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    A

    GLOBAL/COUNTRY STUDY REPORT

    ON

    KENYA

    Submitted to

    Christ Institute of Management

    IN PARTIAL FULFILLMENT OF THE

    REQUIREMENT OF THE AWARD FOR THE DEGREE OF

    MASTER OF BUSINESS ASMINISTRATION

    In

    Gujarat Technological University

    UNDER THE GUIDANCE OF

    Mr. Bhuvan Dave

    Assistant Professor

    Christ Institute of Management

    Affiliated to Gujarat Technological University

    Ahmedabad

    April, 2012

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    INDEX

    Sr. No Particulars Page No.

    1. Demographic Profile of the Kenya 3

    2. Economic Overview of the Kenya 6

    3. Overview of Industries Trade and Commerce 9

    4. Overview Different economic sectors of Kenya 12

    5. Overviews of Business and Trade at International

    Level

    15

    6. Present Trade Relations and Business Volume of

    different products with India

    18

    7. PESTEL Analysis 21

    8. A Study of Automobile sector with reference to Kenya

    Vehicles Manufactures Limited.

    24

    9. A Study of Rea Vipingo Limited 41

    10. A Study of Tea Industry with reference to Kenya Tea

    Packers

    60

    11. A Study of Opportunities in Agriculture & Cultivation

    Industry

    72

    12. A Study of Tea Industry in Kenya 91

    13. A Study of Power Generation Market 114

    14.A Study of Bamburi Cement Limited

    138

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    Partial Submission of Global country study ( 2830003)

    Country Selected: Kenya

    College Code : 789

    College Name: Christ Institute of Management

    Faculty guide : Mr. Bhuvan Dave

    Facult e-mail : [email protected]

    DEMOGRAPHIC PROFILE OF KENYA

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    SUMMARY OF DEMOGRAPHIC PROFILE

    Reports of any inhabitants based upon variables for instance era, ethnic

    background, sexual, monetary standing, education level, cash flow levels along with job,

    and the like. Demographics are widely-used by simply governing bodies, organizations

    along with non-government companies to some sort of population's attributes for most

    requirements, which include insurance policy growth along with monetary general

    market trends. Change in factor listed above are play very important role in any economy.

    Changes in size of demographic factors result in change in economic environment,

    political environment and culture.

    Demographic trends are also important, as the size of different demographic

    groups will change over time as a result of economic, cultural and political circumstances.

    Population

    41,070,934 (July 2011 est.)

    Age structure

    0-14 years:42.2% (male 8,730,845/female 8,603,270)

    15-64 years:55.1% (male 11,373,997/female 11,260,402)

    65 years and over:2.7% (male 497,389/female 605,031) (2011 est.)

    Median age

    Total:18.9 years

    male:18.8 years

    female:19 years (2011 est.)

    Population growth rate

    2.462% (2011 est.)

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    Birth rate

    33.54 births/1,000 population (2011 est.)

    Death rate

    8.93 deaths/1,000 population (July 2011 est.)

    Urbanization

    Urban population:22% of total population (2010)

    rate of urbanization:4.2% annual rate of change (2010-15 est.)

    Sex ratio

    At birth:1.02 male(s)/female

    under 15 years:1.01 male(s)/female

    15-64 years:1.01 male(s)/female

    65 years and over:0.83 male(s)/female

    total population:1.01 male(s)/female (2011 est.)

    Size

    The total area of 582,650 square kilometers (somewhat larger than France) includes

    13,400 square kilometers of water, mainly in Lake Turkana (also known as Lake Rudolf) and

    Kenyas portion of Lake Victoria.

    Land Boundaries

    Kenyas land boundaries total 3,477 kilometers.The country is bounded by Ethiopia

    (861 kilometers), Somalia (682 kilometers), Sudan (232 kilometers), Tanzania (769 kilometers),

    and Uganda (933 kilometers).

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    A

    Global Country Report

    On

    Economic Overview of Kenya

    Country Selected: Kenya

    College Code : 789

    College Name : CHRIST INSTITUTE OF MANAGEMENT

    Faculty Guide: Asst.Prof. Meera Mody

    Facultys Email: [email protected]

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    Overview

    The actual macroeconomic overall performance from the Kenyan economic climate

    enhanced considerably this year in contrast to this year. As the economic climateincreased through second . 6% last year, approximately the expansion price associated

    with low household item (GDP) almost bending to achieve five. 0% this year. The rise

    within development could be related to the great rainwater throughout the year 2010 as

    well as greater costs with regard to Kenyan export products upon globe marketplaces. The

    actual large quantity associated with farming outcome, along with improved competitors

    in certain crucial solutions, assisted consists of monetary inflation this year. Still the actual

    Kenyan economic climate encounters 2 difficulties: diversity and also the decrease ofreliance on the actual inconsistencies associated with character.

    Recent Economic Developments and Prospects

    Kenyas principal seeds, that is maize, chili, oranges along with herbal tea, saved important

    improves throughout manufacturing in fact. Nonetheless horticultural merchandise, coffee

    beans along with sugarcane saved decrease numbers of end result along with move in fact

    in comparison with last year. Airline flight termination due to volcanic eruption

    throughout Iceland, too little rain along with despondent desire via Kenyas classic

    blossom niche categories the worse for with the world-wide economic recession are

    generally on the list of principal issues encountered by simply Kenyas horticulture export

    products in fact. Subsequently, horticultural export products expanded merely somewhat,

    by simply three or more. 7%, when horticultural manufacturing enhanced by simply your

    five. 7%.

    Structural Issues

    Private Sector Development

    The excellent functionality on the Kenyan financial system plus the slow restoration on the

    world-wide financial system in fact contributed to typically the board throughout stock trading

    pursuits with the Nairobi Bourse (NSE). Typically the NSE thirty talk about listing flower by

    simply 56% involving October last year along with August the new year.

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    Various other The latest Trends Typically the 2010/11 finances emphasises lawn along with

    country growth, throughout identification involving agricultures key side of the bargain for you

    to GROSS DOMESTIC PRODUCT (23%), in addition to job along with export products.

    Typically the strategys principal aims are going to safeguarded livelihoods throughout country

    regions and be sure foodstuff safety measures along with job.

    Political Context

    Typically the disorders on the 07 elections brought on some sort of say involving brutalit

    over the state. Throughout 2008, some sort of power-sharing commitment ended up being

    agreed upon involving Chief executive Kibaki plus the other. Throughout The spring 2008,

    some sort of 42-member ligue pantry ended up being sworn for the reason that bundled

    brand-new ministries intended for cooperative growth, N . Kenya growth along with

    Nairobi metropolitan growth. Some sort of change schedule ended up being portion of the

    power-sharing commitment. The essence typically the constitutional change is usually to

    enhance the potency of the program involving controls. Typically the Constitutional

    Assessment Work involving 12 , 2008 presented the cosmetic penning. That kicks off in

    august the new year, Kenyans selected as with a referendum to the brand-new cosmetic.

    Typically the cosmetic got wide-ranging assist along with ended up being allowed by 66.

    9% on the arrters

    .Social Context and Human Resource Development

    Modest progress has been made towards achieving most of the Millennium Development Goals

    (MDGs). The country is considered off-track when it comes to eradicating extreme poverty

    (MDG 1) by 2015 though the percentage of population below the poverty line did drop from 56.

    0% in 2000 to 46. 9% in 2008/09. High inflation rates between 2003 and 2009 have eroded the

    purchasing power of the population, dramatically affecting the poor and most vulnerable.

    Persistent poverty and unemployment, particularly among youth, remain major challenges.

    Kenyas Human Development Index (HDI), where 0 is the lowest score and 1 the highest, has

    increased from 0. 464 in 2009 to 0. 470 in 2010, compared with 0. 389 in sub-Saharan Africa

    and 0. 624 in the world. The country belongs to the group of those where human development is

    low ranking, 128th out of 169 countries. The Youth Development Index (YDI) evaluates the

    degree of inclusion and social integration of youth in education, health and income. Kenyas

    YDI is slightly above its HDI at 0. 5817 in 2009. Looking at the composition of this index,

    income appears to be the major challenge with Kenyas Youth Income Index at 0. 44.

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    Partial Submission of Global Country Study (2830003)

    Semster-3

    Country selected: Kenya

    College code: 789

    College : Christ Institute of Management

    Faculty Guide: Mr. Alex Daniel

    Facultys Email: [email protected]

    OVERVIEW OF INDUSTRIES TRADE AND COMMERCE

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    Agriculture

    seventy-five per cent regarding functioning Kenyans produced their particular existingaround the terrain. Agriculture will be the next greatest contributor to be able to

    Kenyas GDP as soon as the services industry. The key funds plants are usually tea

    and coffee. Huge probability of culture according to rain fall as well as the remarkable

    variations in the rates regarding farm goods.

    Forestry and Fishing

    Resource degradation has reduced output from forestry. Fisheries are of local

    importance around Lake Victoria and have potential on Lake Turkana Kenyas total

    catch reported in 2010 was 128,000 metric tons. Output from fishing has been

    declining because of ecological disruption. The uses of unauthorized fishing equipment

    have led to falling catches and have endangered local fish species.

