kerrang! analysis - media a level

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Kerrang Analysis Ella Brown

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Page 1: Kerrang! Analysis - Media A Level

Kerrang Analysis Ella Brown

Page 2: Kerrang! Analysis - Media A Level

The typography is bold and abrupt - this makes it stand out

more despite having artists covering portions of it. It also

reflects the genre because the word Kerrang is an

onomatopoeic word that derives from the sound made when playing a power chord on a

distorted electric guitar (reference to Wikipedia). This means the it is

well suited to the genre as the magazine is mainly emo/punk

music.

The colours used are quite dark and are purple, yellow, blackened

white which offers the association to the punk rock genre with black having the

connotation of ‘emos’ and this is reinforced by the main image being a man with longer black hair covering one eye which is

the stereotypical ‘emo’ look. The use of the feature article ’50

greatest me albums ever’ further reinforces this idea.

The feature article stands out a lot making it very eyecatching for readers and instantly draws

attention as it takes up a large portion of the page. The feature article is anchorage for the main image

which is a variety of artists/bands

There are several aspects of the front cover which would suggest

the target audience would be young - the cartoon drawings e.g.

the skull and the typography suggests the audience is

younger. However the actual target audience of the magazine is mainly men asked 15-34 with the average reader age being

22. This magazine would appeal to many people interested in this

type of music and this genre.

This front cover uses lots of incentives such as the tag word

‘won’ as well as the rhetorical question ‘who’s number one in the broken heart hit parade’.

These can trigger engagement between the reader and the magazine and encourage

readership of the magazine if readers are interested in

competitions etc.

The colour palette choices make aspects of the magazine very eye catching and stands out to audiences - the cover lines are in yellow boxes creating a contrast between the dark purple and black and the background and easily

standing out against the main images of the artists. There is clear brand identity as the masthead is the same in every edition and the same yellow is used from cover to cover.

Page 3: Kerrang! Analysis - Media A Level

The colour palette links to the front cover as it is

mainly black, white yellow and has aspects of red in

the main image. The colour palette continues the house

style throughout making the magazine easily

recognised. The black colour links to the emo

style of the magazine and the motif of the skulls. The main image is outside a

concert which falls in the genre that the magazine

conveys - a rock emo genre. The image shows Metalllica WorldWired Tour 2016 with

fans posing outside. There is also the words ‘Sold Out’

suggesting that the band is very successful and

emphasises the bands success. There is an article on Metallica Live on page

46.

This contents page does not follow the typical convention of having a smaller masthead of the

Kerrang! logo at the top of the page

The typography of the text on the contents page

mirrors the text seen on the front cover and also

throughout the magazine reinforcing the house style

and brand identity of Kerrrang!

The target audience of Kerrang! magazine would be mostly males aged between

15-34. They would be interested in this kind of

genre - emo/rock/alternative and may range between the ABC1 demographic as well

as students situated in the E demographic. They may have a high disposable

income - the main image shows fans at a sold out

concert suggesting tickets may be quite expensive . The layout of the contents

page is very generic as there is one main image

with a band of text on the side with the coverlines -

there is also a smaller picture of the front cover in

the contents which is another convention of

music magazine contents pages.

There is a incentive of posters in the coverlines which are featured inside the magazine for free and

act as a way to entice readers and encourage

regular readership There are subheadings under each section of the coverlines to split up the different aspects of the magazines -

these are very eye-catching as the typography has been put behind a yellow block of colour.

Page 4: Kerrang! Analysis - Media A Level

The yellow and black colour palette is then reinforced again in a double page spread - the first page shows a black background

with yellow and white typography whereas

the second page shows a white

background with black and yellow typography. This

contrast is very eye catching for audiences The text is

arranged in columns which

follows the codes and conventions of

a double page spread - normally three columns on each page. As this

is an interview there is a mini

subheading for the question to split

up the text making it easier for

audiences to interpret. There is also anchorage text under the photo on

the first page to explain the title of

the article.

There are bubbles (puffs) for text on the second page with

‘tweets’ from celebrities in the genre which enforces a social media and online presence for

the magazine which is essential in the changing music industry.

There is small Kerrang! masthead/logo at the bottom of each page as well as the page

number. At the top of each page there is an issue number (this issue was issue 1641) as well as the date the issue was released (this issue

was October 15 2016)

The language used is of colloquial nature

and is used to appeal to the target audience - language such as

‘No Way!?’ is used as a persuasive technique to

encourage readers to read the article to see what shocking news there is. There is also alliteration used such

as ‘Ozzy’s Oops’ which again is used

to encourage reading of articles by

audiences. By using language techniques,

Kerrang! are more likely to have

audiences reading their published

text/articles. The text that stands out is the

white typography against the black

such as - ‘Ready to Take-Off! which is

abut a bands world tour.

There are many images used as anchorage for the content on the double page spread - this helps audiences understand the text

better and also makes the page look more aesthetically pleasing compared to blocks

and blocks of solid text - by breaking it makes the page easier to read

There is the same pattern along the side of each of the pages which is also the same for other articles and contents page. The yellow and black striped pattern is used as tape to

show a hazard so this suggests the convention of caution and fits with the more

grungy emo genre.