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KELLEY J. MAIN

Asper School of Business

University of Manitoba

181 Freedman Crescent

Winnipeg, Manitoba R3T 5V4

Tel: (204) 474-9636

Fax: (204) 474-7575

Email: Kelley_main@umanitoba.ca

APPOINTMENTS

2019 - Associate Dean for Social Sciences and Humanities, Faculty of Graduate Studies

2018 - Professor, University of Manitoba, Asper School of Business, Marketing

2014 - 2019 Head, Department of Marketing, Asper School of Business

2013 Associate Dean Research and Graduate Programs (Acting), Asper School of Business

(1-year term)

2012 (Fall) Visiting Professor, HEC Montreal

2009 – 2018 Associate Professor, University of Manitoba, Asper School of Business, Marketing

2007 – 2009 Assistant Professor, University of Manitoba Asper School of Business, Marketing

2004 – 2007 Assistant Professor, York University Schulich School of Business, Marketing

EDUCATION

2005 Ph.D. (Business Administration - Marketing), University of British Columbia

1998 M.A. (Social Psychology), University of Manitoba

1996 B.A. Hons. (Psychology), University of Winnipeg

AWARDS AND HONOURS

2019 Asper Faculty Research Award

2019 Second Place, Best Poster Award, Pathways to Prosperity Conference

2018 UMFA Merit Award for Service

2018 Associate Achievement Award for Service

2018 - 2020 F. Ross Johnson Fellowship in Marketing

2017, 2019 Dean’s Commendation letter for Excellence in Teaching (MKT 7080)

2017 Graduate Mentoring Award Nomination

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2015 Associates Achievement Award for Service

2015 Outstanding Reviewer Status, Journal of Business Research

2015 Nominated for ASAC Best Paper Award, Marketing Division, English track

2013 - 2018 F. Ross Johnson Professorship in Marketing

2012 Associates Achievement Award for Service

2012 University of Manitoba Graduate Students' Association Teaching Award

2012 HEC Visiting Scholar Grant

2012 ASAC Best Paper Award, Marketing Division, English track

2010 The Park Prize for Outstanding Contribution to the Journal of Consumer Psychology

2008 The 2007 Journal of Consumer Psychology Young Contributor Award

2007-2013 F. Ross Johnson Fellowship

2003 AMA Sheth Foundation Doctoral Consortium Fellow, University of Minnesota, MN.

2002 Honourable Mention for Best Paper at Administrative Sciences Association of Canada

Conference

2001-2004 Social Sciences and Humanities Research Council of Canada Doctoral Fellowship

2000 University of Manitoba Student Union Scholarship

2000 Alfred Rea Tucker Memorial Scholarship

1997-2000 University of Manitoba Duff Roblin Graduate Fellowship

1993-1995 University of Winnipeg Board of Regents Academic Proficiency Scholarship

RESEARCH

REFEREED JOURNAL ARTICLES (current/former students are italicized)

Mohammed El-Hazzouri, Kelley J. Main and Donya Shabgard (in press), “The Effect

of Sunlight on Men’s Preference for Luxury Products” Journal of Business Research Special

Issue on Evolutionary Consumption. One-year impact factor (IF): 2.51.

https://doi.org/10.1016/j.jbusres.2019.04.049

Main, Kelley J., Wenxia Guo and Katherine White (2019), “Sensitivity to Ulterior Motives: The

Moderating Role of Agent vs. Consumer Identity”, Journal of Retailing. Volume 95, Issue 3,

Pages 63-75, IF:5.48 https://doi.org/10.1016/j.jretai.2019.06.004

Olya Bullard, Sara Penner and Kelley J. Main (2019), “Why Things Change or How They Remain

Stable: Can Implicit Theory Influence Construal Level?”, Journal of Consumer Psychology,

Volume 29 Issue 4, 662-670. FT-List Journal, IF: 4.47. https://doi.org/10.1002/jcpy.1101

Lavoie, Raymond and Kelley J. Main (2019), “Consumer Microflow Experiences”, Psychology and

Marketing, 36, 1133– 1142.

Lavoie, Raymond and Kelley J. Main (2019), “When Losing Money and Time is Enjoyable: The

Paradoxical Role of Flow in Gambling", Journal of Gambling Issues, Volume 41, pages 53-72.

IF:.061 http://dx.doi.org/10.4309/jgi.2019.41.4

Main, Kelley J. and Peter R. Darke (2019) “Crying Wolf or Ever-Vigilant?: Do Wide-Ranging

Product Warnings Increase or Decrease Sensitivity to Other Product Warnings?”, Journal of

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Public Policy and Marketing. IF:2.18. https://doi.org/10.1177/0743915619829730

Main, Kelley J. Hamed Aghakhani, Aparna Labroo, and Nathan Greidanus (2019) “Change

it up: Inactivity, and Repetitive Activity, Reduce Creative Thinking”, Journal of Creative

Behavior, IF: 1.85. (DOI) - 10.1002/jocb.373

Featured in www.thechronicleherald.ca/opinion/columists/demont-new-physical-

activity-sparks-creativity-242139 and Psychology Today

https://www.psychologytoday.com/us/blog/minding-the-body/201905/walk-way-tap-

creative-thinking.

Mohammed El-Hazzouri, Kelley J. Main and Lisa Sinclair (2019), “Out of the Closet: When Moral

Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex

Models”, Journal of Advertising, 48(2), 181-196. IF:2.9.

https://doi.org/10.1080/00913367.2018.1518736

Featured in the Conversation “Out of the closet: Easing the backlash against advertising

with same-sex couples”, February 5, 2019 https://theconversation.com/out-of-the-closet-

easing-the-backlash-against-same-sex-couples-in-advertising-110740

Hamed Aghakhani, Mehdi Akhgari, and Kelley Main (2019), “When Does Money Priming Affect

Helping Behavior?”, Australasian Marketing Journal, 27(1), 32-40. IF: 1.1.

https://doi.org/10.1016/j.ausmj.2018.11.002

Hamed Aghakhani and Kelley J. Main (2019), “How Social Exclusion Prevents Carryover Effects

of Deception”, Journal of Retailing and Customer Services, 47(March), 206-214. IF: 2.9.

https://doi.org/10.1016/j.jretconser.2018.11.021

Mohammed El-Hazzouri and Kelley Main (2018) “The Effect of Control Priming on Irresponsible

Financial Behavior” Marketing Letters, 29(2), 207-223. IF: 1.82. doi: 10.1007/s11002-018-

9457-6. http://hdl.handle.net/1993/33445

Mohammed El-Hazzouri, Kelley J. Main and Sergio Carvahlo (2017), “Ethnic Minority Consumers

Reactions to Advertisements Featuring Members of Other Minority Groups

International Journal of Research in Marketing, 34(3) 717-733. IF: 232. DOI:

10.1016/j.ijresmar.2017.06.005

https://www.youtube.com/watch?v=Xm95espx9dw&feature=youtu.be

Featured in the Conversation: https://theconversation.com/do-minorities-prefer-ads-

with-white-people-82882

https://phys.org/news/2017-08-minorities-ads-white-people.html

NATIONAL POST - HTTP://NATIONALPOST.COM/PMN/NEWS-PMN/DO-

MINORITIES-PREFER-ADS-WITH-WHITE-PEOPLE

Wenxia Guo and Kelley Main (2017), “To Trust or Not to Trust: How Self Construal Affects

Consumer Responses to Interpersonal Influence”, Journal of Applied Social Psychology,

47(10), 531-538. DOI: 10.1111/jasp.12457.” IF: 1.01.

Wenxia Guo and Kelley Main, (2017) "The effectiveness of matching sales influence tactics to

consumers’ avoidance versus approach shopping motivations", European Journal of Marketing,

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Vol. 51 Issue: 9/10, pp.1577-1596, https://doi.org/10.1108/EJM-05-2016-0278 IF: 1.09.

Mohammed El Hazzouri, Sergio Carvalho and Kelley J. Main (2015) “An Investigation of the

Emotional Outcomes of Business Students’ Cheating “Biological Laws” to Achieve Academic

Excellence”, Academy of Management Learning & Education, 14(4), 1-21. Lead article (IF:

3.08).

Main, Kelley J., Sutapa Aditya and Darren Dahl (2014),” How Source Cues Impact Consumer

Evaluations of Direct and Indirect Persuasion Attempts”, Canadian Journal of Administrative

Science, 31(1), 35-43. 1IF: 0.557 Nominated for Best Paper Award

Guo, Wenxia and Kelley J. Main, (2012) “The Vulnerability of Defensiveness: The Impact of

Persuasion Attempts and Processing Motivations on Trust”, Marketing Letters, 23 (4), 959-971.

1IF: 1.60

Bell, Chris and Kelley J. Main (2011), “Deonance and Distrust Motivating Third Party Information

Seeking About Unethical Agents”, Journal of Business Ethics, Volume 102 (1), 77-96. FT-45

List Journal, 1IF: 1.27

Darke, Peter R., Laurence Ashworth and Kelley J. Main (2010), “Great Expectations and Broken

Promises: Misleading Advertising, Product Failure, Expectancy Disconfirmation and Consumer

Suspicion, Journal of the Academy of Marketing Science, 38(3), 347-362. 1IF: 2.53, FT-List

Journal.