    Mining and Minerals

    Kenya has no significant mineral endowment. Kenyas mineral production in 2010

    reached more than 1 million tons. One of Kenyas largest foreign-investment projects in

    recent years is the planned expansion of Magadi Soda.

    Manufacturing

    Despite the fact that Kenya is one of industrially produced region inside Eastern side

    Cameras, producing continue to is liable for simply 13 per cent regarding major home-

    based product or service (GDP). Extension in the industry following freedom, in the

    beginning fast, provides stagnated considering that the nineteen-eighties, hampered

    simply by shortages inside hydroelectric, main stream15142 fees, dilapidated transfer

    structure as well as the dropping of cheap imports Professional exercise, centered

    across the the canaries largest city facilities, Nairobi, Mombasa and also Kisumu will

    be decided simply by food-processing sectors like materials milling, ale generation, and

    also sugarcane killer, as well as the manufacture regarding buyer items.

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    Energy

    The largest share of Kenyas electricity supply comes from hydroelectric stations at

    dams along the upper Tana River as well as the Turkwel Gorge Dam in the west.Kenyas installed capacity stood at 1,142megawatts a year between 2001 and 2003.

    Tax and other concessions are planned to encourage investment in hydroelectricity

    and in geothermal energy in which Kenya is a pioneer. Petroleum accounts for 20 to 25

    percent of the national import bill. Kenya Petroleum Refineriesa 50:50 joint venture

    between the government and several oil majorsoperates the countrys sole oil

    refinery inMombasa,which currently meets 60 percent of local demand for petroleum

    products.

    Tourism

    Kenyas services sector, which contributes about 63 percent of GDP, is dominated

    by tourism. The tourism sector has exhibited steady growth in most years since

    independence and by the late 1980s had become the countrys principal source of

    foreign exchange. Tourism is now Kenya's largest foreign exchange earning sector,

    followed by flowers, tea, and coffee. In 2006 tourism generated US$803 million, up

    from US$699 million the previous year.

    Overview of Kenya`s Trade policy

    Kenya's general trade policy objectives are economic management for renewed

    growth.

    Trade policies in Kenyas primary objective is the promotion of exports of

    consumer and intermediate goods, while at the same time laying the base for

    eventual production of capital goods for both domestic and export markets.

    The Government has put into place various incentives such as:

    The duty and VAT remission;

    Manufacturing under bond scheme;

    Export processing zones.

    a. Agriculture.

    b. Manufacturing Industry

    c. Trade Policy Implementation

    http://en.wikipedia.org/wiki/Mombasahttp://en.wikipedia.org/wiki/Mombasa
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    Partial Submission of Global Country Study (2830003)

    Semster-3

    Country selected: kenya

    College code: 789

    Faculty Guide: Mr. Dhaval Motwani

    Facultys Email:[email protected]

    OVERVIEW OF DIFFERENT ECONOMIC SECTORS OF KENYA

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    OVERVIEW OF DIFFERENT ECONOMIC SECTORS OF KENYA

    EconomyWith regards to 72% involving Kenyans are generally engaged in harvesting, generally on the

    subsistence variety. Coffee beans, herbal tea, corn, wheat or grain, sisal, along with pyrethrum

    are generally cultivated from the highlands, mostly about smaller African-owned plants

    produced by simply splitting up many of the significant, earlier European-owned large homes &

    acres. Coconuts, pineapples, cashew insane, silk cotton, along with sugarcane are generally

    cultivated from the lower-lying regions.

    Agriculture

    lawn care segment consistently command Kenyas economic system, while solely 18 per-cent

    connected with Kenyas full area place features ample in addition to bad weather for being

    farmed, then 6 as well as main per-cent is usually categorised seeing that vivid area. In 2006

    pretty much 70 per-cent connected with performing Kenyans manufactured all their dwelling

    for the area, weighed against 80 percent with 1980. In relation to one-half connected with full

    lawn care production is definitely non-marketed subsistence development. Agronomie is a

    secondly major contributor to help Kenyas yucky local solution, once the provider segment .

    Industry and manufacturing

    Though Kenya is among the most industrially designed state throughout Far east Photography

    equipment, making nonetheless makes up merely 12 pct involving uncouth home merchandise

    (GDP). This kind of a higher level making GROSS DOMESTIC PRODUCT presents simply a

    moderate enhance considering that self-sufficiency. Development on the market soon after self-

    sufficiency, originally speedy, possesses stagnated since eighties, affected by simply shortages

    throughout hydroelectric electrical power high energy charges, dilapidated move commercial

    infrastructure, plus the getting rid of of inexpensive imports. Nonetheless caused by

    urbanization, the automotive market along with making important are getting to be significantly

    crucial that you typically the Kenyan financial system, and contains also been returned by

    simply a rising GROSS DOMESTIC PRODUCT each household.

    Energy

    The most important talk about involving Kenyas electric power offer derives from

    hydroelectric programs with ravage down the uppr Covo Sea, plus the Turkwel Mountainous

    Dam in the west. Kenya possesses still to get hydrocarbon stored about their location, inspite of

    numerous generations involving spotty query. Though Quotes remains typically the look for off

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    of Kenyas coast, Kenya at present imports most unsavory oil demands. Oil makes up thirty for

    you to 25 percent on the country wide transfer invoice. Kenya Oil Refineries-a 60: 60

    partnership amongst the govt many olive oil majors-operates typically the countrys exclusive

    olive oil refinery throughout Mombasa, which often at present fits 58 pct involving community

    require oil merchandise. In 2004 olive oil ingestion ended up being believed with fityfive, 000

    barrels (8, 800 m3) every day. A lot of the Mombasa refinerys manufacturing is usually sent by

    using Kenyas Mombasa-Nairobi conduite.

    Financial services

    Kenya is definitely Distance in addition to Middle Africa's link to get Fiscal expert services.

    Often the Nairobi Stock Exchange (NSE) is definitely graded last with If you have with regard

    to Sector increased. Often the Kenya business banking method is administered by Middle

    Standard bank connected with Kenya (CBK). Nowadays September 2004, the training courseconsisted of 43 professional finance institutions (down by twenty four with 2001), various non-

    bank loan companies, like home finance loan corporations, some enough cash in addition to

    college loan romantic relationships, and lots of ranking foreign-exchange credit reporting

    agencies. A pair of often the some major finance institutions, often the Kenya Professional

    Standard bank (KCB) along with the State Standard bank connected with Kenya(NBK), usually

    are moderately government-owned, along with the different a couple usually are the vast

    majority foreign-owned (Barclays Standard bank in addition to Typical Chartered). The vast

    majority of quite a few small finance institutions usually are family-owned in addition to

    operated

    Tourism

    Kenyas expert services segment, which will gives in relation to 63 per-cent connected with

    GDP, is definitely centered by means of vacation. Often the vacation segment features

    established continuous growing in the majority of several years due to the fact liberty and by

    often the delayed 1980s came into existence often the countrys law method.

    Forestry and fishing

    Source of information wreckage includes lessened productivity out of forestry. In year

    2004. Yet , productivity out of sport fishing may be turning down owing to

    environmentally friendly of your. Co2, overfishing, as well as using of suspicious sport

    fishing machines currently have brought about going down assaults and now have

    endangered area the fish race

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    Partial submission of Global Country Report(2830003)

    Semester-3

    Country Selected: Kenya

    College Code:789

    College Code: Christ Institute of Management, Rajkot

    Faculty Guide:- Asst.Prof.Nishant Mehta

    OVERVIEW OF BUSINESS AND TRADE AT INTERNATIONAL LEVEL

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    OVERVIEW OF BUSINESS AND TRADE AT INTERNATIONAL LEVEL

    Introduction

    The need for formulation of a National Trade Policy is founded on a notion that promoting

    trade is key to Kenyas development in an environment characterized by rapid technology and

    progress and globalization. The intensification of competitive pressures in liberalized regimes,

    also make it more important to mount a trade policy.

    After independence, Kenyas trade efforts were mainly guided by import substitution

    strategy. The Sessional Paper No. 10 of 1965 mainly centered on trade development and

    pursued enhanced protection of the domestic market to help develop industries. The Policy was

    a key influence on the development of trade regime in Kenya over the first decade from

    independence. The objectives of the Strategy were; rapid growth of trade, easing balance of

    payment pressure, increased domestic control of the economy and generation of employment.

    Trade Liberalization: Structural Adjustment Policies (SAPs-1980s)

    The SAPs were introduce in the early 1980s to address the Structural rigidities priceinstability and macro-economic imbalances that had become embedded in the economy and led

    to poor delivery of services by the public sector. The main thrust of the adjustment programme

    was to effect a shift from a highly protected domestic market to a more competitive

    environment that would facilitate increased use of local resources, outward oriented policies

    that would promote employment creation and export expansion.

    Export Oriented Policies1990s

    These policies were embodied in the Sixth Development Plan (1989-1993) which provided

    a policy framework for adoption of export promotion strategy centered on creation of an

    enabling environment for export growth. This was to be achieved through institutional reform,

    reduction and restructuring of tariffs, abolition of export duties, introduction of export retention

    schemes, improvement of foreign exchange and insurance regulations and the establishment of

    the National Export Credit Guarantee Coorporation.

