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TRANSCRIPT
KERNHIGHERED.COM
SPOTLIGHT THEIR EXPERIENCE
VIDEO IS BIGGER THAN EVER
STAY IN TOUCH
KEEP THOSE EMAILS COMING
GO TRIBALBy identifying and speaking to tribe segments within Gen K, you can develop highly personalized messaging that resonates and creates a strong emotional connection. We call it STUDENT TRIBAL SEGMENTATION. You’ll call it successful.
Gen Ks want to exhibit their creativity and make their mark on the Internet. So help them do just that by letting them curate their own PERSONALIZED WEB EXPERIENCE and share their college journey with friends and family.
It pays to communicate with MULTI-TOUCH, PERSONALIZED MESSAGING throughout the enrollment period. This approach makes Gen K feel wanted and keeps your institution top of mind.
To request an Enrollment Marketing Needs Analysis, please email Tim Hinds, Senior Strategic Higher Education Marketer, at [email protected] or call him direct at (818) 444-4208.
KERN Higher Education is an Enrollment Conversion Specialist and a division of KERN – An Omnicom Agency located in Woodland Hills, CA.
Want to get Gen Ks to commit to your school? Here’s how:
Why read when you can view? CUSTOMIZED DIGITAL VIDEO IS THE MOST PREFERRED CHANNEL for Gen Ks. The numbers show far more engagement and play-through than any other generation.
Email remains THE MOST EFFECTIVE COMMUNICATION CHANNEL for reaching Gen Ks and their influencers.
5TACTICS
GENERATION K
to boost
Enrol lment