Kentucky Museum Heritage Alliance 2013: Professional Development and Networking Conference

June 9-11, 2013Lexington, Kentucky

Berea CollegeEntrepreneurship for the Public Good Program

Each presenter introduces themselves

Jonathan RiosEconomics

Junior

Ashley ChampBiology Junior

Jacob BurdetteSociology

Junior

Faye BarryBusiness

Sophomore

Wynnjones MbwamboBusinessJunior

Appalachian Innovators

Handout

• EPG by the numbers• Berea Cultural Assets• Summer 2012 Traveler and Tourist Persona 36

Hour Visits

Introduce EPG

Distribute the handoutPull three important facts for the audience to focus upon

Show the Berea Cultural Tourism Assets

• Distribute the Cultural Tourism Assets• Introduce the idea that tourism is about

– Experiences– Excitement– Education

Introduce the idea that tourism (CVB/Destination Marketers must provide opportunities to “extend the stay”

Along come cell phones

The Winchester KY Conference and Visitor’s Bureau (CVB) introduced

two “walk around” cell phone tours that captured

where the travelers / tourist were from based upon cell

phone area codes….Reported to the Judge Executive for funding.

Cultural Heritage Cell Phone Tour

Berea College freshmen wrote 7 cell phone tours: Cultural heritage, walk around campus, outdoor hikes to Indian Fort, Anglin Falls and the Wilderness area

Berea College students demonstrated the “cell phone prototypes to Chambers of Commerce, tourism Commissions in Central and Eastern KY to rave reviews and recommendations to continue the experiments and prototypes.

We designed “Digital Yellow Pages” Workshops for community partners to get them into the digital space.

• Digital Yellow Pages = Review sites, search engines and social media – Ex.: Facebook, Google places, Yelp, Trip Advisor

Tourism is the 3rd largest industry in Kentucky,

providing $3.3 billion in salaries annually

This is despite only 34% of first-time Kentucky visitors actually recalling seeing any advertisements or

promotions for Kentucky prior to their visit.

The next summer EPG studied the Kentucky Travel and Tourism Statistics

The Daniel Boone Country VisitorAverage Income: $68,560

Average Age: 50.8

Average Travel Group Size: 3

69% short pleasure trip

53% use internet

EPG Studies travel magazine and models New York Times…..Imagine

How would you spend 36 hours in the KRADD region?

How would you spend 36 hours in the Tri-County region?

Meet the Weston’s

If they Weston’s had a exciting, educational or exhilarating experience their Next Steps are….

• Once returning home from their rally the Weston’s…• Uploaded multiple pictures on Facebook• Wrote reviews on their food and lodging• Told their friends about their trip and passed along

their brochures• Planned an annual trip to Hazard for the Cherokee

Rally Tag- A-Long

Integrating Social, Local and Mobile

SOLOMO: why we do what we do?

• Penetration of social media statistics

This summer we are……..linking social media, the value of the small local independent business and the use of mobile devices

because we know….

23M Small Businesses in the USA

• 90 percent of the businesses in the Commonwealth have fewer than 50 employees.

• In 2008, there were 339,747 total small businesses

• Small businesses accounted for ½ of private-sector jobs in the state.

• Small firms (less than 500 employees or no employees) made up 96.7% of the state’s employers.

EPG Service Area 2010 County Business Patterns – Total Establishments

Madison

BreathittLeeLeslieLetcherKnottOwsleyPerryWolf

1,559

211981137021894470284

Only 3% of small businesses advertising budgets flow online to attach the NEW Money into our communities

15% of small business know

11% have claimed ‘digital” profile

Surprise

Explosive growth in social media and mobile communications

Let’s talk about mobile: A Show of Hands

Insert the stats on the City of Berea Phase

Facebook – 71%Yelp – 42%

Pinterest – 10%Google + - 4%

TripAdvisor – 6%

N= 156 contacted / 48 invited

Jonathan RiosEconomics

Junior

Ashley ChampBiology Junior

Jacob BurdetteSociology

Junior

Faye BarryBusiness

Sophomore

Wynn-jones MbwamboBusinessJunior

Appalachian Innovators

Pins to Pinterest: 105

Total Businesses Contacted: 49

Yelp Pages Claimed: 20

Workshop Attendees: 11

Yelp Reviews: 180 Local photos posted to Yelp: 165

Blog Posts/Followers/ Total Views: 11/ 20/ 145

TripAdvisor Reviews: 23

Google+ Reviews: 4 Facebook Likes : 68

Let’s Hear From Our Local Business Owners

Appalachian Innovators: SoLoMo

Facebook: Ashley

Yelp: FAye

Pinterest: Jacob

Google + : Jonathan

TripAdvisor:Wynnjones

Follow us on Facebook

Thank you