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KENYA HOSPITALITY TRADE FAIR25th – 27th JULY, 2013

TSAVO BALLROOM | KENYATTA INTERNATIONAL CONVENTION CENTRE NAIROBI, KENYA

Re-Defining Hospitality Industry in East & Central Africa

www.kenyahospitalitytradefair.com

KENYA HOSPITALITY TRADE FAIR26th JULY, 2013

TSAVO BALLROOM | KENYATTA INTERNATIONAL CONVENTION CENTRE NAIROBI, KENYA

Investing in the Hospitality Industry | the Next Frontier

www.hotelsummitea.com

w w w . k e n y a h o s p i t a l i t y t r a d e f a i r . c o m • w w w . h o t e l s u m m i t e a . c o m • i n f o @ s l u j a n - e v e n t s . c o m

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F irst, I would like to take this opportunity to thank all of our exhibitors, sponsors and partners for making the two events the huge success they were. Who would have thought that the first

ever event of this nature would have been of great benefit to you and such a worthy trade and business avenue. We have to acknowledge that all this was possible because of the faith, loyalty and goodwill of all our partners, exhibitors and sponsors. None of this would have been possible without the support of the hospitality industry in East Africa and the wider region. The premier edition of the trade fair, which ran from 25 – 27 July 2013 at the Kenyatta International Convention Centre, Nairobi-Kenya attracted over 3,500 industry professionals.

I can confidently say that, even though we had our good share of challenges, KHTF and HOSEA 2013 were a hit, and through all this, we are already working on making next year’s events even better. The Slujan Events team is working on some great ideas to make the event distinctively unique, make sure the events continue to grow, bring in the right visitor profile and offer guaranteed return on investment. We are also strengthening the conference which proved a worthwhile forum for delegates.

Just a few exciting points to note about next year’s event – we will introduce new features to the fair like live cooking demos and barrister demos by leading hospitality training institutions, new technology features that will be felt across the exhibition hall, among other exciting features. We will build upon the foundations of this year’s events to ensure an extensive agenda is in place for 2014, with plans in place to increase interaction between buyers and exhibitors.

With plans already underway for KHTF 2014 which will take place from 14th - 16th May 2014, we are delighted with the response from exhibitors confirming participation in next year’s show. As the largest and most influential hospitality supply show in the region, we will continue to support the industry on all levels – delivering business results and promoting exchange of knowledge.

We look forward to another successful show next year.

Kind Regards,

Director - Slujan Events

Lucy Gacheru - DirectorSlujan Events

FROM THE DIRECTOR

...KHTF 2014

WE WILL INTRODUCE NEW

FEATURES TO THE FAIR

LIKE LIVE COOKING DEMOS

AND BARRISTER DEMOS

BY LEADING HOSPITALITY

TRAINING INSTITUTIONS...

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THE SHOW OVERVIEW

Over150 BRANDS SHOWCASED 55 EXHIBITING

COMPANIES

3,576NUMBER OF VISITORS 3,500

SQ. M EXHIBITION FLOOR SPACE

170NUMBER OF DELEGATES AT HOSEA 30 INTERNATIONAL

SPEAKERS

4,414 NUMBER OF TOTAL ATTENDEES

Our partners

MeDIa partners

a specIal thank yOu tO Our spOnsOrs

KENYA AIRWAYSOFFICIAL AIRLINE PARTNER

NESTLE KENYABEVERAGE PARTNER

NOMADIC TENTSREGISTRATION AREA SPONSOR

KENYA DATA NETWORKSOFFICIAL INTERNET PARTNER

SMOOTHTEL & DATA SOLUTIONSTECHNOLOGY PARTNER

Whats happening here makes my heart very warm. Nairobi is a convention and

conference destination. With the hospitality industry generating 827 billion in

the past year, my office will support the businesses in the industry and give you

the necessary support. This is a great fair and I look forward to engaging the

hospitality industry at a deeper level.Dr. Evans Kidero - Governor, Nairobi County