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    Trade Policy Making in Kenya and Main responsibility

    The Office of the Deputy Prime Minister and Ministry of Trade takes the lead role in trade

    policy making process in the country. For instance, the National Export Strategy (NES) and

    the Private Sector Development Strategy (PSDS0, the two trade policy documents demanded by

    Economic Recovery Strategy for Wealth and Employment Creation (ERS) were accordingly

    formulated in the Office of the Deputy Prime Minister and Ministry of Trade. The two

    documents identifies strategic sectors and set out a road map that would help the country build a

    strong and thriving private sector in Kenya.

    Trade Policy Announcement

    Goal 1:Improving Kenyas business environment;

    Goal 2: Accelerating institutional transformation within the public sector;

    Goal 3: Facilitating growth through greater expansion of trade;

    Goal 4: Improving the productivity of enterprises; and

    Goal 5: Supporting entrepreneurship and indigenous enterprise development.

    The formulation of the draft trade policy document which is about to be finalized is being

    supported and funded Goal 3.

    Conclusion

    Since independence Kenya has never had a clear and well structured trade policy document.

    The trade policies as contained in various government documents makes it cumbersome to

    interpret them and also difficult to be understood by the outside world. This in turn has had an

    adverse effect on investment. Every effort has now been made and the first trade policy

    document is expected to be rolled out by early next year.

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    Partial submission of Global country study (2830003)

    Semster-3

    Country Selected: Kenya

    College Code: 789

    College code: Christ Institute Of Management

    Faculty Guide: Prof. Megha Mody

    PRESENT TRADE RELATION AND BUSINESS VOLUME WITH DIFFERENT

    PRODUCT WITH INDIA.

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    PRESENT TRADE RELATION AND BUSINESS VOLUME WITH DIFFERENT

    PRODUCT WITH INDIA.

    The East African coast and the west coast of India have long been linked by voyages ofmerchants. India was among the first countries to establish an office in Kenya. The Indian

    Diaspora in Kenya has contributed actively to Kenyas progress. Many Kenyan have studied in

    India. In recent times, there is a growing trade (US$ 1.5 billion in 2010) and investment

    partnership. Indian firms have invested in telecommunications, petrochemicals and chemicals,

    floriculture, etc. and Indian firms have executed engineering contracts in the power and other

    sectors.

    An India-Kenya Trade Agreement was signed in 1981, under which both countries

    accorded Most Favoured Nation status to each other. The India-Kenya Joint Trade Committee

    (JTC) was set up at Ministerial level in 1983 as a follow-up to the Agreement.

    Review of Bilateral Trade:

    Both sides reviewed the developments in their bilateral trade and noted that the volume

    of bilateral trade has shown remarkable growth since 2005-06. Bilateral Trade has grown from

    US $ 625 million in the year 2005-06 to US $ 1,530 million in 2009-10, registering a growth of

    145 % in the last 4 years. Indias exports to Kenya have increased from US $ 576 million in

    2005 - 2006 to US $ 1,452 million in 2009- 2010. Similarly, Indias imports fromKenya also

    rose from US $ 48 million in 2005 -06 to US $ 792009- 2010. There is tremendous potential

    for further diversifying and million in expanding the bilateral trade between both countries.

    Trade in the field of Power & Energy

    There is a huge potential for development of Power Sector in Kenya and Bharat HeavyElectricals Ltd. (BHEL) would like to reiterate its interest in getting associated in Power

    Development Plan of Kenya.

    BHEL is willing to explore the possibility of setting up of a Power Transformers

    manufacturing Plant in Joint Venture mode with Govt. of Kenya. Ministry of Energy, Kenya is

    requested to provide the estimated requirement of Power Transformers in Kenya as well as in

    neighbouring countries, EAC/COMESA in next 20-25 years along with proposed

    guidelines/incentives for the plant so that BHEL can consider the same.

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    The tabulation below shows the trend in Kenyas total trade with India

    Trade between India And Kenya

    Trade between India and Kenya is likely to rise by 20-25 percent this year after growing

    23 percent in 2010.Turnover between the two was worth $1.41 billion in 2010, heavily titled in

    India's favor.Kenya exported commodities worth $107.1 million and imported $1.3 billion

    worth of Indian goods. The figures do not reflect services.

    India exports a wide variety of goods such as vehicles, motorbikes and pharmaceutical

    products to Kenya, while the east African country exports mainly soda ash, mined by the Indian

    conglomerate Tata Group.Other Indian companies with operations in Kenya are Bharti Airtel,

    Essar Group, which has an equity interest in the country's sole refinery and the smallest mobile

    phone operator that trades as yu.

    India's Exim Bank has extended a $61.6 million loan to Kenya for the expansion and

    repair of the national electricity transmission network. Tripathi said he saw investment

    potential in the healthcare, education and tourism sectors for Indians interested in the African

    nation. India offers 101 fully funded scholarships for Kenyans annually to train in technical

    skills in sectors such as ICT, engineering, forestry, and the commissioner said his government

    had added 25 more for training in agriculture.

    PartialSubmissionofGlobalCountryStudy(2830003)Semster-3

    Details Year 2006 Year 2007 Year 2008

    Kenyas Total Trade with India 0.572 0.927 1.419

    India's %age Share in Kenyas Total Trade 5.33 7.09 7.67

    %age Growth Over Previous Year 49.35 62.06 53.07

    Kenyas Total Imports from India 0.52 0.84 1.32

    India's %age Share in Kenyas TotalImports 7.19 9.34 10.33

    %age Growth Over Previous Year 57.58 61.54 57.14

    Kenyas Total Exports to India 0.05 0.08 0.09

    India's %age Share in Kenyas Total Exports 1.49 2.13 1.73

    %age Growth Over Previous Year -1.88 67.31 13.79

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    CountrySelected:Kenya

    CollegeCode:789

    CollegeCode:Christ Institute of Management

    Faculty Guide: MiteshDadhania

    Facultys Email: [email protected]

    PESTLE ANALYSIS

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    PESTLE ANALYSIS

    PESTLE is an analytical tool which considers external factor sand helps you to think about their

    impacts. It is a useful tool for understanding the big pictureof then vironmentin which you

    are operating .By understanding your environment, you can take advantage of the opportunitiesand minimize the threats. This provides the context within which more detailed planning can

    take place to take full advantageoftheopportunities that present themselves.

    The factors in PESTLEAnalysis:

    Political:

    Government type and stability Freedom ofthepress, ruleoflaw and levels ofbureaucracyand corruption

    Regulation and de-regulation trends Social and employment legislation Taxpolicy,and trade andtariff controls Environmental and consumer-protection legislation

    Economic:

    Stageofabusiness cycle Current and projected economicgrowth, inflation and interest rates Unemploymentand supplyoflabor,Laborcosts Levels ofdisposableincome and incomedistribution

    Likelyimpact oftechnological orotherchanges on the economy Likelychanges in theeconomic environment

    Sociological:

    Cultural aspects, health consciousness, population growth rate,agedistribution, Organizational culture, attitudes to work, management style, staff attitudes Education, occupations, earningcapacity, livingstandards Mediaviews, lawchanges affectingsocial factors,trends, advertisements, publicity Demographics: age,gender, race, familysize

    Technological: Maturity oftechnology,competingtechnologicaldevelopments,researchfunding,

    technologylegislation, new discoveries

    Information technology,internet, global and localcommunications Technology access, licensing, patents, potential innovation, replacement

    technology/solutions,inventions,research,intellectualproperty issues,advancesin

    manufacturing

    Transportation,energyuses/sources/fuels,associated/dependenttechnologies,ratesof

    obsolescence, wasteremoval/recycling

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    Legal:

    Current homemarket legislation, futurelegislation European/international legislation Regulatorybodies and processes Environmental regulations, employment law,consumerprotection Industry-specific regulations, competitive regulations

    Environmental:

    Ecological environmental issues, environmental regulations customervalues, marketvalues, stakeholder/ investorvalues management style, staffattitudes, organizational culture, staff engagement

    Kenyan Culture Overview:

    Official Name RepublicofKenya

    Head ofState MwaiKibaki

    Population 40 million*

    OfficialLanguages English, Kiswahili

    Currency KeyanShilling

    Capital City Nairobi

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    SUMMARY OF GLOBAL/COUNTRY STUDY

    AUTOMOBILE SECTOR OF KENYA WITH REFERENCE TO KENYA

    VEHICLES MANUFACTURES LIMITED

    Gross Domestic Product (GDP)

    5 years ago nation Kenyas GROSS DOMESTIC PRODUCT had been going to

    US$17. 39 billion dollars. For each household Low Household Item (GDP) typical

    fairly a lot more than US$450 yearly. Within the buying energy parity conditions, for

    each household associated with GROSS DOMESTIC PRODUCT back in 2006 had

    been going to US$1, two hundred. The actual countrys actual GROSS DOMESTIC

    PRODUCT development indexed towards the second . three percent at the begining

    of yr 04 and also to almost six %in the entire year 2006 as well as 2006, in contrast

    to the slow one four percent back in the year 2003 as well as all through Leader

    Daniel Arap Mois final phrase regarding yr 19972002. Actual Low Household Item

    (GDP) is actually likely to still the actual enhance, mostly due to the growth within the

    tourist, telecoms, transportation, as well as building as well as recuperation within

    the farming. The nation Kenya Main Financial institution prediction from the yr 3

    years ago is actually among 6 to 7 percent Low Household Item development.

