kel
TRANSCRIPT
9043124372
A PROJECT REPORT
ON
ORGANISATIONAL STUDY
AT
KERALA ELECTRICALS & ALLIED ENGG CO. LTD.
KASARAGOD
[A Government of Kerala Undertaking]
Submitted by:
PRAJWAL RAO K.B.
Reg. No: 092130442
Srinivas Institute of Management Studies
Mangalore
Guided By:
Prof .R. K. Acharya
Faculty:
Master of Business Administration
0
DECLARATION
This project is prepared as a part of summer internship given by my college Srinivas Institute of Management Studies. I have included the materials collected from within the organization. The subject matter of the project is as per the academic requirement put forth by curriculum guideline of Mangalore University.
I sincerely thank the Personnel Officer of KEL Kasaragod unit, Mr. Ibrahim Sherif for his resourceful guidance in successfully completing my project.
I declare that all the contents of this project are compiled based on information, records and guidance authentically made available to me by the authorized persons of KEL, and out of my observations during the course of the project.
Kasaragod Prajwal Rao K.B
June 2010
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ACKNOWLEDGEMENT
I am indebted to the Personnel Officer of KEL Kasaragod unit, Mr. Ibrahim Sherif for granting me the permission to carry out this project work. I also thank Prof. R.K. Acharya, faculty guide for guiding me in completing this project report. Further I extend my sincere thanks to Mr.Bharath Kumar Shetty (HOD F&A), Mr.T.S. Anil (HOD QA & Design), Mr. Rajesh Asst. manager (Mrktg Dept.) and Mr.Santosh V.S. (Asst. Manager Mtls.Dept.) in completing this project. I am also thankful to all the staff of KEL who directly or indirectly helped me in completing this work.
Kasaragod Prajwal Rao K.B.
June 2010
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TABLE OF CONTENTS
INTRODUCTION 5
COMPANY PROFILE 6-10
STRUCTURE 11
DEPARTMENTS
PURCHASE DEPT 12-13
PRODUCTION DEPT 14-18
MARKETING DEPT 19-23
QA & DESIGN DEPT 23-26
PERSONNEL&ADMN.DEPT 27-37
FINANCE. DEPT 38-42
CONCLUSION 43
SUGGESTIONS 44
BIBILOGRAPHY 45
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INTRODUCTION
K E L is one among the largest, most vibrant and productive public sector undertaking and is fully owned by the Government of Kerala. A multi product engineering company, consistently catering to an envious client base, ranging from army and air force of India to world renowned space research organizations, highly competent engineering companies and mammoth institutions like Indian railways.
The company with four major state of the art manufacturing units spread across Kerala has a pan India presence with marketing offices at major metro and selected cities. The company produces different products in all units. It includes train lighting alternator division, transformer division, structural division, LT switchgear division and general purpose alternator division.
KEL unit at Kasaragod is the 1Vth unit of the company. The foundation stone of the unit has been laid down on 26-01-1984 and was inaugurated on 26th august 1990. The product manufacturing here is brushless AC generator ranging from 15 KVA to 1500 KVA. At first, unit has also been producing diesel generators. But at present it produces the AC alternators that convert the mechanical energy in to electrical energy.
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INDUSTRIAL PROFILE
Electricity is a form of energy involving the flow of electrons. It is the basic part of the nature and it is one of our most widely used forms of energy. An electric generator is a device for converting mechanical energy into electrical energy. An electric utility power station utilizes either a turbine, engine, water wheel or similar machines to drive an electric generator or a device that convert mechanical or chemical energy into electricity. An alternator is such a device which is essential for the working of a generator.An alternator is an electronic device that converts mechanical energy to electrical energy in the form of alternating current. Most alternators use a rotating magnetic field but linear alternators are occasionally used. KEL is an alternator manufacturing company. KEL is engaged in producing brushless alternators. A brushless alternator is composed of two alternators built end-to-end on one shaft.
