Assignment on Case Study Operations Management

Submitted by: - Submitted to:-Prof. Hersh Sharma Salil Shrivastava (23)

Ans 1- Supply chain consists of three key sectors:

1. Primary Sector.

2. Secondary Sector.

3. Tertiary Sector.

If we talking about the Primary sector in this sector we are using raw materials such as oil and coal or food stocks like wheat and corn. Others are used these materials for making finished products.

And in Secondary sector (or manufacturing) sector in this sector industries create, construct and bring together products. Examples include car manufacturing or bakers who use primary products. For example, in this case Kellogg’s purchases rice for rice kispies and corn for cornflakes.

In Tertiary sector industries do not produce goods. They supply services such as in banking , retailing and many transport industries etc.

Ans-2 The three examples by that kellogg’s demonstrates good supply chain management are first is Just in time approach. Means efficient delivery of the product to the consumer at the right price, in the right place and at the right time, will result in good business for each link of chain.

effectual collaboration with all partners like TDG ,Kimberley Clark, within the supply chain. Each company work within their expert area to provide products and services to consumers.

And they also use Lean production system for abolish waste. They used computerized warehousing by that products are manufactured efficiently, and then transported from the warehouses to retail customers. They avoids delays in supplying products.

Consumers and government currently look for more environmentally – friendly methods of production and distribution systems. It is therefore more well-organized and cost-effective for Kellogg’s to focus in the area in which it is expert- manufacturing. It does not have its

own distribution fleet but uses partners for its transport needs. In the supply chain, there are the numbers of areas where waste can be indentified. Lean production is an inventory system enabling the streamlining of processes and elimination of waste. Kellogg’s regularly evaluates its production methods to ensure that they give the required outcomes and that waste is reduced. This aids competiveness and profitability by lowering expenditure and unit costs.

Ans- 3 It is the final stage of supply chain that is tertiary sector. It’s provide services and it does not produce or manufacture goods. Kellogg’s employs specialist transportation and storage companies to be accountable for all the logistics aspects of its business.

To drive sales, Kellogg’s implicated in initiatives that facilitate insert rate for retailers. An example of this is the Shelf Ready Unit that Kellogg’s developed with Tesco. This displays Kellogg’s products easily and effectively.

This means that the supermarket uses fewer staff time (and cost) in set up a display. The display is striking and easier for customers to decide from, rising revenue for Kellogg’s and Tesco.

Ans- 4 To improve a distribution, Kellogg’s collaborates with TDG a logistics specialist. This reduces transport costs considerably and is energy-efficient. Kellogg’s has reduced both its carbon footprint and costs as a result. TDG stores and transports pallets of Kellogg’s cereals .by this kind of decision our distribution has improved.

The effect on the environment is good too as heating and fuel costs are minimized. These are benefits for those company or industry, who are using TDG. And the company Kellogg’s have become more efficient after using TDP. And many large manufacturers uses these kind of logistics specialist.