kensington vision mersey broadband strand 1. kensington vision £800,000 project funding 4th january...
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Kensington Vision
Mersey BroadbandSTRAND 1
Kensington Vision
• £800,000 project funding
• 4th January 2005
• 7 person team
• Community content
Kensington Vision - objectives
• Engaging with regeneration partnerships
• Online services
• Business start up
• Develop Digital TV channel
Kensington Vision
• £80,000 digital kit resource
• Intuitive Content Management System
• Use of existing technologies
• BT as technology partner
Kensington Vision - Philosophies
• Dual delivery Web and STB
• Community set agenda
• Training & knowledge share
• Entertainment and services
• Kit for the community
Kensington Vision - STB
• Engaging with regeneration partnerships
• Online services
• Business start up
• Develop Digital TV channel
Kensington Vision
• 19 regeneration partnerships assisted
• 4 online services created
• 2 businesses created
• 252 residents trained in content production
Kensington Vision
• 143 individual sites
• 1100 Viewers per month
• 268 videos on KV
Kensington Vision – next phase
• Second community
• Linking directly to existing provisions
• Social Enterprise
• Service creation (R & D)
Kensington Vision
• 19 regeneration partnerships assisted
• 4 online services created
• 2 businesses created
• 212 residents trained in content production
CV Networking
Kensington Vision
• 19 regeneration partnerships assisted
• 4 online services created
• 2 businesses created
• 212 residents trained in content production
Geo tagging
Kensington Vision
• 59 individual sites
• 997 viewers per month
• 160 Broadband connections
• 208 videos on KV
Geo tagging
Kensington Vision
• 59 individual sites
• 997 viewers per month
• 160 Broadband connections
• 208 videos on KV
Video Blog - editor
• 59 individual sites
• 997 viewers per month
• 160 Broadband connections
• 208 videos on KV
Video Blog – site view
• 59 individual sites
• 997 viewers per month
• 160 Broadband connections
• 208 videos on KV
WebTV – look and feel
KEY ACTIVITIES / OUTPUTS
ACTIVITY / OUTPUT OUTPUTS PROFILED OUTPUTS ACTUAL
Jobs created 7 7
Services created 2 2
Regeneration partnerships assisted
4 4
Business created 2 2
BEST EXAMPLE OF SUPPORT CASE STUDY
Regeneration partnership Gears Residents Association
• Residents created Soap Opera • Training in script writing / video production• Gears producing more content • Sharing skills with other community groups
BEST EXAMPLE OF SUPPORT CASE STUDY
Business created PR promotions
• Received training through KLRC• Proposal for School Idol• Set up PR Promotions
LESSONS LEARNED FROM YEAR 1
• More focus groups • Explore business community • Work with key community players• Don’t start 9 months late
HOW COULD SRAND ONE ASSIST OTHER STRANDS?
• Introduce strands to local business forums• Kensington vision as user testing environment • Potential marketing opportunities • Information library
HOW COULD OTHER STRANDS ASSIST STRAND ONE?
• Assist in exploring potential service ideas • Help set up business focus groups • Knowledge of innovative broadband applications, CCTV etc• Marketing. Especially to broadcast • Other communities for post pilot roll out
HOW WE WOULD LIKE TO SEE THE PROJECT DEVELOP AFTER THE CORE FUNDING HAS CEASED
• Project to move into other districts • Social enterprise in Kensington • More Funding to approach sustainable model • Additional services created CCTV, Online banking,