KELLEY MOORE 1921 E. Blaine • Seattle, WA 98112 • 206.660.9242 • Kelley@kelleylmoore.com

EXECUTIVE PRODUCER. CONTENT CREATOR. BRAND STRATEGISTImaginative, results producing and experienced in creating, producing, and directing branded video content cross platform both online and broadcast. As a strategist I work to craft the story, and as an Executive Producer I work with a team to bring that story to life through the eye of the camera - bringing the entire project together.

THE SHORT STORY

Production: 13+ years’ experience writing and developing content, and producing talent both in single and multi-camera shoots. Knowledge of talented teams from Directors, Producers, Set Designers, and Post Production crews. Lead crews in pre- and post-production meetings through to the final edits. Produced and Directed segments across video and broadcast media.

E-Commerce: Works closely with brands to develop branded content focused specifically on product integration. Engages consumers through storyselling, creates a short relatable narrative, directs the story from pre and post production through to launch online, and examines the market and site trends along with the metrics for each video to continue to reach a targeted audience.

Brand Campaigns: Pitches, sells, and develops content-rich social media, video, in-store, and print campaigns for major consumer brands including Lexus, Walmart, OfficeMax, Bing, and Proctor & Gamble.

Social Media: Develops social media strategies across all platforms including Facebook, Twitter, Pinterest, Instagram, etc. Creates campaigns that engage consumers and retain true followers.

National and Local TV: Develops segment concept, finds, and negotiates opportunities with brands and media, creates content, and then hosts segments on TV shows such as The View, The Today Show, Steve Harvey Show, Rachel Ray, and The Nate Berkus Show. Developed produced, and managed postproduction of a weekly show, Moore to Life with Kelley Moore, on the Seattle NBC Affiliate.

Event Design & Production: 9+ years experience producing events both online and onsite in locations around the world including New York, Paris, and London. Creates an overall event strategy, and messaging, with a focus on producing an engaging and unique experience for end users and attendees. Develops a detailed plan for demand generation, registration, tracking, and post-production follow up.

EXPERTISE

- Content Creation - Executive Producer: Online, Video & Broadcast - Media Relations - e-Commerce Market Development

- Online & Broadcast Media Training - Writer: Scripts, Magazines, Blogs & Book

THE LONG STORY

Amazon Volume Video Seattle, WA January 2015- June 8, 2015Content Manager and DirectorContract position. Developed concepts for lifestyle videos that engaged and educated customers, while incorporating Amazon products. Developed content, write scripts, directed video, and worked closely with the post-production team to deliver the content to Business Partners and Vendors. Managed Business Partner relationships, collaborating on messaging and working together until launch. Coordinated with the social media team to leverage each platform to promote the created content.

Kelley Moore Creative Media Seattle, WA March 2013–Present Founder and Executive Producer Rekindled company, bringing 10+ years Lifestyle on-camera expertise to continue addressing lifestyle and home content for corporate and consumer clients primarily behind the camera. Consultant to Creative Agencies: Consult with creative agencies to help lead, develop and support digital

campaigns and virtual events. Multi-use Video Production: Build and conduct national workshops for new brands, teaching small company

executives, emerging brands, and experts how to define and differentiate their brands, develop and communicate their messages, and present themselves, their brands and their messages on camera. Direct and produce a branding video for each client and collaborate with editor in post-production. Clients include Rue Magazine, Courtney Lake Interiors, Sacramento Street, Trophy Cupcakes, Ceja Vineyards, and more.

Social Media Campaigns: Create and produce social media campaigns, from developing the strategic plan to managing the messaging cross platform, to writing the content to and creating/producing the entire campaign to providing updates daily on each platform to their audiences.

Joyus – e-commerce San Francisco, CA January 2012–March 2013The web’s first all video shopping experience for consumers, allowing users to watch, shop, and share products they love across Fashion, Beauty, Health and Fitness, and Lifestyle. Company selected in 2013 as Brand Innovators' "Top 25 E-Commerce Companies to Watch" and AO Networks "Top Private Companies to Watch".Home and Lifestyle Expert and Executive ProducerRecruited by CEO to create the Home and Lifestyle vertical segment from the ground up and to produce the Beauty vertical for a fast-growing eCommerce start-up.

