Kerala and Goa

By:-Avdhesh GhildiyalDevashish SinghDeepika ChauhanDhananjay Pandey Mangala SinghArvind Arya

Introduction• Tourism in India is the largest service industry, with a

contribution of 6.23% to the national GDP and 8.78% of the total employment in India.

• Top states in India to receive inbound and domestic tourists:-– Kerala – Rajasthan– Goa– Tamil Nadu – Delhi– Uttar Pradesh– Himachal Pradesh– Uttarakhand

• According to World Travel and Tourism Council, India will be a tourism hot-spot from 2009 to 2018, having the highest 10-year growth potential.

• Here we are taking the case study of the two states:-– Kerala– Goa

• Both the states lies on the western ghats of the Indian Continent.

Kerala – God’s own country• Kerala, an Indian state is located on the Malabar coast of

south-west India.

• Formed on 1 November 1956 by the States Reorganisation Act by combining various Malayalam-speaking regions.

• Thiruvanathapuram is it’s capital.

• The state has an area of 38,863 km2 with a population of 3.33 Crore and is bordered by Karnataka to the north and north-east, Tamil Nadu to the east and south, and the Arabian Sea to the west.

• Kerala is an important international and domestic tourist destination.

• The backwaters, beaches, Ayurvedic tourism, and tropical greenery are among its major attractions.

• National Geographic's Traveler magazine named Kerala as one of the "ten paradises of the world" and "50 must-see destinations of a lifetime“.

• The state is famous especially for its ecotourism initiatives.

Marketing Strategy of Kerala Tourism• Until the early 1980s, Kerala was a relatively

unknown destination.

• In 1986 tourism gained an industry status in Kerala.

• Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation (KTDC).

• In 2000, with an objective to promote tourism, The Kerala Travel Mart (KTM) was launched and was registered as a society.

• Kerala was the first state to set up KTM as permanent organization to promote the tourism attractions worldwide.

• Kerala Tourism launched a 360 degree brand-building exercise.

• Along with print and TV advertisements it also used below-the-line promotions to build its brand and promote tourism.

• Kerala Tourism invited celebrities to become brand ambassadors for Kerala. Among them was well-known painter M.F. Husain.

• In 2008, Kerala Tourism started marketing through the mobile media and became the first state in the country to develop tourism-related web content compatible with mobile phones.

• Awards to Kerala Tourism:-– WTTC (World Tourism Travel Council) ‘Tourism for

Tomorrow’ awards in destination category, 2006.– PATA gold award in ecotourism, marketing, heritage etc.– Outlook Traveler-TAAI – Best state that promoted travel

and tourism, 2000-01.

Tourism Products of Kerala• Backwaters• Backwater Resorts• Ayurveda• Hill Stations• Tea and Coffee Gardens• Houseboats• Wildlife • Chinese Fishing Net• Festivals• Beaches

Important Attractions in Kerala

• Varkala Beach– Flanked on the western coast by the Arabian Sea,

Kerala has a long coastline of 580 km all of which is virtually dotted with sandy beaches.

• Kovalam Beach– Kovalam beach near Thiruvananthapuram is

among the first beaches in Kerala to attract tourists worldwide.

• Backwaters– The backwaters in Kerala are a chain of brackish

lagoons and lakes lying parallel to the Arabian Sea coast (known as the Malabar Coast).

– Kettuvallam (Kerala houseboats) in the backwaters are one of the prominent tourist attractions in Kerala.

– Alleppey, known as the "Venice of the East" has a large network of canals that meander through the town.

– The Vallam Kali (the Snake Boat Race) held every year in August is a major sporting attraction.

• Hillstations– Popular hill stations in the region include

Devikulam, Munnar, Nelliyampathi, Peermade, Ponmudi, Vagamon,Wayanad and Kottanchery Hills.

– The Western Ghats rises on average to 1500 m elevation above sea level. Certain peaks may reach to 2500 m.

• Wildlife: Flora and Fauna of Kerala– Monkies in Nelliampathy forest.– Lion taled malaqua in silent valley.– Elephant in konny elephant training center.

• Ayurveda– Medical tourism, promoted by traditional systems

of medicine like Ayurveda and Siddha are widely, factors has led to the increase in popularity of medical tourism.

– The medical treatment for various ailments are packaged with recuperative leisure packages at world class tourist resorts.

Mode of Transportation

• Kerala is well accessible by air, rail, road and ports.• AIR– Thiruvananthapuram International Airport– Karipur Airport, Kozhikode

– International Airlines like Gulf Air, Qatar Airways, Singapore Airlines, Air Lanka, Air Maldives and Air India operate many flights from Thiruvananthapuram.

