a woman is MULTI-FACETED

she is colorful, brave and BEAUTIFUL

she is resilient, positive and STRONG

she is a friend, role model and NURTURER

what is your shade?

LEXINGTON HERALD-LEADERJANUARY / FEBRUARY 2015

Lexington Herald-Leader • Wednesday, December 17, 2014 1

FOR FAYETTE & JESSAMINE COUNTIES

PLUS

NoMoney DownNo PaymentsNo Interest

If Paid in Full in12Months**

We design, build, install,and guarantee it.™

Buy One Window, Get the Next for

50%OFF*

859-402-1829 GetChampion.comFree in-home consultations • 2320 Fortune Drive, LEXINGTON • Local crews serving Entire Bluegrass Region of Central Kentucky

We Install All Year Long*

** 12 month no interest promotion window beginning with the first transaction. If the balance is paid in full at or before the no interest promotion window expiration date, then all interest will be waived. APR of 17.99 - 26.99% will apply after 12 monthson the unpaid balance. Offer of credit is subject to qualifying credit approval. Rate and terms disclosed subject to change.*Minimum purchase of 5 Comfort 365 Windows® required (discounted window must be of equal or lesser value). All discounts apply to our regular prices. All prices include

expert installation. Sorry, no adjustments can be made on prior sales. Cannot be combined with other offers. See store for warranty. Product purchased and weather conditions can affect your installation schedule. Offers expire 12-31-14 ©Champion®, 2014 †Standard window installations are typically completed in one day.

Factors such as number of windows, type of windows, type of home, etc. may affect the installation duration. OFFER CODE: 27084

Newwindows installed in one day†

.Lower energy bills for years to come.

PHOTO BY JOSEPH REY AU

Rooms with a view

JANUARY 2015

READERS’CHOICE

2014

By Lexington Herald-Leader readers and Kentucky.com viewers

ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER • AUGUST 3, 2014

Forms2015

Retail Advertising Media Solutions

FULL RUN. OPEN RATE - NO CONTRACT

Mon-Thurs Fri-Sat Sun- Holiday

$65 $72 $80

LOCAL RETAIL - ANNUAL CONTRACT

Mon-Thurs Fri-Sat Sun-Holiday

$500,000 $41 $47 $54

$400,000 $42 $48 $55

$300,000 $43 $49 $56

$200,000 $45 $51 $58

$100,000 $47 $53 $60

$75,000 $49 $55 $62

$50,000 $51 $57 $64

$25,000 $52 $58 $65

$10,000 $53 $59 $66

$5,000 $55 $61 $68

Contact Advertising Manager for rates on contracts over $500,000.Requires annual signed agreement. Holiday rates apply on New Year’s Day, Martin Luther King Jr. Birthday, Memorial Day, July 4th, Labor Day, Thanksgiving, Christmas

Full Page 1/2 Page 1/4 Page 1/8 Page 1/16 Page

Open Rate* $2,200 $1,500 $850 $500 $300

All ads include full color • All prices are NET * Includes Geo Targeted Impressions on the McClatchy Audience Network

RATES: All prices are net and include full color, medium rectangle and leaderboard and online impressions. Prices are per issue.

1x 3x 6x Impressions

Back Page $1,710 $1,505 $1,324 50,000

Full Page $958 $865 $772 37,500

Half Page $695 $644 $577 25,000

Quarter Page $515 $469 $438 18,750

Lipstik Liner $375 $309 $272 N/A

Retail Advertising Rates

Weekender

lipstik Magazine

Spadea Rates

Monday-Thursday Friday Sunday/Holidays

$7,884 $10,109 $13,693

Not available on Saturday * Includes page takeover on Kentucky.com

Four adsFront � ap ad size = 5.2475” x 19” (full color)Inside front � ap size = 5.2475” x 21” (black and white)Inside back page = 10.625” x 21” (black and white)Back page = 10.625” x 21” (full color)

DISTRIBUTION10,000 copies delivered to over 200 locations in Lexington and Central Kentucky

1/16 Page1/16 Page

All prices are NET * Includes Geo Targeted Impressions on the

1/16 Page1/16 Page

a woman is

MULTI-FACETED

she is colorful,

brave and

BEAUTIFUL

she is resilient,

positive and

STRONG

she is a friend,

role model and

NURTURER

what is your shade?

