kenya & hellas business & investment cooperation ... & investment cooperation...
TRANSCRIPT
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KENYA & HELLAS
Business & Investment Cooperation
Perspectives in Tourism.
Presented by;
Muriithi Ndegwa, OGW
Managing Director,
Kenya Tourism Board.
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Table of Contents • Sector in a Nutshell
• Country Strategy
• The Big Picture
• Tourism Performance
• Why invest in Kenya
• Categories of investments
• The Product – Nairobi & Mombasa
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Kenya at a Glance…
Population
42 million (2012 est.)
with population growth
rate of 2.67 percent
Political System
Unitary State with
Multiparty Democracy
GDP per capita
US$ 808
Languages
Swahili and English are
official languages.
Climate
Kenya lies on both sides of
the equator and enjoys a
varied climate ranging from
tropical to temperate
Currency KES 87.34 : US$ 1 (August
2013)
Area 582,646 km2
GDP at current US$ US$ 33.62 billion
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The Sector in a nutshell
• Tourism is one of the Key pillars of Vision
2030
• Sector contributes 12% of GDP
• Major source of foreign Exchange
• One of the major sources of Employment
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The Sector in a nutshell • VISA: Tourists are able to get visa on arrival at a cost of USD 50
• FLIGHTS:
• Nairobi. 2nd largest airline Hub in Africa
• Daily connections to Asia, Europe, Middle East, Americas, rest of Africa.
• 34 International airlines
• 120 flights Daily – 60% International.
• PRODUCT VARIETY: Beach, Wildlife Safari, Culture, Landscapes,
Adventure, Sports, MICE, heritage, etc
• WEATHER: Tropical, Excellent!
• INFRASTRUCTURE: 4 international airports - Nairobi, Kisumu ,
Mombasa & Eldoret with Domestic air strips serving all game parks &
reserves
• PEOPLE – Warm, friendly Kenyan People
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The Big Picture • High altitude training camps
• Rift Valley with 6 lakes – World heritage status
• Snow capped Mt. Kenya on the equator
• 9 Marine parks & reserves
• Annual Wildebeest migration
• 59 National Parks and game reserves
• 480 km of white sandy beaches
• Diverse culture (42 languages)
• Abundant wildlife & home of Safari
• Over 40 Golf courses
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The Country Strategy - Vision 2030
• The Vision: “Become a top ten long-haul tourist
destination in the world that offers a high-value, diverse
and distinctive visitor experience”
• The Medium term goals – By the year 2017
– Arrivals
– Revenue
– Positioning
– Bed capacity
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Sector Performance- International Arrivals
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Sector Performance - Revenue
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11% 3%
24%
13%
2%
47%
SHARE BY REGION
Asia Middle East Africa Americas Oceania Europe
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CRUISE 2009
CRUISE 2010
CRUISE 2011
MIAM 2009
MIAM 2010
MIAM 2011
JKIA 2009
JKIA 2010
JKIA 2011
12,096
558
856
176,469
232,698
233,844
763,916
862,586
1,030,436
SHARE BY PORT OF ENTRY
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11% 3%
66%
5%1% 10%
4%
SHARE BY PURPOSE (JKIA)Business Conference Holiday On Transit Study VFR Others/Not Stated
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Why Invest In Kenya
• Massive infrastructure development
• ICT & Communication - coverage of GSM
network both voice and data.
• Improved online access and payments systems
•Discovery of oil in Northern Kenya
•A new port commissioned in Lamu
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Why bet on Kenyan tourism?
• CHANGE! – towards a middle income
economy – Vision 2030
• Revamp of Airports (Nairobi, Mombasa &
Kisumu)
• Upgrade of the Port of Mombasa
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Summary of Investment opportunities
NO AREA OPPORTUNITIES
1 BED CAPACITY Target of 65,000 beds by 2017
2 AIR SEAT CAPACITY Need for Direct flights into Nairobi
3 TOURISM PRODUCTS •Resort cities •Amusement parks •Convention facilities •Water sports & Marinas
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INVESTMENT IN RESORT CITIES • Priority for the MTP 2013/17 is:
1. ISIOLO
2. LAMU
3. TURKANA
4. KONZA ICT CITY
• Why:
– LAPSSET infrastructure project supports it already
– Diversify tourism to Northern Kenya
• Value additions; Road, Rail, Sea Port, gas, oil and water
refineries.