• Road– An extensive network of metalled roads connects most

of the places in the state. – National highways 47, 17, and 49 connect Kerala with

other parts of India.

• Railways– There are around 200 railway stations in Kerala

connecting most of the places in the state to places in the other parts of India and inside the state.

– Long-distance express trains connect important places in the state to places outside Kerala like Mumbai, New Delhi, Chennai and Kolkata.

• Ports– Among 16 ports, Kochi is the only major port in the

State. – There are three intermediate ports and 12 minor ports.

Inland water transport system is also available. – Boats are used in certain areas for public transport.– An inland waterways project for linking the southern and

northern tips of the state is under consideration.

Accommodation

• Kerala land offers a wide selection of places for tourist to stay.

• Accommodation in Kerala range from luxury beach resorts to economy hotels for the budget traveler.

• Deluxe Hotels– Hotel Taj Malabar Kochi– Hotel Taj Residency Kochi – Casino Hotel– Spice Village Hotels

• Budget Hotels– Taj Garden Retreat Hotels – Whispering Palms Hotels– Cardamom County Hotels

• Resorts– Club Mahindra Lakeview Resort Munnar– Marari beach resort– Samundra beach resort

• Houseboats– The best place to stay in Kerala is Houseboats. – There are houseboats floating across the canals and lakes. They

are well furnished according to tourist needs.

Initiatives• A novel initiative by the Kerala tourism

called Saparya (Synergising Actions through Participatory Approach), the programme aims at developing tourism resources of potential destinations.

• As part of international marketing, KTDC is planning to conduct a series of trade workshops along with various International Travel fairs.

• KTDC recently initiated a new tourism-boosting campaign called ‘Keralam Kanaam’ in order to popularize Kerala’s destinations within Kerala.

• Kerala Tourism has tied up with Google, the popular Internet Search Engine, to increase the tourist inflows to the state.

• An exclusive monsoon tourism programme, Mazha Yatra orRain Trip to tap the potential of Thusharagiri.

• Heli tourism to redefine Kerala tourism industry.

• Matsyafed Aqua Tourism Initiative (Milky Way)

• Kerala Tourism promotes pollution free Tourism.

Kerala Tourism Website

• www.keralatourism.org

• www.ktdc.com

Goa – A Perfect Holiday Destination• The state of Goa is located on the western coast of

India in the coastal belt known as Konkan.

• Climate is warm and humid tropical with cool and pleasant weather in winter months.

• It is variously known as "Rome of the East", "Tourist Paradise" and "Pearl of the Orient”.

• Earlier Goa was ruled by Portugese for four centuries. Vasco-da-gama founded Goa.

• It has an unique life-style that consists of a blend of Indian and Western influences.

• Population - 1.34 million.

• The magnificent scenic beauty and the architectural splendours of its temples, churches and old houses have made Goa a firm favourite with travellers around the world.

• Goa is much more than just beaches and sea.

• It has a soul which goes deep into unique history, rich culture and some of the prettiest natural scenery that India has to offer.

Tourism Products of Goa

• Scenic Places.

• Historical Places.

• Churches.

• Beaches.

• Temples.

Important Places

• Kuskem Waterfall– It is situated in idyllic

Kuskem Village at about 20 km from the Cotigao wildlife sanctuary off NH 17.

– The water falls from a lofty source leaving a clear leap of milky water.

• Dudhsagar Falls– Dudhsagar Falls

is listed as India's 5th tallest waterfall,and is 227th in the world at 310 m.

• Bats Island– The island forms

a great surprise for those seeking adventures and comprises of a small rocky beach and a small stretch of green.

– A perfect destination for the snorkelers.

• Terekhol Fort– Terekhol fort is a

symbolic location where freedom fighters from Goa demonstrated from time to time.

• Aguada Fort– Fort Aguada and

its lighthouse is a well-preserved seventeenth-century Portugue-se fort standing in Goa.

– The fort was constructed in 1612 to guard against the Dutch and the Marathas

• Cabo De Rama Fort– The popular Goan

beach fort Cabo De Rama Fort is named after Lord Rama.

– This is one of the oldest forts in Goa, build here before the arrival of the Portuguese.

• Basilica of Bom Jesus Church– It is a UNESCO World

Heritage Site located in Old Goa.

– Bom Jesus' is the name used for the infant Jesus.

• Church of St. Francis Assisi – The Church of St.

Francis of Assisi was built in 1661 by the Portuguese in the Portuguese Viceroyalty of India.

– It is in Old Goa.

• SE Cathedral Church– It is one of the

oldest and most celebrated religious buildings in Goa and is one of the largest churches in Asia.