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COMPANY PROFILE
K E L is one among the largest, most vibrant and productive public sector undertaking and is fully owned by the Government of Kerala.KEL was established in 1964. A multi product engineering company, consistently catering to an envious client base, ranging from army and air force of India to world renowned space research organizations, highly competent engineering companies and mammoth institutions like Indian railways. The company with 5 states of art manufacturing units spread across Kerala has a pan India presence with marketing offices in major metros and selected cities. The 5 places were KEL operates are Kollam, Ernakulum, Olavakkod and Kasaragod. The products produced in all the units are different. This project is about the working of Kasaragod unit. The company’s all-India marketing network with regional offices in all major metro cities cater to major institutional clients like the state electricity boards, Indian railways, and various defence establishments besides the general market clients.
The company wants to be a globally recognized enterprise committed to enhancing stakeholder value by providing world class engineering and power system solutions. KEL has a mission of building long term relationship with stakeholders in environment of fair business ethics and values.
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MAJOR PRODUCTS OF THE COMPANY
General purpose Alternators
51 ratings in 10 frame sizes
Special purpose Alternators Marine Duty Alternators
Alternators with Special ProtectionAlternators for different loads like Thyristor, Rectifier, Welding, Induction furnace etc.Alternators for different altitudes and ambient Temperatures.Alternator with different temperature rise classes.Alternators for different power factor Requirements.
Traction AlternatorsFor Railway ApplicationsDifferent rating from 194 kW to 960 kWFor Indian/Overseas
Low RPM AlternatorsFor alternate energy applications
Train Lighting AlternatorsFor coach lighting for Indian Railways
MAJOR COMPETITORS OF K E L
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Stamford Power Kirloskar Electric/Green Leroy Somers India Crompton Greaves LTD Elgi ABG
Prestigious Projects of KEL
1992-500 kva,750v DA Set for Power Car-Railways1998-100 kva,400 Hz High-frequency Alternator-Defense2003-194 KW Traction Alternator for DETC-Railways2004-960 KW Traction Alternator for HHP DEMU-Railways2005-500 KVA Dual Speed Alternator for DTS-Railways2005-75 KVA, 400 Hz BPSV for Akash Missile System-Defence.2006-320 KVA Under slung Power Car DA Set-J&K Railways2006-350 HP Traction Alternator-Angolan Railway2008-125 KVA Alternator for SPART-Railways2009-600 RPM Alternators for Euro Supplies, Ireland
About KEL Kasaragod unit
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Kasaragod is the 4th unit of the company. The foundation stone of the unit has been laid down on 26-01-1984 and the unit was inaugurated on 26 th
august 1990.The product manufacturing company here is brushless AC generator ranging from 15 KVA to 1500 KVA. At first, unit had also been producing diesel generators. But at present it produces the AC alternator that convert the mechanical energy in to electrical energy. The brushless alternators are equipped with the most modern tools, automatic winding machines, regenerative test bench and various sophisticated testing equipment.
KEL generators manufactured at the kasaragod unit established a capital outlay of 18 crores in technical collaboration with Leroy Somers of France, a world leader in producing electrical machinery. The factory is equipped with the most modern facilities which include CAD centre, the CNC machines, vacuum pressure impregnation chamber, automatic roll winding, dynamic balancing machines, and test bench with computerized loading facility up to 1500 k v a etc. The unit produces the alternators according to customer specifications and is of different ratings. The rating are decided by the policy of KEL.
PURCHASE DEPT.
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PURCHASING PROCESS
Purchase department
PR for planning department
Offers
Comparative Statement
Approval
Purchasing order
Supply of materials
Goods received note
Stock(Stores)
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The purchase department purchases the raw materials and tool required for the production of alternators. The major factors that the purchase department takes into consideration when purchasing the materials are
QUALITY
The raw materials should be of high quality. Quality raw materials would ensure durability to the product.
PRICE
After considering quality, then price of the materials is considered. Price is an important factor to be considered. The company would like to purchase the materials at a reasonable price.
DELIVERY
The delivery period should not be too long. K E L, while purchasing the materials selects those suppliers who deliver the materials quickly.