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    Introduction of Automobile Industry of Kenya

    The car business in the unitedstates Kenya is principally active in the store as wellas submission associated with automobiles. A few many car sellers within the nation

    Kenya, most abundant in a fact becoming Cooper Electric motor Company, Toyota

    (East Africa), Common Engines, DT Dobie as well as Simba Colt. Addititionally there

    is 3 automobile set up flower in the united states Kenya, that focuses on the actual

    collecting associated with pick ups as well as weighty industrial automobiles.

    The actual set up sellers encounter difficult competitors through brought in second-

    hand automobile, primarily through the nation The japanese as well as Usa ArabicEmirates. These types of imports accounts from the about 70 percent from the

    marketplace. The final yr see a substantial reject within the amount of brand new

    automobiles market in the united states. There have been a continuing recuperation

    within the last four many years, however the figures achieve nevertheless drop much

    lacking the actual figures documented last year. 7 years ago, the key car businesses

    are documented product sales associated with about nine, 979 models. Whilst 27%

    more than previous yr, this really is nevertheless powerful amounts accomplish

    within the earlier yr 1990s.

    The actual recession within the amount of brand new vehicles market is actually

    attributable the actual exceptional competitors through second-hand automobiles

    and also the lower financial environment.

    The nation Kenya Electric motor Business Organization (KMI), the actual use

    outsourcing for kind of the organization individuals within the electric motor business,

    continues to be reception challenging invert for this tendency. A few of the steps

    possess assisted the pass though the lower justification in the entire year 2150,

    whenever just five, 869 models had been offered. On the component, the businesses

    have grown to be much more innovative within react to client specifications.

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    Company Profile

    INCORPORATION

    Incorporated in the Country Kenya as Leyland Kenya Limited on the date of 2nd July

    1974.

    Through a Special Resolution of the Shareholders of the Company changed itsname on the date of 16 th May, 1989 to Kenya Vehicle Manufacturers Limited.

    SHAREHOLDING

    Kenya Government 35%

    CMC Holdings Limited 32.5%

    D.T.Dobie & Co (K) Ltd 32.5%

    FIRST

    KVM was one of the first vehicle assembly plant to be incorporated in Kenya.

    PRODUCTION

    Began creation back in 1976 along with very first automobile advancing from the

    manufacturing plant within the 30 days Aug, 1976. Cumulative creation because starting

    appears in around sixty, 000 automobiles. The rose had been initial style to create lighting as

    well as weighty industrial automobiles consist of Variety Rovers, Property Rovers, Leylandvehicles as well as Busses, Fiat, Microbuses,.

    The car product range generate in the nation KVM offers improve through the years as well

    as appears in eleven. The product range these days consists of Mazda, Property Rover,

    Machine Collection, Mercedes as well as Iveco.

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    Automobile Industry India

    The Automobile Industries are producing over the 11 million vehicles and exporting

    around 1.5 million every year. The dominant product of the industries is two wheeler

    with a market share of the over 75% and passenger car with a market share of about

    16%. Commercial vehicle and three wheeler shares about 9% of the market between

    them. About 91% of the vehicle sell are used by households and only about 9% for

    commercial purpose. The industries have attained a turnover of the more than USD

    35 billion and provide direct and indirect employment to more than 13 million people.

    Note that, with a high cost of development production facilities, limited convenienceto newer technology and towering competition, the barriers to enter the Indian

    Automotive sectors are high and these barriers are learning. On the other side, India

    having well-developed tax structure. The power to levy taxes and duties are

    distributed among the three tiers of the Government. The cost structures of the

    industries are fairly traditional, but the profitability of motor vehicle manufacturers

    have been rising over the past five years. Major players, like Maruti Suzuki and Tata

    Motors have material cost of about the 80% but are recording profits after tax ofabout the 6% to 11%.

    The level of technology changes in the Motor vehicle Industries have been high but,

    the rate of change in the technology has been average. Investment in the

    technology by the producers has been soaring. System-suppliers of the integrated

    works and sub-systems have become the arrangement of the day. However, further

    investment in the new technology will help to the industry be more competitive. Over

    the past few years, the industries have been unstable. Currently, country Indias

    increasing per capita non-refundable income which is expected to rise by the 106%

    and the year 2015 and growth in exports is playing a major roles in the increase and

    competitiveness of the industry.

    Tata Motors is leading the commercial vehicle section with a market share of the

    about to 64%. Maruti Suzuki is leading the passenger vehicle part with a market

    share of the 46%. Hyundai Motor India and Mahindra and Mahindra both are focus

    expanding their footprint in the out of the country market. Hero Honda Motors is

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    occupy over the 41% and sharing 26% of the 2 wheeler market in the country India

    with Bajaj Auto. Bajaj Auto in itself is occupying about the 58% of the three wheeler

    market.

    Customer is very important of the survival of the Motor Vehicle manufacturing

    industry. In the year 2008-09, customer response drop, this burned on the increase

    in the demand of cars. Steel is the major part input used by manufacturers and the

    increase in the price of steel is put a cost pressure on manufacturers and cost is

    receiving transferred to the end of the customer. The price of oil and petrol affect the

    driving habits of customers and the type of car they buy in the market.

    The key of the success in the industries are to improve labor productivity, capital

    efficiency and labor flexibility. Have an quality manpower, infrastructure

    improvement, and raw material availability also play a major role. Access to most

    recent and one of most efficient technologies and techniques will taken competitive

    advantage to the major of the players. Utilizing manufacture plants to the best

    possible level and understand the implication from the country government policies

    are the basic in the Automotive Industries of the country the India.

    Both, The Industry and The Indian Government are compelling to intervene for the

    Indias automotive industries. The Country Indian government should to facilitate,

    create approving and predictable of the business environment, infrastructure

    formation, to attract investment and promote researched and development. The role

    of the Industries will mainly to be in designing and to manufacture the product of

    superlative quality establish cost competitiveness and to improve efficiency in labor

    and in the capital. With a joint and proper effort, the Indias automotive industry will

    surely emerge as the objective of alternative in the world for design and tomanufacture of automobile.

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    Top Automobile companies in India

    Vehicle sectors are usually prosperous in this particular one hundred year. The

    indian subcontinent will be the one of many important participants inside the global

    motor vehicles industry.

    Bajaj Automobile Ltd:

    Bajaj Automobile Ltd. will be the industry head in the vehicle organizations inside the

    The indian subcontinent. The particular Bajaj Group's front runner business} will be

    the Bajaj Automobile Ltd.

    Hero MotoCorp Ltd:

    The organization may be the consequence of the actual loan consolidation among

    Japan Toyota Engines Organization} as well as India's Leading man Toyota Team

    within 93.

    Mahindra & Mahindra Limited:

    This particular car organization} is really a part associated with Mahindra Team. The

    organization focuses on automobiles for your common objective power. This rates

    tenth one of the greatest personal field businesses within Indian.

    Maruti Suzuki India Ltd:

    Maruti Suzuki may be the organization} that has brought in trend in the market

    associated with Indian native car. It does not take consequence of the actual proper

    connections associated with Japan's Suzuki as well as Maruti

    Tata Motors:

    At first phase associated with Nodriza the referred to as Telco, Nodriza Engines is

    among the biggest production organization} of economic automobile within Indian

    which is additionally among the biggest personal restricted organization

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    Hyundai Motor India Ltd:

    Hyundai Electric motor limited is really a subwoofer label of the actual Hyundai

    Engines Organization}. This is a Southern Korean language multiple nationwide

    organization}.

    Hindustan Motors:

    Hindustan Engines is among the top producer of electrical Engines within Indian. It

    does not take very first Vehicle Organization} associated with Indian that

    experienced begin the actual production procedure for vehicles within Indian back in

    1942.

    TVS Motors

    Within the 2 wheeler business TELEVISIONS Engines is quite more suitable title.

    The very first 2 seater moped had been Released at this time organization} within

    Indian.

    Ashok Leyland:

    It does not take 2nd main crucial gamer one of the industrial automobiles within

    Indian. The organization companies Vestible busses, Haulage automobiles, 18-82

    seater solitary as well as dual decker busses and so on The actual 6 production

    models from the organization} can make seventy seven, 000 automobiles each time.