Argo, Jennifer J. and Kelley J. Main (2008), “Stigma-by-Association in Coupon Redemption: Looking

Cheap Because of Others”, Journal of Consumer Research, 35, 559-572. Lead article. FT-List

Journal, 1IF: 3.10

Wei, Mei-Ling, Eileen Fischer and Kelley J. Main (2008), “An Examination of the Effects of

Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert

Marketing”, Journal of Public Policy and Marketing, 27(1), 34-44. 1IF:1.66

Main, Kelley J., Darren W. Dahl and Peter R. Darke (2007) “Automatic and Deliberative Bases of

Suspicion: Empirical Evidence of the Sinister Attribution Error”, Journal of Consumer

Psychology, 17(1), 59-69. FT-List Journal, 1IF: 2.405

Winner of Park Prize for Outstanding Contribution to JCP

Winner of the JCP Young Contributor Award

Argo, Jennifer J. and Kelley J. Main (2004), “Meta-Analyses of the Effectiveness of Warning

Labels,” Journal of Public Policy & Marketing, 23(2), 193-208. 1IF:1.660

Main, Kelley J., Jennifer J. Argo and Bruce A. Huhmann (2004), “Pharmaceutical Advertising in the

USA: Information or Influence?” International Journal of Advertising, 23(1), 119-141.

1IF:0.61

Baldwin, Mark W. and Kelley J. Main (2001), “Social Anxiety and the Cued Activation of Relational

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Knowledge,” Personality and Social Psychology Bulletin, 27(12), 1637-1647. 1IF:2.217

Vorauer, Jacquie D., A. J. Hunter, Kelley J. Main, and Scott A. Roy (2000), “Meta-Stereotype

Activation: Evidence from Indirect Measures for Specific Evaluative Concerns Experienced by

Members of Dominant Groups in Intergroup Interaction,” Journal of Personality and Social

Psychology, 78(4), 690 – 707. 1IF:5.076

Vorauer, Jacquie D., Kelley J. Main, and Gordon B. O'Connell (1998), “How Do Individuals Expect

to be Viewed by Members of Lower Status Groups? Content and Implications of "Meta-

Stereotypes,” Journal of Personality and Social Psychology, 75(4), 917 – 937. 1IF:5.076

RESEARCH UNDER/IN REVISION (current/former students are italicized)

Lavoie, Raymond, Kelley J. Main, JoAndrea Hoegg and Wenxia Guo “Power to the People: How and

When Customers Can Influence Employees” (manuscript in preparation for invited second

round review at Journal of Service Research). IF:6.84

Lavoie, Raymond and Kelley J. Main, “Consumer Creativity: Escaping Your (Un)Creative Flow”

(manuscript in preparation for second invited review at International Journal of Research in

Marketing).

Wenxia Guo and Kelley Main, “She Posts, but He does not: Gender Differences in Posting

Charity Related Messages on Online Social Networks” (manuscript under second round review

at Canadian Journal of Administrative Science). IF:0.67

Lavoie, Raymond, Kelley J. Main, Corey King and Danielle King, " Virtual Games, Real

Consequences: Understanding the Potential Danger of Virtual Reality Games (manuscript in

preparation for second review at Virtual Reality).

Lavoie, Raymond and Kelley J. Main, “The Marketing of Curiosity: How Does it Work?”

(manuscript in preparation for second round review at European Journal of Marketing).

RESEARCH UNDER REVIEW

Mohammed El-Hazzouri, Sergio Carvahlo and Kelley J. Main, “Underperforming to Dissociate the

Self from Undesirable Groups” (manuscript under review at European Journal of Marketing).

Raymond Lavoie, Anastasia Stuart-Edwards and Kelley Main, “A Refined Conceptualization

and Measurement of Flow Experiences"”, (manuscript under review at Psychology and

Marketing).

RESEARCH IN PROGRESS (working paper available)

Mohammed El-Hazzouri, Rowan El-Bialy, Kelley Main and Regan Fosen “For Better or For Worse?

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Low Income Borrowers Access to Credit Following Regulatory Changes for Payday Loans”

(manuscript in preparation for Journal of Consumer Affairs).

Sara Penner and Kelley J. Main, “Consumer Memorialization and Charitable Giving”, (manuscript

in preparation for journal submission)

Olya Bullard, Sara Penner and Kelley J. Main, “How Tightening the Grip on Ethics Increases

Tolerance for Ethical Misconduct” (manuscript in preparation for Journal of Consumer

Research).

Rowan El-Bialy and Kelley J. Main “Brand New Law, Same Old Narratives: A Critical Discourse

Analysis of Federal Communications about the Cannabis Act” (manuscript in preparation for at

Canadian Journal of Public Policy).

Lavoie, Raymond and Kelley J. Main, “You go First, I Insist: The Benefit of Advertising After

Competitors” (manuscript in preparation for Journal of Advertising Research).

Hopkins, Lucas, Yany Grégoire, Martin Mende, Michael Brady and Kelley J. Main “When It’s Time

For Farewell: The Effects of Firm-Induced Relationship Termination Strategies on Customer

Rejection” (manuscript in preparation for submission to Journal of the Academy of Marketing

Science).

Shabgard, Donya, Kelley Main and Hamed Agakhani “Would you like a Bite? The Influence of

Realness Food Cues on Dieting Consumers” (manuscript in preparation for Food Quality and

Preferences).

Hamed Aghakhani, Kelley Main and Malcolm Smith “The Effect of Psychological Contract Breach on

Fans Relationship with Their Team” (manuscript in preparation for Sports Marketing and

Management).

BOOKS, BOOK CHAPTERS and NON-REFEREED ARTICLES

Miranda Goode and Kelley Main (in press), “An Introduction to the Special Issue, The Brave New

World: How Shopping and Consumption is Evolving with Technology”, Canadian Journal of

Administrative Sciences.

Solomon, Main, White, and Dahl (in press), Consumer Behavior: Buying, Having, Being, 8th Canadian

Edition. Pearson.

Hamed Aghakhani and Kelley J. Main (2018), “How Signals of Permeability Affect Socially Excluded

Consumers Responses to Advertising Deception” (chapter in press for EAA Advances in

Advertising Research series (Vol. IX), pp 317-327. doi.org/10.1007/978-3-658-22681-7_23

Main, Kelley (2015), “Area Profile: Marketing”, Canadian Journal of Administrative Science,

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December, 32(4), 10.1002/cjas.1355

McDaniel, Gates, Sivaramakrishnan and Main (2013) Marketing Research Essentials, Second

Canadian Edition, Wiley.

Main, Kelley J. (2008), “The Transforming Health Care Landscape: The Case of Direct-to-

Consumer Pharmaceutical Advertising” chapter in Communication in Question, 1st Edition

edited by Joshua Greenberg and Charlene Elliott. Toronto: Thomson Nelson, 240-249.

RESEARCH GRANTS

2019 Co-Investigator – University Research Grants Program (URGP) of $5459.00 for

“Waiting to exhale: Post-legalization cannabis stereotyping and stigmatization: with

Namita Bhatnagar as PI.

2019 Co-Investigator – SSHRC Individual Partnership Engage Grant of $24,980 for

“Designing Better Donation Solicitation Letters” with Keri Kettle as PI, Sara Penner as

CI and Misericordia Health Center Foundation as partner.

2018 Collaborator - Pathways to Prosperity research grant of $7,986 for “How do newcomers

react to public health advertising that features their group? Understanding and

improving the effectiveness of targeted public health communications” with Mohammed

El-Hazzouri, PI and Leah Hamilton, CI.

2018 Co-Investigator, SSHRC Insight Grant of $83,445 for “For the Benefit of Others: How

Consumption Activities that Benefit Others Relates to Consumer Goals” with Olya

Bullard as PI.

2017 Principal Investigator, SSHRC Individual Partnership Engage Grant of $22,460 for “The

Impact of a Signature on Donors” with Keri Kettle as CI and St. Boniface Hospital

Foundation as partner.

2017 Principal Investigator, SSHRC Partnership Development Grant of $130,362 for

“Distinguishing the Types of Flow” with Raymond Lavoie as collaborator, Kirk

Kristofferson as CI, PanAm Clinic and Zenfri as partners.

2016 Co-Investigator, SSHRC Insight Development of $50,100 for “Research on weight loss

products using before and after appeals?” with Hamed Aghakhani as PI and Fang Wan

as CI.

2015 Co-Investigator, SSHRC Insight Development of $57,186 for “Can Attributional

Retraining Reduce the Pain of Paying Back Debt thus Improving Consumer Debt

Management? with Mohammed El Hazzouri as PI.

2014 Principal Investigator, SSHRC Insight Grant of $234,750 for “Accuracy and Defense

Responses to Persuasion Related Information” with Katherine White as co-investigator.

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2014 Principal Investigator, UMGP, “We Can’t Have it All: Understanding how Attributional

Retraining Impacts Willingness to take on debt”, $7150.00 with Mohammed El-

Hazzouri, CI.

2011 Principal Investigator, SSHRC Insight Development Grant of $60,700 for “The Impact

of Stereotype Threat on Perceptions and Consumption of Products Associated with

Dissociative Groups” with Sergio Carvalho as Co-Investigator.

2010 Co-Investigator, SSHRC Standard Research Grant of $46,700 for “Consumer

metacognitions and reactions to brand marketing in the new media” with Mei-Ling Wei

(PI) and Eileen Fischer (CI)

2009 Principal Investigator, SSHRC Standard Research Grant of $72,124 for “How

Consumers Use Persuasion Knowledge to Judge Interpersonal Marketing

Communications” with Peter Darke as co-investigator.

2008 Principal Investigator, UM SSHRC of $6,700.00 for “Wear-Out or Sensitization:

Carryover Effects of Prior Warning Labels on Perceived Risk and Compliance

2005 Principal Investigator, SSHRC Standard Research Grant of $70,272 for “An

Investigation of the Antecedents and Consequences of Consumer Suspicion” with Peter

Darke as co-investigator and Chris Bell as collaborator.