Kenya Airways takes pride in being at the forefront of connecting Africa to the world. We were

very much obliged to sponsor the Kenya Hospitality Trade Fair, a truly Kenyan brand that speaks to

Africa. Chris Diaz – Marketing Director, Kenya Airways, Kenya

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1 OUTDOOR & TAILOR MADE EXPERIENCES 2 HOSPITALITY SUPPLIES & EQUIPMENT 3 TECHNOLOGY & SUSTAINABILITY

4 FURNISHING, INTERIOR DÉCOR & DESIGN 5 FOOD & BEVERAGE

The KHTF is the only exhibition for the hospitality supply industry, providing a unique networking and sourcing platform within the region. The event gathered over 3,500 hospitality professionals, 250 exhibiting brands from over 6 countries for 3 days of intensive business networking, conferences and hospitality functions.

5 DIfferent segMents Of the InDustry unDer One rOOf:

KHTF 2013

1 2

3 4 5

(43%) (23%) (25%) (19%) (24%) (13%) (22%) (45%)

EXHIBITING REGIONS1. EAST AFRICA (KENYA, UGANDA, TANZANIA, RWANDA, ETHIOPIA, SUDAN)2. MIDDLE EAST (DUBAI, UAE)3. ASIA4. EUROPE & USA

SURVEY RESULTS

(69%) OF EXHIBITORS MET THEIR OVERALL OBJECTIVES (56%) GENERATED MORE

THAN 10 PROMISING BUSINESS LEADS

(49%) OF EXHIBITORS HAVE ALREADY BOOKED FOR 2014

REASONS FOR EXHIBITING AT KHTF 2013

SEEK CONTACTS

FOR FUTURE BUSINESS

TO RAISE THE PROFILE OF COMPANY/

ORGANIZATION

TO MONITOR THE

ACTIVITY OF COMPETITORS

TO LOOK FOR AGENTS/DISTRIBUTORS

TO MEET EXISTING CLIENTS/

PARTNERS

TO SEEK IMMEDIATE BUSINESS

TO TEST THE EAST AFRICAN MARKET FOR

THE FIRST TIME

TO INCREASE BRAND

AWARENESS

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THE EXHIBITORS AT THE TRADE FAIR

Professionalism at it’s best!

KTB acknowledges the value that this forum brings

into the tourism and hospitality industry and the

effect it will have in raising the profile of the country

as a preferred business and tourism destination.Muriithi Ndegwa – Managing Director, Kenya Tourism Board

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THE CONFERENCE

hOtel suMMIt east afrIca

The Hotel Summit East Africa took place on 26th July, 2013 at the Kenyatta International Convention Centre, Nairobi, Kenya and was the proven right conference in the right market, for the right market and at the right time.

Co-located with the Kenya Hospitality Trade Fair and co-organized by the Eastern African Economic Chambers of Commerce, the premier edition was held under the theme “Investing in Hospitality Industry: The Next Frontier”. The conference was organized based on research that shows that the growing influx of foreign investment has helped cement the viability of East Africa’s hospitality sector, and the region presents a stable economic landscape with a high investment attractiveness index that has barely been affected by the global economic crisis.

Key note speakers at the conference were Muriithi Ndegwa, Managing Director of Kenya Tourism Federation, and Chris Diaz, Marketing Director of Kenya Airways. Other key speakers were Mrs. Mary Kimonye, CEO, Brand Kenya Board, Mrs. Jacinta Nzioka, Executive Director, Kenya Association of Women in Tourism, Boniface Byamukama, Member of Governing Council, Uganda Hotel Owners Association, Mikul Shah, CEO, EatOut Kenya, Dick Arudo, CEO Paygate East Africa, Robert Wakaba, Catherine Gachie, Director, Barefoot Consulting, Robert Wakaba, Head of E-commerce at I&M Bank, Hooman Ehsani, Director of New Developments, Tribe Hotel, Rabih Feghali is Director of Business Development at Roya International, one of the largest hospitality consultancies in the Middle East and North Africa Region, among other key influencers of the hospitality industry.