SERVICE
After sales services provided by the suppliers should be good.
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PRODUCTION DEPT.
PRODUCTION
Production is concerned with converting the raw materials into finished products. The various stages in developing a new product are:
Input collection
Review
Design
Verify meet
Prototype
Validation
The company has the licensed capacity to produce 3000 alternators per year
Production has the major activities:
Fabrication Machine shop Winding Varnishing Testing Painting Dispatching
Raw materials used for production
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Mild Steel plates Frames Shafts
En8 for general purpose alternators
En 24 for 25 kW alternators
Drive end and non drive brackets Laminations Aluminum fans Balancing rings Copper wires, both circular and rectangular copper strip Ball and Roller bearings
MAINTENANCE
Breakdown Maintenance: This is undertaken after the machine breaks down. It is generally a repair work.
Total preventive maintenance: This is generally an inspection work. It is carried to avoid the time lost due to repairing. When preventive maintenance is adopted the machines can be kept in good working conditions and repairs and breakdowns of the machines can be reduced.
Hierarchy of Production Dept.
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MANAGER (WORKS)
AM AM AM AM AM
Fabrication Machine shop Winding Assembling Varnishing and testing
WORKERS
Production Activities
Fabrication
This is the first stage in production of alternators. The sheet purchased for producing alternators are processed under this stage. The sheets will vary according to their rating. They are cut, bent and rolled. Shaft is also processed here. They are cut for both single bearing and double bearing alternators. The shafts are cut according to its rating. After fabrication welding is done. Materials like Gusset, Lifting ring and fixation are used for handling the materials easy. They are fixed to the alternator so that they can be carried from one place to another.
Lamination
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The welded materials are taken to the lamination and they are laminated
there.
Machine Shop
Machine shop is a place where the processing is done using the machines. The machines which are used in the machine shop are:
Phasing and centering machine SBCNC Computer Numerical Control NH 26 L 50 heavy products are processed. NH 26 3000 SBCNC 55 Jigs and fixtures Horizontal boring machine
Vertical turning machine
Winding
The materials processed through the machine shop are taken for winding. There are 3 ways of winding in KEL.
Varnishing
Varnishing is done to protect the alternator from damage. As the major part of the product is covered by copper wire there is possibility that wires may be damaged. So it is important to varnish it and protect it. Varnishing is done
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by the machine. After the winding is done, alternators are kept in a heating machine. The machine is kept for heating for 2-12hours depending upon its rating. The varnished machine is also kept for heating so as to get it set.
Assembling
After varnishing is done components are assembled into finished product i.e. the alternators.
Painting
The alternator is painted differently. The paints are different for all the alternators according to its size. KEL has green, blue colored alternators.
Final testing
After all the above steps are completed, the alternator is taken for final testing.
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MARKETING DEPT.
Marketing department is concerned with all the activities that direct the flow of goods and services from producers to consumers. Marketing is used both to increase sales of an existing product and to introduce new products.
The marketing department of Kerala Electricals and Alliance Engineering Company LTD of Kasaragod actually performs dispatching function. As it is a Government Owned organization, it does not involve in any advertising or sales promotion activities. Therefore the marketing department does only a dispatching job. The marketing department receives the offers from the customers and tries to satisfy their need by delivering the product as quickly as possible. The delivery time taken by the department is large as it requires the approval of the head office for selling bulk alternators.
HEIRARCHY OF MARKETING DEPT.
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HEAD-MARKETING
MO-1 MO-2 MO-3 MO-4
STAFF
FUNCTIONS OF MARKETING DEPARTMENT
Enquiries and offers Receiving enquiries for alternators For GP alternators and standard spares K E L have Price lists for various categories of customers like Single party, original equipment assembler, export To Nepal which shall be offered with terms and Conditions in line with the commercial policy and Technical details as per our current product Broachers.
Orders Orders received are reviewed to meet the requirements for delivery and post delivery activities as per contractual obligations, regulatory and statutory requirements related to the product both standard and Implied.