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    Domestic Market Share for 2010-11

    Passenger Vehicles 16.25

    Commercial Vehicles 4.36

    Three Wheelers 3.39

    Two Wheelers 76.00

    [Source:Society of Indian Automobile Manufacturers (SIAM)]

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    Automobile Exports Trends (Number

    of

    Vehicles)

    Category 2004-05

    2005-06

    2006-07 2007-08 2008-09 2009-10 2010-11

    Passenge

    r Vehicles

    166,40

    2

    175,57

    2

    198,452 218,401 335,729 446,145 453,479

    Commerci

    al

    Vehicles

    29,940 40,600 49,537 58,994 42,625 45,009 76,297

    Three

    Wheelers

    66,795 76,881 143,896 141,225 148,066 173,214 269,967

    Two

    Wheelers

    366,40

    7

    513,16

    9

    619,644 819,713 1,004,17

    4

    1,140,05

    8

    1,539,590

    Grand

    Total

    629,54

    4

    806,22

    2

    1,011,52

    9

    1,238,33

    3

    1,530,59

    4

    1,804,42

    6

    2,339,333

    [Source:Society of Indian Automobile Manufacturers (SIAM)]

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    Highlights of Kenyan Import - Export Policy

    Aspects Impacting on Kenyas Overseas Plan:

    Kenyas overseas plan offers seeing that self-reliance already been well guided as

    well as curved through its very own nationwide attention. This particular self-interest

    might be assembled in to 3 primary groups:

    Security/Political:

    Peacefulness as well as balance is really a pre-requisite in order to interpersonal as

    well as financial advancement. The actual governments promise to ensure the

    safety of individuals, and also the safety associated with nationwide honesty as well

    as sovereignty inside safe edges underlies the need to enhance nationwide passions

    through ensuring the safe politics atmosphere with regard to advancement.

    Economic Advancement or Development:

    Economic development has been played a dominant role in shaping Kenyas foreign

    policy. Its need to pursue an open economic policy and the demand for foreigncapital and investment flows, inter-alia FDI and ODA, has been influenced Kenyas

    approach to foreign policy.

    Geo-Political Factors:

    Kenyas overseas plan in the area continues to be formed through aspects like the

    existence associated with overlapping cultural local community throughout edges

    and also the undeniable fact that Kenya is really a c?te condition from the Indian

    native Sea as well as that affects relationships along with landlocked neighbours.

    Kenya and Regional Integration:

    Worldwide as well as Local Co-operation is really a main element of the other planfrom the any kind of nation. The participates positively in a number of local

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    endeavours. This is a person in Eastern Africa Local community, Typical

    Marketplace with regard to Far eastern as well as +Development (IGAD), Indian

    native Sea Edge Organization with regard to Local Co-operation, and the like.

    COMESA:

    Kenya continues to be connected an excellent importance towards the Typical

    Marketplace with regard to Far eastern as well as The southern part of The african

    continent, since it offers a excellent marketplace because of its produced item. The

    actual COMESA area is really a lively financial region as well as a regular

    membership towards the Totally free Industry Region (FTA) released within Oct

    2150.

    East African Community:

    The actual rebirth associated with Eastern Africa Local community having a excellent

    possible marketplace associated with 83 mil individuals who will certainly lead in the

    direction of creating a competing marketplace as well as favorable atmosphere for

    your circulation associated with investment decision towards the area.

    Inter-Governmental Authority on Development (IGAD):

    Kenya is really a person in IGAD, composed of from the 7 nations from the horn

    associated with The african continent. The actual Horn associated with The african

    continent is suffering from the actual perennial issue associated with drought as well

    as IGAD continues to be determined powers within dealing with the problem

    associated with drought as well as advancement.

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    Highlights of Indian Import - Export Policy

    Higher Help regarding Industry and also Product or service Variation

    Technological Upgradation

    EPCG Plan Dtente

    Support regarding Environmentally friendly providers goods coming from Northern

    Eastern side

    Status Owners

    Stability/ continuity in the International Buy and sell Coverage

    Marine industry

    Gems as well as Diamond jewelry Industry

    Agriculture Industry

    Leather Industry

    Tea

    Pharmaceutical Industry

    Handloom Industry

    EOUs

    Thrust to be able to Value Added Producing

    DEPB

    Flexibility offered to be able to exporters

    Waiver regarding Offers Healing, In RBI Certain Compose down

    Simplification regarding Treatments

    Reduction regarding Business deal Fees

    Directorate regarding Buy and sell Cure Actions

    DEPB Plan upto January the year of 2010.

    To market benefit add-on inside our made exports and also toward this specificending, have got agreed at least 15%.

    100% upload driven products for starters further 12 months right up until 31st Drive

    in 2011.

    The Authorities tries to market Company The indian subcontinent by means of half

    a dozen or maybe more Made inside India exhibits to get structured across the

    globe yearly.

    Foreign Buy and sell Coverage is always to aid exporters regarding scientific wayup marche upload industry structure, Towns regarding Upload Excellence and also

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    products positioned therein could be provided further targeted help and also offers.

    To inspire generation and also upload regarding green products by means of

    actions like omitted producing plan regarding environmentally friendly cars, no

    obligation EPCG plan and also offers regarding exports.

    E-Trade job could be integrated in a time sure fashion to deliver just about all pole

    owners over a frequent program. Further ports/locations could be empowered

    around the Digital Info Interchange within the next few years.

    Incentive obtainable beneath Emphasis Industry Plan (FMS) have been brought up

    coming from 2 . not 5% to be able to 3%.

    Incentive obtainable beneath Emphasis Product or service Scheme(FPS) have

    been brought up coming from 1 ) 25% to be able to 2%.

    26 fresh market segments are already included beneath Emphasis Industry Plan.

    Included in this are of sixteen fresh market segments inside Asian The usa and also

    15 inside Asia-Oceania.

    153 ITC(HS) Unique codes from several digit stage Product or service labeled

    regarding Industry Associated Emphasis Product or service Plan (MLFPS)

    Focus Product or service Plan profit expanded regarding upload regarding green

    products; and then for exports regardingseveral goods from the particular Northern

    Eastern side.

    To increase exports and also inspire scientific way up marche, further Obligation

    Credit rating Scrips will probably be directed at Reputation Owners @ 1% in the FOB

    value of earlier exports.

    Income Duty different to be able to fully EOU s and STPI products beneath

    Segment 10B and also 10A regarding Taxation Behave, have been expanded for

    that economic 12 months 2010-11 inside the Price range 2009-10.

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    Trade Berries of import and export

    International trade barriers are slowly narrowing down and a new era of world trade

    is emerging global economy export and import trade will play a major role since

    interdependence between economics on several aspects is increasing. But

    interdependence on trade and development aid between countries is viewed with

    caution by most developing countries as they believe that developed countries are

    always motivated to sustain their interests and under such situation interests of

    developing countries may get partly neglected. India being a developed country has

    to protect its national interests of development and therefore export import trade

    policy has to be designed and implemented accordingly. In the export and import

    policy approach of government towards various types of exports and imports is

    conveyed to different exporters and importers. Export import policy regulates exports

    and imports of a country. Buying goods and services from other countries is known

    as import while selling services and goods countries is known as export. Nowadays

    in the globalization era, no frugality in the world can retain shortcut from the

    remaining globe. In the economic development of all developing and developed

    economies import and export plays an important role.

    Indias foreign tradepolicy has been followed by controls and regulations on import

    and export to protect domestic industry and trade. To protect domestic industry and

    trade from foreign goods high import duty has been levied on imported goods and

    again imports were regulated and controlled through license and import substitution

    production measures (Capela, 2008). Despite all the controls and regulations and

    import substitution measures Indias foreign trade deficit has been increasing and itreached at alarming heights during late 1980s when India resorted to large scale

    borrowing from international financial institutions to settle trade deficit crisis.

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    Potential Market for Automobiles in the Gujarat

    Atul Auto Ltd., General Motors, Munjal Auto India Ltd., Asia Motor Works,

    Electro herm and Ajanta are the important players in the Gujarat.

    General Motors plant in Halol, Panchamahals is the major player having

    production capacity of 75,000 cars p.a.

    Rajkot district in the Saurashtra region has the largest group for production of

    Auto components and diesel engines.

    Maruti Udyog Ltd. plans to export 2.5 lakh small cars to Europe from the

    MundraPort in Kutch.

    Business Opportunities in Gujarat

    Gujarat, Growth level with the Business Resource, offers the great opportunity for

    the good Investments as it is one of the most prefer location for Industrial

    Investments in the Country. It is the house for the lively industrialist and the Business

    Entrepreneurs.

    Several factor influence Investment opportunity in the Gujarat depends on the

    Investment Environment:

    Availability of Natural Resources

    Manpower

    Policy Measurements and Incentive

    Economy Attractions

    Stable Leadership and Growth Policies

    Enhancing Investments

    Partnering Strengths

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    Conclusions

    After compiling information and various data from the multiple sources we have

    come to the following conclusions.

    India is a favored destination for Automobile manufacturing.

    Major corporations have either set shop or and in the process of setting their

    manufacturing unit in India.

    The most prefer destinations due to their proximity to the market, availability

    of raw materials, availability of skilled labour, availability of natural resources

    and favorable political and bureaucratic environment are

    1) Guajarat

    2) Maharastra

    3) U.P

    4) Karanataka

    Gujarat has become an Automobile industry in the shortest time possible due

    to the aggressive and big environment provided by the government to the

    interested organizations.

    o Prime Ex. Tata Neno Project and Maruti Suzuki

    Skilled manpower easily available considering the number of engineering and

    polytechnic institutes in Gujarat is around 145.

    Comparative cost of hiring is lower with respect to Maharastra and Karnataka.

    Rajkot and Mahesana are well known Automobile components hub.

    Lots of organized units manufacturing components for global companies like

    GM, Mercedes, BMW, Honda etc.