Starting with a strategic outlook of the regions’ economic landscape with a deeper insight into the investment attractiveness, the Hotel Summit delved deep into the specificities of the tourism, hotel and hospitality sector, financing and revenue generation, brand awareness, communication and return on investment policies.

I am pleasantly surprised by the organization and ambience of this conference and

country. There is great opportunity here to learn about investment opportunities in East

Africa. There is also a good challenge for mentorship opportunities in the hospitality

industry.

Rabih Feghali - Director of Business Development, Roya International, Dubai (UAE)

This was the right fair at the right time. We are a premier training

institution for the hospitality industry. WE have exposed our students

to the key players and KHTF has afforded us the excellent opportunity

to showcase what we have to offer to the right target market.

Mbati Kamuyu – Senior Public Relations Officer, Utalii College, Kenya

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east afrIca presents a stOry Of grOWth pOtentIal, prOgress anD prOfItaBIlIty

When we set to organize the Hotel Summit, our focus was to build a source of information on the status of hotel development in East Africa with a view of helping policy makers and other stakeholders

to outline policies and strategies towards the development of a sustainable hospitality sector in the region. The conference speakers’ outlined the importance of the hospitality industry in Eastern Africa, identification of the key issues and challenges confronting the development of the sector, identification of good practices, comparative analysis of successful tourism-based economies in Africa and around the world, an analysis of lessons to emulate.

The conference provided a platform to discuss policy options and strategies that will, in the long term, contribute to the development of a resilient and well integrated Hotel sector in the sub-region.

Eastern Africa Economic Chambers of Commerce remains focused in pushing for the acceleration of the regional trade and integration process. Simply put, if this process does not intensify, our region will remain structurally marginalized in the global economy and African countries will struggle to attract a greater share of foreign investment.

Ultimately, the hotel summit East Africa brought about dialogue that we anticipated, giving us a broader perspective and fuelling the need to go forth and organize a bigger event next year. Our focus to mobilise an expanded participation from the region

We are grateful to the participants for committing their time and resources to make the event the success it was. We shall forever remain indebted to the Key Note Speakers for sharing with us their insight on a range of topics that are critical to the sector.

Finally, an event of this nature cannot happen overnight. The wheels started turning months before. It required meticulous planning and foresight. We were fortunate to have a dedicated team at EAECC and Slujan Events, comprising individuals who put out their best foot, getting involved and showing a superfluous willingness to complete tasks beyond their comfort zones.

Let’s build East Africa, and the visitors will come!

Thank you.

Director – Eastern Africa Economic Chambers of Commerce

The hospitality industry in East Africa is growing in leaps and

bounds, and this conference and trade fair will go a long way in

showing the rest of Africa that East Africa is the gateway to Africa. I

gained a lot of knowledge and made numerous business contacts.Dr. Wolfgang Thome

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HOTEL SUMMIT EAST AFRICA 2013

25 RENOWNED SPEAKERS 170 DELEGATES 10 MARKET

RELEVANT TOPICS

CONFERENCE AGENDA1. Regional economic outlook

2. Investment assessment

3. Investment planning

4. Strategy & expansion

5. Brand consolidation & strategy

6. Operational excellence & revenue management

7. Technology & innovation

8. Communication, social media & marketing

9. Regulatory updates

10. Customer service & service delivery

SURVEY RESULTS

(87%)

OF DELEGATES UPDATED THEIR KNOWLEDGE

(65%)WERE IN HOTEL

MANAGEMENT, HOTEL OWNERS, POTENTIAL

INVESTORS AND DEVELOPERS

OF DELEGATES WILL ATTEND IN 2014

(95%)(93%)

RATED THEIR EXPERIENCE FROM GOOD TO EXCELLENT

(83%)

GAINED NEW BUSINESS CONTACTS

(75%)

NETWORKING WITH COLLEAGUES WAS A PRIMARY

REASON FOR ATTENDING HOSEA 2013

The character of a nation, the brand of a nation carried in the hearts and

minds of its citizens is what determines the entire image of the country and

your businesses draw growth from this image. The government of Kenya is

committed to furthering the integration of the East African Community. We are

as weak as our weakest link – the whole of East Africa must be strong together.Mary Kimonye – CEO, Brand Kenya Board, Kenya

The trade fair is a good platform for us to get the hospitality industry more enlightened on

the country through publications focusing on the country, its heroes and its rich culture and

heritage.