Finished products Production department declares the finished goods against corresponding sales orders, upon which dispatch clearance from the customer is sought with demand of payment.The finished goods shall be dispatched to customers, with due compliance to contract review and standing regulatory and statutory
requirements.
After sales services
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KEL has full fledged service facilities at all metros, with trained engineers. As per K E L commercial policy, all the products are warranted against defective materials and poor workmanship for 18 months from the date of dispatch or 12 months from the date of commissioning. Defects shall be attended to and rectified.
Repairs Repairs will be provided free of cost under warranty period and an offer for repair shall be presented to the customer after due estimation at work.
Sections of Marketing Department
K E L marketing department has the following sections:Contract review sectionThis section reviews the requirements of the customer before submission of the tender as well as after receiving the contract and amendment can be done in contract in response to the change in the customer requirement.
Dispatch SectionThis section makes sure that quality of the product is protected after final inspection and test bill is being handed over to the customer. This covers the entire product to be dispatched. Production department transfers the finished goods to the finished goods stores. Daily dispatch shall be planned in consultation with production and finance department ensuring funds for excise duty payment. Adopting adequate
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packing system avoid transit damage and collecting invoice cum delivery challan against each department.
Dispatch document prepared by the dispatch section contains the following things
Transfer copy Mod vat copy Sales declaration for outside state only Octroie exemption certificate Transit insurance shall be arranged for finished goods dispatch.
Spare section
A spare part section is maintained under the supervision of marketing department. This section maintains a stock of spare parts purchased to be used in the installation and after sales service of the products manufactured by the company. Existence of this section helps the company to provide service under one roof for manufacture, installation and after sales service.
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MAJOR COMPETITORS OF K E L
KEL produces alternators and sells it mainly to Indian Railways. Therefore the company has to face some tough competition in the market. The marketing department tries to match the needs of the customers to make sure that the customers are attached to them. The company has the following competitors:
Stamford Power Kirloskar Electric/Green Leroy Somers India Crompton Greaves LTD Elgi ABG
The main drawback company facing now is the lack of awareness among the public. The company mainly depends on Railways. The competitors are innovative and also aggressive, so they are able to attract the people.KEL should come out from such a restricted mind set. The company should spend on promotional activities so as to compete in the market. If it succeeds in it, then the company will grow big.
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DESIGN AND QUALITY ASSURANCE
Quality Assurance
The quality of the materials and final product is important.kel has a separate department known as quality assurance department which aims at ensuring quality of the materials purchased, quality of processing and quality of output. Quality assurance is done 3 times:
1. Inspection at the beginning2. Inspection of the processing work3. Inspection at the end.
Inspection at the beginning
It is related with the acquisition of raw materials which are required for producing the alternators. The materials produced should of high quality. Only quality materials can give quality output.
Inspection of the processing work
Once the quality of materials is ensured, it should be checked during processing also. There are 2 types of inspections that the company adopts
during processing.
Mechanical
Electrical
It is done by the departments.
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Inspection at the end
It is the inspection of the final product (Alternator) to see whether it is according to the standards. If it is according to the standards, the product is approved and the information about the finished product is given to the marketing department. If not, the mistakes will be identified and corrected.
Quality Policy Of the company We care to deliver products and services conforming to specified standards and customer requirements consistently.
C customer focusA Alignment of quality objectivesR Review and continual improvementE Employees participation and commitment
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DESIGN DEPARTMENT
The design department is important departments in this company. This department designs the alternators according to the customers order. Cost reduction is the major factor that this department takes into consideration. The design department consists of 4 permanent employees.
Designing is the most critical and crucial stage in manufacturing alternators. The design manager does the rough designing work, draws sketches, reviews it and develops the product.
The designing department of Kerala electrical ltd performs designing function. Designs are different for the alternators depending upon its ratings. All the general purpose alternators will have one type of design specification and they are produced according to that specification.