Executive Producer: Produced the Beauty vertical. This included script writing, scouting, set styling, developing and managing, shot lists, and producing talent both in single and multi-camera shoots. Managed and lead the team (photographer, lighting director, sound, editors) in pre- and post-production meetings through to the final edits. Produced and launched 20-30 one-and-a-half to two minute segments monthly.

New Market Development: Built the Home and Lifestyle segment by creating a marketing sales strategy through storytelling via video combined with social media. Collaborated with the merchandiser to curate each product, developed each product’s storyline, wrote the script, was the host and executive producer of each segment, and worked closely with post-production to bring the video live on the Joyus site. Created 20-30 videos per month, generating xxx in revenue in less than a year.

Company-wide Social Media Campaigns: Collaborated on a number of integrated social media campaigns that included Facebook and Tweet chats, Pinterest, Instagram. Drove brand recognition.

eCommerce Data Analysis: Worked side by side with the CEO to examine market and site trends and the metrics from each video. Used knowledge to continually improve videos that led to an increase in site traffic and in new and existing customer sales and revenue.

Kelley Moore Creative Media Seattle, WA and New York, NY June 2003–January 2012 Lifestyle and Entertaining Expert Leveraged event design and production successes from Red Letter Day and founded a company, creating a brand as a Lifestyle and Entertaining Expert. Appeared on local and national television, promoted major consumer brands, and wrote a book and lifestyle columns in magazines and on the web. Staff of 10 fulltime and up to 10 interns. Corporate Brand Campaigns: Engaged by consumer brands to develop multifaceted campaign strategies

developing content tied together through online lifestyle videos (webisodes), satellite media tours, national and local television segments, in-store appearances, and promotions. Clients included Office Max, Mont Blanc, 3M, Lexus, Ikea, Proctor and Gamble, Novartus, Bing, MSN, Walmart, Kashi, and Anheuser Busch.

TV Appearances: Pitched Lifestyle and Entertainment stories as an expert and appeared on local and national TV numerous times (The View, The Today Show, Rachael Ray, Tyra, Nate Berkus, and Steve Harvey) was a cast member on an HGTV and the Food Network specials; did seven national TV pilots; and executive produced and hosted 15 episodes of Moore to Life on NBC’s affiliate in Seattle.

Regular Columnist: Created and wrote Lifestyle content locally as an eight-year columnist (Entertaining with Kelley) for Seattle Magazine and nationally with Rachel Ray.com, and MSN.com.

Book Publication and Promotion: Approached by Quirk Books to write a DIY book, Cube Chic, sharing ideas for decorating the office cubicle. Developed 22 cube designs, styled each cube for the shoot, and worked closely with the publishing company to finalize the content and launch the book nationally. Self-generated appearances on the Ellen Show and The Today Show, completed online videos for Forbes.com, and was featured in the New York Times, the Chicago Tribune, Fortune, and many other national publications.

Kelley Moore Branding: Created extensive online presence for company that included websites, blogs, Facebook, Twitter, etc. Built a large, loyal, and communicative following that enabled Kelley to understand and constantly communicate with her audience as the brand grew.

Red-Letter Day Seattle, WA February 2000–June 2007 Special event planning and production company, producing corporate, non-profit and private events, large and small, around the world. Founder, Creative Director and Senior Event Producer Grew business that designed and produced events of all sizes, up to events with multimillion-dollar budgets and attendance up to 5K. Full time staff of 10 and up to 20 interns per quarter. Event Production: Produced unique events (user and executive conferences, workshops, awards trips, etc.) in

locations around the world including New York, Paris, and London. Managed events from concept to design to production. Worked closely with clients to ensure success in all areas. Recognized for creativity staying cool under pressure and for always being on or under budget.

Client Relationships: Built ongoing, multi-event relationships with major companies including Microsoft, Hewlett Packard, Starwood Hotels, smaller companies such as Razorfish, non-profits (Ronald McDonald), and celebrity and private clients.

COMMUNITY SERVICE

Pro-bono fund-raising event production: Ronald McDonald House Charities, Treehouse, Make-A-Wish Foundation, American Heart Association, Union Gospel Mission, Mary’s Place, and numerous political candidates

EDUCATION

Central Washington University Ellensburg, WAB.A., Criminology, Minor in Child PsychologyGeorge Washington University Washington D.C.Events Management Certificate