2005 Collaborator, SSHRC Standard Research Grant of $80,835 for “Examining Trust from a

Justice Framework” with Chris Bell

2004 Principal Investigator, SSHRC Small Grant of $2700 for “An Investigation of Consumer

Responses to Rejection.”

2002 University of Manitoba Faculty of Management Research Grant of $955 for “How Do

Consumers Market Themselves? An Analysis of Personal Ads Through the Lens of

Metaperceptions” with Marjorie Delbaere.

2002 University of Manitoba Faculty of Management Research Grant of $1200 for “Beyond

the Regulator’s Watchful Eyes: A Content Analysis of Pleasurable and Preventative

Product Advertisements” with Jennifer J. Argo.

2001 University of Manitoba Faculty of Management Research Grant of $1645 for “Are

Metaperceptions a Viable Explanation for Low Coupon Redemption Rates?” with

Jennifer J. Argo.

PUBLISHED CONFERENCE PROCEEDINGS

Guo, Wenxia and Kelley J. Main (2014), “Can Persuasion Knowledge Change Preferred Persuasion

Based on Self-Construal?”, Advances in Consumer Research, Volume 42, Eds. June Cotte and

Stacy Wood, Duluth, MN: Association for Consumer Research, Pages: 498-501.

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Mohammed El Hazzouri, Sergio Carvalho, and Kelley Main (2011), “Students Abuse of Cognitive

Enhancements,” Proceedings of the Administrative Sciences Association of Canada, 32(23),

243-268.

Mohammed El Hazzouri, Sergio Carvalho, and Kelley Main (2011)," I Am Too Much of A Man to Be

Artistic: Signaling Incompetence to Reduce the Threat of Being Associated With A

Dissociative Group", in Advances in Consumer Research Volume 38, eds. Darren W. Dahl,

Gita V. Johar, and Stijn M.J. van Osselaer, Advances in Consumer Research Volume 38: p 5-6

Association for Consumer Research.

Sutapa Aditya, Kelley Main, Darren Dahl (2009), "The Impact of Source and Item Characteristics on

Consumer Responses to Flattery in Retail Sales Transactions", in Advances in Consumer

Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for

Consumer Research, Pages: 932-932.

Delbaere, Marjorie and Kelley J. Main (2008), “Looking for Love: Meta-Accuracy and Self-

Presentation in Personal Ads” in the Proceedings of the Society for Consumer Psychology.

Main, Kelley J., Mei-Ling Wei and Eileen Fischer (2007) “Avoiding the Debt Trap: How Attributional

Retraining Can Influence Consumers’ Perceived Control Over and Behavioural Intentions

Towards Debt”, Advances in Consumer Research, 35. Eds. A. Lee and D. Soman.

Wei, Mei-Ling, Eileen Fischer and Kelley J. Main (2007), “How Does Persuasion Knowledge

Influence Brand Evaluations?” Society for Consumer Psychology Winter Conference

Proceedings.

Main, Kelley J. and Laurence Ashworth (2006), “The Ultimate Service Failure: An Investigation of

Consumer Responses to Rejection” in Teresa Davis and Gary Gregory (Eds.), European

Advances in Consumer Research, 8, 24-25.

Wei, Mei-Ling, Eileen Fischer and Kelley J. Main (2006), “When Does Persuasion Knowledge

Influence Brand Evaluations?” Society for Consumer Psychology Winter Conference

Proceedings.

Wei, Mei-Ling, Eileen Fischer and Kelley J. Main (2006), “Don’t Market to Me That Way: The

Influence of Perceived Inappropriateness on the Efficacy of Marketing Tactics,” Annual

Administrative Sciences Association of Canada Conference Proceedings, 27 (3), 374-381.

Main, Kelley J., Darren W. Dahl and Peter R. Darke (2005), “Consumer Responses to Flattery:

Empirical Evidence of the Sinister Attribution Error,” in Karin Elkstron and Helene Brembeck

(Eds.), European Advances in Consumer Research, 7, 553-554.

Argo, Jennifer J. and Kelley J. Main (2004), “The Impact of Coupon Value, Purchase Recipient, and

Time of Redemption On What I Think They Think of Me: An Investigation of Metaperceptions

In Coupon Redemption Situations,” in A. Cheema, S. Hawkins and J. Srivastava (Eds.),

Proceedings of the Society for Consumer Psychology, 100-104.

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Argo, Jennifer J. and Kelley J. Main (2002), “Warning! Proceed with Caution: A Meta-Analysis of the

Effectiveness of Warning Labels,” in S. M. Broniarczyk and K. Nakamoto (Eds), Advances in

Consumer Research, 29, 235-236, Valdosta, GA, Association for Consumer Research.

Argo, Jennifer J. and Kelley J. Main (2002), “I’m Not Cheap, But If I Use This Coupon I Believe You’re

Going to Think I Am: The Influence of Metaperceptions Upon Coupon Redemption,” in

Administrative Science Association of Canada Conference Proceedings, Edward R. Bruning (Ed.),

Winnipeg, Manitoba, 23(3), 53-61.

Bruning, Edward R., Jennifer J. Argo, and Kelley J. Main (2001), “An Exploration of Antecedents and

Consequences of Market Orientation for Canadian Exporters," in Administrative Science

Association of Canada Conference Proceedings, Rajesh V. Manchanda (Ed.), London, Ontario, 1-

10.

CONFERENCE PRESENTATIONS

El Hazzouri, Mohammed, Leah Hamilton, and Kelley Main (2019), “Racialized Newcomers’ Reactions

to Targeted Public Health Ads,” Pathways to Prosperity 2019 National Conference, Toronto, ON.

Rowan El-Bialy and Kelley Main (2019), “Brand New Law, Same Old Narratives: A Critical

Discourse Analysis of Federal Government Communications about the Cannabis Act”,

Consumer Culture Theory Conference, Montreal, July.

Mohammed El-Hazzouri, Rowan El-Bialy and Kelley Main (2019), "“A Vicious Cycle”: Narratives of

Consumer Experiences with Payday Loans" AMA Marketing and Public Policy Conference,

Washington, DC. June.

Rowan El-Bialy and Kelley Main (2019), “It’s High Time? New Marijuana Discourses and the

Experiences of Marginalized Groups in Canada" AMA Marketing and Public Policy

Conference, Washington, DC. June.

El-Bialy, R., Bhatnagar, N., & Main, K. (2019). Waiting to Exhale: Post Legalization Cannabis

Stereotyping & Stigmatization. Hickson Research Day poster session, Asper School of Business,

April.

Raymond Lavoie and Kelley Main (2019), “Consumer Creativity: Breaking Your (Un)Creative Flow”,

Society for Consumer Psychology, Georgia, March.

Noah Castelo, Kirk Kristofferson, Kelley Main, and Katherine White (2018), “Don’t Tell Me Who I

Am! When and How Assigning Consumers an Identity Backfires”, Special Session entitled

When Cause-Related Marketing Hinders Rather Than Helps, Association for Consumer

Research, Dallas, Texas, October.

Olya Bullard, Sara Penner and Kelley Main (2018), “Can Stricter Ethical Standards Increase

Tolerance for Ethical Misconduct”, Association for Consumer Research, Dallas, Texas,

October.

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Olya Bullard, Sara Penner and Kelley Main (2018), “Can Implicit Theory Influence Construal

Level?” Association for Consumer Research, Dallas, Texas, October.

Rowan El-Bialy and Kelley Main (2018), “It’s high time: Analyzing the discourses surrounding

marijuana legalization in Canada”, International Society of Political Psychology, San Antonio,

TX.

Donya Shabgard, Kelley Main and Hamed Aghakhani (2018), “Advertisement’s Dessert Portrayal and

Consumer Perceptions of Taste”, International Conference on Research in Advertising

(ICORIA), June 21-23, Spain.

Sara Penner, Kelley Main and Keri Kettle (2018), “Large vs. Small: How Signature Size and Signer

Gender Influence Charitable Donations”, The JACR Research Boutique Conference on

Prosocial Consumer Behavior, Whistler, B. C.

Raymond Lavoie and Kelley Main (2018), “The Relationship Between Flow and the Amount of Time

and Money Spent While Gambling”. International Conference of Social Sciences and

Humanities in Rome, Italy.

Mohammed El Hazzouri and Kelley Main (2018), “Control Priming Reduces Risky Credit Behavior”,

Marketing and Public Policy Conference, Columbus, OH, May.

Rory Waisman, Mohammed El Hazzouri and Kelley Main (2018) “Magically Rescued or Taking

Control? An Examination of Messaging Aimed at Debt Distressed Consumers”, Marketing and

Public Policy Conference, Columbus, OH, May.

Olya Bullard, Sara Penner and Kelley J. Main, “Can Implicit Theory Influence Construal Level?”

Administrative Sciences Association of Canada, Toronto, ON, May, 2018.

Regan Fossen, Mohammed El Hazzouri and Kelley Main (2018), “Exercise and Exercise Reminders

on Men’s Preference for Luxury Products”, Administrative Sciences Association of Canada,

Toronto, ON, May, 2018.

Raymond Lavoie and Kelley Main (2018), “Flow and Gambling”, Alberta Gambling Research

Institute Conference, Banff, Alberta.

Mohammed EL Hazzouri, Regan Fossen, and Kelley Main (2018), “Have the Alberta Changes in

Payday Loan Regulations Affected Payday Loan Borrowers??”, Rupert’s Land Consumer

Behavior Symposium, Winnipeg, MB, May.

