kelmscott integrated marketing solutions-2013

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Page 1: Kelmscott Integrated Marketing Solutions-2013
Page 2: Kelmscott Integrated Marketing Solutions-2013

O U R M I S S I O N …

To provide best-in-class

marketing solutions to

help our clients achieve

their business goals.

Page 3: Kelmscott Integrated Marketing Solutions-2013
Page 4: Kelmscott Integrated Marketing Solutions-2013
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A systematic approach to multi-channel marketing that is creative, data driven and results oriented. This process ensures that your projects are part of an increasingly effective, responsive and coherent strategy.

What is Kelmscott Connect?

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RESEARCH…Connect The Facts• We analyze your market, competition, and

yourbest opportunities

• In depth knowledge is the foundation of any successful marketing campaign

• We explore what separates your company’s products and services and build our plan on these strengths

Page 8: Kelmscott Integrated Marketing Solutions-2013

STRATEGY…Connect The Means• Create a truly customized plan• Utilize a multi-channel approach to ensure

all elements work in harmony for best results

• Solid market strategy ensures your design, E-business, print, target mail and promotional products work together

Page 9: Kelmscott Integrated Marketing Solutions-2013

DEVELOPMENT…Connect The Experts• Our marketing experts and award winning

design work together to deliver proper brand image and functionality, therefore impacting your target audience

• All elements are tailored to your brand strengths always keeping your objectives in mind

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EXECUTION…Connect The Resources• Success of a project hinges on the

quality, timeliness, and coordination of the final products. These critical elements are where we excel

• Without proper delivery of all elements, no marketing effort will be as effective as required

Page 11: Kelmscott Integrated Marketing Solutions-2013

MEASUREMENT…Connect The Results• Collecting data and measuring response

rates assists our marketing efforts moving forward for continual improvement

• Analyzing returns provides information to validate a positive return on marketing dollars spent

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Core Products

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Experienced strategic, design and technical support staff, that can provide creative results for both your interactive and traditional application needs.

Research, Strategy, Copy and Design

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Data ManagementWe work with you to find the right lists, work with your in-house list or combine internal and external lists.We offer several options for collecting data from your audience allowing you to gather and store in your database and view via our dashboard reporting.• List acquisition and build• List manipulation and enhancement

– Data segmentation– Data cleansing

• Mail preparation; NCOA, Cass Certification, IMB bar coding

• Campaign data analytics

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E-BusinessProvide interactive services for B2B and B2C applications using on-line data driven marketing programs to target specific audiences to generate a greater response.• Targeted Email• Social media applications including paid

search• Personalized URL’s (PURL’s)• Customized Microsites• Mobile (Cell) Phone applications• On-line interactive surveys• Interactive publications• Print On Demand• Fulfillment

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PrintTraditional and digital, FSC Certification capabilities.• Digital, Color and B&W,

with variable data capabilities• Traditional offset; 1 thru 6 color,

40” with inline coating• Wide format for signage and banners• Full bindery

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We combine print and e-solutions to deliver integrated marketing campaigns providing solutions that reduce costs and enhance ROI.• Email, Dimensional Mail and Direct mail

using Vertical, Title and Offer Segmentation with personalized URL’s and real time reporting

• Marketing and collateral materials using variable data

• Satisfaction survey programs with on-line response and reporting for B2B and B2C applications

• Full in-house mailing capabilities

Targeted Mail

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Wide Format Signage• Signs• Banners• Decals• Posters• Window Displays• Vehicle Displays

• Wall Graphics• Magnets• Tabletops• Trade Show Displays• Window Decals • The List Goes

On and On

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Promotional ProductsAs a long standing member of the Advertising Specialties Institute (ASI), we offer both promotional products and apparel from over 3,400 ASI suppliers. We often integrate these products into campaigns.

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Reporting Capabilities

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• 24/7 real-time campaign tracking• Real-time response rates and reporting

notification• Web-based dashboard accessible on any

platform and or operating system• Multiple lead analysis tracking such as

– Personalized URLs– Direct Mail Response – Phone Inquiry – Mobile Web– Referral (Refer a Friend)– Social Media Tracking

Reporting Capabilities

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To schedule a meeting or for further information, PLEASE CONTACT:

Chuck Randazzo630.898.0800

[email protected]