kendall fathers day

7/31/2019 Kendall Fathers Day

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Coffee Shopwith Brian Basilico

Three Twitter Users and Why You

Need to Know Them!

Tiger Wins the Memorial

In the last post, I used Tiger Woods

as an example o how people use

Twitter. He won the Memorial Gol

Tournament and tied Jack Nicholas

or 2nd place in all time gol tourna-ment wins today. He did so almost

10 years younger than Jack when he

hit that mark. Thats NEWS!

How many more ollowers you think

he picked up? 20,000 and counting!

That is a 10% rise in ollowers. How

would you like 10% o those people

to pay attention to your messages?

Thats what Twitter can do or you

But you have to have the right audi-

ence and the right messages (that

they want to hear).

I you watched Twitter you would

have seen it erupt when he chippedin rom the rough on hole 16. Now

i you are not into gol you are say-

ing right now Sel Who Cares?

And you are so right! But what i

you chip in rom the 16th by creat-

ing a cure or cancer or have a better

way or people solve another prob-

lem? Would you not want them to

erupt with excitement and contact

you? Thats what Twitter does (and

can do or you!).

Panning or Twitter Gold

During the Gold Rush in Caliornia,

people let their homes and amilies

to make their riches. The ones that

were successul, were tactical by buy-

ing the right tools. They would stand

in the river and use a pan to separate

the gold or the rock sediment rom

the bottom o the river! Some made

a good living and other got rich.

Some o that was luck and some o

it was just being better at it than the

guy standing next to them!

People who use and are successul

on Twitter have the right philosophy

and use the right tools! Good qual-

ity content is either News You Can

Use, or really USEFUL INFOR-

MATION, that people need or want

to hear! A good Social Media Miner

gives people GOLD to mine Not

dump garbage in

the river!

Just posting

a commercial

is what con-

uses people

about Twitter

HOW AM I

SUPPOSED

TO COMPETE

WITH THAT?.

Its not a com-

petition (thats

advertising)

Its a stream o

nuggets o useul

inormation that

people pan or!

There are three

types o users

that I have seen

over the years

1) The

Communicator

This type o user is trying to talk to

his or her amily, riends or tribe. I

you look at most celebrities, this is

what they do. They are ollowed by

millions and ollow a ew. The more

average user talks to their amily and

riends and allows others to listen in

and monitor (and occasionally com-

ment) on the conversations. DONT

CONFUSE THIS with people who

try to advertise. This in a rough es-

timation is 25% o people on Twitter

traffi c.

2) The Propagator

This is what makes Twitter so popu-

lar. People who have REAL STO-

RIES, REAL NEWS, or REAL IN-

SIGHTS that you really should pay

attention to. When the uprising in

Egypt erupted, or stories like Michael

Jackson dying, Twitter was dish-

ing up 1000s o tweets per second.

This ranged rom real details, to per-

spectives, and commentaries. This

is why most every news organiza-

tion, newspaper,

radio station,

and traditionalmedia outlet

turn to Twitter

frst. This also

includes jobs,

customer ser-

vice, and public

service inorma-

tion. This in a

rough estimation

is 60% o Twitter

traffi c.

3) The Snake

Oil Salesman

(Saleswomen)

This is what

makes Twitter

so hard to use

and understand.

More oten than

not, when some-

one ollows you

they hope you

will reciprocate

so then can start flooding your eed

with their sales messages! THE NEW

IPHONE, WHY MY METHOD

WORKS, HOW TO TURN SPARE

TIME INTO MILLIONS! By get-

ting you to listen you are a qualifed

target or their sales That is SO

OLD SCHOOL, and not what Twit-

ter is about. That is what you may

have but need to ignore. This makes

up the other roughly 15% Twitter

traffi c. Sometimes this can eel like

90% o the traffi c i you dont know

what you are looking at, or under-

stand what you are looking or!

4) BONUS The Dabbler

This is the person who dives in, tries

to riend a ew people, read their

news eed, and say I DONT GET

IT! sound amiliar? 40% o you

are considered LURKERS! Out o

200 million users, 80 million log in

less than once a month. Active users

log in more than that! That is not

too different or all other Social Net-

works. When you post to Facebook,

less than 30% o your riends, ans,

or likes actually sign in on a regular

basis and see your posts.