    There for KVM will find Gujarat to be the best suitable partner to establish

    manufacturing unit.

    Sand and Dholera could be the best places because of its proximity to the

    ports like mundra and kundla.

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    SUMMRY OF REPORT OF REA VIPINGO Ltd(KENYA)

    INTRODUCTION OF THE KENYA AGRICULTURE SECTOR AND ITS

    ROLE IN KENYA ECONOMY

    Agriculture is the main engine of economic growth of Kenya. Agriculture Sector

    greatly impact on GDP directly by 26% and indirectly by 27% through connection

    with other sectors 80% of rural employment, 60% of export earnings and 45% of

    annual government revenue are gained by agriculture. Reconciliation the agricultural

    sector into commercially oriented and competitive sector capable of gaining private

    investment and international markets is in the process by the government. The

    revitalization will also target industrial crops such as cotton, sisal, pyrethrum etc. The

    agricultural sectorial has expanded remarkably to a high records, a real increasable

    growth of 6.3 per cent in the year 2010 as compared to contractions of 4.1 and 2.6

    per cent experienced in 2008 and 2009 respectively.

    The sector expanded impressively that in 2008 and 2009 real growth was 4.1

    and 2.6 percent respectively while in 2010 it was 6.3 percent.

    The basically diversification due to: good atmosphere in year 2010

    Interrelation through supply of subsidized seeds and fertilizers by government;

    Improvement in quoting price in tea and coffee changes the production of

    Maize, wheat, rice, tea, sisal and pyrethrum were among the agricultural

    commodities.

    Rising global demand resulted in improved prices of tea, coffee, sisal,

    pyrethrum and tobacco among other crops Rising global demand resulted in

    improved prices of tea, coffee, sisal, pyrethrum and tobacco among other

    crops

    The favorable weather leading increasing in production of milk deliveries by

    26.9 per cent from 406.5 million liters in 2009 to 515.7 million liters in 2010.

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    As more companies started a business of export the horticulture has fall

    down. Industry like the sugar has faced significant challenges and government is

    making effort to improve the sector. The governments implement their stated policies

    for this industry that has growth opportunity in coming few years. There are also

    other sectors where the country has important untapped resources include cotton,

    forestry, fishing, pyrethrum, and macadamia nuts.

    In Kenya agro-processing and packaging technologies are relatively

    undeveloped. In particular, investment in packaging technology is critical during sea

    freight, whose cost is significantly lower compared to that of air freight. To increase

    the produce shelf life, reduce post-harvest losses, and improve consumer

    acceptance both in the domestic and international markets deliberate efforts shouldbe made towards investing in this area.

    Kenyan agriculture's main subsector is horticulture, the mainstay of the

    country's economy, in achieving food security, income and employment generation,

    foreign exchange earnings, raw material for agro-processing, and poverty alleviation.

    The subsector directly and indirectly employs over six million Kenyans. After tea, the

    horticulture industry is also the leading foreign exchange earner. In 2009, Kenya

    earned KES 153 billion from the domestic market and

    Major Agriculture based companies in Kenya:

    Eaagads Ltd

    Kapchorua Tea Co. Ltd

    Kakuzi

    Limuru Tea Co. Ltd

    Rea Vipingo Plantations Ltd

    Sasini Ltd

    Williamson Tea Kenya Ltd

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    Business, Structure and Function of REA Vipingo Ltd

    With proper handling, The REA Vipingo group of companies are well based

    capitalization. A largest sisal fiber producer in Africa with sisal fibre production of

    over 16,000 tones per annum. All fibre produced is exported except spinning. Most

    of employees are housed on the estates which have good allowances and facilities

    like medical facilities etc. and group employs over 3,000 people.The REA group

    exclusive REA Vipingo Plantations LTD was started in 1995. Today, however it has

    expanded which it includes the company like which have Vipingo estate & 4 wholly

    owned subsidiaries; Dwa Estate LTD, which owns the Dwa estate, Amboni

    Plantations Limited, which also owns the Spinning Mill in Tanzania, & Wigglesworth

    Exporters Limited, which also has a warehousing and shipping operation based in

    Mombasa

    REA Vipingo ltd listed in 1996 on the Nairobis Stock Exchange (NSE), the industry

    has grown speedily from sisals yearly fibre productions of 11,000 tones to more than

    16,000 tones today. Turnover has improved from Kshs. 537millions in 1996 to Kshs.

    1.10 billion today.

    In current years there has been wonderful demand for East African sisal fibers

    from outside of world that is the traditional cordages and bag markets. Main key uses

    for quality REA Vipingosisal fibers now contain extra high quality sisal carpets,

    polishing applications on various cloth industries, sisal pulps is used in the producing

    of specialty papers, cores for wires ropes, dartboards & various handicrafts usages.

    In addition to this a reasonably big market has been found in number of various

    countries for producing products including plasters reinforcements.

    REA Vipingo group pays significant attention to increase and improve the

    quality control at all stage of sisal processing unit, processing and creating of its sisal

    fiber with the product that fibre created from REA Vipingoestates is standardized

    globally for its constant high quality.

    The sisal plant, which is affiliate to the Agavaceae plant family and located to

    the area of regions of north and central region of America, was first introduced to

    East Africa in year of 1893. The plant that was brought to Tanganyika by Dr. Hindorf,

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    a German scientist, was the diversity Agava Sisalana which originates from the

    Yucatan in Mexico.

    The first sisal plants introduced in East Africa were planted at Kikogwe on the

    area of south side of the Pangani River in Tanga region of Tanzania on the edge of

    what is now the group's Mwera estate.

    After a difficult begin, sisal production grow in East Africa and by the decade

    of 1960s Tanzania's production alone was some about 230,000 tones annually with

    a further increased in 60,000 tones being manufactured in Kenya. Most of the fibre

    created in East Africa was, until the mid decade of 70s, used in the production of

    lower value of agricultural baler twine.

    With the arrival of synthetic fibre, and especially polypropylene, the

    agricultural baler twine market diminished quickly and today virtually no African sisal

    fibre produce the production of agricultural twine for the global market.

    The total fibre production from Africa is currently estimated to be

    approximately 59,000 tonnes per annum of which REA Vipingo'sproduction of over

    16,000 tonnes

    Major Imports

    Description Kenya's

    import

    from India

    in 2008

    Kenya's i

    mport

    from

    world in

    2008

    India's

    %

    share in

    Global

    imports

    Animal, vegetable fats and oils, cleavage products, 3.29 504.62 0.65

    Cereals 12.71 375.17 3.39

    Sugars and sugar confectionery 10.59 110.97 9.54

    Cereal, flour, starch, milk preparations and products 1.26 35.71 3.53

    Beverages, spirits and vinegar 0.05 35.38 0.15

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    GDP. Agriculture has its importance from the fact that it has vital supply and demand

    links with the manufacturing sector.

    Agriculture sector has contributed towards the production and productivity of

    food grains, oilseeds, commercial crops, fruits, vegetables, food grains, poultry and

    dairy during last five years. India is the second largest producer of fruits and

    vegetables in the world in addition of being the largest overseas.

    Indian Economy stats Kenyan Economy stats

    Aid as % of GDP 0.3% 4.9%Economic freedom 1.5 1.9

    Exports to US $3,233,200,000.00 $56,600,000.00

    GDP $4,164,000,000,000.00 $41,480,000,000.00

    GDP growth > annual % 9.23 annual % 5.81 annual %

    GDP (per capita) $3,751.99 per capita $1,180.31 per capita

    GDP per capita in 1950 $597.00 $947.00

    GDP per capita in 1973 $853.00 $1,055.00GDP > PPP $3,362,960,000,000.00 $34,504,000,000.00

    Gross National Income $477,000,000,000.00

    44 times morethan Kenya

    $10,657,900,000.00

    Gross National Income (per

    $ GDP)