Kelley Main, Wenxia Guo, and Kate White (2018), “Retail Perspective Taking: How Identity Matters”

Rupert’s Land Consumer Behavior Symposium, Winnipeg, MB, May

Sara Penner, Trang Mai, Kelley Main and Kate White (2018), “I volunteered vs I was voluntold:

Effects on staff and consumer behavior”, Rupert’s Land Consumer Behavior Symposium,

Winnipeg, MB, May.

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Sara Penner, Olya Bullard and Kelley Main (2017), “Can Implicit Theory Influence Construal

Level?” Rupert’s Land Consumer Behavior Symposium, Winnipeg, MB, May.

Sara Penner, Olya Bullard and Kelley Main (2017), “Can Implicit Theory Influence Construal

Level?” Association for Consumer Research, San Diego, CA, October.

Sara Penner, Kelley Main and Jennifer Argo (2017), “When is more better? Will how many people

ask affect the outcome?"Association for Consumer Research, San Diego, CA, October.

Hamed Aghakhani and Kelley Main (2017) “The Effect of Social Exclusion on Advertising

Deception” European Advertising Academy conference, Ghant, Belgium, July.

Wenxia Guo and Kelley Main (2017) “She Posts, but He does not: Gender Differences in Posting

Charity Related Messages on Online Social Networks” Administrative Sciences Association of

Canada. Montreal, Que., June.

Mohammed El-Hazzouri, Kelley J. Main and Lisa Sinclair, “Out of the Closet: When Moral Identity

and Protestant Work Ethic Reduces Disgust towards Advertising Featuring Gay Models

Administrative Sciences Association of Canada. Montreal, Que., June.

Lavoie, Ray, Kelley Main (2017), “The Curious Nature of Flow” Administrative Sciences Association

of Canada. Montreal, Que., June.

Sara Penner and Kelley Main (2017), “Internal and External Branding a Non-Profit Perspective”

“Administrative Sciences Association of Canada Cases in Development, Montreal, Que., June.

Sara Penner, Kelley Main and Jennifer Argo (2017), “The role of the person asking for money--does it

matter?”, Rupert’s Land Consumer Behavior Symposium, Regina, SK, May.

Mohammed El-Hazzouri, Kelley J. Main and Lisa Sinclair (2017), “Reactions to Advertising with

Gay Models: When Moral Identity Priming is not Enough”, Rupert’s Land Consumer Behavior

Symposium, Regina, SK, May.

Ray Lavoie and Kelley Main (2017), “The Dark side of Flow: Gambling as a Flow Experience”,

Rupert’s Land Consumer Behavior Symposium, Regina, SK, May.

Mohammed El-Hazzouri, Kelley J. Main and Rory Waisman (2017), ‘Magically Rescued or Taking

Control? An Investigation into Debt Slogans Rupert’s Land Consumer Behavior Symposium,

Regina, SK, May.

Ray Lavoie and Kelley Main (2017), “The Darkside of Flow: Gambling as a Flow Experience”

Hickson Research Day, University of Manitoba, March.

Shelby Gauthier, Kelley Main and Brianna Caza (2017), “One Job or Two?: Perceptions of Multiple

Job Holders,” Hickson Research Day, University of Manitoba, March.

Sara Penner, Keri Kettle and Kelley Main (2017) “The Power in a Signature: Does Size Matter?”,

13

Hickson Research Day, University of Manitoba, March.

Lavoie, Ray, Kelley Main, Wenxia Guo and Joey Hoegg (2017), “Consumer Influence Tactics”

Society for Consumer Psychology, San Francisco.

El-Hazzouri, Mohammed, Kelley J. Main and Donya Shabgard (2016), “The Effect of Sunlight on

Men’s Preference for Luxury Products,” Association for Consumer Research, Berlin, Germany.

Shabgard, Donya and Kelley Main (2016), A Visual Consumption of Desserts: The impact of Subtle

food cues in Dieters Association for Consumer Research, Berlin, Germany.

Aghakhani, Hamed, Mehdi Akhgari, and Kelley Main (2016), “The Effect of Ownership, Authenticity,

and Form of Money on Negative Emotions and Helping Behavior”, Administrative Sciences

Association of Canada. Edmonton, AB. June.

Guo, Wenxia and Kelley J. Main (2016), “The Art of Adaptive Selling: The Impact of Adapted

Communication to Shopping Goals on Consumers’ Purchase Intentions” Administrative

Sciences Association of Canada. Edmonton, AB. June.

Main, Kelley, Sara Penner and Jennifer Argo (2016) “Is More Better? The Impact of Number of

Solicitors on Donation Intentions”, Rupert’s Land Consumer Behavior Symposium, Saskatoon,

SK, May.

Donya Shabgard and Kelley Main (2016), “Cultural Differences in Expression of Vulnerability”

Rupert’s Land Consumer Behavior Symposium, Saskatoon, SK, May.

Lavoie, Raymond and Kelley J. Main, (2016), “The Curious Nature of Flow” Rupert’s Land Consumer

Behavior Symposium, Saskatoon, SK, May.

Shabgard, Donya and Kelley Main (2016), Want a Taste?: Consumer Contamination in Food

Advertisements Society for Consumer Psychology, St. Pete’s Beach, FL.

Lavoie, Raymond and Kelley J. Main, (2016) “Competitive Advertisements as Threats to Decision

Making Competence,” Society for Consumer Psychology, St. Pete’s Beach, FL.

El-Hazzouri, Mohammed, Kelley J. Main and Donya Shabgard (2016), “The Effect of Sunlight on

Men’s Preference for Luxury Products,” Society for Consumer Psychology, St. Pete’s Beach,

FL.

Lavoie, Ray, Kelley Main and Wenxia Guo (2015), “Consumer Influence Tactics in a Retail Setting”

Association for Consumer Research, New Orleans. Special Session.

Penner, Sara and Kelley Main (2015), “Agentic and Communal Motivations for Philanthropy",

Association for Consumer Research, New Orleans.

Donya Shabgard and Kelley Main (2015), “Would you like a Bite?: The Influence of Food

Presentation on Consumer Perceptions of Desirability,” Association for Consumer Research,

14

New Orleans.

Kelley Main and Peter Darke (2015), “Carry-Over Effects of Warning Label Strength and Number on

Subsequent Compliance”, American Psychological Association, Toronto, ON.

Ray Lavoie, Kelley Main and Wenxia Guo (2015), “Power to the People: Consumer Influence Tactics

in a Retail Setting” American Psychological Association, Toronto, ON.

Sara Penner and Kelley Main (2015), “Donor-Focused Communication and Recognition in

Philanthropy", American Psychological Association, Toronto, ON.

Mohammed El Hazzouri and Kelley Main (2015), “The Effect of Attributional Retraining on Consumer

Debt", Administrative Sciences Association of Canada, Halifax, NS, June.

Donya Shabgard and Kelley Main (2015) “Would you like a Bite?: The Influence of Food

Presentation on Consumer Perceptions of Desirability”, Rupert’s Land Consumer Behavior

Symposium, Winnipeg, MB, May.

Raymond Lavoie, Kelley Main and Juliet Zhu (2015), “Writing and Creativity”, Rupert’s Land

Consumer Behavior Symposium, Winnipeg, MB, May.

Kelley Main, Hamed Aghakhani, Nathan Greidanus and Aparna Labroo (2015), “Change it up:

Repetitive Activity or Inactivity Impairs Creativity”, Rupert’s Land Consumer Behavior

Symposium, Winnipeg, MB, May.

Mohammed El-Hazzouri, Kelley Main and Donya Shabgard (2015), “Do Reminders of Sunlight Affect

Attitude Towards Luxury Products?”, Rupert’s Land Consumer Behavior Symposium,

Winnipeg, MB, May.

Ray Lavoie and Kelley Main (2015), “Advertisements as Threats to Competency: Exploring Consumer

Tunnel Vision and Mitigating the Effects”, Society for Consumer Psychology, Phoenix, AZ,

February.

Donya Shabgard, Kelley Main and Katherine Loveland (2015), “The Impact of Source and

Overhearing of a Compliment on Consumers”, Society for Consumer Psychology, Phoenix, AZ,

February.

Kelley Main, Wenxia Guo and Katherine White (2014), Can We Turn Off Defensiveness?: Agent vs.

Consumer Responses to Persuasion Attempts, Baltimore, Association for Consumer Research,

Baltimore, MD, October.

Raymond Lavoie, Kelley Main, and Wenxia Guo (2014), Compliment early but tip late: Economic

versus social influence tactics in a service setting Association for Consumer Research,

Baltimore, MD, October.

Wenxia Guo and Kelley Main (2014), “Can Persuasion Knowledge Change Preferred Persuasion Based

on Self-Construal Association for Consumer Research, Baltimore, MD, October.

15

Fang Wan, Hamed Aghakhani, Kelley Main and Amitava Chaddopadhyay (2014), “Weight Loss at the

Cost of Safety is OK for Women: An Exploratory Research on Weight Loss Products

Using Before and After Appeals”, Association for Consumer Research, Baltimore, MD,

October.

Mohammed El Hazzouri and Kelley Main (2014), “Attribution Retraining influences on Credit Card

Debt)",Marketing and Public Policy Conference, Boston, MS, June.

Kelley Main, Wenxia Guo and Katherine White (2014), “Accuracy vs Defense Motivations Depend on

Who Am I Right Now: Identity Salience Effects in Response to Persuasion Attempts,” Rupert’s

Land Consumer Behavior Symposium, Regina, SK, May.

Donya Shabgard and Kelley Main (2014), “The Impact of Source and the Directness of a Compliment

on Consumers”, Rupert’s Land Consumer Behavior Symposium, Regina, SK, May.