SO WHY BOTHER?

When you chip or putt a gol ball,

you do your best to get it in thehole but once it leaves your club,

its up to the course and gravity!

When someone logs into their social

media, you want the best chance to

be seen! Traditional media has a

10% view beore the commercial is

skipped, the postcard is recycled, the

radio commercial is replaced with

the IPod music, and so on. Out o

them, 10% is the best you can hope

or meaning 1 out o 100 people

will respond to you advertising (.5%-

2% is normal returns on traditional

advertising). That does not mean

they BUY SOMETHING thatmeans they will contact you and in-

quire about you or your business!

Social Media Matters

So i you can get 20% or 30% o

people to pay attention to your mes-

sages, and 4-10% total to connect

or re-tweet or share your messages,

would you see the value in that? So-

cial Media is not the panacea that

some claim it to be but can be a

very effective tool in your arsenal o

sales and marketing.

But its a two way street a commit-

ment, A CONVERSATION. You

have to create messages that people

want to share and comment back to!

Unlike the get rich quick schemes

You have to throw out some gold

nuggets or others to pan in order

to get them to return them to you to

create conversations and ultimately

business!

In the next post, I will share the

hows o Twitter such asHashtags,

Direct Messages, ReTweets, and

other tools that help you convert this

orm noise to a conversation!

Brian Basilico


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What are your biggest challenges with

Twitter (I will try to answer them in

the next or subsequent post)?

Job Tracker

Realtor Assistant - new

Remax - New Lenox, IL

Busy Realtor in Lincoln Way area

seeks part-time assistant. Please

email resume and cover let-

ter with detailed qualifcations....

Easily apply to this job

JobHost - 3 days ago - save

job - block - email - more...

Collection Specialist - new

Accelerated Rehabilita-

tion Centers - Plainfeld, IL

1. Manage outstanding accounts

receivable or assigned acilities.

Resolve outstanding balances, re-

submitting claims and provid-

ing necessary inormation to...

Accelerated Rehabilitation Centers

- 16 hours ago - save job - block -

email - more...

Data Entry-EFT/Pay-ment Processor - new

Xerox Services - Carol Stream, IL

Provides administrative support

to business operations by per-

orming processing tasks such

as data entry, scanning, mail

sorting or similar activities....

Xerox Corporation - 3 days ago -

save job - block - email - more...

Program Coordinator - new

Prairie Children Preschool - Aurora, IL

Salary is commensurate with edu-

cation and experience. http://ip-

sdweb.ipsd.org/Subpage.aspx/

EmploymentListings. Class-

room/offi ce in preschool....

Indian Prairie School District 204 - 1

day ago - save job - block - email - more...

Patient Account Rep - new

Advocate Health - Aurora, IL

2. Works directly with custom-

ers in person, written or by tel-

ephone to assist them in under-

standing Dreyer Medical Clinic s

fnancial policy as it applies to...

Advocate Health Care - 29 minutes

ago - save job - block - email - more...

Family Support Worker - new

Family Focus, Inc. - Aurora, IL

Bachelors degree in early childhood

education, social work, or oth-

er human service feld. Must be

willing to complete required

trainings in program model,...

NPO.net - 3 days ago

- save job - block - email - more...

Medical Receptionist - new

Dupage Medical Group - Na-

perville, IL - +1 location

Willingly offers assistance to

others when the need arises. Able

to learn and become profcient

in EPIC sotware as well as have

basic knowledge o Microsot...


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Dupage Medical Group - 1 day ago -


Main Offi ce Receptionist - new

Naperville Community Unit

School District 203 - Naperville, IL

The job o High School Main O-

fce Receptionist was established

or the purpose/s o coordinat-

ing substitute teachers at site; re-

sponding to inquiries rom...

Naperville Community Unit School

District 203 - 20 hours ago - save job

- block - email - more...

STOCK ASSOCIATE - new

The Children's Place - Au-

rora, IL - +7 locations

Aware o customer activity and

responds with a sense o ur-

gency, prioritizing assisting

customers over other tasks....

The Children's Place - 1 day ago -


Nightshirt Full Time Ware-

house Position - new

McKesson - Aurora, IL

We believe you should be reward-

ed or the important work youdo. For that reason, you'll receive

a competitive compensation and

benefts package when you join...