• Anjuna Beach– One of the most

popular beaches of India.

– The Anjuna beach is famous for its trance parties that take place almost everyday.

• Benaulim Beach– Benaulim holds a

significant position in Goa's history because it was at this place that Parashuram's arrow landed when he fired it into the sea and created Goa.

• Calangute Beach– The Calangute

beach of Goa is known to be the busiest and the most commercialized beach.

- Popular as the ‘Queen of Beaches’.

• Colva Beach– The Colva beach is a

wonder of nature. – This beautiful beach

extends to nearly 20 kilometers and is supposed to be the oldest beach in Goa.

• Majorda Beach– One of the most

popular beaches, Majorda beach of Goa is located on the 26 kilometer stretch of fine white sand.

– This beautiful beach is very popular for its bakery and it specializes in the baking of European bread.

• Brahma Temple– Only temple in Goa

dedicated to Lord Brahma.

• Datta Temple– Well known all over

Goa for miraculous cure for mental troubles.

• Devaki Krishna Temple– Known to be the only

temple in India where Lord Krishna is worshipped with Devaki as Devakikrishna.

• Shri Damodar Temple– It is considered sacred

by both the Hindus and the Christians.

Mode of Transportation

• Roads– Has 195 km for every 100 sq. km. against the

National average of 50 km of roads for 100 sq. km – Two national highways NH4A and NH17 225 kms

of National Highways– 8 State Highways – 232 km– 52 District Roads- 815 km– Village Roads - 3622 km

Festivals

• The various festivals of Goa are also a major part of Goa tourism. These festivals are a great way to get close to the rich culture of Goa.

• Feast of three kings• Ganesh Chaturthi• Goa Carnival• Bonderam Festival• Christmas• Food and Cultural Festival of Goa• St. Francis day

• Airways– Dabolim International Airport– 25 km away from the State Capital, Panaji.– Well connected to major cities of India– Chartered flights from European countries arrive

regularly.

• Railways– South-Central Railway and Konkan Railway provide

rail links with major cities.

• Water Transport– Mormugao Port

Accommodation

• Majorda Beach Resort, Majorda, Goa.• Park Hyatt, Cansaulim.• Taj Exotica, Benaulim.• Cidade de Goa hotel, Panaji.• Vivanta by Taj Fort Aguada, Candolim.• The Leela Goa, Mobor, Cavelossim.

Initiatives

• Various travel related events and road shows in India and Overseas, to promote Goa as an ideal tourist destination.

• Special Tourist Security Force named as Tourist Security Organization is formulated in order to provide additional protection and guidance to the tourist visiting the State.

Goa Tourism Website

• www.goatourism.gov.in

• www.goa-tourism.com

KERALA

• Kerala is an Indian state located in its south-western part. It absorbs about 15,005 sq. miles of total land area.

• Kerala is among the oldest cultural foundation in India.

• Kerala is a wet and naval tropical climate.

GOA

• Goa is the smallest state positioned in the south-western part of India that occupies about 1429 sq. miles of total land area.

• Goa shaped a part of Mauryan territory when it was ruled by the king of Magadha, Ashoka.

• The climatic conditions of Goa are hot and humid.

• Kerala is known for flora and fauna and fertile land because in this state it rains for almost 4 months in a year.

• Tourism, banking and public distribution are the main sectors that boost economy of Kerala on a large scale.

• Kerala is visited in every season.

• Goa is famous for wildlife. There are about 48 types of animals and 275 kinds of birds.

• Goa also strives primarily on tourism.

• Summer and winter are the two tourist seasons in Goa.

Statistics

• Foreign Tourist arrival to Kerala during the year 2011 is 7,32,985. It shows a increase of 11.18 % over the previous year.

• Domestic Tourist arrival to Kerala during the year 2011 is 93,81,455. It shows an increase of 9.15 % over the previous year.

• Foreign exchange earnings for the year 2011 is Rs.4221.99 Crores which recorded an increase of 11.18 % over the previous year.

• Total Revenue (including direct & indirect ) from Tourism during 2011 is Rs:19037 Crores, showing an increase of 9.74% over the last year’s figure.

• Foreign Tourist arrival to Goa during the year 2011 is 4,45,935.

• Domestic Tourist arrival to Goa during the year 2011 is 22,25,002.

Conclusion

• Goa and Kerala.Both are beautiful with their own charm but quite different.

• Goa has its noticeable Portuguese influence, lovely beaches, the Anjuna flea market, and rave culture (mostly from December through Easter). Kerala is known for its greenery, wildlife, and more traditional Indian culture with a southern twist.

• Both the places have their own importance. They both don't really compete with each other.