KEI’s Sector wise Key Clients KEI’s Sector wise Key Clients

International EPC ProjectsFertilizer Projects

Oil & Gas Sector

Energy Projects

Power Sector Refineries Steel Plants

KEI’s Sector wise Key Clients KEI’s Sector wise Key Clients

Our Power Sector Clients

Power Grid Corporation of India

Nuclear Power Corporation of India

CEB Mauritius

KEI’s Sector wise Key Clients KEI’s Sector wise Key Clients

Our Clients in Refineries

Nuclear Power Corporation of IndiaCEB Mauritius

Our Clients in Steel Sector

KEI’s Sector wise Key Clients KEI’s Sector wise Key Clients

Our Clients in Energy Sector

Nuclear Power Corporation of India

Zuari Agro

Our Clients in Fertilizer Sector

KEI’s Sector wise Key Clients KEI’s Sector wise Key Clients

Our Clients in EPC Projects Our Other Esteemed Clients

The Key to our Success : Our Superior Production Process, The Key to our Success : Our Superior Production Process, Technology and Quality Products Technology and Quality Products

CCV Line (Involving Dry Cure Dry Cool technology) For manufacturing HT Cables Up to 132 kV

Sikora online X Ray Machine Used for Monitoring Product Quality

KEI : Our Financial PerformanceKEI : Our Financial Performance

OUR PAST 6 YEARS OF SOARING REVENUES

17.8 21.7227.15

57.55

85.33

170.38

0

20

40

60

80

100

120

140

160

180

'01-02 '02-03 '03-04 '04-05 '05-06 '06-07

Revenue Growth (All Figures in Million USD)

KEI : Our Financial PerformanceKEI : Our Financial Performance

OUR PAST 6 YEARS OF SOARING EBDIT

21.84

11.45

5.3

2.221.911.91

0

5

10

15

20

25

'01-02 '02-03 '03-04 '04-05 '05-06 '06-07

EBDIT (In Million USD)

KEI : Our Financial PerformanceKEI : Our Financial Performance

SOARING CONFIDENCE AMONG OUR STAKE HOLDERS

Our Share Price Movement (In Rs.)

85.9571.167.25

77.05

5947.75

59.83 63.869.72

85.74 86.6

112.3

0102030405060708090100110120

KEI : Our Human Resource PoliciesKEI : Our Human Resource Policies

“Our Success is fully connected to the results we attain for our clients” - KEI Employees.

Powering Human Resource

•Group Med claim & Personal Accident Policy for each and every employee and its dependent family members.

•Contingency Loan Facilities for employees to facilitate employees at the time of utmost needs.

•Group employee deposit linked insurance scheme in case of an employee’s premature death.

•Organization's active participation in ISKON Mid-Day Meal Foundation to provide free meals to over 1,20,000 school children from poor Families.

KEI : Tomorrow KEI : Tomorrow Powering The Future

The Road AheadKEI is well Geared to meet the growing demand for Power Transmission

& Distribution in India

1. KEI setting up its network of Dealers in United Kingdom for General purpose Projects and for Oil & Gas sector Projects.

2. Ventures into the Business of EHV Power Cables by way of having either a JV or Technical Collaboration with a cable company of international repute.

3. Ventured into EPC Business with a nuclear team of professionals with prior experience in EPC Projects

4. Initiates its Capacity expansion Plan of installing additional capacity of 16,000 KM PA for Cables and Wires Segment to meet the growing demand

5. Sets up 100 % EOU in Chopanki with an investment of 16 Million USD to serve export markets & Expansion at Bhiwadi Unit with an investment of 10 Million USD.

"We are benefiting from our leading market positions in certain core sectors of the economy. The Steep rise in our revenues reflects growing confidence of our customers in our products in raising productivity and build modern energy-efficient power networks. Improvements in operational performance and management of key projects are clearly showing up in our earnings."

Mr. Anil GuptaChairman & Managing Director

Our Success Mantra