Jane Mareka – Head of Marketing – Kenya YearBook Editorial Board, Kenya

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NETWORKING OPPORTUNITIESMYKHTF AppPrior to the Kenya Hospitality Trade Fair and the Hotel Summit East Africa, exhibitors, delegates and speakers had and will continue to have access the mobile application. The app provides an essential platform to know who is attending the events, get to interact and engage prior to meeting face to face, arrange meetings and make contact. In addition to this, the Slujan Events team is always at hand to offer assistance and personally introduce guests to each other on site.

BIZ NETWORKING The Hotel Summit East Africa began with a fast paced networking engagement in the form of a speed networking card exchange. Delegates were able to know the speakers first hand and also meet with other delegates, break the ice, exchange business cards, then quickly move on to the next table.

KENYA HOSPITALITY TRADE FAIR KHTF is the heartbeat and driving force of the hotel summit. Filled with the movers and shakers of the hospitality industry and the backbone of the establishments across East Africa, delegates and visitors are provided with the chance to meet and interact with the industry as they get to sample the various offerings in the industry.

EVENING RECEPTIONExhibitors, delegates, speakers and visitors experienced a true hospitality evening highlighting true Kenyan hospitality. Guests were hosted at the Revolving Restaurant, at the Kenyatta International Convention Centre, and the great opportunity of having a magnificent view of Nairobi City with the night skylights offering a beautiful view. Guest from out of Kenya took home a good story of Nairobi.

MARKETING & PROMOTION

Targeted adverts were placed in trade publications, newspapers, online advertising, and Direct Mail reaching over 200,000 industry professionals and achieved a PR campaign valued at over US$ 150,000.

Direct Advertising CampaignOur Direct Advertising Campaign covered 5 key publications across the East Africa, and the rest of Africa covering hospitality, interiors & design, catering, technology, textile magazines and newspapers advertisements. This involved placing 15 targeted adverts, 20 editorials and 14 personalized electronic direct mails sent by our media partners to their focused databases. These publications were circulated to an audience of over 200,000 subscribers regionally.

Media partnersOur leading media partners were carefully selected from the region, international trade magazines and newspaper publications. Our partners included the standard group ,98.4 capital FM, eat out Kenya, sleep out Kenya, mice, liaison media, think business (south Africa), exhibition world UK, Africa business, economic insight to name a few, reaching out to a combined database of 200,000 industry professionals.

PR CampaignA total of 25 press coverage’s were published for The KHTF 2013 with a total ad value of US$ 200,000. Social Media Total of 376 tweets were made on Twitter with an average of 2 – 3 tweets per day. Twitter account has a targeted audience with 207 followers. Facebook was updated daily with industry news, relevant show news stories, with a total of 230 likes, total friends of fans 104,903 and people talking about the show: 5 per day.

There is great opportunity in East Africa for investors if you are looking to

penetrate the hospitality, travel and hotel market. Kenya is the centre of

business. If you have a business or brand that you want to grow, make sure

you have in employment the youth below age 35. These are the people

influencing purchasing, travel and business decisions.Michael Onyango - Communications Consultant, International Finance Corporation, Kenya

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E-marketing CampaignFor The KHTF 2013, a total of 25 individual email broadcasts were sent to a selected database with an overall reach of more than 200,000 recipients with an average open rate of 12%. Dedicated and personalized e-invites were sent on behalf of clients and also VIP invitations for the event itself.