McKesson - 2 days ago - save job -

block - email - more...

Job Hunting

Tips

1. I you build it, they can come.

Instead o simply posting your r-

sum on a Web site, take it one step

urther and design an easily-navi-

gable Web site or online portolio

where recruiters can view your body

o work, read about your goals and

obtain contact inormation.

2. Check yoursel to make sure

you haven't wrecked yoursel.

Google yoursel to see what comes

up -- and what potential employers

will see i they do the same. I you

don't like what you fnd, it's time to

do damage control.

3. Narrow your options.

Many job boards offer flters to help

users refne their search results more

quickly. You should have the option

to narrow your job search by region,

industry and duration, and, oten-

times, you can narrow it even more

by keywords, company names, expe-

rience needed and salary.

4. Go directly to the source.

Instead o just applying or the posted

job opening, one o the best strate-

gies to fnding a job is to frst fgure

out where you want to work, target

that company or industry and then

contact the hiring manager. Also,


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many employers' career pages invite

visitors to fll out candidate profles,

describing their background, jobs

o interest, salary requirements and

other preerences.

5. Find your niche with

industry Web sites.

Refne your search even more by vis-

iting your industry's national or re-

gional Web site, where you can fnd

jobs in your feld that might not ap-

pear on a national job board. More

and more employers are advertisingjobs on these sites in hopes o getting

a bigger pool o qualifed applicants.

6. Try online recruiters.

Recruiters will help match you with

jobs that meet your specifc skills

and needs. Not sure where to start?

Sites such as recruiterlink.com, on-

linerecruitersdirectory.com, search-

frm.com and i-recruit.com provide

links to online headhunters or job

seekers.

7. Utilize video rsums.

Video rsums are just one more

way to stand out to employers. In-tended as supplements to -- not re-

placements or -- traditional rsu-

ms, video rsums allow job seekers

to showcase a little bit o their per-

sonalities and highlight one or two

points o interest on their rsums.

8. Run queries.

You run searches on everything else,

rom your high school sweetheart

to low-at recipes, so why not jobs?

Enter a query that describes the ex-

act kind o job you're seeking and

you may fnd more resources you

wouldn't fnd otherwise (but be pre-

pared to do some sorting).

9. Utilize job alerts.

Most job boards have eatures that

allow you to sign up to receive e-mail

alerts about newly available jobs that

match your chosen criteria. Or go

a step urther and arrange an RSS

(really simple syndication) eed rom

one o these job sites to appear on

your customized Internet homepage

or your PC's news-reader sotware.

10. Get connected.

How many times have you been told

that it's not what you know, but who

you know? Thanks to the emergence

o proessional networking sites like

LinkedIn.com, job seekers no long-

er have to rely on the old standby

o exchanging business cards with

strangers. These sites are composed

o millions o industry proessionals

and allow you to connect with people

you know and the people they know

and so orth. (A word o caution:

When you sign up or online social

networking sites, you are in a public

domain. Unless you are able to put

a flter on some o your inormation,


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nothing is private, and it can be di-

fcult to erase once it is posted.)