LEXINGTON HERALD-LEADER

JANUARY / FEBRUARY 2015

RATES: All prices are net and include full color, medium rectangle and leaderboard and online impressions. Prices are per issue.

1-3x 4-12x 13-25x 26-52x

Full Page $2,750 $2,399 $1,999 $1,750

Half Page $1,750 $1,450 $1,299 $999

Quarter Page $999 $799 $599 $549

Eighth Page (3x5) $675 $499 $375 $299

6” ad (2x3) $349 $275 $249 $225

4” ad (2x2) $299 $249 $199 $125

RETAIL COLOR PRICESGREATER THAN 66 INCHES 20-65 INCHES LESS THAN 20 INCHESMon-Thur $1,155 Mon-Thur $575 Mon-Thur $30 Per InchFri-Sat $1,320 Fri-Sat $660 Fri-Sat $35 Per InchSun/Holiday $1,430 Sun/Holiday $715 Sun/Holiday $40 Per Inch

Color

COMBINATION DISCOUNT (LOCAL RETAIL AND SUBURBAN)Any advertisement scheduled may be repeated within 7 days. Second insertion 50% discount, third through sixth 75% discount. Sunday is always billed at the fi rst insertion price.

Local Discount Opportunities

Circulation Coverage

yes! Sunday Select ROP

OPEN SPECS

Full Page $390 6col x 21”

1/2 Page $225 6col x 10.5”

1/4 Page $115 3col x 10.5”

1/8 Page $60 3col x 5”

yes! Sunday Select ROP

6col x 10.5”

3col x 10.5”

Delivered to over 15,000 non-subscriber households in Fayette and surrounding counties. For preprint rates, see preprint pricing.

Western Kentucky Parkway

Wm

. H. N

atcher Parkway

Audubon Parkway

Pennyrile Parkway

Western Kentucky Parkway

Purc

hase

Pa

rkway

Bluegrass Parkway

Hal Roger/Daniel Boone Pkwy.

Bert T. Combs Mountain Pkwy. Bert T. Combs Mountain Pkwy.

Hal Roger/Daniel Boone Pkwy.

Bluegrass Parkway

7571

64

64

75

65

6524

24

Fulton

Hickman

Carlisle

Graves

Ballard

Calloway

Marshall

McCracken

Trigg

Lyon

Crittenden

Caldwell

Christian

Hopkins

Webster

Union

Henderson

McLean Ohio

Muhlenberg

Todd Logan

Butler

Warren

Edmonson

Grayson

DaviessBreckinridge

Meade

Hardin

Hart

Barren

Allen

Bullitt

Nelson

LaRue Marion

Spencer

Monroe

Cumberland

Metcalfe

Adair

Green

TaylorCasey

ClintonWayne

Pulaski

McCreary

Lincoln

Jessamine

Whitley Bell

Knox

Laurel

Rockcastle Clay

Jackson Owsley

Lee

Estill

LetcherLeslie

Harlan

Knott

Perry

Breathitt

Wolfe

Powell

Menifee

Bath

Fleming

Mason

Pike

Floyd

Magoffin

Morgan

Rowan

Lewis

MartinJohnson

Elliott

Carter

Greenup

Lawrence

Boyd

Boyle

Shelby

Fayette

FranklinScott

Clark

Bourbon

Harrison

Nicholas

Robertson

Bracken

Oldham

Trimble

HenryOwen

Grant

Jefferson

Boone

Kent

on

Cam

pbel

l

Pendleton

GallatinCarroll

Montgomery

Madison

Woo

dfor

d

Mercer

Anderson

Washington

Hancock

Livingston

Simpson

Garrard

Russell

Lexington/Fayette38 Zones

Primary Market Area(Metro and Lexington area included)