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INVESTMENT IN CONVETION CENTRES
• NAIROBI: Kenya currently has only one large
international conference centre (KICC).
• MOMBASA: plans are in progress to build a
modern convention centre.
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INVESTMENT IN ACCOMODATION
• Current Bed capacity – about 40,000
• 60% of beds are available at the coast and in the major parks and
reserves; Maasai Mara National Reserve, Tsavo East and West
National Parks and Amboseli National Park.
• Targeted Bed capacity by 2017 – 65,000
• Five additional international hotels in Nairobi, Mombasa at
the coast and Kisumu at the shores of Lake Victoria in the west.
Investment in an airport hotel in Mombasa.
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In Kenya, you’ll be spoilt for choice
International hotel chains & Lodges are choosing Kenya
17 new hotels including;
•Hemingway's collection
• Mahali Mzuri
• Radisson Blue • Eka Hotel
• Kempinski • City lodge
• Boma Hotel • Impala Sanctuary
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Examples of Major Investors in the Kenya:
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Categories of Tourism Accommodation Facilities in National Parks
& Reserves
Commercial Leases are awarded for development of the following types of
facilities:
1. Lodges: Solid walls facilities, constructed up to two-level on permanent,
reinforced concrete foundation. Guests are provided with usual amenities
including restaurants, bars, swimming pools, and Gift shop. Etc. Developers
are allowed a maximum of 60 visitor beds.
2. Eco-lodges: Constructed of semi-permanent solid walls of natural
materials that blend well with the environment, minimum concrete is
recommended. Usual amenities are provided. A maximum of 60 beds of
separated bedrooms units constructed on one level with minimum concrete
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3.Luxury Tented Camps: One level facility, preferably on wooden
raised decks constructed of canvas and other materials that blend
with the environment. Developers are allowed from 24 beds to a
maximum of 40 beds.
4.Star-bed Camp: erected on raised wooden sleeping platforms that
are partially covered with a thatched roof. Movable beds located on
these platforms can either be directly under the stars or under the
roof, as weather permit. These camps will have a maximum of 10
beds, and are made entirely of natural materials.
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j
3.Luxury Tented Camps: One level facility, preferably on wooden
raised decks constructed of canvas and other materials that blend
with the environment. Developers are allowed from 24 beds to a
maximum of 40 beds.
4.Star-bed Camp: erected on raised wooden sleeping platforms that
are partially covered with a thatched roof. Movable beds located on
these platforms can either be directly under the stars or under the
roof, as weather permit. These camps will have a maximum of 10
beds, and are made entirely of natural materials.
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INVESTMENT IN ENTERTAINMENT
• Amusement Parks,
• Clubs,
• Casinos,
• Theatres,
• Specialty Restaurants
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Nairobi
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Nairobi, Kenya’s heartbeat • JKIA, Africa’s business hub-over 120 flights daily.
• Wilson Airport -busiest small aircraft airport in
Africa.
• Only city with a national park – 15 minutes away
• Truly cosmopolitan
• Host to UN offices – only one in developing world
• Plenty of cultural & entertainment activities
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The Swahili Coast
• Cities - Malindi, Mombasa & Lamu (World heritage
status)
• Beach – North coast/South coast
• Forest & National parks - Arabuko-
Sokoke, Shimba hills & Tsavo
• Marine parks
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Guarantee to investors in tourism in Kenya
• Against expropriation of private property - Constitution
of Kenya
• Repatriation of capital, profits and interests
• Insurance on foreign investments against non-
commercial - Multi-lateral Investment Guarantee Agency
(MIGA).
• Arbitration cases between foreign investors and host
governments -International Center for Settlement of
Investment Disputes (ICSID)
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Our contacts Kenya Tourism Board
P.O Box 30630 – 00100
Nairobi, Kenya
www.magicalkenya.com
http://www.twitter.com/magicalkenya
http://www.youtube.com/magicalkenya
http://www.flickr.com/photos/magicalkenya
Mobile App: Mobile.Magicalkenya.com
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