Direct Marketing CampaignAs part of our marketing campaign, we sent:• Regular mailers to the industry.• Personal Invite to Visitors, sent to a databases of

partners highlighting Show Features• 8 page online Show Preview sent to a database of

200,000 industry professionals.• VIP Invite sent to the Executives of Hotels, General

Managers, Real Estate Developers and Owners of all hotels in the region.

VISITORS

The Kenya Hospitality Trade Fair and Hotel Summit East Africa provided a unique opportunity for exhibitors to meet with key players in the industry, make contact with decision makers, interact and engage with the hospitality, travel and tourism industry. More than 3,500 visitors from East & Central Africa attended over the course of 3 days – filled with pure business interaction.

VISITOR AREA OF BUSINESS

(21.2%) – Hotel/Resort

(10.46%) – Distributors/Agents

(10.2%) – Interior Designers/Decorators

(7.63%) – Manufacturer

(5.76%) – Restaurants/Bars/Fast food

(4.81%) – Architectural practice

(4.05%) – Facilities management

(3.30%) - Spa/Fitness facilities

(2.48%) – Government/ Public sector

(1.35%) - Property Developer

(0.84%) - Events services

(.05%) - Publishing/Journalism

It is a great privilege to represent the

business and tourism industry at this

event. This event comes at an opportune

time when the industry projects a double

digit growth and operationalizes the

tourism act. We appreciate that the KHTF

team has embraced the region in the

fair as the MICE industry has emerged as

Kenya’s new frontier.

Waturi Matu

Chief Operating Officer, East AfricaTourist Platform, Kenya

This being our first corporate business event, we have taken up

sponsorship of the registration to showcase the changing trends in

outdoor experiences in the hospitality industry. We have met with key

players in the industry and the right target market for our product.

Ivy Kariuki – Sales & Marketing Co-Coordinator, Nomadic Tents, Kenya

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VISITOR JOB DESCRIPTION

(30%) – Hospitality

(2.1%) – Developers/Investors

(16%) – General Managers/Owners

(25%) – Hospitality Suppliers

(11%) – Purchasing/Procurement Managers

(11%) – Food & Beverage Managers

(1.8%) – Marketing/Sales Managers

(1.5%) - Distributors

(1.2%) – Interior Designers/Architects

(1.2%) – Tours & Travel Consultant

SURVEY RESULTS

84% VISITORS ARRANGED TO DO BUSINESS

WITH A NEW OR EXISTING SUPPLIER 74% VISITORS LEARNED ABOUT NEW

PRODUCTS AT THE VISIT

ESTABLISH NEW BUSINESS

CONTACTS

(16%)

(33%)SOURCE A NEW

SUPPLIER

(12%)KEEP UP WITH

EMERGING TRENDS

(21%)FIND/BUY

A SPECIFIC PRODUCT OR

SERVICE

(14%)ATTEND THE

CONFERENCE

(4%)MEET UP WITH

INDUSTRY COLLEAGUES

KICC is especially proud to host

KHTF 2013, an event that speaks

to the local East African market

and promotes the local hospitality

industry. We are also very keen

on promoting the MICE industry

as the next big growth driver of

the travel, tourism and hospitality

industry.

Mr. Fred Simiyu Managing Director, KICC, Kenya

The Kenyan business community and KNCCI strongly believes that this is

the right platform for businesses to showcase and create business linkages

locally and regionally. Investment opportunities abound all over Kenya and

as KNCCI, we harness these opportunities and draw investors to Kenya.

Kiprono Kittony – National Chairman, Kenya National Chambers of Commerce & Industry, Kenya

MAIN REASONS FOR VISITNG KHTF 2013

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Re-Defining Hospitality Industry in East & Central Africa

14th -16th May 2014KENYATTA INTERNATIONAL CONVENTION CENTRE

NAIROBI, KENYA

Experience

a perfect Mix

that will Fill

your

Business hunger

@THE 2ND

KENYA HOSPITALITY

TRADE FAIR

Book NOW to avoid missing out on this prime occassion

CONTACT: www.kenyahospitalitytradefair.com

www.hotelsummitea.cominfo@slujan-events.com