Metro Service Area(Lexington area included)

Full Run

Community News / TMC

26-52x

Lexington Herald-Leader • Wednesday, December 17, 2014

1

FOR FAYETTE & JESSAMINE COUNTIES

PLUSNoMoney DownNo PaymentsNo Interest

If Paid in Full in12Months**

We design, build, install,and guarantee it.™

Buy One Window, Get the Next for

50%OFF*859-402-1829 GetChampion.com

Free in-home consultations • 2320 Fortune Drive, LEXINGTON • Local crews serving Entire Bluegrass Region of Central KentuckyWe Install All Year Long*

** 12 month no interest promotion window beginning with the first transaction. If the balance is paid in full at or before the no interest promotion window expiration date, then all interest will be waived. APR of 17.99 - 26.99% will apply after 12 months

on the unpaid balance. Offer of credit is subject to qualifying credit approval. Rate and terms disclosed subject to change.*Minimum purchase of 5 Comfort 365 Windows® required (discounted window must be of equal or lesser value). All discounts apply to our regular prices. All prices include

expert installation. Sorry, no adjustments can be made on prior sales. Cannot be combined with other offers. See store for warranty. Product purchased and weather conditions can affect your installation schedule. Offers expire 12-31-14 ©Champion®, 2014 †Standard window installations are typically completed in one day.

Factors such as number of windows, type of windows, type of home, etc. may affect the installation duration. OFFER CODE: 27084

Newwindows installed in one day†

.Lower energy bills for years to come.

PHOTO BY JOSEPH REY AU

Rooms with a view

Buy Full and Half pages in Community News - get one 1/4 page b/w ad in the Tuesday Herald-Leader.

Buy 1/4 page, 6” ad, or 4” ad in Community News - get one 2x2 ad b/w ad in the Tuesday Herald-Leader.

DISTRIBUTION: Lexington and Nicholasville Community News: 135,637 plus Tuesday Herald-Leader distribution: 55,671

Frequency rates available. Includes color.

PREPRINTS — GENERAL GUIDELINES

1. Size & Weight Specifi cations – Width: minimum 6”, Maximum 12”. Height: minimum 10”, Maximum 11.75”. Minimum paper thickness .005

2. Acceptability – All inserts are subject to review by the advertising director for copy and mechanical acceptability prior to insertion.

3. Holiday Insertions – The Sunday preprint prices shall apply for insertion on the following holidays: New Year’s Day; Martin Luther King Jr. Birthday; Memorial Day; 4th of July; Labor Day; Thanksgiving Day & Christmas Day.

4. Page Counts – Preprints containing a gatefold, fl ap, envelope or blown-in card, add two Pages to total Page count.

5. Quantities – A minimum of 10,000 preprints is required. Delivered quantity requirements are based on circulation ordered plus provisions for unsold copies of the newspaper, estimated shipment and machine damage and margin to provide for unpredictable circulation increases. Circulation is variable; therefore, it is recommended that the advertiser confi rm delivered quantity requirements with their Lexington Herald-Leader account executive prior to reserving. Any disputes in billing quantities must be communicated and resolved within 90 days of insertion.

All Preprint insert prices are quoted as net cost per thousand. Annual contracts are required to receive discounted prices.

The Herald-Leader does not insert on Mondays.

PACKING AND SHIPPING REQUIREMENTS

Reservation Deadlines – Preprint insertion reservations are to be scheduled by written order from the advertiser stating the date of insertion, size, quantity and the title/description of the preprint to the Lexington Herald-Leader 30 days in advance of publication date. Verbal or telephone orders will be accepted but should be confi rmed by an insertion order.

Shipment Deadlines – Preprinted inserts must arrive at the Lexington Herald-Leader no later than 10 days prior to the insertion date. Preprints arriving

after deadline may be omitted.