    $14.37 per $100 $30.73 per $100

    114% morethan India

    Income distribution >

    Poorest 10%

    3.5% 2.4%

    Income distribution >

    Richest 10%

    33.5% 36.1%

    (Source: nationmaster.com)

    http://www.nationmaster.com/country/in-india/eco-economyhttp://www.nationmaster.com/country/ke-kenya/eco-economyhttp://www.nationmaster.com/graph/eco_aid_as_of_gdp-economy-aid-as-of-gdphttp://www.nationmaster.com/graph/eco_eco_fre-economy-economic-freedomhttp://www.nationmaster.com/graph/eco_exp_to_us-economy-exports-to-ushttp://www.nationmaster.com/graph/eco_gdp-economy-gdphttp://www.nationmaster.com/graph/eco_gdp_gro_ann-economy-gdp-growth-annualhttp://www.nationmaster.com/graph/eco_gdp_percap-economy-gdp-per-capitahttp://www.nationmaster.com/graph/eco_gdp_per_cap_in_195-economy-gdp-per-capita-1950http://www.nationmaster.com/graph/eco_gdp_per_cap_in_197-economy-gdp-per-capita-1973http://www.nationmaster.com/graph/eco_gdp_ppp-economy-gdp-ppphttp://www.nationmaster.com/graph/eco_gro_nat_inc-economy-gross-national-incomehttp://www.nationmaster.com/graph/eco_gro_nat_inc_pergdp-gross-national-income-per-gdphttp://www.nationmaster.com/graph/eco_gro_nat_inc_pergdp-gross-national-income-per-gdphttp://www.nationmaster.com/graph/eco_inc_dis_poo_10-economy-income-distribution-poorest-10http://www.nationmaster.com/graph/eco_inc_dis_poo_10-economy-income-distribution-poorest-10http://www.nationmaster.com/graph/eco_inc_dis_ric_10-economy-income-distribution-richest-10http://www.nationmaster.com/graph/eco_inc_dis_ric_10-economy-income-distribution-richest-10http://www.nationmaster.com/graph/eco_inc_dis_ric_10-economy-income-distribution-richest-10http://www.nationmaster.com/graph/eco_inc_dis_ric_10-economy-income-distribution-richest-10http://www.nationmaster.com/graph/eco_inc_dis_poo_10-economy-income-distribution-poorest-10http://www.nationmaster.com/graph/eco_inc_dis_poo_10-economy-income-distribution-poorest-10http://www.nationmaster.com/graph/eco_gro_nat_inc_pergdp-gross-national-income-per-gdphttp://www.nationmaster.com/graph/eco_gro_nat_inc_pergdp-gross-national-income-per-gdphttp://www.nationmaster.com/graph/eco_gro_nat_inc-economy-gross-national-incomehttp://www.nationmaster.com/graph/eco_gdp_ppp-economy-gdp-ppphttp://www.nationmaster.com/graph/eco_gdp_per_cap_in_197-economy-gdp-per-capita-1973http://www.nationmaster.com/graph/eco_gdp_per_cap_in_195-economy-gdp-per-capita-1950http://www.nationmaster.com/graph/eco_gdp_percap-economy-gdp-per-capitahttp://www.nationmaster.com/graph/eco_gdp_gro_ann-economy-gdp-growth-annualhttp://www.nationmaster.com/graph/eco_gdp-economy-gdphttp://www.nationmaster.com/graph/eco_exp_to_us-economy-exports-to-ushttp://www.nationmaster.com/graph/eco_eco_fre-economy-economic-freedomhttp://www.nationmaster.com/graph/eco_aid_as_of_gdp-economy-aid-as-of-gdphttp://www.nationmaster.com/country/ke-kenya/eco-economyhttp://www.nationmaster.com/country/in-india/eco-economy
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    Present Position and Trend of Business (import / export) with India

    In 1981 India-Kenya trade agreement was signed. In 1983 India-Kenya Joint

    Trade Committee (JTC) was set up at Ministerial level. The JTC has met six stimes

    since, the last in October 2010 in Nairobi. In 1985 A Joint Business Council was setup by the Federation of Indian Chambers of Commerce & Industry and the Kenya

    National Chamber of Commerce & Industry (KNCCI). In 1996 KNCCI signed a

    Memorandum of Understanding with the Confederation of Indian Industry (CII).

    In 2011 Business promotion events organized in Kenya include : India:

    Medical Tourism Destination 2011 organized by Services Exports Promotion Council

    (SEPC) in Nairobi in March; Buyers Sellers Meet organized by the Engineering

    Exports Promotion Council (EEPC) in Nairobi in April; participation by 11 Indian

    companies at the Build Expo Kenya exhibition; participation of Plastics Export

    Promotion Council (PLEXCONCIL) with 48 Indian exhibitors at the 4th International

    Exhibition for Plastics, Rubber and Packaging Industry held in Nairobi in July;

    participation of 24 Indian companies through FIEO at the 15th Kenya International

    Trade Exhibition that was held in Nairobi in November. Tata Africa Holdings (Kenya)

    and Mahindra & Mahindra were among the companies that participated at the Kenya

    Motor Show that was held in Nairobi in September.

    Trade

    The mutual trade grew by 57% to reach US$ 2.4 billion in 2010-11. Nearly

    US$ 2.3 billion constituted Indias exports to Kenya. India is the sixth largest trading

    partner of Kenya. According to Kenyan statistics, the two sided trade for January-

    November 2011 is approximately US$ 1.5 billion. Main Kenyan exports to India

    include soda ash, vegetables, tea, leather and metal scrap. Main Indian exports to

    Kenya include pharmaceuticals, steel products, machinery, yarn, vehicles and power

    transmission equipment

    .

    INVESTMENT

    In 2005 Tata Chemicals Ltd. acquired Magadi Soda Company Limited.

    Several leading Indian public sector insurance companies participate in Ken India

    Assurance Co. Ltd. More recent investments in businesses in Kenya by Indian

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    corporate include Essar Energy (petroleum refining), Bharti Airtel (telecom), Reliance

    Industries Ltd. (petroleum retail); Tata (Africa) (automobiles, IT, pharmaceuticals,

    etc.).

    Several Indian firms including KEC, Kalpataru Power Transmission Ltd.,

    Kirloskar Brothers Ltd., Mahindra & Mahindra, Thermax, WIPRO, Jain Irrigation

    System Ltd., Punj Lloyd, Emcure, Dr. Reddy, Cipla, Cadila, TVS and Mahindra

    Satyam, etc., have a business presence in Kenya and also the Bank of India and the

    Bank of Baroda. HDFC has a Representative Office. In 1981 An India-Kenya Double

    Taxation Avoidance Agreement (DTAA) was signed. In November 2010 the 2nd

    round of negotiations to review the DTAA was held in Nairobi.

    India-Kenya to increase Bilateral Trade to $ 2.5 Billion by 2012-13

    Kenya and India, the two countries have decided to increase the level of

    cooperation in the spirit of South-South cooperation. In the meeting held on 14th

    October, 2010 between, The Minister of Commerce and Industry, Mr. Anand

    Sharma, Government of India, and Prime Minister of the Government of Kenya, Mr.

    Raila Amolo Odingo, this was decided.

    Namaskar Africa is an private networking forum of Included of Indian and

    African enterprises provide and offering investments, trading and joint venture

    business opportunities across the agriculture sectors of shared interest to both the

    sides, Indias Duty Free Tariff Preference (DFTP) Scheme for Least Developed

    countries (LDCs) and particular sectors of power, health and ICT.

    India-East Africa Business Forum have bring jointly for a business

    conversation, 12 countries of east Africa and the policy makers, financial institutions

    (FI), entrepreneur, procurement institutions, multilateral funding agencies,

    investment bodies, sectorial nodal institutions (NI) and regional bodies coming from

    India to contribute to their learning and experience for common growth and talk

    about the project specific opportunities in known sectors for mutual collaboration.

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    Kenya's Top 10 products Imports from India

    Description Imports from

    India

    in 2007

    Imports

    from

    India in

    2008

    Growth

    from

    2008/2007

    All products 844.55 1,315.47 55.76

    Mineral fuels, oils, distillation

    products, etc

    277.55 502.89 81.19

    Nuclear reactors, boilers,

    machinery, etc

    77.00 160.47 108.38

    Pharmaceutical products 67.76 115.53 70.49

    Electrical, electronic equipment 82.22 108.39 31.81

    Iron and steel 49.94 70.54 41.23

    Vehicles other than railway,

    tramway

    33.22 36.26 9.12

    Plastics and articles thereof 27.37 33.31 21.66

    Salt, sulphur, earth, stone, plaster,

    lime and cement

    9.03 20.19 123.41

    Paper & paperboard, articles of

    pulp, paper and board

    12.01 20.17 67.90

    Articles of iron or steel 14.6 19.444 33.18

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    Kenya's Top 10 Products of Exports to India

    Descrpition Kenya's

    Exports

    to India

    2006

    Kenya's

    Exports

    to India

    2007

    Kenya's

    Exports

    to India

    2008

    % Growth

    2007/2006

    % Growth

    2008/2007

    All products 52.22 86.73 98.87 66.08 14.01

    Inorganic chemicals, precious

    metal compound, isotopes

    19.37 38.60 56.65 99.27 46.74

    Salt, sulphur, earth, stone,

    plaster, lime and cement

    5.64 6.34 10.48 12.42 65.35

    Coffee, tea, mate and spices 5.93 7.25 9.38 22.41 29.34

    Raw hides and skins (other

    than fur skins) and leather

    5.58 6.03 5.71 8.01 -5.29

    Edible fruit, nuts, peel of citrus

    fruit, melons

    1.57 0.86 3.72 -45.21 333.92

    Lead and articles thereof 0.15 2.04 2.17 1,278.38 6.18

    Wool, animal hair, horsehair

    yarn and fabric thereof

    1.73 2.33 1.88 34.93 -19.25

    Vegetable textile fibers nets,

    paper yarn, woven fabric

    0.85 1.58 1.50 85.58 -5.12

    Copper and articles thereof 1.45 0.74 1.14 -49.07 53.78

    Pearls, precious stones,

    metals, coins, etc

    1.34 1.43 0.89 6.58 -37.45

    (Source: focusafrica.gov.in)

    http://focusafrica.gov.in/Angola_international_trade.htmlhttp://focusafrica.gov.in/Angola_international_trade.html
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    POLICIES AND NORMS OF KENYA FOR IMPORT/EXPORT

    The documents required for a typical export transaction: Commercial invoice are as

    follows.