Special purpose alternators like marine duty alternators, alternators for different loads etc have different designs. The design department of K E L designs the alternators according to the specifications of the quality standards set by the K E L.
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Hierarchy of Design& Quality Assurance Dept.
HOD Design& QA
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ASST.MANAGER DESIGN
DESIGNENGINEER DESIGN
DESIGN
ENGINEER Q&A
DESIGN
PERSONNEL &ADMN.DEPT.
Personnel department of KEL performs the following functions.
ManagerialOperativeAdvisory
Managerial functions
HR Dept. has a major role in the functioning of the management.It performs the managerial functions like planning, organizing, staffing, directing and controlling.
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FUNCTIONS
Managerial Operative Advisory
Advisory functions
HR Dept. has a specified role in educating, training and managing the human resources. HR management advises the top management in formulation and evaluation of personnel programmers, policies and procedures. He also gives advice for achieving and maintaining good human relation and high employee morale. HR manager often advice the heads of other department on matter such as man power planning, job analysis and design, recruitment, selection, training, performance appraisal etc.
Operative functions
Operative functions are those task or duties which are entrusted to the HR department under the general supervision of personnel manager. The main operative functions are
Employment
Training and development
Welfare measures adopted by K E L
KEL has provided its employees with a changing room and a washing room.
First aid kit is kept at the shop floor. A canteen facility is given with vegetarian food at subsidized rates. Rest room is provided separately for men and women. Safety measures such as shoes, goggles, gloves, ear protector etc are
given to the employees. Revolving machines are well guard with nets. Fire extinguisher is provided in required points of the company.
Ventilation and temperature are maintained as per requirements. Sufficient lighting facilities are provided.
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Co operative society is providing loan and credit facilities to the employees.
Workers are given attendance bonus if they attend work without availing any leave on loss of pay.
Drinking water is provided in each section of the department. Three sets of uniform are provided every two years & one set of shoe
and two sets of socks every year. Every employee is given an amount of rs.2000 per year as festival
advance. Statutory payment of bonus is done as per the law. All employees are enrolled in the medical claim and personal accident
policy. It also includes death insurance benefits. Various committees like welfare committee, canteen committee, work
committee and safety committee etc are helping for good relationship between laborers and management for the smooth working of the company.
Allowances and fringe benefits
Various allowances and fringe benefits are given to the employees. The details of such benefits are as follows:
1. House Rent Allowance : HRA @ Rs.50 per month will be paid.2. Uniform and washing allowance : Terry cotton clothes for 3 pairs of
uniforms for every two years will be given to all permanent workmen who are eligible for uniforms, except in the case of lady peons. The lady peons will be given 3 terry cotton sarees for every two years.
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3. Stiching allowance for the eligible workmen will be Rs.375/- for 3 pairs of uniform. Security guard shall be paid stiching charges @ Rs.425/- for 3 pairs.
4. Washing allowance @ Rs.20/- per month will be given to those workmen who are provided with uniforms and wear the same regularly.
5. Foot wear : All workmen who are at present supplied uniforms will continue to be provided with 1 pair of shoes and 2 pairs of socks every year.
6. Night shift allowance : Night shift allowance of Rs.7/- per night will be paid to the workmen who attend night shift duties.
7. Milk allowance will be paid @ Rs.5/ day of attendance.8. Cashier allowance : Workmen handling cash in the absence of the
cashier shall be paid Rs.5/- day of handling. However the maximum amount payable in a month will be limited to Rs.85/- cashier will be paid a monthly allowance of Rs.85/-
9. Blue printing allowances : blue printing allowance @ Rs.1.50/ on the day they take the prints.
10. Subsidized food @ 75 paisa for meals and 15 paisa each for tea and snack item being provided to the workmen will continue.
11. Cycle allowance for collection of mail etc will be paid @ Rs.4/- per day they perform such duties.
Miscellaneous
1. Festival Advance shall be paid at Rs. 3000 per year. This is payable in two installments: Rs.1500/- for Vishu/Bakrid/Christmas Rs.1500/- for onam.