Shipment Specifi cations – Preprints should be delivered pre-paid on 42” x 48” skids to: Lexington Herald-Leader Packaging Center, 2375 Fortune Drive, Lexington, KY 40509. Preprint deliveries are accepted Monday – Friday, 8:00 am to 4:00 pm. (Saturday, Sunday or holiday deliveries are not ac-cepted.) The bill of lading should note delivery hours, total quantity of preprints, date of insertion and advertiser’s name.

Billing – If a greater than ordered amount of inserts is received, inserts will be distributed appropriately and advertiser will be billed for the total quantity distributed. Failure to ship total order is the liability of the advertiser or printer. No credit will be issued for short delivery after the 10-day window. When machine inserting cannot be accomplished, it may be possible to hand insert a preprint section at an additional cost of $25 per thousand. Pre-approval for hand insertion is required.

Insert advertisers have an opportunity to direct their sales messages to over 500,000 daily readers (average, Tuesday – Saturday) and 527,100 on Sunday. Insert advertisers may also target a specifi c market segment by zip code, county or region in the 72-county Central Kentucky distribution area.

Open Rate 8 t imes 16 t imes 26 t imes 48 t imes 64 Times

Daily/Sun Daily/Sun Daily/Sun Daily/Sun Daily/Sun Daily/Sun

Single Sheet $50 $57 $48 $56 $45 $52 $42 $50 $40 $47 $38 $44

4 Tab $57 $65 $54 $62 $52 $60 $49 $57 $47 $54 $44 $52

8 Tab/4 Std $83 $92 $78 $86 $73 $81 $68 $76 $66 $75 $58 $66

12 Tab/6 Std $88 $97 $83 $91 $78 $86 $73 $81 $71 $76 $63 $71

16 Tab/8 Std $93 $102 $88 $96 $83 $91 $78 $86 $73 $81 $68 $76

20 Tab/10 Std $98 $107 $93 $101 $88 $96 $83 $91 $78 $86 $73 $81

24 Tab/12 Std $103 $112 $98 $106 $93 $101 $88 $96 $83 $91 $78 $86

28 Tab/14 Std $108 $117 $103 $111 $98 $106 $93 $101 $88 $96 $83 $91

32 Tab/16 Std $113 $121 $108 $116 $103 $111 $98 $106 $93 $103 $86 $94

36 Tab/18 Std $118 $126 $113 $121 $108 $116 $103 $111 $98 $106 $88 $96

40 Tab/20 Std $123 $131 $118 $126 $113 $121 $108 $116 $103 $111 $93 $103

44 Tab/22 Std $127 $136 $122 $131 $117 $126 $113 $121 $108 $116 $103 $111

48 Tab/24 Std $132 $141 $127 $136 $122 $131 $117 $125 $113 $121 $108 $116

52 Tab/26 Std $137 $146 $132 $140 $127 $136 $122 $131 $117 $126 $113 $121

56 Tab/28 Std $142 $151 $136 $145 $132 $140 $127 $136 $122 $131 $117 $126

60 Tab/30 Std $147 $156 $142 $150 $135 $145 $132 $140 $127 $136 $122 $131

64 Tab/32 Std $152 $161 $147 $155 $142 $150 $137 $145 $132 $140 $127 $136

68 Tab/34 Std $157 $166 $152 $198 $147 $155 $142 $150 $135 $145 $132 $140

72 Tab/36 Std $162 $171 $157 $165 $152 $160 $147 $155 $142 $150 $137 $145

76 Tab/38 Std $167 $176 $162 $170 $157 $165 $152 $160 $147 $155 $142 $150

80 Tab/40 Std $172 $181 $167 $175 $162 $167 $155 $165 $152 $160 $147 $155

84 Tab/42 Std $177 $186 $172 $180 $167 $175 $162 $170 $157 $165 $152 $160

Preprint Insert Pricing

SLICK SHEETSCoated 8½ x 11 | Full Color Front & Back (Material deadline – 9 business days prior to publication) See neighborhood map online. Quantity Tue. - Sun. 25,000 $4350,000 $38100,000 $35