Raymond Lavoie, Kelley Main, and Wenxia Guo (2014), “Compliment early but tip late: Economic

versus social consumer influence tactics”, Rupert’s Land Consumer Behavior Symposium,

Regina, SK, May.

Hamed Aghakhani, Fang Wan, Kelley Main (2014), “Exploratory Research on Weight Loss Products

Using Before and After Appeals,” Rupert’s Land Consumer Behavior Symposium, Regina, SK,

May.

Mehdi Akhgari, Hamed Aghakhani, and Kelley Main” The Role of Money in Psychological Tension”.

Administrative Sciences Association of Canada, Muskoka, ON. May 2014.

Main, Kelley J. and Peter Darke “Trick or Treat?: Effects of Suspicion on Schematic Processing and

Sales Promotion Tactics”, Society for Consumer Psychology, Miami, FL, March 8 2014.

Raymond Lavoie, Kelley Main, Wenxia Guo and Darren Dahl,” The Persuasive Bird Gets the Worm:

Empowering Consumers and Fostering Trust in the Retail Context” Society for Consumer

Psychology Conference, Miami, FL, March 6 2014.

Main, Kelley J. and Peter Darke “Trick or Treat?: Effects of Suspicion on Schematic Processing and

Sales Promotion Tactics”, Winter, Orlando, FL, February 21 2014.

Mehdi Akhgari, Hamed Aghakhani, and Kelley Main,” Get Rid of Your Pennies If You’re

Looking for Relaxation: The Role of Money in Psychological Tension”. Association for

Consumer Research, Chicago, IL. October 2013.

Peyman Assadi and Kelley Main (2013), “Does Labor Lead to Love”, Rupert’s Land Consumer

Behavior Symposium, Saskatoon, SK, May 2013.

Raymond Lavoie, Kelley Main, Wenxia Guo and Darren Dahl (2013), “Consumer Over-Generosity:

Boundaries and Underlying Mechanisms,” Rupert’s Land Consumer Behavior Symposium,

Saskatoon, SK, May 2013.

16

Mehdi Akhgari, Hamed Aghakhani and Kelley Main (2013), “Seeking financial well-being: The role of

money in altering stress, anxiety and depression,” Rupert’s Land Consumer Behavior

Symposium, Saskatoon, SK, May 2013.

Kelley Main and Katherine Loveland (2013), “See No Evil, Hear No Evil: The impact of co-opting an

overheard persuasion attempt” Rupert’s Land Consumer Behavior Symposium, Saskatoon, SK,

May 2013.

Hamed Aghakhani, Kelley Main, and Fang Wan (2013), "Losing Weight Too Fast Is Problematic for

Men but Ideal for Women: Examination of the Effectiveness of Before/After Advertisements,"

Society for Consumer Psychology Conference, San Antonio, TX, February.

Olya Bullard, Kelley J. Main and Jennifer J. Argo “Your Cheating Heart: The Negative Impact of Sales

Promotions on Loyalty” Association for Consumer Research, Vancouver, B. C. October 2012.

Guo, Wenxia and Kelley Main “Preferred Persuasion: How Self Construal Changes Consumer

Responses to Persuasion Attempts”, Association for Consumer Research, Vancouver, B. C.

October 2012.

Hamed Aghakhani, Kelley Main “Who Cares If It Is Deceptive, I Like It: “The Effect of Social

Exclusion on Advertising Deception” Association for Consumer Research, Vancouver, B. C.

October 2012.

Main, Kelley J. and Peter Darke “Trick or Treat?: Effects of Suspicion on Schematic Processing and

Sales Promotion Tactics”, Administrative Sciences Association of Canada, St. Johns,

Newfoundland and Labrador, June 2012.

Kelley J. Main and Jennifer J. Argo “How Uniqueness Motivations Influence How Multiple

Stakeholders Respond to Flattery”, Rupert’s Land Consumer Behavior Symposium,

Winnipeg, MB, May 2012.

Hamed Aghakhani, Kelley Main, Nathan Greidanus and Aparna Labroo “Move your Body and the

Mind Will Follow: Effect of Body Movement on Creativity” Rupert’s Land Consumer

Behavior Symposium, Winnipeg, MB, May 2012.

Mohammed El Hazzouri and Kelley Main “The Effect of Attributional Retraining on Consumer Debt”

Rupert’s Land Consumer Behavior Symposium, Winnipeg, MB, May 2012.

Guo, Wenxia and Kelley Main “Preferred Persuasion: How Self Construal Changes Consumer

Responses to Persuasion Attempts” Rupert’s Land Consumer Behavior Symposium, Winnipeg,

MB, May 2012.

Mohammed El Hazzouri, Sergio Carvalho, and Kelley Main “No Fever for Bieber: Fear of Rejection

from One’s Ingroup as a Consequence of the Stereotype Threat Created by Dissociative

Groups”, Society for Consumer Psychology, Las Vegas, NV, February 2012.

17

Mohammed El Hazzouri, Kelley Main and Sergio Carvalho, “What about My People? The Effect of

Targeting Advertisements towards One Ethnic Minority Group at the Expense of Others”

Society for Consumer Psychology, Las Vegas, NV, February 2012.

Hamed Aghakhani, Kelley Main and Nick Turner, “You’re Shady: The Effect of Pupil Obscuration on

Consumers’ Perceived Trust,” Association for Consumer Research, St. Louis, October 2011.

Hamed Aghakhani, Kelley Main and Fang Wan, “Can I Pay More?: The Moderating Effect of Gender

and Self-Esteem Following Consumer Rejection” Association for Consumer Research, St.

Louis, October 2011.

Guo, Wenxia and Kelley Main “Seeing Things in a Different Light: Agent vs. Consumer Responses to

Persuasion Attempts,” Association for Consumer Research, St. Louis, October 2011.

Mohammed El Hazzouri, Sergio Carvalho, and Kelley Main, “Students Abuse of Cognitive

Enhancements,” Administrative Sciences Association of Canada, Montreal, Que. July 2011

Mohammed El Hazzouri, Kelley Main, and Sergio Carvalho, “What about My People? The Effect of

Targeting Advertisements towards a Specific Ethnic Minority Group on Non-Targeted Ethnic

Minority Groups,” Rupert’s Land Consumer Behavior Symposium, Regina, SK, May 2011.

Hamed Aghakhani, Kelley Main and Nick Turner, “You’re Shady: The Effect of Pupil Obscuration on

Consumers’ Perceived Trust,” Rupert’s Land Consumer Behavior Symposium, Regina, SK,

May 2011.

Guo, Wenxia and Kelley Main, “Seeing Things in a Different Light: Agent vs. Consumer Responses to

Persuasion Attempts,” Rupert’s Land Consumer Behavior Symposium, Regina, SK, May 2011.

Main, Kelley, Sutapa Aditya and Darren Dahl, “When Satisfaction Blooms or Wilts: How Multiple

Source Characteristics Impact Consumer Responses to a Persuasion Attempt,” Rupert’s Land

Consumer Behavior Symposium, Regina, SK, May 2011.

Guo, Wenxia and Kelley Main "The Fundamental Attribution Error in Salespeople and its Correction

by Stealing Thunder: Evidence from Agents and Consumers" Association for Consumer

Research, Florida, October 2010

Guo, Wenxia and Kelley Main "Trust or Not: The Role of Self-Construal in Interacting with

Salespeople" Association for Consumer Research, Florida, October 2010

Mohammed El Hazzouri, Sergio Carvalho and Kelley Main (2010) “I am Too Much of a Man to Be

Artistic: Signaling Incompetence to Reduce the Threat of Being Associated with a Dissociative

Group" Special Session Association for Consumer Research, Florida, October 2010.

Peter Darke, Laurence Ashworth, and Kelley Main (2010) “Broken Promises: Misleading Advertising,

Disconfirmation and Generalized Distrust” European Association for Consumer Research,

London, England, July.

18

Mohammed El-Hazzouri, Sergio Carvalho and Kelley Main (2010) “Promoting Pride or

Embarrassment? Potential Emotional Outcomes of the Consumption of Ability Enhancing

Products” in Emotions, Magical Beliefs and Maladaptive Health Behaviors special session,

AMA Marketing & Public Policy Conference (MPPC), Denver, May 2010.

Guo, Wenxia and Kelley Main (2010) “When Will Consumers Trust a Salesclerk? The Impact of

Ingratiation Tactic Transparency and Processing Motivations on Trust”, Rupert’s Land

Consumer Behavior Symposium, Saskatoon, Saskatchewan, May 7, 2009.

Kelley Main and Peter Darke (2010) “Sensitization or De-Sensitization: Carryover Effects of Prior

Warning Labels on Perceived Threat and Compliance”, Rupert’s Land Consumer Behavior

Symposium, Saskatoon, Saskatchewan, May 7, 2010.

Mohammed El-Hazzouri, Sergio Carvalho and Kelley Main (2010) “Promoting Pride or

Embarrassment? Potential Emotional Outcomes of the Consumption of Ability Enhancing

Products” Rupert’s Land Consumer Behavior Symposium, Saskatoon, Saskatchewan, May 7,

2010.

Aditya, Sutapa, Kelley Main and Darren Dahl (2010). Don't we like to be flattered at all? Impact of

Source and Item Characteristics on Consumer Perceptions of Agent Interpersonal Influence.

Society for Consumer Psychology, Florida, February.

Guo, Wenxia and Kelley Main (2010). When Will Consumers Trust a Salesclerk? Society for

Consumer Psychology, Florida, February.

Main, Kelley and Laurence Ashworth (2010). Consumer Responses to Firm Rejection. Society for

Consumer Psychology, Florida, February.