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2. Loan for the purchase of two-wheeler: Every year the management shall give a loan up to a maximum of Rs.7500/- each to 10 workmen for purchase of motor cycle. This loan facility is extended for the purchase of second hand two-wheeler. The loan amount so availed has to be repaid in 72 equal monthly installments with simple interest of 10%.
3. Leave surrender @ 30 days privilege leave in a financial year.4. Family planning incentive5. Attendance bonus scheme: Workmen who attend without availing
any leave on loss of pay including ESI leave and having late attendance for not more than 3 hours in a calendar year shall be paid 12 days extra wages as attendance bonus at the rates prevailing during the month of December of that year.Workmen who attend duty without availing any leave on loss of pay including ESI leave and having late attendance for not more than 6 hours in a calendar year shall be paid 9 days extra wages as attendance bonus at the rates prevailing during the month of December of that year.Workmen who attend duty without availing any leave on loss of pay including ESI leave and having late attendance for not more than 12 hours in a calendar year shall be paid 6 days extra wages as attendance bonus at the rates prevailing during the month of December of that year.Workmen who attend the duty without availing any leave on loss of pay including ESI leave and having late attendance for not more than 18 hours in a calendar year shall be paid 3 days extra wages as attendance bonus at the rates prevailing during the month of December of that year.Workmen who attend duty without availing any leave on loss of pay including ESI leave and having late attendance for not more
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than 24 hours in a calendar year shall be paid 2 days extra wages as attendance bonus at the rates prevailing during the month of December that year.
Health measures
The following health measures are adopted by KEL as per the factories act 1948:
Cleanliness Ventilations
Functions of P&A department
Recruitment and selection
Recruitment is the process of influencing the perspective candidates to apply for the job. There is mainly two sources of recruitment.
Internal sources: recruitment from among the personnel working in the organization
External sources
Advertisement Employment exchange Recruitment by PSC
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Recruitment by board
Selecting is the process of sorting out candidates from among those applied. The different stages involved in selection are
Receipt and scrutiny of application Interview Selection test Medical examination Placement Orientation program
Training and development
Training and development are essential to impart and enhance the knowledge of workers. The training enables the workers to acquaint with the latest technology and to improve their skills. HR department at KEL is concentrating on the policy of “developing employees through training”.
Types of training provided
1. In plant TrainingNew employees are trained in the plant regarding the various aspects of production – materials, process, parts etc.
2. Customer support trainingEmployees are provided training to make them competent in knowledge regarding the products, its features, cost benefits, security measures and uses of the product.
3. Induction training
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Induction training is an introduction to the company, its working environment, employees working in the organization to the newly employed. Immediate supervisor is responsible for induction training.
4. Promotion, demotion Promotion is the upward movement in the job hierarchy of an organization. The promotion is done on seniority cum merit basis. Demotion is the downward shift in the job resulting in loss of pay, status etc.
KEL has its own promotion policy systematic and which is followed since 1990.Promotion is mainly based on seniority. Promotion is made only to the next higher grade subject to qualification, seniority, efficiency, discipline, attendance and other criteria.
TRADE UNIONS
Trade unions are associated with common interest or taste. These associations are formed to protect and safeguard the common interest of the workers in general. The trade unions are
Kasaragod KEL employees union (CITU)
KEL employees association (INTUC)
KEL workers union (STU)
STRUCTURE OF HR DEPARTMENT
33 HOD
EMPLOYEE STRENGTH OF K E L KSD UNIT AS ON APRIL 2010
POSTS No of employeesGeneral Manager 1Deputy General Manager 4
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PESONNEL OFFICER
ASSISTANT PERSONNEL
OFFICER
JUNIOR OFFICERS
Manager 8Assistant Manager 15Engineer 9Personnel Officer 1Assistant Engineer 2Foreman GR 1 1Foreman GR 11 1TOTAL 42Charge Head 8Charge Head Grade 8Special Skilled Worker 31Other StaffUnder ID ACT
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Skilled Worker 27Semi Skilled Worker 25Worker GR 111 14Worker GR 1V 29Worker GR V 9Sweeper Cum Scavenger(Trainee)
1
TOTAL 180GRAND TOTAL 222
FINANCE DEPARTMENT
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The finance department of KEL is headed by Mr.Bharath Kumar Shetty Manager. There are many activities a finance manager does. The major functions of the finance manager of KEL are as follows:
ACCOUNTING FUNCTIONS
All the recording of income expenses etc are done by the finance department.