QUICK SHEETS*Uncoated 8½ x 11 | Full Color Front & Back (Material deadline – 9 business days prior to publication) See neighborhood map online. Quantity Tue. - Sun.10,000 $4525,000 $3550,000 $30100,000 $25

Uncoated 5½ x 8 | Full Color Front & Back (Material deadline – 9 business days prior to publication) See neighborhood map online. Quantity Tue. - Sun.25,000 $25 50,000 $23 100,000 $20

4-PAGE GLOSSYCoated 11 x 17 | Full Color Front & Back | Folded to an 8½ x 11(Material deadline – 18 business days prior to publication)See neighborhood map online. Quantity Tue. - Sun.25,000 $7550,000 $70100,000 $63

FLYSHEET (2 PG BROADSHEET OR 4 PG TABLOID)Uncoated 11 x 17 | Full Color Front & Back | Folded to an 8½ x 11 (Material deadline – 11 business days prior to publication)See neighborhood map online. Quantity Tue. - Sun.50,000 $5070,000+ $40

For a map of delivery areas, please go to www.herald-leader.com and click on ZipPlus Targeted Advertising under Inserts/Direct mail or contact your account executive.

*Includes Impressions on the Homepage of Kentucky.com

PRICINGAll Prices are per thousand. All prices are net. Prices based on standard ink color selection and coverage; 100% solid coverage will be billed for additional ink charges. Print and deliver products may be stored up to 30 days at the Herald-Leader plant for multiple insertions. Minimum printing order is 30,000, minimum insertion quantity is 10,000.

Special Rates and sizes*:3 X 3 SQUARE IN FULL COLOR: $45/thousand(minimum 25,000)$50/thousand(15,000-24,999)

SPECIAL SHAPES IN FULL COLOR: $50/thousand (minimum 25,000)

3 X 3 SQUARE COUPON NOTE Full color on front/black and white on back:$50/thousand plus $200 (minimum 25,000)

FOUR PANEL 3 X 3 SQUAREFull color throughout$85/thousand plus $750(minimum 25,000)

*Includes Impressions on the Homepage of Kentucky.com

PRICINGPrices listed above are net and based on a single product confi guration. The price for a particular product will be determined by the total quantity of the product purchase order. Orders requesting mul-tiple shipments will be priced using the total quantity of that product confi guration on each requested shipment. Orders specifying future dates are billed at prices in effect at the time of delivery.

PRICES ARE SUBJECT TO CHANGE WITH 30 DAYS NOTICE.Contact your account executive for ink and paper options.

Print & Deliver Front Page Notes

100 Midland Avenue, Lexington, Kentucky 40508

(859) 231-3100

RETAIL ADVERTISINGOwned by The McClatchy Company. Published every morning, Monday

through Sunday, holidays included. Member: Audit Bureau of Circulation,

Central States Circulation Managers Association, Southern Newspapers

Publishers Association, Newspaper Association of America, Associated

Press, Kentucky Press Association.

Publisher ..............................................................................Rufus Friday

Vice President of Advertising ................................................. Kim Woods

Interactive & Classifi ed Director .................................... Heather McGinnis

Retail & National Sales Manager .....................................Tammy Osborne

Retail Sales Manager ...............................................................Fran Elsen

Interactive Sales Manager .................................................... Kate Powers

All charges are due and payable by the 15th of each month. In the event

of delinquency of an account, client agrees to pay for all collection costs,

attorney fees, and court costs incurred by the creditor in collection of the

delinquency.

The Lexington Herald-Leader reserves the right to revise pricing at any

time. Current contract holders will be notifi ed in writing thirty (30) days

prior to adjustment, and all contracts accepted are subject to this revision.

Contracts must be completed within one (1) year from date of signing.

Representatives of the Lexington Herald-Leader are not authorized to make

any deviations from these published prices and regulations, either orally or

in writing.

Retail pricing applies only to advertising space relating to the regular retail

business owned by the advertiser specifi ed. They cannot be used directly

or indirectly to cover advertising classifi ed as National Advertising or

Classifi ed Advertising by the Herald-Leader.