    Bill of lading/Airway bill

    Packing list

    Certificate of origin

    All necessary permits

    As with imports, these documents need to be lodged together with the customs

    declaration to clear the goods for export. You can engage a freight forwarder to do

    the documentation on your behalf.

    Value added tax:

    VAT standard rate of charge is 16%. Zero rated supplies include taxable

    services and export of raw materials & goods and the supply or import of specific

    goods, especially for goods which used in agriculture, computer technology for

    hardware and software, educational service and health , global air travel and gives to

    licensed oil exploration companies.

    Excluded supplies comprise of most agricultural produce in its unprocessed or

    preserved state and financial services provide by banks. For supply of and power

    electricity and fuel at a special rate of 12%.Prohibited and limited Exports is

    described by Third agenda of the Eastern Africa customs Management Act. Waste

    and scrap of ferrous cast iron, timber from any wood grown in Kenya and wood

    charcoal integrated in restricted exports.

    EXPORT SUBSIDIES

    A Manufacturing under Bond (MUB) program that is designed to encourage

    manufacturing for export is maintained by Kenya. The program is open to both local

    and foreign investors. MUB goods are expected to be exported. If not, they are

    subject to a surcharge of 2.5 percent and are subject to all other duties. Enterprises

    are exempted from VAT and duty on imported raw materials which are operating

    under this program and other imported inputs and have a 100 percent investmentallowance on plant, machinery, equipment, and buildings.

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    Kenyas successful garment and apparel sector have become center of

    Kenyas EPZ. Up to 20 % of their outputs on the domestic market are allowed by

    EPZ firms to sell. However, they are liable for all taxes on products sold domestically

    plus a 2.5 percent penalty. There is no general system of preferential financing,

    although sectorial government development agencies in areas such as tourism and

    tea are supposed to provide funds at below-market rates to promote investment and

    exports.

    Export Taxes and Charges

    The EAC custom union protocol provides flexibility for member countries to

    impose export taxes and charges on a selected range of products for the

    development of sensitize sectors. Kenya maintains an export tax of 25%, on hides

    and skins and scrap metal to encourage local processing.

    Export prohibitions, restrictions, and licensing

    Kenya restricted the Exportation of product like as the round wood, firearms

    and ammunition of every type, and to other article having the exterior of lethalweapons. A license is necessary for exports of most agricultural and food products,

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    food, minerals, and mineral products. Exports of certain agricultural products and

    food products are subject to unique licenses to make sure that the country remains

    self-dependents in these products.

    Export of plant are focus to a phytosanitary documentation from Kenya Plant

    Health Inspectorate Service (KEPHIS), while animals export and export of animal

    products for necessity for a health of people and sanitary certificate from the of

    Veterinary Services Department.

    Export Processing Zones Scheme

    The Export Processing Zones Scheme which was recognized in 1990 allows

    for duty and VAT exemptions on imported machinery (except motor vehicles) andraw materials. Besides high value infrastructure, companies located in EPZs

    promotes from a ten-year corporate tax, income, and maintenance tax holiday;

    exclusion from stamp duties; and a 100% investment allowance (applicable over 20

    years). The Export Processing Zones Authority (EPZA) main purpose is facilitating

    licensing and rapid project approval and also acts as the primary licensing and

    regulatory agency on behalf of the Government.

    POLICIES AND NORMS OF INDIA FOR IMPORT/EXPORT

    A very special Agricultural Production Scheme that known scheme called

    "Vishesh Krishi Upaj Yojana which was introduce to raise and increase flowers

    export, green products like vegetables, fruits, small forest manufacture & their value

    added products has been introduced. Under this scheme, product s exports qualify

    for duty free credit entitlement (5 per cent of Free On Board (F.O.B) total value ofexport) for import inputs and other products;

    Export Promotion Capital Goods (EPCG) scheme for import of goods it is duty

    free import of capital goods under, allows the producing of capital goods and

    services imported under EPCG for agriculture product anywhere in the Agriculture-

    Export Zone (AEZ); Utilize finances from the 'Assistance to States for e Development

    of infrastructure of Exports (ASIDE) scheme' for growing and development of AEZs;

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    Liberalization of import of goods, planting material, bulbs, tuber and

    liberalization of the permission export of derivatives plant parts and extract to

    promote export of medicinal plants & other herbal products.

    Import Procedures:

    Documentation: Importers must provide an import statement in the set Bill of

    Entry format, revealing the value of the imported goods. This must be accompanied

    by any import license and phytosanitary certificate (in the case of agricultural

    commodities), along with documentation such as sales invoices and freight and

    insurance certificates.

    There is as such no requirement to interpret the import documents into the

    regional language as English is an official language. All consignments are necessary

    to be inspected previous to permission. In the current customs set-up, appointing a

    clearing agent avoids delays. The authorization of imported food products at the port

    of entry requires a certification from the port health authority that whether the product

    is produced according to the standards and regulations of the PFA or not. However,

    certification is based mostly on visual examination and proceedings of past imports,as most ports have limited testing facilities. As a result, importers of new products

    can sometimes countenance delays in clearing their goods. The custom clearance

    period may vary from one day to one month, depending on the product and skill of

    the importer. In case of a disagreement or refusal of the delivery, the importer can

    case a plea at the Customs office at the port of entry.

    Import Duty on Sisal fibre

    17-Mar-2012

    Customs Basic Duty: 12.5%

    Basic Duty Pref:

    Addl Duty: 8.16%

    Spl Addl Duty: 4%

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    Trade barriers

    There are major constraints to the greater success in export development of Kenya.

    They include:

    Undermine price competitiveness of exports due to poor infrastructure such

    as airports, roads, high electricity tariffs, telecommunications, etc.

    Harmful effects of liberalization on preset manufacturing firms in which most

    firms are unable to meet up with cheap imports, particularly from South East

    Asia;

    Lack of adequate funding for research and promotion activities continue to

    constrain many developing countries efforts to increased and competitive

    export trade;

    In the area of trade many deprived countries lack capacity in negotiations as a

    consequence they are unable to take the advantage from bilateral and

    multilateral trade arrangements.

    Market entre remains challenging due to tariff and non-tariff barriers to deal

    in many markets together in the developed and developing world.

    Customs Clearance

    Recent changes by the Kenya Revenue Authority for electronic customs

    clearances have created some confusion and delays at Kenyas ports of

    entry. Until the program is improved, revised, or eliminated in favor of port of

    entry inspections, it will pose an added expense and administrative burden on

    exporters to Kenya. Also, allegations of corruption and on-going delays in

    cargo handling at the Port of Mombasa, the regions major trade hub, continueto add unnecessary costs for exporters. In response to demands from Kenyan

    exporters and the Kenya Association of Manufacturers (KAM), the

    government vowed to begin 24-hour, round-the-clock customs services at the

    port, but is still working out the operational and budget details.

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    POTENTIAL FOR IMPORT / EXPORT IN INDIA MARKET

    The Export Promotion Capital Goods (EPCG) Scheme must be extended to

    cover up agriculture sector as there are requirements to adopt the latest process &

    product and technologies to raise productivity, industrious body Assocham said.

    Other than being reliable on vagaries of monsoon, agriculture faces serious

    problematic issues of food security and wastage in the supply chain. Nearly 70% of

    the population is engaged and dependent on it.

    The EPCG program of the Foreign Trade Policy gives permission of import of

    capital goods at nil customs duty subject matters to an exports commitment to

    equivalent to 6 times more than of duty saved to be rewarded in six years. This

    scheme is valid till March 31.To promote and encourage Indian manufacturers

    constantly upgrade their technology and provide products of global expected

    standards, it is suggested that the scheme continues as a permanent element of the

    Foreign Trade Policy, said Mr. Rawat in announcement to the Directorate General of

    Foreign Trade (DGFT).

    There is a need to increase productivity and ensure availability of essential

    commodities at reasonable prices in domestic market, the chamber said."If thebenefit of zero duty EPCG is extended to stakeholders, it will help them to leverage

    their strengths," Assocham Secretary General D S Rawat said.

    The government had extended the zero-duty EPCG scheme by one year to

    March 31, 2012. At present, the scheme covers sectors, including engineering and

    electronics, textiles and handicrafts. Under it, a person can import capital goods at

    zero customs duty subject matter to an exports obligation equivalent to 6 times of

    duty saved to be fulfilled in six years.

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    Policies and initiatives taken by Indian government for agriculture business

    opportunities

    The main purposes of the schemes are:

    Helping the States to increase public investment in allied sector product and

    agriculture sectors products.

    It help to provide flexibility and self-sufficiency to the States for planning and

    implementing and executing agricultural, rural and allied sector schemes. It

    confirms the preparation of plans for the villages, districts and the States

    based on agro-climatic conditions, ease of use of technology and natural and

    environmental resources.

    Ensure that the local needs or crops or priorities for better reflected. The main

    objective is to achieve the target of reducing the difference in yield gaps in

    important crops, during focused intercommunication.

    Gujarat - Leading as Second in Green Revolution has earned a rise in

    agricultural growth table at 9.6 per cent and has impressed a niche in the field area

    of Agricultural Development in India. In the 2009