Mohammed El-Hazzouri, Sergio Carvalho and Kelley Main “Consumer Response to Stereotype Threat

Related to Dissociative Groups” Association for Consumer Research, October 2009.

Kelley Main and Peter Darke (2009) “The Ability of Different Sales Promotions to Withstand

Consumer Suspicion: Which Ones are Rubber and Which Ones are Glue?”, Rupert’s Land

Consumer Behavior Symposium, Winnipeg, Manitoba, May 23, 2009.

Sutapa Aditya, Kelley Main and Darren Dahl (2008), “The Impact of Source and Item Characteristics

on Consumer Responses to Flattery in Retail Sales Transactions” with Association for

Consumer Research, San Francisco, October 2008.

Kelley Main and Peter Darke (2008) "The Impact of Warning Strength, Number and Self-Affirmation

on Product Warning Label Effectiveness" Asper School of Business Seminar Series, April

2008.

Marjorie Delbaere and Kelley Main (2008) “Looking for Love: Meta-Accuracy and Self-Presentation

in Personal Ads” with Society for Consumer Psychology, New Orleans, LA, February 2008

“Avoiding the Debt Trap: How Attributional Retraining Can Influence Consumers’ Perceived Control

19

Over and Behavioural Intentions Towards Debt” with Mei-Ling Wei and Eileen Fischer,

Association for Consumer Research, Memphis, TN, September 2007.

“Visual Expressions of Consumer Guilt” with Samuel K. Bonsu and Sarah J.S. Wilner, European

Association of Consumer Research, Milan, Italy, July 2007.

“The Appeal of Others: How to Avoid the Self-Positivity Bias” with Sutapa Aditya, Association for

Consumer Research, Orlando, Florida, September 2006.

“When Does Persuasion Knowledge Influence Brand Evaluations?" with Mei-Ling Wei and Eileen

Fischer”, Society for Consumer Psychology, Las Vegas, NV, February 2007.

“When Does Persuasion Knowledge Influence Brand Evaluations?" with Mei-Ling Wei and Eileen

Fischer”, Society for Consumer Psychology, Miami, FL, February 2006.

“When Does Persuasion Knowledge Influence Brand Evaluations?" with Mei-Ling Wei and Eileen

Fischer”, Administrative Studies Association of Canada Conference, Banff, AB, June 2006.

“That is the Last Time I Will do Business Here: The Negativity of Consumer Responses to Rejection”

with Laurence Ashworth Society for Consumer Psychology, Miami, FL. February 2006 and

Association for Consumer Research, Portland, OR, October 2004.

“The Negative Stigma of Coupon Redemption” with Jennifer J. Argo, Association for Consumer

Research, San Antonio, TX, September 2005.

“Consumer Responses to Flattery: Empirical Evidence of the Sinister Attribution Error,” with Darren

Dahl and Peter Darke, European Association of Consumer Research, Gothenburg, Sweden,

June 2005 and Society for Consumer Psychology, San Francisco, CA, February 2004.

“The Impact of Regulatory Focus on How Consumer Replace Possessions” with Lisa Sinclair at the

Society for Consumer Psychology, San Francisco, CA, February 2004.

“Are Metaperceptions a Viable Explanation for Low Coupon Redemption Rates,” with Jennifer. J.

Argo, Society for Consumer Psychology, San Francisco, CA, February 2004, Association for

Consumer Research, Atlanta, Georgia, October 2002, Administrative Sciences Association of

Canada, Winnipeg, Manitoba, June 2002.

“Warning!: Proceed with Caution. A Quantitative and Qualitative Analysis of the Effectiveness of

Warning Labels” with Jennifer J. Argo, Association for Consumer Research, Austin, Texas,

October 2001 and Faculty of Management Seminar Series, Winnipeg, Manitoba, November

2000.

“The Role of Meta-Stereotypes in Intergroup Negotiation” with Jacquie D. Vorauer, Society for the

Psychological Study of Social Issues, Ann Arbor, Michigan, June 1998 and Canadian

Psychological Association, Toronto, Ontario, June 1997.

“Spatial Performance and Women’s Persistence and Success in Science” with Katherine Schultz,

20

Nancy Porhownik and Amanda Wintink, Workshop facilitated at the conference for the

Advancement of Women in Engineering, Science and Technology, St. John’s, Newfoundland,

July 2000. Also, paper presented at the Conference for Women in Engineering, Technology and

Mathematics, Vancouver, British Columbia, June 1998 and at the Canadian Association of

Women in Science Conference, Winnipeg, Manitoba, March 1997.

“The Impact of Social Support on Meta-Perceptions of Women in Science” with Katherine J. Schultz.

Paper presented at the Congress of Learned Societies (Canadian Women's Studies Association),

St. John's, Newfoundland, June 1997.

“Relational Schema Activation and Social Anxiety: Conditioning and Contrast Effects”. Paper

presented at the Prairie Undergraduate Research Conference, Winnipeg, Manitoba, April 1996.

INVITED RESEARCH TALKS/KNOWLEDGE MOBILIZATION

“The Dandelion Effect: When Identity, Culture and Technology Intersect”, Royal Bank International

Research Seminar, Culture and the Interconnected Consumers Plenary Speaker September 2019,

Montreal.

“Is the Consumer Always Right: Accuracy and Defense Motivations” at the Egg Farmers of Manitoba

Animal Care Committee Meeting, May 2018

“High-Tech Humans: Exploring the Limitless Potential of Technology” Café Scientifique, McNally

Robinson, September 2017.

“Flow at Work” at the Live Well @Work, University of Manitoba Researcher Talks, June 2017.

“When Isn’t the Consumer Always Right: Accuracy and Defense Motivations” at the Manitoba

Institute of Agrologists (MIA) AGM Professional Development Workshop, April 2017

“Is the Consumer Always Right: Accuracy and Defense Motivations” at the Bruce Campbell Farm and

Food Discovery Center, March 2017 To representatives from Manitoba Agriculture, Manitoba Egg

Farmers, Manitoba Beef Council, Manitoba Pork Council, MCMFP

“Is the Consumer Always Right: Accuracy and Defense Motivations” at the Manitoba Beef Council

AGM, February 2017

“Consumer Trust” at the Bruce Campbell Farm and Food Discovery Center, September 2016 to

representatives from Manitoba Agriculture, Manitoba Egg Farmers, Manitoba Beef Council, Manitoba

Pork Council, MCMFP

“Can Flattery Fulfil a Need for Uniqueness?” City University of Hong Kong, November 2013.

“Seeing Things in a Different Light: Agent vs. Consumer Responses to Persuasion Attempts”,

University of Guelph, October 2013.

“Consumer Heuristics” at the Manitoba Assessing Officers AGM May 2012

21

Surprisingly Suspicious: Drivers and Remedies of Consumer Suspicion, HEC Montreal, 2012.

Surprisingly Suspicious: The Sinister Attribution Error in Consumer Behavior, University of Manitoba

Department of Psychology Colloquium Series, January 2010.

OTHER INVITED PRESENTATIONS

I/O/C Psychology, Undergraduate Psychology Students Association, 2015 to 2019

Core’d Out: Research Ethics, Grad Steps, October 2017, March 2018

SSHRC Insight Grant Tips, Hickson Research Day, April 2016, April 2019

Navigating Research Ethics, Asper New Faculty Orientation, July 2015

A Former ADR’s perspective on the Road to Tenure and Promotion, January 2015

Graduate Student Mentoring, University of Manitoba New Faculty Orientation, July 2014

Secrets of my Success, Asper School of Business, Reg Litz Teaching Day, March 2014

Things I Wish my Academic Parents Had Told Me Earlier, ASAC Doctoral Consortium, June 2013.

TEACHING

COURSES TAUGHT

MKT 7110 The Politics of Persuasion (2017)

MTK 7080 Research Design and Methodology (graduate, 2009 to present)

MKT 6080 Marketing Management MBA (2014)

MKT 7120 PhD Seminar in Consumer Behavior (2014, 2016)

MKT 7120 PhD Seminar in Rational and Irrational Consumer Decision Making (2016)

MKT 7120 PhD Seminar in Buyer Behavior (2013, 2015)

MTK 7080 Research Design and Methodology II (graduate, 2008 to 2012)

MTG 3220 Marketing Research (undergraduate, 2007 to 2014)

Clients include The Winnipeg Symphony Orchestra, Momentum Dietary Solutions, The

Canadian Museum of Human Rights, Seven Oaks General Hospital, Mount Carmel

Clinic, WAVE Artists Tour, and Manitoba Opera.

PHDM 7120 Management Research Project (graduate)

MTG 4210 Marketing Management (undergraduate, 2009)

MTG 2210 Fundamentals of Marketing (undergraduate, 2007)

MKTG 2030 Marketing Management (undergraduate, York University)

MKTG 7980 Consumer Behaviour (graduate, York University)

COMM 362 Consumer Behaviour (undergraduate, University of British Columbia, 2003)

PSY 2220 Social Psychology I (undergraduate, University of Winnipeg, 1999)

22

PSY 2221 Social Psychology II (undergraduate, University of Winnipeg, 1999)

PSY 4420 Topics in Social Psychology (honours undergraduate, University of Winnipeg, 1999)

GRADUATE STUDENT TRAINING

PhD Supervision

2017 – 2019 Rowan El-Bialy (PhD program chair)

Winner of Joseph Bombardier SSHRC Doctoral fellowship

Transferred to York University

2013 – 2018 Sara Penner (PhD program and dissertation chair, now at University

of Winnipeg)

Honourable Mention for the ACR/Sheth Dissertation Award

Public Purpose Track, SSHRC Doctoral Scholarship

Hickson Research Day Poster Award Competition Winner

SSHRC PEG CI

2012 – 2017 Raymond Lavoie (PhD program and dissertation chair, now at Merrimack

College)

Winner of Joseph H. Bombardier SSHRC, Clarence Elliot Fellowship

and Liquor and Gaming Authority Doctoral Research Award

Mitacs Award: (1) Facilitating Flow in Augmented Reality product trials

(2) Flow in business: Facilitating Flow in Virtual Reality

trials and exploring the outcomes for product evaluations

SSHRC PDG Collaborator

2009 - 2014 Hamed Aghakhani (PhD program and dissertation chair, now at Dalhousie

University)

PI on SSHRC IDG with me as one of the CIs.