ADVERTISING CREATIVE SERVICES The Lexington Herald-Leader’s award-winning Advertising Creative Services team is available to maximize the value of your investment. Designers and writers can develop creative ads, advertising campaigns, and targeted ad-vertising sections that will reach your potential customers. To fi nd out more about these and other creative services, consult your Account Executive.

ELECTRONIC TEARSHEETSThe Lexington Herald-Leader offers unlimited electronic tearsheets at no cost. Please visit our website, www.herald-leader.com, and click on Electronic Tearsheets. For logon information and a personalized tour of the site, contact your account executive. Electronic Tearsheets are available 24 hours a day, seven days a week. They may be viewed online or download-ed as PDF fi les. Electronic Tearsheets provides an archive of all of your in-paper advertising and is searchable by date, section, text and other criteria.

Ad Deadlines for: Reserve Space by: Ad Materials due:

Monday H-L Thurs NOON Thur 5pmBusiness Monday Wed 5pm Wed 5pmClassifi ed (display ads) Wed 5pm Wed 5pm

Tuesday H-L Fri NOON Fri 5pmLife + Health Wed 5pm Thur 5pmClassifi ed (display ads) Wed 5pm Wed 5pm

Wednesday H-L Mon NOON Mon 5pmLife + Neighbors Thur NOON Thur 5pmClassifi ed (display ads) Thur 5pm Thur 5pm

Thursday H-L Tues NOON Tues 5pmLife + Food Fri 5pm Fri 5pmClassifi ed (display ads) Fri 5pm Fri 5pm

Friday H-L Wed NOON Wed 5pmWeekender Tab Mon 5pm Mon 5pmClassifi ed (display ads) Mon 5pm Mon 5pmWheels Mon 5pm Mon 5pmWheels BlockBuster Thur 10am WP Mon 12pm

Saturday H-L Thur NOON Thur 5pmLife + Faith Tues 5pm Tues 5pmLife + Home Tues 5pm Tues 5pmClassifi ed (display ads) Wed 5pm Wed 5pm

Sunday H-L Thur NOON Thur 5pmOpinions & Ideas Wed 5pm Wed 5pmHomeSeller Wed 5pm Wed 5pmLife + Arts Tues 5pm Wed 5pmClassifi ed Wed 5pm Wed 5pm

Personnel

Special Services

Commission and Payment Terms

Pricing Policy

Interactive PackagesINTERACTIVE GENERAL INFORMATIONFor the ideal way to make a big impact on the #1 local news and information sites in Kentucky go to http://www.heraldleaderonline.com/mediakit/ to see what we offer in our online media kit.

Ad Deadlines

Targeted PublicationsGENERAL INFORMATIONAim for the customers you want to reach! Advertise in the Herald-Leader’s targeted publications: “College Planning” in February, “Kentucky Derby” in May, “College Football Preview” in August, “Breast Cancer Awareness” in October, or “College Basketball Preview” in November are among the many sections in which advertisers can reach customers. For more information and to advertise, email Jane Ashley Pace at jpace@herald-leader.com or call 859-231-3538.

ACCEPTANCE OF PRICES AND CONDITIONSForwarding of an order is construed as acceptance of all prices and conditions under which the publisher sells advertising space.

AD POSITIONThe Lexington Herald-Leader will attempt to honor all position requests, but we cannot guarantee that your ad will be on a particular page or in a specifi c section.

ADVERTISEMENTS RESEMBLING NEWS STORIESThe Lexington Herald-Leader reserves the right to review any advertising set to resemble news matter. Any advertising submitted in this style must, at a minimum, follow these criteria for consideration for publication:• Must carry the word “Advertisement” in bold type, no less than 12 points, at the top of the ad, up to 2 columns, for larger ads typeset once for each 2 column width.• Fonts in Letras, BentonGothic & Bureau Roman may not be used.• Ads must be surrounded by at least a 3-point border.• Ad may not use a news style byline or dateline.Free standing inserts that resemble editorial content published by the Lexing-ton Herald-Leader are subject to review by our editorial board. The Lexington Herald-Leader reserves the right to accept or reject the insert based on the editorial board’s fi ndings. Advance copies should be received three weeks prior to insertion date for review.

