CASE STUDY

2012 100

EMPLOYEES

3

OFFICES

2014

LAUNCHEDACQUIRED

Product Madness has 100 employees in San Francisco, London and Minsk.

In late 2012 acquired in by Aristocrat Technologies - a real money slot machine developer.

Main title, Heart of Vegas (HOV), was initially launched on Facebook canvas in June 2013.

As the industry was moving more and more to mobile, the iOS game was launched a year later.

Matomy Media Group is a leading digital performance-based advertising company. Working across web,

mobile and social media platforms, Matomy offers advertisers, media partners and publishers a range of

opportunities to generate risk-free performance-based results, delivering quality, scale and effectiveness by

providing a single gateway to all digital media channels

2007

LAUNCHED

450

EMPLOYEES

9

OFFICES

26,000

MEDIA PARTNERS

5,000

CUSTOMERS

ROI vs CPI

OBJECTIVE - ROI

THE HONEYMOON PERIOD

APP LAUNCH

THE HONEYMOON PERIOD

REMOVING GEOS

ACTION SPEC TARGETING

END OF YEAR

EXPECT THEUN/EXPECTED

CTR ~ 1.2%CTR ~ 0.4%

CREATIVE

SHARE DATA

THINK LONG-TERM

ROI FIRST

COMMUNICATION

COHORT ANALYSIS

WHAT WE ACHIEVED

Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15

CPI vs 30 DAY ROI

Series1

#6 TOP GROSSING CASINO GAME

#13 TOP GROSSING GAME

RESULTS

TRANSPARENCY

RE-ENGAGE

Master template for Presentations

1

Master template for Presentations

1

BEFORE YOU GO

Master template for Presentations

1

Master template for Presentations

1

START IMMEDIATELY

FIND NEW SEGMENTS

RE-ENGAGMENT

THANK YOU