Batting Leaders

MLBAmerican League

Batting Average

PlayerTeamSeason

1. P. KonerkoCWS .364

2. J. HamiltonTEX .330

3. M. TrumboLAA .3284. D. JeterNYY .319

5. P. FielderDET .314

6. C. DavisBAL .308

7. M. CabreraDET .307

8. A. De AzaCWS .307

9. D. OrtizBOS .307

10. J. MauerMIN .307

Batting Leaders

MLB

National League

PlayerTeamSeason

1. M. CabreraSF .3632. J. VottoCIN .362

3. C. RuizPHI .361

4. D. WrightNYM .358

5. J. PierrePHI .326

6. A. McCutchenPIT .326

7. J. AltuveHOU .324

8. Y. MolinaSTL .324

9. C. GonzalezCOL .322

10. M. PradoATL .320

Pitching LeadersAmerican League

PlayerTeamSeason

t-1. M. HarrisonTEX 8

t-1. I. NovaNYY 8

t-1. D. PriceTB 8

t-1. C. SabathiaNYY 8

t-1. C. SaleCWS 8

t-6. C. BuchholzBOS 7

t-6. Y. DarvishTEX 7

t-6. F. DoubrontBOS 7

t-6. D. LoweCLE 7

t-6. 5 others tiedTOR 7

PlayerTeamSeason

t-1. R. DickeyNYM 10

t-1. L. LynnSTL 10

3. C. HamelsPHI 9

t-4. M. BumgarnerSF 8

t-4. M. CainSF 8

t-4. C. CapuanoLAD 8

t-4. G. GonzalezWAS 8

t-4. S. StrasburgWAS 8

t-9. J. CuetoCIN 7

t-9. 3 others tiedMIL 7 Nascar standing

Standings

PositionDriverTotal


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PtsBehindStartsPolesWin-

sTop 5Top 10DNFWinnings

1Matt Kenseth523

--14017100$3,907,780

2Dale Earnhardt Jr.513

1014005110$2,904,420

3Greg Biffl e507

161421780$2,979,418

4Denny Hamlin504

191412780$3,125,104

5Jimmie Johnson493

3014027102$4,043,272

6Kevin Harvick470

531400371$2,601,6697Martin Truex Jr.465

581410481$2,390,494

8Tony Stewart448

751402560$2,974,650

9Clint Bowyer443

801400271$2,114,164

10Brad Keselowski426

971402461$2,554,850

11Carl Edwards423

1001410281$2,375,633

12Kyle Busch420

1031401572$2,925,430

13Paul Menard399

1241400040$1,822,225

14Ryan Newman398

1251401231$2,305,035

15Joey Logano398

1251411151$1,832,668

16Kasey Kahne380

1431421373$2,051,711

17Marcos Ambrose352

1711400021$2,020,532

18Jeff Burton351

1721400132$2,281,005

19Jamie McMurray346

1771400032$1,976,197

20Aric Almirola345

1781410021$2,040,909

21Juan Pablo Montoya3401831400012$1,930,569

22Jeff Gordon336

1871410132$2,282,362

23Mark Martin326

1971130252$1,515,643

24Regan Smith310

2131400001$1,831,176

25A J Allmendinger305

2181410111$2,192,535

26Bobby Labonte288

2351400001$1,766,712

27Kurt Busch275

2481300012$1,710,757

28Casey Mears243

2801400003$1,555,986

29David Ragan240

2831400012$1,565,156

30David Gilliland228

2951400001$1,493,191

31Travis Kvapil202

3211300002$1,299,687

32David Reutimann198

3251300004$1,345,678

33Dave Blaney192

3311400006$1,319,178

34Landon Cassill188

3351400004$1,746,560

35David Stremme103

4201200009$1,181,15536J.J. Yeley98 4251000005$828,523

37Michael McDowell77

44613000011$1,200,147

38Brian Vickers66

457200110$177,570

39Tony Raines53

470400002$576,715

40Brendan Gaughan50

473400001$354,559

41Ken Schrader47

476400000$358,230

42Josh Wise43

48012000012$927,279

43Terry Labonte42

481200001$384,855

44Stephen Leicht34489400003$365,530

45Michael Waltrip26

497100000$132,662

46Scott Riggs24

499800008$583,570

47Hermie Sadler13

510100000$80,610

48Scott Speed12

511500005$412,620

49Bill Elliott7 516100001$108,318

50Robby Gordon6

517200002$332,500

51Stacy Comp-

ton5 518100001$64,225

52Trevor Bayne0

523500020$773,805

53Sam Hornish Jr.0

523100000$76,610

54Ricky Stenhouse Jr.0

523100000$304,275

55Mike Bliss0 523700006$548,913

56Robert RichardsonJr.0 523100001$110,318

57Elliott Sadler0

523100000$305,788

58Reed Sorenson0

523900005$742,463

59Joe Nemechek0

52312000011$1,126,213

60Danica Patrick0

523300000$451,575

61T.J. Bell0 523100000$96,730

62Cole Whitt0 523300003$225,807

63Mike Skinner0

523100001$71,875

64Timmy Hill0 523100001$79,780

65Tim Andrews 523$

66Jeff Green 523$67Mike Wallace 523$

68Kenny Wallace 523$

Nadia Larysa Marketing Manager For the AFL


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