2008 - 2012 Wenxia Guo (PhD dissertation chair, now at Acadia University)

2008 - 2012 Mohammed El Hazzouri (PhD dissertation co-chair, now at Mount Royal

University) Tenured in 2017

Winner of 2010 Marketing and Society Dissertation Proposal

Competition

PI on SSHRC IDG with me as CI.

2005-2007 Mei-Ling Wei (York PhD dissertation co-chair) at St. Mary’s University

Visiting Doctoral Student Supervision 2018 Iulia Nitu, Visiting Doctoral Student, Lyon, France

MSc Supervision

2019 - Alanna Sharman (program co-chair)

2014 - 2017 Donya Shabgard (program and thesis chair)

2013 – 2014 Daniella Penner (thesis chair)

2012 – 2014 Peyman Assadi (thesis and program chair)

Graduate Student Committee Member

23

2019 - now Erin Dowling, Psychology, MA committee

2018 – now Mehri Baloochi, Business Administration PhD committee

2018 – now Ruan Yuan, Business Administration, MSc committee

2016 - now Chantale Dornez, Business Administration, PhD committee

2015 – now Matthew Quesnel, Psychology, PhD committee

2015 – now Jeffrey Doering (PhD IS dissertation committee)

2017- 2019 Kirby Magid, Psychology, MA committee

2015 – 2016 Sarah McAmmond (Msc program committee, BAdmin)

2014 – 2018 Madiha Ikram (Msc program committee, BAdmin)

2014 – 2016 Steve Granger (Msc program committee, BAdmin)

2014 – 2015 Matthew Quesnel, Psychology, MA thesis committee)

2013 – 2014 Annika Sun (Msc thesis committee)

2013 – 2018 Anastasia Sizykh (PhD, BAdmin Program and dissertation committee)

2012 – 2017 Karen O'Brien, PhD, Psychology (Clinical Dissertation committee)

2010 – 2014 Olya Bullard (PhD, Mktg Dissertation and Program committee)

2009 – 2016 Jennifer Bozeman (PhD, BAdmin Dissertation and Program committee)

2010 – 2013 Francoise Cadignan (PhD BAdmin Program committee)

2008 – 2010 Catherine Maksymiuk (MSc Mktg Thesis committee)

2009 – 2011 Rebecca Horan (MA Natural Resources, thesis committee)

Comprehensive Exams Jeff Doering (IIS, 2017), Matthew Quesnel (Psychology, 2017), Sara

Penner (2016), Jun Yan (2015, 2016), Anastasia Sizyk (2015), Ray

Lavoie (2014), Karen O’Brien (2013), Mehdi Aghkari (2013),

Francoise Cadignan (2012), Nicole Barnabe (Business Admin, 2011),

Jennifer Bozeman (Business Admin, 2010), Hamed Aghakhani

(Marketing 2011), Mohammed El Hazzouri (Marketing) Wenxia Guo

(Marketing) Tara Reick (Business Admin 2009), Sarah Scarborough

Wilner (2008 York), Brynn Winegard, Eric Li (2008 York),Yesim

Ozlap, Aron Darmody, Sutapa Aditya (2007 York), Peter Adam,

Marie-Agnes Paramentier (2006 York)

Directed Theoretical/Empirical Paper in Doctoral Program

Rowan El-Bialy (2018)

Sara Penner (2015, 2016)

Raymond Lavoie (2014)

Hamed Aghakhani (2010)

Wenxia Guo (2008)

Mohammed El Hazzouri (2008, UM)

Sutapa Aditya (2006, York)

Sky Mitchell (2006, York)

PhD Dissertation Oral Defence Chair

2019 Biological Science, Agriculture

2017 Education

24

Undergraduate Student Training

2019 – Jia Tang (BA Hons. Psych, thesis supervisor)

2016 – 2017 Shelby Gauthier (BA Hons. Psych, thesis supervisor)

2014 – 2015 Jonathan Lipson (BA Hons. Psych, thesis co-supervisor)

2014 – 2015 Brittany Bojarski (BA Hons. Psych, thesis supervisor)

2013 - 2014 Donya Shabgard (BA Hons. Psych, thesis supervisor)

2009 - 2010 Dianne Gueverra (UM BA Hons, Psych thesis supervisor))

INVITED SEMINAR LECTURES

2018 Marketing Seminar with Fang Wan

2012 Advanced Causal Design and Analysis with Sue Bruning

2010 MKTG Marketing Mix with Fang Wan

2009, 2010 MKTG 7120 Doctoral Seminar in Consumer Behaviour, UofM,

2008 Asper School of Business GSA Student Conference, UofM

2008 MKTG 7800 Cross Cultural Consumer Psychology, UofM

2007 DCAD 7100 Logics of Inquiry: Philosophy of Science and Academic Norms for

Management Research (2006) Schulich School of Business, York University

2006 DCAD 7250 Research Design (2005) Schulich School of Business, York University

2005 MKTG 7970 Marketing Theory and Methods (2004) Schulich School of Business, York

University

PRIOR TEACHING EXPERIENCE

2003 Lecturer, University of British Columbia Sauder School of Business

Marketing Division, Course: Consumer Behaviour

1999-2000 Lecturer, University of Winnipeg, Psychology Department

Courses: Social Psychology I and II, Topics in Social Psychology

1995-1998 Teaching Assistant, University of Manitoba and University of Winnipeg

Psychology Departments

Courses: Social Psychology I and II, Introductory Psychology, Research Methods, and

Intermediate Research Design and Data Analysis.

SERVICE

DEPARTMENT/ASPER SCHOOL

2019 Faculty Host, Ashlee Humphreys, Northwestern University

2018 Co-Organizer, Case Writing Workshop

(wrote and was awarded Faculty Development Initiative fund application with two other

department heads (November))

2018 Member, Morantz Professorship in Business Ethics Selection Committee

2018 Organizer, Andrew Hayes Advanced Mediation Workshop

25

(wrote and was awarded Faculty Development Initiative fund application with

W. Yuan (April)

2017 Indigenous Business Case Competition Committee

2017 - 2019 Albert M. Routhier Scholarship and Peterson Family Scholarship Committee

2017 - 2019 Chair, Bill Moir Speaker Series Committee

2017 UMMA Case Competition Judge

2017 Organizer, Andrew Hayes Mediation Workshop

(wrote and was awarded Faculty Development Initiative fund application with Z.

Wu (April))

2016 HSBC Bank Canada Award Committee

2016 North West Company Aboriginal Student Scholarship in Management Committee

2016 Manitoba Liquor & Lotteries Lloyd LeVan Hall Memorial Scholarship Committee

2016 Faculty Host, Ajay Kohli, former editor, JM (June)

2016 Organizer, Bring on the Editors Workshop

(wrote and was awarded Faculty Development Initiative fund application with Z.

Wu and hosted Amna Kirmani, JCP Editor in Chief (March) Robert Meyer, JMR

Editor in Chief (April)

2015, 2017 Mini U Business Tycoon Judge

2015- 2017 Stu Clark Centre for Entrepreneurship Advisory Board

2015 - 2019 Minor Keith Wilson Award Selection Committee

2015 Canada Research Chair Nominating Committee

2015 Faculty Host, Michael Norton, Harvard School of Business

2015 Organizer, MPlus Workshop

(wrote and was awarded Faculty Development Initiative fund application)

2015 Paul Walter Schiewe Lecture Fund Inaugural Event Host, Dr. Darren Dahl (UBC)

2014 - 2019 Enterprise Rent-A-Car Foundation Scholarship Selection Committee

2014 - 2019 Peter Gosman Memorial Scholarship in Marketing Selection Committee

2014 - 2019 Dr. Paul M. Soubry Scholarship Selection Committee

2014- 2015 U of M Business School Foundation’s Strategy Renewal Task Force

2014 Asper New Faculty Orientation Participant in Facing Media Requests and

Communicating Via the Media

2013 Asper New Faculty Orientation Facilitator Graduate Student Supervision

2014 Trade Show and Logo Judge, Manitoba High School Investment Competition

2014 Faculty Host, Kristin Diehl (University of Southern California) and Rosellina Ferarro

(University of Maryland)

2014 Judge, Wes Nicol Entrepreneurship Competition

2014 Organizer, Mediation, Moderation and Conditional Process Analysis Workshop

(wrote and was awarded Faculty Development Initiative fund application)

2013-2015 Member, Asper Branding Committee

2013 Chair, Associates Award Selection Committee

2013 Faculty Host, Nidhi Agrawal (University of Washington) and Jannine Laseleta

(University of Minnesota)

2013 Chair, Tenure Policy Committee

2013 Chair, Tenure and Promotion Committee

2013 Chair, Stu Clark Chair in Entrepreneurship Selection Committee

2013 Director, PhD/MSc Programs, Asper School of Business

2013 Member, Ad-hoc Workload Committee

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2013 Member, Selection Committee, Secretary, Dean’s Office