The finance manager is a part of decision making committee. The committee is formed to take decisions on the supplier from whom to buy the materials, setting the price for the alternators etc.
KEL standards specify that all purchases exceeding 10 lakh should be reported to the corporate office.
PAYMENT
The payment is made by the finance department. Normally the payment is made not by cash but by means of Demand Draft, Check or online payment. Only payment involving small amount is paid by cash.
OBSERVING EXPORTS
The finance manager also performs the tax related things.
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Being a manufacturing company there are many auditing that take place at KEL.
Internal statutory audit
AG audit
Tax audit
Excise audit
Sales tax audit
The finance department has some duties within the organization they are
Payment of salaries
Payment of bonus
Gratuity
Maintenance of PF records
Duties with head office
Submission of stock report
Submission of monthly production report
Submission of monthly performance report
In addition to the above, finance manager prepares the budget, cost estimates for each products and also the preparation of income statement and balance sheet.
Sources of finance
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The major source of finance for KEL is SBT (State Bank of Travancore)
The other sources of finance for KEL are State bank of India and State Bank of Mysore.
Hierarchy of Finance department
Profit and Loss a/c as on 31 march 2010
Particulars amount Particulars Amount
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FINANCE MANAGER
ASSISTANT MANAGER
CLERKS
OFFICE ASSISTANTS
Opening stock Purchase accountsDirect expenses
Gross profit c/d
TOTAL
Indirect expenses
Net profit
TOTAL
45731915.6087973852
47442128
30778462
211926358
5520823
25264241
30785064
Sales account
Direct income
TOTAL
By Gross profit b/dIndirect incomes
TOTAL
168372511
43553847
211926358
30778462
6602
30785064
BALANCESHEET as on 31 march 2010
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LIABILITIES
Capital accountLoans
Current liabilities
Profit& Loss account
TOTAL
AMOUNT
9335081
58880407
203194083
271409572
ASSETS
Fixed assets
Current assets
Branch/divisions
Suspense a/c
TOTAL
AMOUNT
17250137
176366559
77719728
73147
271409572
CONCLUSION
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KEL is an efficient unit comparatively well equipped with respect to men and machines. Bottlenecks and red tapism in decision making in marketing sector is the main limitation of the organization. The fact that this unit can produce quality products with competitive prices is proven by an interest shown by other reputed companies of the country in the same field to associate or take over this unit. The unit certainly has a bright future if fruitful steps are taken to improve the customer base by creating:
Greater awareness among potential customers Greater decision making powers to marketing personnel Framing rules and regulation of marketing section of the unit
after thoroughly studying the competitors marketing strategies.
SUGGESTIONS
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KEL generators manufactured at Kasaragod unit established a capital outlay of 18 crores in technological collaboration with Leroy Somers of France. The factory is also well equipped with latest technologies. But the major problem that the factory faces is transportation, as the factory is situated in a remote place. The advantage is that it doesn’t create any pollution.
KEL largely depends on Indian Railways. To become a profitable concern, KEL should try to develop various marketing strategies so as to explore new markets. Compared to nearest competitors KEL has less flexibility with respect to fixation and change of terms and conditions to win market competition. KEL should try to convert small customer base in to a larger customer base.KEL should be much more aggressive in its marketing. More authority and flexibility to the unit managers to win over competition will improve the market for the company.
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BIBILOGRAPHY
WEBSITE: WWW.KEL.CO.IN
Records and Materials provided by the HR Department and other Departments.
Classes conducted by the concerned Dept. Heads
Interaction with the Employees
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