ANNUAL CONTRACT REGULATIONSContracts for the newspaper’s advertising are for one year from the effective date.Upon signing a retail advertising agreement, the advertiser agrees to use the minimum dollars agreed upon during the contract term. In the event the mini-mum or frequency amount contracted for is not fulfi lled, the advertiser will be billed, in addition to the price charged, the difference between it and the price actually earned based on the schedules shown.

BROKERED SPACEAny material submitted for publication that contains multiple advertisers that are not under the same ownership should be received three weeks prior to distribution for approval. The Lexington Herald-Leader reserves the right to refuse any material that, in its opinion, contains advertising space that was sold by a third party or at a brokered price.

CANCELLATIONIn the event the advertiser has prepaid for advertising which is later rejected or cancelled by the Lexington Herald-Leader, the sole liability for such action by the Lexington Herald-Leader shall be a refund of the unused portion of the prepayment for such canceled advertising. Advertiser shall not be entitled to any refund or credit for prepaid advertising which is cancelled by the adver-tiser after the fi rst day of publication of the advertisement. If advertisement is not pre-paid and advertiser wishes to cancel an ad after space reservation deadline, advertiser will be billed a cancellation fee of 50% of the cost of the advertisement.

COLOR AND INSERT CAPACITYAt certain times of the year, the company may reach its capacity to handle color advertising and preprinted inserts. The earlier reservations are submitted for these two areas, the less likely problems will occur. In the event that capac-ity is reached, advertiser requests for color and preprinted inserts will be fi lled on a fi rst priority basis.

COPY GUIDELINESThe Lexington Herald-Leader reserves the right to reject or revise any copy for any reason deemed material by the Publisher. The Lexington Herald-Leader is committed to publishing advertising for those businesses that practice fair and equal treatment to all customers, regardless of race, gender, religion, national origin, sexual orientation or disability. In all cases, the advertiser assumes li-ability for the content of all advertising printed and agrees to hold the Lexington Herald-Leader blameless from all claims arising there from.

COPYRIGHT AND USAGEAdvertiser agrees that by placing an advertisement in the Lexington Herald-Leader, advertiser licenses to the Lexington Herald-Leader, on a non-exclusive basis, all copyrights and other ownership rights in the advertisement, including the right to publish, reproduce, display, adapt, transmit, or produce derivative works in any medium, including any digitized or electronic medium. Advertiser

authorizes the Lexington Herald-Leader to bring suit in the unauthorized use, reproduction, display, distribution, or performance of the advertisement as it appears in the Lexington Herald-Leader or for its unauthorized alteration. Nothing shall prevent advertiser from placing the same or a similar advertise-ment in any other media, or from bringing suit on its own behalf and at its own expense to enforce its copyright interests in the advertisements. Photographs of individuals for advertising use must be accompanied by a release form from the individual. Release forms are available from your advertising representative.

CUSTOMER SUPPLIED ADSThe Lexington Herald-Leader is printed by off-set lithography. A 85 line screen is requested for all halftones. Reverse type smaller than 8 points will not reproduce well on a 4-color press. For the best reproduction, all customer-supplied advertisements should be submitted electronically in a PDF format that is compatible with our printing facilities. Please visit our website, www.herald-leader.com, and click on AdDesk for format info and submission details. Or phone our Advertising Creative Service team at 859-231-1657. We will be happy to assist you.

DOUBLE TRUCK CHARGESGutter is charged as a full column and double color prices apply.

DRUG/MEDICAL ADSAll advertising of a drug or medical nature must adhere to the drug and medi-cal standards of the Publisher and must be received in suffi cient time before publication for consideration by Publisher.