2013 Member, Graduate Research and Publications Committee

2013 Member, Research and Publications Committee

2012 Manitoba International Marketing Competition, Strategy Statement Marker

2012 MBA Ad-hoc curriculum review committee

2011 Dean's Representative on Department Head of Business Administration Search

Committee

2011-12 Faculty Host for Aparna Labroo (Northwestern University) and Naomi Mandel

(University of Arizona)

2011 Member, Business Policy/Strategy search committee

2011-2012 Chair, Research and Publications Committee

2010-2014 Faculty Mentor, Luming Wang

2010 Faculty Host for Juliet Zhu (UBC)

2010 Judge, Manitoba International Marketing Competition

2010-2011 Member, Undergraduate Program Committee

2009 JDC West Marketing Team Faculty Coach, winners of Investors Group Competition

2009 Member, Asper Promotion Committee

2009 Member, Marketing Recruiting Committee

2009-2014 Research Apprenticeship Assignment Subcommittee

2009-2016 Chair, Behavioural Research Committee

2008 Asper Orientation Day, Speaker

2007 FourPoint Case Competition Selection Committee

2007 Manitoba International Marketing Competition, Strategy Statement Marker

2007 Asper School Social Committee, Asper School of Business

2007 QMAC Selection Committee, Asper School of Business

2007-2009 Behavioural Research Committee Member, Asper School of Business

2006-2007 iBBA/BBA Committee Member, Schulich School of Business

2005-2006 Committee Member, MBA Admissions Committee, Schulich School of Business

2004-2007 Program Co-Coordinator, Management and Marketing Research Program, Schulich

School of Business

UNIVERSITY

2019 - Joint Senate Committee on Master’s Programs

2019 Member, Senior Academic Administrator Peer Review Committee, Promotion

2019 Chair, Peace and Conflict Studies Promotion Committee

2019 - Member, Raymond F. Currie Graduate Fellowship committee

2019 - Member, Senate Committee on Libraries

2019 - Member, Champions for Mental Health Group

2018-2019 Member, FGS Awards Committee

2018-2019 Member, University of Manitoba Brand Advisory Council

2018-2019 University of Manitoba Bridge-Funding Selection Panel for SSHRC

2018 - Member, Senate Committee on Honorary Degrees

2018 - 2019 Chair, Senate Planning and Priorities Committee

2018 - 2019 Chair, Senate Planning and Priorities Finance Sub-Committee

2018 - 2019 Chair, Senate Planning and Priorities Campus Planning Sub-Committee

2018 – Senator, Senate

2018 – 2019 Assessor, Senate Executive

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2018 – 2019 Member, Campus Planning & Design Committee

2018 - 2019 Member, Strategic Enrollment Management Planning Committee

2017- present Member, Central Unit Allocation Committee

2016 - Chair, Travel Expense Booking and Management Steering Committee

2018 - 2019 Acting Chair, Psychology/Sociology Research Ethics Board

2015 - 2018 Chair, Psychology/Sociology Research Ethics Board

2015 - 2017 Member, Senate Planning and Priorities Committee

2015 – 2019 Member, Budget Advisory Committee

2015 - 2018 Member, Human Ethics Resource Committee

2015 Mackenzie King Open and Travelling Scholarship Awards Committee

2014 - 2015 Acting Chair, Psychology/Sociology Research Ethics Board and Joint Faculty Research

Ethics board (when Chairs are unavailable or unable to review)

2014 Member, Human Rights and Social Justice Committee

2013 Member, Experiential Education Working Group Sub Group on Undergraduate

Research and Creative Workings

2013 Member, Outstanding Workplace Initiative Committee

2013 Member, Academic Guidelines Committee, Faculty of Graduate Studies

2013 Member, Executive Committee, Faculty of Graduate Studies

2013 Member, Faculty Council, Faculty of Graduate Studies

2013 Member, Associate Deans/Research Liaison Officers Committee

2013 Member, Senate Committee on Admissions

2011-2014 Reviewer, Joint Faculty Research Ethics Board (Acting Chair Dec 2013, June – August

2014)

PROFESSIONAL SERVICE

2019- Program Committee Member, Association for Consumer Research

2018- Program Committee Member, Society for Consumer Psychology

2018 Chair, Rupert’s Land Consumer Behaviour Symposium

2015 - 2019 Association for Consumer Research Competitive Paper Review Board Reviewer

2017 Association for Consumer Research Mid-Career Panel Invitee

2016 Society for Consumer Psychology Competitive Paper Board Reviewer

2015 Chair, Rupert’s Land Consumer Behaviour Symposium

2015 Association for Consumer Research, Asian Pacific Conference Planning Committee

2014 Association for Consumer Research Doctoral Consortium Invitee, Research Scrum

2012-2015 Association for Consumer Research Program Committee, Competitive Papers

2012 Chair, Rupert’s Land Consumer Behaviour Symposium

2010 Association for Consumer Research Program Committee, Special Sessions

2009 Co-Chair and Co-Creator, Rupert’s Land Consumer Behaviour Symposium

Editorial Board Service

2018-2020 Journal of Consumer Psychology, Editorial Review Board Member (appointed)

2018-2019 Guest Editor, Canadian Journal of Administrative Science, Special Issue

2012- present Marketing Associate Editor, Canadian Journal of Administrative Science

Ad-Hoc Reviewing

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Journal of Business Research (2019), Journal of Advertising (2019) Journal of Consumer

Research (2010 – present), Journal of Consumer Psychology (2008 – 2017), Social Science

Research (2018), Journal of Personality and Social Psychology (2017), Journal of Service

Research (2017), European Journal of Marketing (2015), Journal of Retailing (2014), European

Journal of Social Psychology (2013), Israel Science Foundation (2013, 2017), Journal of

Marketing Research (2013-present), Journal of Business Research (2012- present), Marketing

Letters (2005), Journal of Retailing and Consumer Services (2007-2009), International Journal

of Consumer Studies (2008-2009), American Marketing Association Conference (2010),

Society for Consumer Psychology Conference (2005 – present), Association for Consumer

Research Conference (2004-present), European Association for Advances in Consumer

Research Conference (2005), Administrative Sciences Association of Canada (2009-2013),

Academy of Marketing Science (2010)

Reviewing Funding Agencies

SSHRC Insight Grants Review Panel Chair – Business 14B 2019

SSHRC Insight Grants Review Panel Member – Business 2016- 2018

Doctoral Pre-Selection Committee 5 Chair, SSHRC 2014-2015

Doctoral Pre-Selection Committee 5 Assessor, SSHRC 2012-2014

External Assessor, SSHRC 2009, 2011, 2012

Dissertation External Examiner

2016 Mostafa Purmehdi, HEC Montreal

2015 Utku Akkoc, University of Alberta

2015 Amelie Guevremont, Concordia University

2014 Bo Youn Chae, University of British Columbia

Tenure/Promotion External Reviewer

Laurentian University, Western University, HEC Montreal (2), Concordia, Dalhousie

University, University of Saskatchewan, Brock University, University of Winnipeg

PROFESSIONAL DEVELOPMENT WORKSHOPS

Conducting Fair Appeal Hearings (Nov 2019)

Conducting Fair Investigations (Oct 2019)

Key Provisions of the UMFA Collective Agreement (2017)

Investigating Complaints: What You Need to Know - Part I (2017)

Every Rose Has Its Thorns: The U of M’s New Copyright Landscape (2016)

Performance Evaluations for UMFA Member (2016)

Leadership Development Workshop (2016, 2 days)

New Academic Administrators Orientation Workshop (2013)

The ABCs of Gradministration (2013)

DEPARTMENT INITIATIVES

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Bill Moir Marketing Department Speaker Series

Paul Walter Schiewe Lecture Series

Marketing Informal Coffee Hour Series

Marketing Graduate Student Handbook

Marketing Faculty Seed Grants

Marketing Doctoral Student Dissertation Award

Marketing Graduate Student Research Award

Faculty Conference Travel Grant

Marketing Graduate Fellowship

OUTREACH

Stirling Academy - Decision biases April 8, 2012

MEDIA (SELECTED)

The Changing Retail Landscape – September 2019 CJOB

The Future of Retail – CJOB March 2018

CJOB – The changing retail landscape June 22 2017

Dauphin CKDM Radio Station

Miss Vickies Nostalgia, David Asper, Magazine

Grocery Wars, February 2016 Winnipeg Free Press By: Murray McNeill

Shopkins Winnipeg Free Press December 2016

Warning labels on gas nozzles – CBC 180 RADIO

Target Closing Winnipeg Sun, Classic 107.1 FM

H&M store opening, CBC NEWS

IKEA one year later, CTV News

CJOB Dahlia show, September 26, 2013

Winnipeg Free Press “We're becoming a nation of hoarders, unable to throw anything away, resulting

in a booming storage industry” By: Murray McNeill

http://www.winnipegfreepress.com/business/pack-rats-224681792.html?device=mobile

Global News Winnipeg Morning Show – Are We Cheap March 14, 2013

Manitoba Co-operators – Consumer Boycotts

Global TV Winnipeg Holiday spending November 8, 2012

CJOB Winnipeg – one hour interview 2009

Freakonmics Blog

http://www.winnipegfreepress.com/business/finance/mastering-the-art-of-the-deal-128518693.html

http://freakonomics.blogs.nytimes.com/2008/10/17/freak-shots-time-to-break-out-the-valpak/

New York Times

http://www.nytimes.com/2008/12/15/business/15drill.html?scp=1&sq=coupon%20ARgo&st=cse http://news.umanitoba.ca/the-social-experiment/