ERROR RESPONSIBILITYThe Publisher’s schedule of proof and electronic deadlines must be observed in order to ensure publication and quality. Typographical accuracy shall be at the risk of the advertiser on copy received for publication after the deadline/quality assurance date. Deadlines are subject to change during peak holiday periods. Advertisers will receive prior notifi cation. The Lexington Herald-Leader cannot assume responsibility for errors in advertisements, unless the newspa-per fails to correct errors clearly marked by the advertiser on proofs returned to the newspaper within deadline requirements. The Lexington Herald-Leader’s liability for an error shall be limited to the portion of the advertisement af-fected by the error, and in no event shall such liability exceed the cost of the advertisement in which the error occurs. Notice of errors must be given in time for correction before additional insertions are made. Claims for error adjustment must be made within thirty (30) days of error date. In the event of non-publication of copy furnished, no liability shall exist on the part of the Lexington Herald-Leader, except that no charge shall be made therefore. On multiple insertion ads, credit for errors will be allowed on the fi rst insertion only. All errors in advertisements must be reported to the Lexington Herald-Leader within 30 days of publication. The Lexington Herald-Leader reserves the right to adjust only those errors reported within this specifi c period. On customer-supplied digital ads, the Lexington Herald-Leader assumes no responsibility for failure to publish or incorrect publication of ads that have not adhered to Ad File Preparation guidelines available online at www.herald-leader.com/ads. Advertisers are strongly encouraged to submit a test fi le and have it verifi ed prior to electronic submission of a live ad. Please call 859-231-1657 to arrange a test.

ISSUE ADVERTISINGAdvertising which states an opinion or is commenting on an issue will be charged at the appropriate national price in effect. The Lexington Herald-Leader has the sole discretion to determine whether content is issue or opinion in nature.

KEY NUMBERS AND COUPON EXPIRATIONSThe publisher is not responsible for key numbers or coupon expiration dates to be set in ad copy unless written instructions are received from advertiser prior to deadline.

POLITICAL ADVERTISINGAdvertising retail agreement options available to any candidate running for city or county public offi ce. Cash with order.

PROOFSProofs are not guaranteed for materials submitted after deadline. Excessive changes made on proofs are subject to additional charges.

STORAGE OF PRINTED MATERIALSThe Lexington Herald-Leader cannot be responsible for printed material left with publisher for more than 30 days after publication unless instructions to return it at advertisers’ expense are furnished with the order.

Contract and Copy Regulations

folio goes here - .25” deep

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folio goes here - .25” deep

folio goes here - .25” deep

folio goes here - .25” deep

folio goes here - .25” deep

folio goes here - .25” deep

folio goes here - .25” deep

folio goes here - .25” deep

6 x 17

6 x 10.5Half Horizontal

4 x 6

4 x 17

6 x 3

2 x 2

2 x 3

3 x 53 x 5

3 x 3

4 x 10.5

6 x 21Full Page

2 x 4

2 x 5

5 x 18

4 x 213 x 21

Half Vertical

3 x 10.5Quarter

3 x 7

6 x 15

BROADSHEET COLUMN .. SIZE

1 Column ................... 1.6625”

2 Columns .................... 3.455”

3 Columns .................. 5.2475”

4 Columns ...................... 7.04”

5 Columns .................. 8.8325”

6 Columns .................. 10.625”

Full Page ...........10.625” x 21”

Double Truck .......22.25” x 21”(image area = 10.625” x 21.5”,

including folio)

1/4 pagemodular

4.7” x 4.7”

1/2 page Horizontalmodular

9.5” x 4.7”

1/8 Horizontalmodular

4.7” x 2.3”

1/2 page Verticalmodular

4.7” x 9.5”

1/16modular

2.27” x 2.3”

1/8 Verticalmodular

2.27” x 4.7”

stripmodular

9.5” X 2.3

ad image area of a DOUBLE TRUCK = 20” wide x 9.5” deep

ad image area of each TAB page = 9.5” wide x 9.5” deep

Broadsheet Sizes